Urban Luxury Portfolio

Urban Luxury -

Brick and Mortar

West London College Seraina Schraff Course Nr.: E19CA/CB

Design Statement

The main influences are the brick wall and pavement slab pattern but also the work of Carl Andre. As he used a lot of bricks in his work it ties in well with my work. I tried to experiment with perspective as well.

The sketchbook pages where I used some perspective look good but for the garment design I liked the straight designs better.

My idea is to keep the overall design rather simple but build it up pieces by piece as if it was built out of bricks. In that way the fabric will get some texture and the neckline and the hem are made up of a lot of ninety degree angles.

The designs are angular and the overall silhouette is oversized but it is supposed to be more of a tent silhouette rather than a boxy silhouette. The colour is black. I want the details to be as closely linked with the rest of the design as possible. It might prove a challenge to make sleeves using the same techniques fitting into the holes I have but it will work I tried my best to mix the urban and the luxury in as many ways possible. So I paired up the fabric that has a luxurious feel with an urban finishing, a luxurious finishing technique I used for an urban fabric and the most urban design I combined with a very luxurious fabric.

Costumer Profile Name: Angela Watson Age: 27 years old Qualifications: Business Studies Occupation: Freelance Photographer Demographic: Her Mother is from Sweden but she was born and raised in London.

Family and Friends: Her friends and family are very important to her and are scattered all over the globe.

Hobbies: She likes to photograph different places of the earth so she tries to spend as much time as possible travelling.

Favourite brands: Topshop, H&M collaborations

Her style is very simple but she cares about the details, so she always looks for the interesting but simple.

She wants her clothes to look good but be practical and comfortable at the same time.

She buys most of her clothes from Topshop or interesting shops she finds in different corners of the world.

She does not care much about what brand it is but she cares about the quality of the fabric and the manufacture. She prefers her clothing to be sustainable and ethical but it is not her main concern.

She does not like to shop online; she rather goes to the store in order to find out how this particular piece works on her body.

Moodboard

Colourboard

Silhouetteboard

Detailsboard

Initial Research

Design Development

Final Line Up

Selected Outfits

Photoshoot

Illustrations