How Video Content Can Help Your Overall SEO Strategy

How Video Content Can Help Your Overall SEO Strategy Optimizing video content for search engines doesn’t seem that complicated at first glance. After all, principles that work for web pages will surely work for videos uploaded to YouTube or other hosting platforms, right? In part, it is. Nowadays, SEO for YouTube videos is not all that complicated and basically requires the person in charge of the optimization to have a good grasp of the YouTube search algorithm. YouTube keyword tools are not maximizing their potential at the moment. However, even though there is still plenty of room for improvement, the website allows its users to attain search ranking goals with relative ease, as well as drive traffic back to their website by placing links in all the right places. However, irrespective of changes in algorithms and technologies, which are bound to happen at any given point in time, and to any given platform or search engine, there is still one specific aspect to SEO for videos that not many experts seem to take into account.

First off, let it be said that optimization of video content for improving search engine rankings and visibility is not something that one would generally want to leave at the hands of a creative agency. While such agencies will usually do a good job at producing the actual content, SEO should be left to the hands of an experienced digital agency. And this is where video content specifics come in. Most often, a client will produce their video with a creative agency, and only afterward approach SEO experts with the declared goal of ‘going viral’. Virality, perhaps one of the most abused and misused words pertaining to online marketing, is not some artificial process that SEO experts can generate through sheer know-how and experience. The best way to make sure an ad video ‘goes viral’ is to involve both the digital agency, as well as the creative (copywriters, video production pros, etc.) in the process from the get-go.

Of course, supervising a two-pronged creation process, with two types of strategists thrown into the mix, will involve starting from a very solid, welldefined, goal-oriented strategy. This strategy must touch on all the points involved in producing video content, from concept until its eventual release on to the Internet. It involves knowing what you, the client, want to achieve with their video, defining your target and core audience, then creating the best possible content for the audience and their preferred channel. Goals are the only media-specific element in this equation. When creating SEO video content, you can aim for either one of the following: Rich Snippets – product presentations, most often. They are shorter videos, which will generate massive amounts of traffic for your website since video content is much more organically clicked than other types of content.

Conversions – create video content for services or commercial brands by putting yourself in the shoes of a potential buyer/client. Create an

infomercial of sorts for your product. Be informative, not overly promotional.

Link Building – this type of content should not be promotional. Its main goal is to drive users to your website, which is why you will want it to be creative, but not make that much sense outside the context of your website.

For more information on Hamburg SEO Agentur and Local SEO Hamburg