Alhambra City Collection 2016

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Alhambra City Collection 2016


THE ALHAMBRA COLLECTION

Palestinian embroidery has a long history of using diverse motifs and patterns thanks to the country’s heritage as a cultural cross-roads along the great trade routes. SEP’s Alhambra collection marries this textile tradition with designs inspired by the Alhambra Palace in Granada, Spain. The collection remains true to the beauty of traditional Palestinian cross-stitch whilst being contemporary in style. Carefully designed, intricately hand-embroidered in precious Italian cashmere, we bring you a piece of Palestine via Andalucia. This collection is ethical, beautiful and life changing – we hope you love it as much as we do. Shaheen Kasmani, MA in Visual Islamic and Traditional Arts


CASUAL OR ELEGANT?

Follow your inspiration Be stylish and warm. Each piece is high-quality, hand-embroidered and one of a kind

Haleema Cashmere Cape Code CCCA - 100% camel cashmere, burgundy embroidery


Haleema Cashmere Cape

Code CCCA - 100% camel cashmere, burgundy embroidery


Barbara Clutch Code ICLU - 31 x 16.5 cm

GRAY IS THE NEW BLACK

Wear it on jeans or a little black dress: guaranteed to make you stand out from the crowd

Haleema Cashmere Cape Code CCGN – 100% gray cashmere, tonal embroidery


Huda Cashmere Shawl Barbara Clutch

CLASSIC ELEGANCE

MAKE AN IMPACT

SEP items are designed to last for years, and never go out of fashion

Tonal or burgundy? Two color codes to match with your mood and outfit


PASSPARTOUT

…an impulsive purchase which induces happiness, when the full story is told

Huda Cashmere Shawl Code CSCA - 60X180, 100% cashmere, tonal embroidery


THE SEP PROMISE Mutual happiness

For our customers and for our artists

Huda Cashmere Shawl Code CSGN - 60X180, 100% cashmere, tonal embroidery


THE SEP BRAND CONNECTION Our customer …

…Curious about the world, connected to society and passionate about style

Asma linen Shawl Code LISH - 80X180 sage linen, lavender embroidery


CROSS-CULTURAL INFLUENCES Western Europe trends, Middle Easst skills

And the desire for unique and defining accessories

Asma linen Shawl Code LISH - 80X180 mustard linen, gray/cream embroidery


Asma linen Shawl

Code LISH - 80X180 sky blue linen, tonal embroidery


Asma linen Shawl

Code LISH - 60X200 taupe linen, burgundy embroidery


ALHAMBRA CITY CASHMERE COLLECTION

Haleema Cashmere Cape Code CCCA - 100% camel cashmere, burgundy embroidery

Haleema Cashmere Cape Code CCGN – 100% gray cashmere, tonal embroidery

Huda Cashmere Shawl Code CSCA - 60X180, 100% cashmere, tonal embroidery

Huda Cashmere Shawl Code CSGN - 60X180, 100% cashmere, tonal embroidery


ALHAMBRA CITY LINEN COLLECTION: the Asma shawl

Code LISH - 80X180 mustard linen, gray/cream embroidery

Code LISH - 60X200 taupe linen, burgundy embroidery

Code LISH - 80X180 sage linen, lavender embroidery

Code LISH - 80X180 sky blue linen, tonal embroidery


ALHAMBRA CITY CLUTCH: Barbara

Barbara Clutch Code ICLU 31 x 16.5 cm


STAY CONNECTED Facebook: The Social Enterprise Project – SEP Instagram: sepjordan Twitter: sepjordan SHOP & CONTACT www.sepjordan.com info@sepjordan.com If you are interested in becoming an exclusive SEP retailer or discussing bespoke color combinations, please contact Roberta Ventura at roberta@sepjordan.com, tel: 0041 78 911 54 27

Special thanks to our models, Veronica Goei De Piante and Mary NazzalBatayneh, who offered us their time and charm. Veronica photography by Ines Goei De Piante, Geneva Mary photography by Farras Oran, Amman


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