• Restorations • Re-Roofing • Asbestos Removal
Sunshine Coast
Roof Restorations carry a 10 year Warranty for all Tile & Iron. Re-Roofing using Lysaght Bluescope Steel with a Warranty up to 25 years. • Free No Obligation Quotes • Seniors Discounts
5499 7500 4 Bronwyn St, Caloundra www.stormguard.com.au
Newspaper
QBSA No. 725987
Your Award Winning Seniors’ Newspaper - Written for Seniors by Seniors Vol 17. - Issue No 10
November 2014
1300 880 265
Probus provides active seniors a new lease on life
PROBUS Clubs around the world provide regular gatherings for retired or semi-retired business or professional people. Introduced in Australia in 1976, the clubs are sponsored by Rotary and visitors are always made welcome. A recent Nambour Probus Club meeting was a sea of colour with members wearing their brightest outfits for this special ladies meeting. The Member’s Spot was given by Tom McDougall. The greater part of Tom’s working life was in the advertising industry and he gave a very interesting insight into how advertising is designed to target prospective customers. Advertisements are designed to target an individual’s “self interest”, and to use the old adage, cause them to consider “what’s in it for me”. Since supermarkets have come on the scene we have increasingly noticed self-serve systems, displays such as “buy two and save x amount”, and products displayed in such a way that people buy more items than they intended.
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Tom mentioned some of the TV advertising campaigns that successfully target viewers. One excellent example is the Spec-Savers advertisement which uses a number of humorous scenarios which tend to make people think they need glasses. Whether or not the person needs glasses is another matter but the fact that they go and have an eye examination is beneficial. The guest speakers were Heather Rhead and Pam Greet from Blue Care. They spoke of the work Blue Care does for the frail and disabled which allows them to remain in their homes rather than having to go into care. Blue Care was formed in 1953 with a budget of £20.00 and was known as the Blue Nurses. Today Blue Care is under the umbrella of the Uniting Church and provides services to some eighty communities throughout Queensland. Blue Care has over 10,600 nurses, carers and counsellors who treat around 1300 patients every day. For details of how to join Probus or to find a local club call 1300 630 488.