Email Marketing For Senior Citizen Centers seniorcitizenlove.com/2019/07/email-marketing-for-senior-citizen.html
Ads in the phone book and Yellow Pages are a better investment than a newspaper ad, but senior citizen centers need to provide gentle reminders of their presence to potential patrons, many of whom are living alone and uncertain about venturing into something new and unknown. How can they encourage newcomers to come to the center while reminding regular visitors of all the center has to offer? The answer is email marketing!
A senior citizens' center email marketing campaign will achieve a pair of essential objectives for the center by cutting costs and delivering the message straight to the target audience. The idea that senior citizens would be relying on email for news would have sounded ludicrous 15 or even 10 years ago. But with more senior citizens jumping aboard the information superhighway than ever before, an email marketing plan is the best way to reach seniors!
Email marketing allows these establishments to provide the type of interactive advertisement newspapers and even television commercials cannot offer. In addition to listing the essentials such as an address, contact information and operating hours, an email can include a schedule of upcoming events, photos of people at the center and even videos of some of the fun activities that take place at the center. What better way is there to convince people to come to a senior center than by showing them what they are missing?
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