Seraphine Autumn/Winter 2014 Brochure - No Prices

AUTUMN/WINTER 14 PARIS | LONDON | NEW YORK | HONG KONG

WELCOME TO SÉRAPHINE

CONTENT

THE NEW COLLECTION IS HERE

Wishing you all the best for your 9 months journey

Cécile Reinaud AW14

|

PAGE 2

|

54 GOOD FOR BUSINESS

60 LONDON

72 DENIM

78 NURSING

94 ESCAPE TO THE SUN

100 LUXE

TY

LE

S

U

R

PIE

CES, ENDLE

SS

S

38 NEW YORK

FO

From Paris to New York to London this season’s collection has a distinctly international flavour! You'll find a mix of high fashion styles together with wardrobe must-haves, and our luxe collection offers every special occasion dress you can dream of. With twelve years of experience, the Séraphine label has established itself as the international brand of choice for pregnancy fashion.

We are proud to have dressed many fashion icons and Hollywood celebrities in the past decade and our passion for stylish maternity clothes is at the heart of every collection we produce.

2 PARIS

#seraphinebumpkit

86 THE BUMP KIT

Many more styles at seraphine.com

WELCOME TO SÉRAPHINE

OUR LONDON STORES 45 Marylebone High Street, W1U 28 Kensington Church Street, W8 79B Hampstead High Street, NW3 102 Northcote Road, SW11

EASY WAYS TO SHOP

CONTACT

Shop online at: www.Seraphine.com

Contact our customer service team: 0844 287 0001, contact@Seraphine.com

Or at one of our four London Stores

See the website for details of our international boutiques and concessions

Selected styles in our department store concession at: Peter Jones, Sloane Square, SW1

THE SÉRAPHINE PROMISE E

SÉ

RA

P HI N E P R

O

M IS E

TH

SÉRAPHINE'S AWARD

• Express Shipping Winner Specialist Retailer

• Free UK Returns • Great Customer Service

Many more styles at seraphine.com

|

PAGE 1

|

SÉRAPHINE AW14

PARIS

PARIS we love you This season, the capital of fashion and romance provides the perfect backdrop to showcase our new SĂŠraphine collection.

You'll find directional prints throughout our dress collection, sexy denim teamed with casual chic tops and elegant outerwear to keep you toasty warm and effortlessly chic all winter long.

For elegant occasions you'll fall in love with the clean lines of our dresses, inspired by the perennial queen of fashion Coco Chanel.

AW14

|

PAGE 2

|

Many more styles at seraphine.com

PARIS

Many more styles at seraphine.com

|

PAGE 3

|

SÉRAPHINE AW14

PARIS

"SĂŠraphine has been a revelation for me recently.

Well-made, classic and stylish pieces - meaning I've actually had choice in what I wear over the last 9 months.

Highly-recommended first stop after the positive pregnancy test!"

NATASHA MCNAMARA, EDITOR GLAMOUR ONLINE

AW14

|

PAGE 4

|

Many more styles at seraphine.com

COVER UP Nothing defines your style for the season quite like a glamorously draped winter coat.

You’ll be wearing it more than any other piece in your wardrobe, so opt for our coat made in high quality wool with 10% cashmere, and cut to grow with you.

PARIS

THE FUR JACKET Add a touch of luxe to your winter look with silky detachable faux-fur trimmed cuffs and collars.

AW14

|

PAGE 6

|

Many more styles at seraphine.com

PARIS

"Being pregnant is such an incredible experience, and discovering a brand like Séraphine just makes it even more enjoyable."

LAURA HAMILTON, BLOGGER & TV PRESENTER HELLO! MAGAZINE

APRÈS SKI CHIC Keep yourself and your bump toasty and rock an ultra chic après ski vibe.

Many more styles at seraphine.com

|

PAGE 7

|

SÉRAPHINE AW14

PARIS

SO CHIC Discover your perfect day dress for stylish city adventures.

“Séraphineʼs maternity dresses were a lifesaver during my pregnancy.”

ROSAMUND DEAN, ENTERTAINMENT DIRECTOR RED MAGAZINE

Many more styles at seraphine.com

|

PAGE 9

|

SÉRAPHINE AW14

PARIS

ACCESSORISE Create a dramatic high fashion look with the faux-fur removable collar.

IT’S ALL IN THE DETAILS Many more styles at seraphine.com

|

PAGE 11

|

SÉRAPHINE AW14

ADMIRE THE VIEW

PARIS

“I loved wearing Séraphine Maternity throughout my pregnancy, and I felt sexy, chic and comfortable in their designs while maintaining my personal style. Very important to this new mum!”

ROXY MANNING, PRESENTER REDCARPETROXY.COM

Many more styles at seraphine.com

|

PAGE 13

|

SÉRAPHINE AW14

“Séraphine was the brand I turned to both during my pregnancy for maternity clothes and afterwards when I was breastfeeding. The clothes are stylish, comfortable and practical and there is so much choice that whatever you need for whatever occasion, they’ve got it.”

SARAH JANE SMITH, BEAUTY WRITER THE DAILY TELEGRAPH

PARIS

CREATE YOUR LOOK For a quintessentially Parisian winter look, choose chic black essentials and build up your outfit around them.

Many more styles at seraphine.com

|

PAGE 15

|

SÉRAPHINE AW14

ELEGANTLY DRAPED Love this season’s trend for sexy sheer fabrics and feminine drapery to inject a touch of glamour into your everyday style.

“I love Séraphine!

From an easy to wear winter jacket to a classic black dress, I found myself living in their pieces throughout my pregnancy” CORRI MCFADDEN, FASHION BLOGGER CORRIMCFADDEN.COM

LOVE LEGGINGS! Made in the softest natural bamboo fabric, these leggings are temperature regulating with antibacterial properties.

They provide great support and allow your skin to breathe for all day comfort.

PARIS

SAY "OUI" TO BRETON STRIPES

Many more styles at seraphine.com

|

PAGE 19

|

SÉRAPHINE AW14

PARIS

DENIM & KNITWEAR The perfect partners

AW14

|

PAGE 20

|

Many more styles at seraphine.com

PARIS

DENIM TREND ALERT Ripped, faded and distressed to perfection; discover the slimming secrets of our stylish distressed denim. Pair ripped jeans with a cosy jumper and heels for unbeatable autumnal allure.

Many more styles at seraphine.com

|

PAGE 21

|

SÉRAPHINE AW14

PARIS

ON THE STREETS OF PARIS

AW14

|

PAGE 22

|

Many more styles at seraphine.com

“Count on Séraphine becoming top choice for mums-to-be."

ELLE MAGAZINE

PARIS

AW14

|

PAGE 24

|

Many more styles at seraphine.com

PARIS

SÉRAPHINE SKINNY JEANS The pregnant fashionista’s secret weapon; find your perfect pair of skinny maternity jeans and discover the super slimming power of this popular denim style. Fitting close to your legs all the way down from hips to ankles, a stylish skinny pair is the perfect way to show off your legs through your winter pregnancy.

Sitting comfortably under your bump, the elasticated under-bump band allows plenty of growing room for your new curves, and feels just like your regular low-rise look.

Many more styles at seraphine.com

|

PAGE 25

|

SÉRAPHINE AW14

PARIS

COMBINING STYLE AND FUNCTION At SĂŠraphine we like to design clothes that are as fashionable as they are practical, and many of our tops look great during pregnancy and adapt perfectly for nursing with easy access systems such as our pretty poppers or clever zips.

Being a yummy mummy has never been so easy!

AW14

|

PAGE 26

|

Many more styles at seraphine.com

PARIS

EVENING GLAM As the evening draws in, you’re getting ready to head out! Explore the glamorous potential of a classic little black dress or inject some colour with rich winter berry shades – feel the heads turn as you walk in the room!

AW14

|

PAGE 28

|

Many more styles at seraphine.com

PARIS

BRING A DRESS TO LIFE WITH THE RIGHT ACCESSORIES

Thank you Stella & Dot for lending us jewellery for this fashion story!

Find the full collection at stelladot.co.uk

Many more styles at seraphine.com

|

PAGE 29

|

SÉRAPHINE AW14

THE SALONS of PARIS Master the monochrome trend this season for a perennially chic evening look.

You simply can’t go wrong with this classic combination.

PARIS

"I have Séraphine to thank for helping me look elegant when 8 months pregnant at my sisterʼs wedding and stylish with a newborn baby.

From easy day wear to sophisticated evening wear, itʼs a must for maternity style."

HANNAH SWERLING, COMMISSIONING EDITOR ELLE

Many more styles at seraphine.com

|

PAGE 31

|

SÉRAPHINE AW14

PARIS

"It is lovely to find maternity clothes that are classic yet still fashion forward."

VICTORIA IBBETSON, PICTURE EDITOR GLAMOUR MAGAZINE

Pearl Necklace by Stella & Dot Find the full collection at stelladot.co.uk

AW14

|

PAGE 32

|

Many more styles at seraphine.com

PARIS

"The Séraphine Collection has a chic, timeless appeal to it that fashion-forward mums-to-be will embrace."

LISA HORTEN - LIFESTYLE EDITOR

Many more styles at seraphine.com

|

PAGE 33

|

SÉRAPHINE AW14

AT HOME WITH CLAIRE

at home

Claire with

Meet our Séraphine Model We caught up with our stunning Séraphine model Claire, and she let us in on some of the Séraphine styles she’s been wearing through her pregnancy.

AW14

|

PAGE 34

|

Many more styles at seraphine.com

AT HOME WITH CLAIRE

Describe your maternity style?

“I've enjoyed showing my new figure with bump-hugging styles like that cute little black dress. It’s been my go-to dress ever since my bump peaked out. I also love the cosy feel of the Seraphine knitted jumpers.

I'm planning to nurse my baby so the easy access for breastfeeding will be really handy.”

Many more styles at seraphine.com

|

PAGE 35

|

SÉRAPHINE AW14

AT HOME WITH CLAIRE

Claire’s Favourites

AW14

|

PAGE 36

|

Many more styles at seraphine.com

AT HOME WITH CLAIRE

Which Seraphine style have you enjoyed wearing most?

“I'm a big denim fan, but pregnant I have really enjoyed wearing dresses that give a more feminine silhouette I had to have the famous knotted dress that Kate Middleton wore. I chose mine in this lovely deep burgundy, and it's true to say that I feel like a princess in it!”

Many more styles at seraphine.com

|

PAGE 37

|

SÉRAPHINE AW14

NEW YORK

NEW YORK

YOU ROCK

The city that never sleeps is a constant source of inspiration for what’s new and fashion forward, and has inspired this collection of hip designs for the urbanista working girl in you! When the night sets in, our evening wear collection glints with touches of gold and offers you some fabulous party outfits. Our must-have dresses are inspired by the inimitable style icon Audrey Hepburn and are designed to take you from dawn to dusk.

AW14

|

PAGE 38

|

Many more styles at seraphine.com

GO FOR A LOOSER CUT TO CREATE THE BOYFRIEND LOOK

INJECT SOME STYLE Have fun with fashion this season and step up your style with accessories and just a touch of attitude!

It doesn’t take a lot to make a big impression – try a trendy hat to inject that inimitable NYC quirk into your style.

NEW YORK

multiway cardigan STYLE YOUR DENIM FOR AUTUMN WITH AN OVERSIZED KNIT

Our Multiway Cardigan in wool and cashmere is the ultimate luxury cover up to step up your style as the temperature drops.

Wear it open as a flowing waterfall style, or button it up for an edgy asymmetric drape and a feminine cowl neckline.

Many more styles at seraphine.com

|

PAGE 41

|

SÉRAPHINE AW14

NEW YORK

DENIM CITY Discover your perfect pair of jeans and you’ll look fantastic wherever you wear them! Style them up for a night on the town or dress them down for essential daytime style.

AW14

|

PAGE 42

|

Many more styles at seraphine.com

NEW YORK

UNDER BUMP FIT LOOKS 100% LIKE YOUR REGULAR JEANS

FIND YOUR PERFECT STYLE AT SÉRAPHINE

SEAMLESS BUMP BAND FEELS LIKE A SECOND SKIN

Many more styles at seraphine.com

|

PAGE 43

|

SÉRAPHINE AW14

NEW YORK

hello stripes

AW14

|

PAGE 44

|

Many more styles at seraphine.com

NEW YORK

"ALL THE STYLISH MUMS-TO-BE LOVE SÉRAPHINE" ROSIE NIXON, EDITOR HELLO! MAGAZINE

DETAILS BRING A DESIGN TO LIFE Whether it’s beautiful peek-a-boo lace or a bold stripe, don’t be afraid to experiment with your wardrobe.

Wide stripes are a great way to show off your bump and contrast your figure to elongate your silhouette.

Many more styles at seraphine.com

|

PAGE 45

|

SÉRAPHINE AW14

NEW YORK

WE CAPES Worn by Doutzen Kroes

AW14

|

PAGE 46

|

Many more styles at seraphine.com

NEW YORK

Worn by The Duchess of Cambridge Many more styles at seraphine.com

|

PAGE 47

|

SÉRAPHINE AW14

NEW YORK

working girl Work it at the office with crisp tailoring, specifically designed to grow with your changing curves. With beautifully fitting clothes you’ll achieve that perfect professional polish, giving you the confidence to take charge and get things done.

AW14

|

PAGE 48

|

Many more styles at seraphine.com

NEW YORK

1 dress 3 styles

"THE LBD IS ONE OF MY FAVOURITES FROM THE SÉRAPHINE COLLECTION. I LOVE THIS DRESS BECAUSE IT CAN BE WORN FROM THE DAYTIME RIGHT THROUGH TO THE EVENING!" ROSIE NIXON, EDITOR - HELLO! MAGAZINE

OFFICE

DAY

EVENING

Dress for success - a clean silhouette, with a stylish belt to define your empire line.

Create a versatile daytime look - add a cosy long line cardigan and a statement handbag.

Perfect for a party or a hot date night add some sparkle with a glitzy belt and killer heels

Many more styles at seraphine.com

|

PAGE 49

|

SÉRAPHINE AW14

NEW YORK

the little black dresses Worn by Gwen Stefani The little black dress is an essential style in every woman’s wardrobe.

A true investment piece; the LBD is a master of disguise - dress it up for the office, down for the daytime or vamp up the style for the evening!

"GWEN STEFANI CONTINUES TO LOOK FABULOUS IN HER THIRD TRIMESTER IN HER FAVOURITE MATERNITY BRAND,SÉRAPHINE. STAYING TRUE TO HER ROCK CHIC STYLE, THE STYLISH MUM-TO-BE HAS BEEN A BIG FAN OF SÉRAPHINE THROUGHOUT HER PREGNANCY." GURGLE.COM

AW14

|

PAGE 50

|

Many more styles at seraphine.com

Worn by Gwen Stefani

gl

am

NEW YORK

g

n i

n e ev AW14

|

PAGE 52

|

Many more styles at seraphine.com

NEW YORK

THE MULTIWAY DRESS One dress, so many ways to wear it: The silky sashes can be tied, twisted, draped, knotted and criss-crossed to create myriad different styles!

Many more styles at seraphine.com

|

PAGE 53

|

SÉRAPHINE AW14

good for business Clean lines and a slick silhouette; nothing beats our classic black maternity suit for 9 to 5 glamour.

Expertly tailored in ultra-soft Ponte di Roma, the style will grow with you for a perfect fit at every stage.

“These days I'd be in wardrobe Hades without my Séraphine pencil skirt.

A must for expecting mamas!”

THANDIE NEWTON, ACTRESS

the blouse Our flowy viscose blouse is a must-have for your working wardrobe.

GOOD FOR BUSINESS

"SĂŠraphine fulfils all the shopping criteria my clients look for when building their yummy mummy wardrobes. The designs are both fashionable and practical, allowing mums to embrace their bump and stay looking effortlessly stylish the whole nine months and beyond."

DANIELLA MARKS, FREELANCE STYLIST GURGLE MAGAZINE

AW14

|

PAGE 56

|

Many more styles at seraphine.com

boardroom chic Strong lines and sharp monochrome shades can be combined to create a stylish look for the office. Our tailored shirts will grow with you, allowing you to create adaptable office outfits throughout your pregnancy.

Monday

ne

Cécile, Founder of Séraphi

Cécile’s Smart Styling Tips Black, white and neutral shades are the must-haves for a professional wardrobe. Inject some pattern with a stylish day dress, and cut down on ironing with one of our mock shirts which look really sharp and don’t crease easily. For a more feminine look, pick one rich colour to mix with your staple black and accessorise in the same shade. With good colour coordination you will always look sharp.

GOOD FOR BUSINESS

Stay chic at the office a week in style

Tuesday

Wednesday

Friday

Thursday Many more styles at seraphine.com

|

PAGE 59

|

SÉRAPHINE AW14

LONDON THE REGAL CITY This collection blends traditional tailoring with the latest trends, offering luxurious coats in wool and cashmere and our sumptuously soft knitwear to keep the chilly weather at bay. We are honoured to have been a brand of choice to the Duchess of Cambridge during her pregnancy, and our now world-renowned knotted dress is at the top of every woman’s wish list this season.

LONDON

“The Duchess of Cambridge was the picture of elegance in the 'Jolene' dress ...the brand's signature knot dress is designed to flatter the female form through the use of subtle gathering.”

Worn by The Duchess of Cambridge

HELLO! MAGAZINE

“Séraphine: The crown jewel of maternity fashion” GRAZIA

Many more styles at seraphine.com

|

PAGE 61

|

SÉRAPHINE AW14

LONDON

"Séraphine is a wonderfully chic, yet comfortable maternity brand.

Just because you are expecting doesn't mean you can't be stylish.

I love their trendy knitwear and their elegant evening wear.

You are always able to find an outfit for any occasion" LAURA HAMILTON, BLOGGER & TV PRESENTER HELLO! MAGAZINE

Many more styles at seraphine.com

|

PAGE 63

|

SÉRAPHINE AW14

LONDON

AW14

|

PAGE 64

|

Many more styles at seraphine.com

THE COATIGAN Fall in love with our sumptuous knitwear hybrid - fusing the comfort and soft lines of a cosy cardigan, with the warmth and style of a structured winter coat. Made in the very softest lamb’s wool, it will keep you warm and toasty indoors or out.

LONDON

LUXE CASHMERE COATS Invest and indulge in our clean cut winter coats, made in luxurious Italian wool with 10% cashmere.

Choose between smart navy and creamy blush to enhance your winter style.

Many more styles at seraphine.com

|

PAGE 67

|

SÉRAPHINE AW14

LONDON

"Séraphine is one of my go-to labels for fabulous maternity wear.

I particularly love the winter floral print dresses in the new collection – great for during pregnancy and after…"

CHARLOTTE KEWLEY, ACTING CONSUMER EDITOR MOTHER & BABY

Knitted Tie Back Dress - Charcoal | £59

AW14

|

PAGE 68

|

Many more styles at seraphine.com

LONDON

ACCESSORISE Accessories can give your maternity wardrobe the versatility to create new looks with your classic staple pieces.

Many more styles at seraphine.com

|

PAGE 69

|

SÉRAPHINE AW14

Worn by Jessica Alba

"I absolutely lived in SÊraphine during my pregnancy, it got me from day to night and through every trimester perfectly. I rave about the brand to all my friends and expectant mothers at InStyle, so it’s lovely to see the brand looking so well."

INSTYLE, FASHION DIRECTOR

DENIM

AW14

|

PAGE 72

|

Many more styles at seraphine.com

DENIM

dress

your

denim A good pair of maternity jeans will take you right through pregnancy and beyond in comfort and style. Everyone has that special pair of jeans that always look great - whether it's the cut, the colour, or both, you can rely on them not to let you down.

Whether you dress them up to the nines or dress them down for a casual day around the house, jeans go with just about everything, making it an absolute breeze to put together an outfit. Denim is your perfect partner during pregnancy.

Many more styles at seraphine.com

|

PAGE 73

|

SÉRAPHINE AW14

celebs our grey skinny

jeans Our grey luxe skinny jeans are a true celebrity favourite.

Worn and loved by several stylish expectant mums at the top of the Hollywood Hotlist, these slimming skinny jeans have real star quality.

Harness the sparkling celebrity style and dress the jeans your way!

J A N U A RY J ONES

A A ALB

OLIVIA WILDE

JESSIC

DENIM

Style them the celeb way the jeans!

Olivia Wilde Stunning New York actress Olivia worked a chic monochrome look, pairing the grey jeans with a black top and a stylish leather jacket.

Jessica Alba The darling of the fashion press, Jessica teamed the jeans with a floaty white shirt, a long line winter coat and cute red ballerina pumps.

January Jones A-lister actress January Jones rocked stylish horizontal stripes to flatter her growing figure, and finished off the look with statement winter boots.

Many more styles at seraphine.com

|

PAGE 75

|

SÉRAPHINE AW14

Séraphine styles loved by Hollywood yummy mummies We can’t all afford the services of a private stylist, so take inspiration from those who can and have chosen Séraphine as a fashion destination during their pregnancy!

"I just wanted to let you know that the Séraphine jeans are amazing!!!

The only ones to stay up so far!!"

MARIELLA TANDY, RETAIL EDITOR - TATLER

R

MINOG

E R GARN

DANNII

JENNIFE

K AT E W INSLET

UE

DENIM

Dannii Minogue

Jennifer Garner

Dannii loved our jeans so much, she continued to wear them after the birth! She styled them with our signature nursing jumper for effortless on-the-go style.

Stylish a-list actress Jennifer spruced up our Black and Sand Long Line Jumper with a fiery red scarf, and was a big fan of our maternity denim styles throughout her pregnancy.

Kate Winslet Glamorous Hollywood mum Kate styled our black skinny jeans with a classic black blazer and heels to achieve an ultra chic look for the red carpet.

Many more styles at seraphine.com

|

PAGE 77

|

SÉRAPHINE AW14

NURSING

Nurse in style Breastfeeding your baby is not only great for your baby’s health, but it also nurtures a unique and special bond. That is why at SÊraphine we design clothes that look great throughout pregnancy and can easily transition for nursing. Featuring clever hidden panels and our unique popper opening system, feeding can be simple and stylish.

AW14

|

PAGE 78

|

Many more styles at seraphine.com

NURSING

Many more styles at seraphine.com

|

PAGE 79

|

SÉRAPHINE AW14

NURSING

Breastfeeding the must-haves A good collection of basic nursing tops to mix, match, layer & accessorise with is a must for every new mum. Simply lift up the top layer to reveal easy access for nursing!

“Séraphine's gorgeous maternity clothes make you feel decidedly stylish - which, let me tell you, is quite a feat if you're eight months pregnant or a breastfeeding mum. I actually think I'll keep wearing the poncho, pregnant or not!”

LUCY CLELAND, EDITOR COUNTRY & TOWNHOUSE

AW14

|

PAGE 80

|

Many more styles at seraphine.com

NURSING

The nursing shawl

A must have for discreet nursing

Sumptuously stylish and ever practical, Séraphine’s knitted shawl is a maternity must have. The super soft bamboo yarn drapes over the shoulders creating a luxe layered look. The easy open poppers allow this versatile piece to double up as a practical and discreet breastfeeding shawl. The endless possibilities make this an investment piece that your wardrobe and lifestyle should not be without.

Many more styles at seraphine.com

|

PAGE 81

|

SÉRAPHINE AW14

Sweet dreams...

Luxuriously soft Our entire nursing collection is designed with you and your baby in mind, so we use only the softest fabrics to be gentle on sensitive skin.

Shop breastfeeding styles online at seraphine.com

NURSING

Stylish Nursing Knitwear This jumper drapes beautifully over your bump and adapts effortlessly to nursing with our popper front opening system! Long enough in the body to cover your hips and thighs, this style will neatly conceal your bump and provide an excellent option for concealing post-birth tummy.

The slinky, lightweight bamboo knit feels silky soft and has temperature-regulating properties.

Many more styles at seraphine.com

|

PAGE 83

|

SÉRAPHINE AW14

NURSING

Feminine & Sexy More lingerie styles online at seraphine.com

AW14

|

PAGE 84

|

Many more styles at seraphine.com

NURSING

Convenient Clips

Our must have nursing vest features convenient clips for quick and easy nursing access.

Made in the softest stretch bamboo fabric; this vest allows your skin to breathe and helps your body to regulate its temperature by wicking away moisture. The fabric’s innate antibacterial properties make this an essential style for breastfeeding.

Many more styles at seraphine.com

|

PAGE 85

|

SÉRAPHINE AW14

THE BUMP KIT

the BUMP kit Your best friend throughout pregnancy and beyond, this kit will provide the core basics of your maternity wardrobe, allowing you to mix, match and style your bump. These are wardrobe winners with maximum styling potential!

AW14

|

PAGE 86

|

Many more styles at seraphine.com

Watch the styling video online

S

LE

S

U

R

PIE

CES, ENDLE

SS

TY

THE BUMP KIT

4 ESSENTIAL

DON'T MISS !

STYLES

FO

#seraphinebumpkit

THE VEST

THE SKIRT

The essential white camisole with chic spaghetti straps and secret built-in bust support. Cut long to cover your curves and create a smooth silhouette.

The perfect pencil skirt made in super stretchy jersey.

Fitting comfortably over your bump, it contours your curves for a smooth and slinky look.

THE LEGGINGS

THE LITTLE BLACK DRESS

The ultimate maternity leggings, fitting seamlessly over your bump.

Designed to smooth and support your curves, for a flexible fit.

The classic LBD, made in soft stretch jersey to flatter your figure at every stage of pregnancy.

Dress it down for the daytime or glam it up for an evening out.

Many more styles at seraphine.com

|

PAGE 87

|

SÉRAPHINE AW14

™

Goodbye to

BACK PAIN & HEAVY LEGS

The revolutionary footwear brand ShoeTherapy is a line of stylish shoes that are medically proven to alleviate back ache, and are the first patented shoes recommended during pregnancy. The inner sole technology which actively corrects your posture, and alleviates muscle strain as you walk, has been developed by a leading french doctor and physiotherapist and is clinically proven to provide real medical benefits. Including cute ballerina pumps and our new fashionable loafer styles, the footwear collection is the perfect match for our stylish maternity wear. You’ll love them so much you’ll be wearing them long after baby arrives!

It’s important to choose pregnancy shoes that will look after your feet. Choosing supportive shoes throughout your pregnancy will save your body a lot of strain and pain. Pregnancy causes the balance of the body to be disrupted and your weight to be thrown forwards, which affects the spine, knees, calves and ankles.

Our range features an array of elegant and fashionable flat styles with ergonomically engineered soles to stimulate circulation and correct posture. You may not want to go back to heels once you’ve tried our ballet flats!

Winter LOAFER

New In

“So exciting to find a range of flat shoes that actually support your feet and look stylish too. I will be living in them” AW14

|

PAGE 88

|

Many more styles at seraphine.com

Kate Carter - Life & Style Editor Guardian

SHOETHERAPY

HOW

does it work?

The ShoeTherapy inner sole features raised elements that help support the foot and optimise balance as you walk, ensuring better posture and minimising muscle strain. The heel’s height and shape also promotes the ideal body posture in order to avoid backache. Most shoes do not allow your feet to find their natural balance, which is often the main cause of bad posture and can result in back and joint pain. With ShoeTherapy you will immediately feel a positive impact on your body equilibrium, and the ergonomically shaped heel provides bounce and support, taking the strain out of walking.

✓ c o r r e c t s your posture ✓ r e l i e v e s back & joint pain ✓ s t i m u l at e s tired legs

Reduces neck pain

✓ i m p r o v e appearance of cellulite ✓ Available in 12 styles Diminishes lower back pain

THE SOLE’S PROPERTIES STABILISES THE FOOT thus minimising muscular tension

ASSISTS FORWARD MOTION for a more dynamic walking action

Tones muscles & reduces cellulite PERFORATED FRONT SOLE to minimise perspiration GUIDES THE FOOT to keep it straight while walking

Minimises stress on the knees

STIMULATES CIRCULATION

Reduces the feeling of heavy legs

thanks to the raised elements of the sole

RECOMMENDED BY:

Alleviates swollen feet

Sarah Stacey - Health Editor at You Magazine Dr Pixie Mc Kenna - Doctor & Channel 4 TV Presenter Pregnancy & Birth Magazine - Winner of Best Innovation 2011 Cathy Butterworth - Fashion & Booking Editor at Elle Magazine Brigid Moss - Health Editor at Red Magazine Many more styles at seraphine.com

|

PAGE 89

|

SÉRAPHINE AW14

AT HOME WITH JOCETTE

at home with

Jocette

AW14

|

PAGE 90

|

Many more styles at seraphine.com

AT HOME WITH JOCETTE

Meet our SĂŠraphine Model The lovely Jocette modelled for us through her first pregnancy, and now she is pregnant again.

We visited her and her beautiful little daughter Roxette at home for a fun day of dressing up and dancing.

Many more styles at seraphine.com

|

PAGE 91

|

SÉRAPHINE AW14

AT HOME WITH JOCETTE

Jocette's favourites

“Séraphine has been a life saver through both of my pregnancies I’m still wearing a lot of the pieces I bought the first time round, and I’ve had fun refreshing my style from the new Autumn Winter range!”

What is your favourite Séraphine piece?

“I love the empire line pleated dress - it’s so easy to wear but still feels smart and dressed up!”

AW14

|

PAGE 92

|

Many more styles at seraphine.com

What's your autumn must-have? “This trench is so stylish and practical too!�

Escape to the Sun

If you’re jetting off for a touch of winter sun this season, our cruise collection is an essential first stop.

You’ll find cute summer dresses and sensational swimwear styles to work at the beach as you get your sunshine fix.

ESCAPE TO THE SUN

While chic and maternity don't always go hand-in-hand, Séraphine makes it easy for style-conscious mums-to-be to look great (and more importantly, feel great)!"

LISA HORTEN, LIFESTYLE EDITOR

Many more styles at seraphine.com

|

PAGE 95

|

SÉRAPHINE AW14

ESCAPE TO THE SUN

Worn by the Duchess of Cambridge We are honoured to have been the maternity brand favoured by the Duchess of Cambridge during her pregnancy, and are delighted that she chose our fuchsia knotted dress in particular for her first family pictures.

The Duchess is an inspiration to a generation of new mums, and the signature dresses that she chose are now must-have items for every pregnant woman’s wardrobe.

AW14

|

PAGE 96

|

Many more styles at seraphine.com

ESCAPE TO THE SUN

“The preferred maternity brand of Kate Middleton” CNN INTERNATIONAL

“In true Duchess fashion, the new mum is loyal to her latest brand of choice, Séraphine Maternity. So loyal, in fact, that she chose to wear its Jolene Dress in the first official portrait of Prince George.”

HUFFINGTON POST

Many more styles at seraphine.com

|

PAGE 97

|

SÉRAPHINE AW14

ESCAPE TO THE SUN

More styles online at seraphine.com

S wim Flaunt your curves by the pool and feel confident with your new body shape

AW14

|

PAGE 98

|

Many more styles at seraphine.com

ESCAPE TO THE SUN

V

Many more styles at seraphine.com

|

PAGE 99

|

SÉRAPHINE AW14

LUXE COLLECTION

Red carpet fashion for before, during and after pregnancy A collection designed to embrace women’s changing curves and work beautifully throughout pregnancy. Inspired by the beauty of my native city Paris, the collection is an ode to romanticism and pure elegance.

Our luxurious silks and French lace are showcased in versatile shapes to flatter your silhouette and make you feel red carpet ready.

- CĂŠcile Reinaud

AW14

|

PAGE 100

|

Many more styles at seraphine.com

LUXE COLLECTION

Many more styles at seraphine.com

|

PAGE 101

|

SÉRAPHINE AW14

LUXE COLLECTION

AW14

|

PAGE 102

|

Many more styles at seraphine.com

LUXE COLLECTION

Many more styles at seraphine.com

|

PAGE 103

|

SÉRAPHINE AW14

A touch of luxe

LUXE COLLECTION

AW14

|

PAGE 104

|

Many more styles at seraphine.com

LUXE COLLECTION

Many more styles at seraphine.com

|

PAGE 105

|

SÉRAPHINE AW14

LUXE COLLECTION

AW14

|

PAGE 106

|

Many more styles at seraphine.com

LUXE COLLECTION

Many more styles at seraphine.com

|

PAGE 107

|

SÉRAPHINE AW14

Glamorous gowns Stunning dresses that flatter the pregnant form.

You will love wearing them post maternity too.

French Lace

LUXE COLLECTION

AW14

|

PAGE 110

|

Many more styles at seraphine.com

Belle of the ball

Elegant drapery falls exquisitely over your pregnant curves to flatter your shape creating a statuesque silhouette

LUXE COLLECTION

AW14

|

PAGE 112

|

Many more styles at seraphine.com

The Multiway Dress

LUXE COLLECTION

One dress, so many ways to wear it.

Many more styles at seraphine.com

|

PAGE 113

|

SÉRAPHINE AW14

A beautiful dress for your special day In classic white or subtle ivory, our graceful maternity wedding gowns epitomise bridal beauty in soft chiffon and flowing silks

Exquisitely Crafted Bridal Styles More bridal styles available at seraphine.com

CELEBS SHARE THEIR SÉRAPHINE STYLE Follow us on social media to see the latest selfies shared by stylish celebrities and fashion mummys, and share yours too!

Doutzen Kroes & Anna Wintour

Zara Phillips

Gwen Stefani

Doutzen Kroes Christina Aguilera Doutzen Kroes

Dania Ramirez

Megan Hilty

Former Miss France

Roxy Manning & Kate Blanchett

Katherine Parkinson

Jessica Alba

Séraphine is proud

to have dressed...

ALYSON HANNIGAN MILA KUNIS JANUARY JONES

DUCHESS OF CAMBRIDGE JESSICA ENNIS DOUTZEN KROES

ANGELINA JOLIE GWEN STEFANI

SIENNA MILLER KATE WINSLET THANDIE NEWTON KATE HUDSON KATHERINE PARKINSON JESSICA ALBA

DANNII MINOGUE SAM BAILEY KIMBERLEY WALSH JENNIFER GARNER

CHRISTINA AGUILERA CLAIRE SWEENEY

ZARA PHILLIPS OLIVIA WILDE HOLLY WILLOUGHBY...

T H A N K Y OU TO AL L TH E S TYL I S H MUMS -TO -B E W HO HAV E R OCK ED SÉRAP H IN E T H RO U GH T H EIR P REGNA NCY

Discover The LUXE Collection at seraphine.com