New tyres

Marketing Your New Tyre Changer

Email promotion is a fantastic method of increasing your company's reach for very little cost. Nearly everyone has an email address now and if you can overcome the hurdle of actually getting hold of them, then you're well on your way to an Cheap tyres extremely effective and inexpensive method of marketing.

First of all, you must get a website - without one email marketing will fail miserably, so ensure you have at least a couple of pages explaining what it is you do.

Websites are extremely cheap and easy to create now and any website is better than none so ensure you check out the free services from Google and Yahoo. Maybe even just get a blog - any type of service like this will get you a web presence without massive outlay and are generally easier to update.

So, you've got your website, you now need to overcome the next hurdle - what to write.

Writing to an email list scares the hell out of a lot of people but it shouldn't. You should simply see the writing of these emails as an extension of conversation - albeit perhaps a bit more enthusiastically.

When you are ready to write your first email, scribble down a few notes about what you are looking to promote and then simply flesh out the content based on that. As long as you follow a few very simple rules, you'll have no problem. Here are the rules:#

Work out what it is you are offering. If it's your new tyre changer service, write down the type of vehicle you cater for, the size of tyre or anything else that may stick out to the client.

Set your price. Don't go too cheap, but also don't go crazy expensive.

Finally, work out what problems your service solves. I've explained in other articles how you should look at ensuring your service has a 'pain' attached - it is this that you should look to be promoting and you need to get this across to your customers in a non patronising but informative way.

For example, as I'm an expert in tyre changers, I'll explain how to get people banging down the door to use me. We do this by looking at the structure of the email.

Headline

Your headline should be inform the recipient about the rest of the email, but in a way that draws them in to read it the minute they see the subject line.

Some examples may be:

"Are you storing up trouble and expensive garage bills?"

"Keeping your family safe on the roads this winter"

"Ensure your car passes police checks now"

See? Simple and effective and I haven't mentioned by product once which is the key to good sales. Don't mention your product at all until you have got the reader interested because they simply won't look at your mail.

But why? Well, a customer who is looking for new tyres will already know what they're after and they would have searched for it. By searching, they may find your garage or they may not but they are actively looking and therefore are a more fickle customer. They will try a number of tactics and a number of different garages to get their tyres.

We're not going after these people, we are going for those that don't even realise they need our service - we're going for the passive buyer which we will then convert into active.

OK, we've got the headline and hopefully it's piqued enough interest for people to want to read on, so what next? Well, you explain your proposition...

Are you storing up expensive garage bills?

During an economic downturn, many people quite rightly look to reduce their bills to save money.

Whilst this can give short-term relief and help out now, by not regularly checking your car or servicing it, you may be storing up trouble for the future when your bills may multiply.