How a professional branding agency can help your business?

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How a professional branding agency can help your business?

A branding agency will handle branding or rebranding processes from A to Z while adding value for your business in many aspects including: Performing market research about targeted customers The branding agency team will start your branding process with market research to define how your brand positioned in the targeted and what is the mental image related to business products’ (positive/negative/ not known at all). Defining the major competitive advantages of alternative products chosen by your targeted customers will be the next on the research team list to clarify how your brand can stand out from the competition. The suitable channels for launching a brand is a necessary step in the market research activities to choose suitable offline or online channels to launch your brand or to promote rebranding campaigns. Defining your brand main guidelines After focusing on chosen targeted customers’ segments, the branding agency team will conduct a discussion with your business to define the main brand guidelines which are: Corporate Values: main values of your brand to guideline your branding activities with defined value, mission, vision, branding purpose and targeted goals out of your branding campaign. Brand Message: defining what your brand offerings is known by (what you promise for your clients) and what is your brand all about for example: 

Personal message: Lose Yourself in 50 Million Songs.” (Apple)

Motivational message: “Believe in something. Even if it means sacrificing everything” (Nike)

Emotional Message: “Some fear change, others drive it.” (BMW)

Apple focused on how its products’ features are devoted to your personal experience while Nike focused on inspiration and ambition in its products’ owners while BMW addressed the emotional fear of change to motivate buyers to get out of their comfort zone and try their advanced innovative products. Brand Voice and Tone: choosing your brand voice (how you brand) sound and tone is essential as it will be used in every communication channel (Ads – Official Website – Social Media Platforms) and it should reflect your corporate identity either fun entertaining voice or more serious professional tone. Brand Tagline (Slogan): you’re familiar with the famous brands’ taglines like Nike (Just Do It), Coca-Cola (Open Happiness) and Apple (Think Different) and how the creative and related to the business message and purpose. The Branding agency team will include creative copywriters who are able to come up with creative tagline aligned with your business message and values.


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How a professional branding agency can help your business? by Sendian Creations - Issuu