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UsethosetraitstoconnectandresonateandembedthemintoyourcommunicationstrategyOldSpice–BrandVoice&ToneBrandvoiceandtoneisand extensionofthebrandpersonalityForexample,ifwe’vesetupstrategiesthatwillallowustohitourobjectives,andwe’vesetuptacticstoallowustohitour strategies,thenallwereallyneedtofocusonisdoingallCustomizedReporting AdvertiseOnMobile HelpCustomersFindYou ShowUpOnlineWhen definingapersonalityforyourbrand,takethetimetofirstunderstandyouraudienceandthetraitsthey’reattractedto