2016 MARKETING & MEMBERSHIP PLANNER www.argentum.org/marketingplanner
Introducing Argentum – Expanding Senior Living The Assisted Living Federation of America is now Argentum. Derived from the Latin meaning silver, Argentum conveys strength and a sense of gravitas while giving a nod to the “silver generation” we all serve. We have changed our name to better represent our role within the dynamic senior living industry, however our mission remains the same: members exemplify the principles of choice, dignity and independence for seniors.
MARKETING AND MEMBERSHIP PLANNER 2016