Igniting Innovation: Strategic Steps to Drive Growth in Senior Living

Igniting Innovation STRATEGIC STEPS TO DRIVE CAREER GROWTH IN SENIOR LIVING

J. Justin Hutchens CEO and President, National Health Investors

Shamim Wu Executive Vice President Sales, Holiday Retirement

Justin Hutchens

Education

Career Path 1994–Present

Shamim Wu

MPA Education

Career Path 2003–Present

Prioritize Your Career

• Create a work/life blend • Senior living is 24/7/365 • Draw your own boundaries

Adopt Mentors

• An influential senior supporter • Teaches you the business • Informal and formal relationships

Geographic Flexibility

• The best career growth opportunities don’t always exist where you live

Create Value

• Be clear about how your job contributes to the “greater good” • Avoid task orientation

Measure Your Impact

• Goal setting is critical, then measure • Avoid status quo: raise the bar • Include these metrics in your resume

Identify Your Next Opportunity

• It can be vertical or lateral • THEN WORK FOR IT • Speak up and show initiative for your career goals

Always Be Learning

Personal Fulfillment

• Is it money or fulfillment?

• Find a job where you get both • Senior living is mission/margin balanced

Your Personal Brand is Everywhere

Be in control Remain in control of your personal brand.

LinkedIn is the king of personal brand and reputation.

Google is your first impression

1 billion

You’ve been Googled!

–Like it or not ;)

94% of people only look at the first page of Google results. *Source brandyourself.com

names are searched in Google everyday

1/4 of people don’t have any positive content on their first page of results.

15% of people have at least on negative result on their first page.

Social Media why you can’t afford to fail

Denver math teacher tweets about her hot students and how she likes to smoke weed.

“I was talking to my Japanese real estate agent. I said ‘is there a school in this area.’ She said ‘not now, but just wait.’”

Personal Brand online management

Do this

Revamp social sites regularly making sure you are painted in a positive light.

Stay current and consistent by keeping your work history up to date to avoid discrepancies.

Show authenticity by joining relevant online social groups, show unique passions, and follow industry news.

Personal Brand online management

Don’t do this

Don’t bash a current working relationship or any at all for that matter.

Don’t post anything unprofessional once you do it you are no longer in control of your fate.

Privacy settings aren’t fool proof.

Don’t ignore a conversation and just listen to what others are saying about you.

Be proactive with your response.

Innovation Counts

“I make 50 cents for showing up and the other 50 cents is based on my performance.”

–Steve Jobs

Innovative Brands you are one too

“Intelligence is the ability to adapt to change.”

–Stephen Hawking

Innovation

Innovation

Innovation

My challenge to you . . .

Find your blue marshmallow!