Alhambra City Collection 2016
THE ALHAMBRA COLLECTION
Palestinian embroidery has a long history of using diverse motifs and patterns thanks to the country’s heritage as a cultural cross-roads along the great trade routes. SEP’s Alhambra collection marries this textile tradition with designs inspired by the Alhambra Palace in Granada, Spain. The collection remains true to the beauty of traditional Palestinian cross-stitch whilst being contemporary in style. Carefully designed, intricately hand-embroidered in precious Italian cashmere, we bring you a piece of Palestine via Andalucia. This collection is ethical, beautiful and life changing – we hope you love it as much as we do. Shaheen Kasmani, MA in Visual Islamic and Traditional Arts
CASUAL OR ELEGANT?
Follow your inspiration Be stylish and warm. Each piece is high-quality, hand-embroidered and one of a kind
Haleema Cashmere Cape Code CCCA - 100% camel cashmere, burgundy embroidery
Haleema Cashmere Cape
Code CCCA - 100% camel cashmere, burgundy embroidery
Barbara Clutch Code ICLU - 31 x 16.5 cm
GRAY IS THE NEW BLACK
Wear it on jeans or a little black dress: guaranteed to make you stand out from the crowd
Haleema Cashmere Cape Code CCGN – 100% gray cashmere, tonal embroidery
Huda Cashmere Shawl Barbara Clutch
CLASSIC ELEGANCE
MAKE AN IMPACT
SEP items are designed to last for years, and never go out of fashion
Tonal or burgundy? Two color codes to match with your mood and outfit
PASSPARTOUT
…an impulsive purchase which induces happiness, when the full story is told
Huda Cashmere Shawl Code CSCA - 60X180, 100% cashmere, tonal embroidery
THE SEP PROMISE Mutual happiness
For our customers and for our artists
Huda Cashmere Shawl Code CSGN - 60X180, 100% cashmere, tonal embroidery
THE SEP BRAND CONNECTION Our customer …
…Curious about the world, connected to society and passionate about style
Asma linen Shawl Code LISH - 80X180 sage linen, lavender embroidery
CROSS-CULTURAL INFLUENCES Western Europe trends, Middle Easst skills
And the desire for unique and defining accessories
Asma linen Shawl Code LISH - 80X180 mustard linen, gray/cream embroidery
Asma linen Shawl
Code LISH - 80X180 sky blue linen, tonal embroidery
Asma linen Shawl
Code LISH - 60X200 taupe linen, burgundy embroidery
ALHAMBRA CITY CASHMERE COLLECTION
Haleema Cashmere Cape Code CCCA - 100% camel cashmere, burgundy embroidery
Haleema Cashmere Cape Code CCGN – 100% gray cashmere, tonal embroidery
Huda Cashmere Shawl Code CSCA - 60X180, 100% cashmere, tonal embroidery
Huda Cashmere Shawl Code CSGN - 60X180, 100% cashmere, tonal embroidery
ALHAMBRA CITY LINEN COLLECTION: the Asma shawl
Code LISH - 80X180 mustard linen, gray/cream embroidery
Code LISH - 60X200 taupe linen, burgundy embroidery
Code LISH - 80X180 sage linen, lavender embroidery
Code LISH - 80X180 sky blue linen, tonal embroidery
ALHAMBRA CITY CLUTCH: Barbara
Barbara Clutch Code ICLU 31 x 16.5 cm
STAY CONNECTED Facebook: The Social Enterprise Project – SEP Instagram: sepjordan Twitter: sepjordan SHOP & CONTACT www.sepjordan.com info@sepjordan.com If you are interested in becoming an exclusive SEP retailer or discussing bespoke color combinations, please contact Roberta Ventura at roberta@sepjordan.com, tel: 0041 78 911 54 27
Special thanks to our models, Veronica Goei De Piante and Mary NazzalBatayneh, who offered us their time and charm. Veronica photography by Ines Goei De Piante, Geneva Mary photography by Farras Oran, Amman