Universal Analytics – Everything You Need to Know About Migrating to GA4 The ability to measure traffic and engagement across multiple platforms allows you to realign your strategy and take you closer to your objectives. Google Analytics 4 (GA4) precisely helps you do that. No wonder businesses are increasingly moving to GA4. But the process isn’t straightforward. It involves multiple steps for which you require an SEO expert in Pune. So, here are the steps involved in migrating to GA4.
How to Migrate from Universal Analytics to GA4? – 9 Steps for Successful Migration from Universal Analytics (UA) to GA4 Here’s an overview of how to migrate from UA to GA4. Hire expert SEO services in Pune for a detailed explanation and execution of the migration process. The process can take days to some weeks, based on your site, UA architecture and the availability of the team who will execute the migration process. 1. Assess Your Existing Measurement Strategy UA will stop collecting data on July 1, 2023. So, it is pretty obvious for you to hurry up. But don’t get hassled. Ask yourself relevant questions concerning UA tracking your business and marketing KPIs optimally, the availability of the required data in UA reports, is your UA account aligned with your business changes, etc. 2. Prepare a Key Item List Create a list of key items, including events, content groupings, referral exclusions, audiences, product link connections, goals, and custom dimensions. Once you create the list, assess what you need and perhaps where gaps exist, wherein you will have to create new tracking items like new goals. Goals are created in every reporting view. But reporting views are not used with GA4. Thus, if you look to preserve all current goals in multiple reporting views for the same UA property, list all and recreate them in the GA4 property. 3. Collect Data in UA and GA4 Google Analytics does not transfer your data from UA to GA4. You can use a technique called parallel tracking, which in other words, is collecting data in UA and GA4. To do so, review your UA architecture, check your UA tag, implement the tag on the website, set up data streams, clean up data in GA4, connect your UA properties to GA4, set up cookieless tracking, comprehend GA4 debugging and align data retention settings. 4. Align with UA and GA4 Differences UA and GA4 are different. For instance, UA is hit-based, and GA is event-oriented. On the other hand, UA isn’t privacy-focused, but GA4 is. To do it, focus on understanding and changing administrator settings, enhance data collection with improved measurements, map your KPIs to GA4 on the paper, know properties and recommended events, enhance campaign tracking, build an eCommerce tracking plan and learn how to customize the reporting interface.