Why does marketing need SEO? You might have wondered how whenever you type something in Google search it shows a long list of links to web pages that could potentially answer your question.
That’s alright but have you ever wondered how the Google search results work? Google has a crawler that looks up all the websites and picks up websites that matches the keywords searched. The crawler works in digital manner which is not visible on the front end. It picks up 1s and 0s and brings those to the search engine to build an index. The index then goes through an algorithm function which matches the content to your searched keyword. There are a lot of factors which goes into Google search algorithm but you need not worry. All the technical stuff is the work of the SEO experts. The Brisbane Development company experts will help you with everything which will help you rank higher in the Google search results. There are quite a few digital marketing companies in Brisbane who will help you with everything from SEO friendly domain name to best practices for internal links.
What is the process of getting unpaid, organic traffic to your website? Its Search Engine optimization. For your page to come on the first page of Google you need to have quality content as well as relevant material. Google scores the websites based on the relevance. For example, if a person searches for "dark chocolate benefits" and you have content showing ‘how’ it is made, that will reduce the credibility of your site. The other factors are the title of your site and the meta-data. It should be related to the content. Otherwise it would mislead the reader.