CAPI Research
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CAPI Research - Definition CAPI is the acronym of Computer-Assisted Personal Interviewing. CAPI is an interviewing technique in which the respondent or interviewer uses a computer to answer specific questions. CAPI market research is augmenting as a significant data collection tool and is utilized to carry out face-to-face research.
CAPI Research – How it works? Steps Involved in the process:
Data is collected by an interviewer in a face-to-face (and not virtual) meeting with the respondent. Using a smartphone, a tablet or PC, the interviewer can carry on the interview and send back the answers in real time. Data is immediately sent to the main server. CAPI is used a lot in Mystery Client research: mystery clients can discretely complete their task answering the questionnaire in their smartphone or mobile device.
CAPI Research – Tips to choose?
Look for Online and Offline Versatility.
Ensure compatibility with your Data Analytics tool
Check for Ease-of-Use of the CAPI Survey software
Choose the right software for the best results.
CAPI Research – Advantages
Easier Survey Management
Reduced Variable Cost
Reduced time from Data Collection to Analysis to Reporting
Higher Quality Data
Unique Question Types
Closer Field Monitoring
Changes in Questionnaire possible easily
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