Importance of Mobile SEO in Mobile App Development Before we talk about Mobile SEO, you need to know about SEO. SEO stands for search engine optimization. It is a common technique that is used for achieving better traffic on a website by the help of a practice called search engine result pages or SERPs. The important thing is that any application will require a separate management and SEO development unit for efficient working. Now, when we talk about SEO the major thing to keep in mind is that most of the browsing is done via mobile phones. This data was confirmed by Google itself that the usage of application and web pages has a significant amount of mobile phone users. Mobile users outrun other users such as computers and laptops. This brings to the development of an application which is SEO rich. The application should be as such that along with increasing the rank of the application, ut should also be user-friendly and easily accessible.
SEO and app discovery: SEO improves the rank of the application the same as it helps at the time of web development. Recent studies have shown that the market of retail and travel both have been improved via an application that is browsed by mobile phones mostly. The important thing to keep in mind is that if the app is not visible on the top searches it won’t be found.