CATI Research
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CATI Research - Definition
CATI is the acronym of Computer-Assisted Telephone Interviewing. It’s a telephone research methodology that includes an interviewer administering a questionnaire to the respondent reading it on a computer.
CATI Research – How it works? Steps Involved in the process:
Interviewer connects with the respondent via Cell Phone or VOIP Interviewers have to follow the instructions on the screen while interviewing the respondent. Once the answer is recorded, the next question is aligned for the respondent.
Answers are automatically saved in the system on real-time basis.
Answers are checked by the system in real time
CATI Research – Modes There are several modes to manage the calls:
INBOUND: In this mode the RESPONDENT calls the call center to be a part of the research. OUTBOUND: In this mode the action is to be taken by the agency. The research agency directly dials the respondent in order to conduct the research. PREDICTIVE: Interviewer and the respondents are connected with each other with the help of an auto dialer.
CATI Research – Advantages
QUALITY
TIME
SAVING
SUPERVISION
CLOSE CONTACT
MONITORING
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