ALFA 2015 Membership Benefits Brochure

2015 MEMBERSHIP BENEFITS

Discover ALFA Membership Impact the Future of Senior Living

ABOUT ALFA EXPERIENCE THE NEW ALFA

ALFA is the largest association exclusively dedicated to professionally managed, resident-centered senior living communities. Joining your national trade association is a direct investment in advocating for and protecting the collective interests of independent living, assisted living, and memory care. Over the last 25 years, the association has built strong partnerships with owner/operators, capital providers, and other industry stakeholders. Senior living is changing rapidly, and so are we. ALFA is dedicated to forging the future together.

ALFA MEMBERS:

Membership Composition

OWNER/OPERATORS Whether your company operates independent, assisted living, CCRC, or memory care communities, we are all focused on a common mission of providing the highest quality care to our residents. As an ALFA member, you will gain access to executive education and professional development resources that will help you raise the bar of excellence.

INDUSTRY PARTNERS ALFA invites companies serving senior living owner/operators to join ALFA as an Industry Partner. Becoming a member of ALFA gives you access to resources that will educate your organization about the issues shaping senior living, and keep you informed and connected so that you can effectively build and nurture relationships with owner/operators companies.

President’s Council members are Silver and Gold level industry partners whose expertise and yearlong commitment support professional development and business excellence.

37%

51%

Owner Operators......51% President’s Council...12% Industry Partner........37%

12%

4,025 Senior Living communities count on ALFA to advance their business.

75%

of communities represented in the 2014 Largest Provider list are ALFA Members.

Our industry has developed from the ideas of pioneers before us who worked hard to change the paradigm for how people choose to age. Our services and care today provide a quality of life that has never been available before, giving people hope, connection, and purpose every day. In fact, providing these choices will ensure that our consumer-driven industry will continue to grow, innovate, and thrive.

Brenda Bacon, ALFA Board Chairman and CEO of Brandywine Senior Living

IMPACT NEW FOCUS, NEW PROGRAMS

An active ALFA membership helps unite the industry through one voice to cultivate a favorable operating environment for senior living businesses. Strong participation and support in ALFA programs enables ALFA to focus on creating even greater value for members by continuing to develop standards and enhancing programs while promoting the highest principles for excellence in senior living.

STATE POLICY & ADVOCACY ALFA cultivates strong partnerships with each state association ensuring that seniors have the choice to live as independently as possible, are treated with dignity and respect, and have an optimal quality of life. ALFA provides support, resources and guidance to help state organizations achieve excellence and educates officials about what it does to support state policy regulation and law.

Gail Matillo, FL-ALFA Chapter Executive Director, briefs key decision makers on important issues in the senior living industry.

CREDENTIALING ALFA is making a long-term investment to establish credentialing for managers and professionals working in senior living. Credentialing contributes to the qualification and competency of senior living leaders as well as an increased positive public perception of the industry.

ALFA offers educational sessions for industry professionals throughout the year.

STANDARDS ALFA supports the development of professional standards for operators to ensure quality, self accountability and public trust for the senior living industry.

Rep. Gabby Giffords and Capt. Mark Kelly celebrate excellence in senior living through the ALFA Hero Awards.

STRONG IN THE STATES ALFA encourages each member to support their local ALFA state affiliate and chapter. For a complete listing of these organizations, please go to alfa.org/affiliates.

n State Affiliate n Chapter n No Representation

DISCOVER

ALFA Conference & Expo session Insights from the C-Suite. (From left to right: Mark Ohlendorf, President & CFO, Brookdale; Granger Cobb, Director, Brookdale; Kai Hsiao, President & CEO, Holiday Retirement; Tim Buchanan, CEO, Legend Senior Living; Marilynn K. Duker, President, The Shelter Group; Dan Madsen, Chairman & CEO, One Eighty)

ANNUAL CONFERENCE & EXPO

Tampa, Florida | May 4-7, 2015 Considered among the largest, most important events in senior living, the annual conference offers educational sessions, valuable networking opportunities for its 2,300 attendees and collaboration aimed at advancing quality care and services for seniors and their families.

Conference & Expo Attendee Executive Mix 13% 20% 67%

Corporate................. 67% Community.............. 20% Regional..................... 13%

Senior Living Executive Forum

Rancho Mirage, CA | October 21-22, 2015

Chief Executive Summit

Scottsdale, AZ | December 1-3, 2015

EXECUTIVE NETWORKING

EXECUTIVE PEER GROUPS

ANNUAL EXPOSITION

Connect with leading senior living executives during ALFA’s President’s Council receptions and professional networking events throughout the year.

These events bring together top decision-makers from around the world who cultivate relationships and partnerships among their businesses, programs and services.

Executive Peer Groups provide senior executives of member companies an opportunity to share challenges, best practices and solutions with peers at other member companies. These peer groups meet in person twice a year in addition to scheduled conference calls and webinars.

The ALFA Expo provides a platform for companies to demonstrate product features. The expo affords numerous opportunities, through educational sessions, and networking events to collaborate, engage and build relationships.

MEMBERSHIP MEMBERSHIP LEVELS AND BENEFITS

BRONZE | $2,500 n n n

Board of Director Eligibility*

n

Access to affinity partner programs

ALFA Conference & Expo member pricing

n

Use of ALFA member logo Press releases shared on ALFA website

Senior Living Career Center member pricing

n

n

Editorial consideration in publications

n

n

Access to reports, webinars and tool kits

Complimentary printed copies of Senior Living Executive magazine

n

Member-only awards program recognition

n

Subscription to ALFA Update weekly e-newsletter

*All member company CEOs are eligible for election to the Board of Directors. At least 2/3 of the voting members of the Board of Directors represent owner/operator member companies. Gold members have highest priority for election to the Board of Directors.

SILVER | $10,000 Silver members also receive all Bronze membership benefits EXECUTIVE PEER GROUPS Executive Roundtables – Owner/ Operator members may appoint their senior team from the major functional areas in senior living.

Silver level members are required to pay an additional fee of $1000 to participate in this program President’s Council – Industry partner members are eligible to appoint two representatives to serve on the President’s Council.

SENIOR LIVING EXECUTIVE FORUM An invitation-only meeting for members of the Executive Roundtables and President’s Council. The Forum offers highly interactive sessions creating opportunities for sharing strategies and fostering participation from a wide variety of senior living businesses.

PRESIDENT’S COUNCIL RECEPTION A member event held during the Annual Conference & Expo for registered attendees from Gold and Silver member companies.

RECOGNITION AT ANNUAL CONFERENCE & EXPO Member company recognition in conference program and signage. Plus priority space selection at annual exposition.

GOLD | $25,000 Gold members also receive all Silver and Bronze membership benefits EXECUTIVE ADVISORY BOARD MEMBERSHIP Gold member CEOs help lead ALFA’s strategic goals by participating in the Executive Advisory Board, whose members are listed in each issue of Senior Living Executive magazine.

CHIEF EXECUTIVE SUMMIT Member CEOs (or representative) are exposed to new ideas that can transform the way a company manages its valuable assets. This event includes powerful speakers and the opportunity to learn about cutting edge trends in senior living.

CEO DINNER AT THE ANNUAL CONFERENCE Gold members receive an exclusive invitation for the member CEO (or representative) to attend an evening networking event with top industry leaders.

1650 King Street, Suite 602 Alexandria, VA 22314 P: 703-894-1805 F: 703-894-1831 www.alfa.org For detailed information on benefits, visit

www.alfa.org/membership

2015 ALFA Board Members Chairman

Chairman

BRENDA BACON President & CEO Brandywine Senior Living

STEPHANIE HANDELSON President and COO Benchmark Senior Living

Vice Chairman

Immediate Past Chairman

LOREN SHOOK President & CEO Silverado Vice Chairman

TIM BUCHANAN President & CEO Legend Senior Living Secretary

CHUCK HERMAN President, Seniors Housing and Post-Acute Health Care REIT Treasurer

BRUCE MACKEY President & CEO Five Star Senior Living

MARK OHLENDORF President & CFO Brookdale EVRETT W. BENTON CEO & Co-Founder Stellar Senior Living GRANGER COBB ex officio Director Brookdale JON A. DELUCA President & CEO Senior Lifestyle Corp.

SUE FARROW Founder & Owner Integral Senior Living TANA GALL President Merrill Gardens

KAI HSIAO President & CEO Holiday Retirement

BLAIR MINTON President & Founder RPM Management

CHRIS HYATT EVP - Operations Support Brookdale

PAT MULLOY Chairman & CEO Elmcroft Senior Living

DAN HIRSCHFELD President Genesis Rehabilitation Services

TODD NOVACZYK President & CEO New Perspective Senior Living

ED KENNY President & CEO LCS Chairman of the ALFA President’s Council

BRAD KLITSCH ex officio SVP of Market Development Direct Supply SALLY MICHAEL ex officio President & CEO California Assisted Living Association

RANDY RICHARDSON President Vi TIFFANY TOMASSO Founding Partner Kensington Senior Living PATRICIA WILL Co-Founder & President Belmont Village CHRIS WINKLE President & CEO Sunrise Senior Living