Computer Assisted Personal Interviewing Research - Divergent Insights

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CAPI Research

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CAPI Research - Definition CAPI is the acronym of Computer-Assisted Personal Interviewing. CAPI is an interviewing technique in which the respondent or interviewer uses a computer to answer specific questions. CAPI market research is augmenting as a significant data collection tool and is utilized to carry out face-to-face research.


CAPI Research – How it works? Steps Involved in the process: 

Data is collected by an interviewer in a face-to-face (and not virtual) meeting with the respondent. Using a smartphone, a tablet or PC, the interviewer can carry on the interview and send back the answers in real time. Data is immediately sent to the main server. CAPI is used a lot in Mystery Client research: mystery clients can discretely complete their task answering the questionnaire in their smartphone or mobile device.


CAPI Research – Tips to choose?

Look for Online and Offline Versatility.

Ensure compatibility with your Data Analytics tool

Check for Ease-of-Use of the CAPI Survey software

Choose the right software for the best results.


CAPI Research – Advantages 

Easier Survey Management

Reduced Variable Cost

Reduced time from Data Collection to Analysis to Reporting

Higher Quality Data

Unique Question Types

Closer Field Monitoring

Changes in Questionnaire possible easily


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