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Anuja Selva | 03754114

Solo Traveling A Social Purchasing Service Mobile Application

A Social Purchasing Service Mobile Application

Solo Traveling | 1


Table of Content - Design brief

03

- Research guide

04

- User interviews

06

- Personas

11

- User journey

14

- Design principles

16

- App names

16

- App sections

17

- Element collages

18

- App Concepts

24

- Paper Prototypes

28

- Concept Testing

31

- Refined Concept

34

- Wireframes 36 - UI Concepts

41

- Refined UI Concepts

45

- Main Userflow

53


Design Brief App types: Touch point/ All Inclusive I am building a social purchasing service application for iPhone. For solo travelers who are looking for companions to share ticket deals, experiences of exploring places / events together. In order to improve their vacation experience as an individual/ to meet people with different cultural backgrounds with similar interests for better deals of tickets and can save some money. By providing information about nearby events/tourist place/ similarly interested people in the moment, by tracking their current location for the event or tourist place they want to go. At time when the geographical location can be tracked through GPS and socialization can be done through social networking platform. The system will need a cloud platform for storing the required information and bluetooth to locate people nearby.

A Social Purchasing Service Mobile Application

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Research Brief

SCREENER:

Users:

- Can be between 20 - 40

- May not be a tourist but a person who participates in events

- Regularly explores new places or travels often

- First time solo traveler

- People who are open to meet new people or open to do new things

- People who are new to a location

- Locals - Attends minimum of 2-4 events a week / visits 2 locations a year - Owns a iPhone, Passport & a social media account OBJECTIVES:

- Basic descriptions of what they look for when traveling alone.

- What kind of events / places they go to?

- What do they generally do when in new to a location?

- How do they get informed about the events or places to visit list?

- What do they like / dislike about the current platform?

- What do they do (activities) as solo travelers?

- How do they find people with similar interest?

- What are other things they like to know when at an event / a location?

- Do you have a budget for traveling?

- What are some additional things they would like to do apart from splitting the fare / getting accompanied ? - What are the possible safety concerns with being paired with a stranger? - Any additional insights on traveling / interests?

SCRIPT: Hi, I’m Anuja. Isn’t this a pleasant day at San Francisco? I’m working on

a design project about tourism and different ways in which people

would get motivated to travel solo? How they find people with similar

interest, who would like to accompany them to an event or a location?

At first I would like to get a sense of why did you plan on visiting this

location? And then talk about how you would like to improve your travel

experience and what tools or service could help you do that.

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Questionnaires - How do you plan your solo travels/ current tour now? - What is the most common purpose of your travel? - Have you traveled internationally? How many times? - Where do you stay? Whats the length of the trip ? - Do you like to travel solo or with others? - How much do you spend on a trip on an average? - Would you like to share your interest / other basic personal information to a stranger? - What are your main interest in selecting a destination / event? - What are the most challenging problems that you face when choosing a destination? - Do you like tourist guide services or tour independently? - How do you gather information about the current events at the location now? - What is it, that you like / not like about those tools? - What motivates you to attend those events or locations? - How often do you use this tool? - What is the first thing you want to be informed of ? - What might encourage you to use such tools often? - What would you like to do with the data provided? - Do you have any thoughts on how it would be to spend a day with a stranger in a tourist place?

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Interview 1 - 32 years - Solo - Based on personal reviews by travelers I meet on the journey - Site seeing - Yes I have traveled internationally, 3 times - Hostels, 5-10 days - $1500 -$3000 - Sure I can share my interest and other basic information. - New place, and different from what I have been already - Planning, scheduling and if reservations are needed prior to arrival - No tourist guide, but independently - Hostel employees, I ask the hostel employee every morning on the trip - Even hostel employees don’t know all the local information - Culture immersion - Informed about carnivals, big cultural events - Notifications are encouraging - I would like to share what I’m doing - It would be nice and a new experience. I prefer people from native country which I’m visiting

A casual conversation like interview with friends who travel a lot

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Interview 2 - 27 years - Solo - Search travel blogs for routes and best places to visit or on the fly - Pleasure and Explore - Yes I have traveled domestically and internationally alone, 10 times - Hotels, hostels, couch surfing, 7-10 days - Around $1200 - $3000 - Yes I would like to share my interest. - Exploring places, experiencing different cultures - Comparing a few destinations with respect to budget/ length of stay/distance - No tourist guide, but independently - Websites like trip advisor or locals through couch surfing website - Online, easily accessible, but some times these are opinions, that we need to blindly trust. - Just inquisitive nature, and for the sense of adventure - I use it everytime while traveling - Yeah, if that stranger is a verified person and has a lot of positive reviews, I would be willing to do it. - I would like to share what I’m doing - It would be nice and a new experience. I prefer people from native country which I’m visiting

A casual conversation like interview with friends who travel a lot

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Interview 3 - 22 years - Solo, First time from Japan for a musical concert - Wobbleland - 2 years ago my friends came to San Francisco - Unplanned Trip to USA - 3 days in San Francisco - I get most of the information with Roommate here, - I’m going to Alcatraz tomorrow - Things that I look for is how to get there, how far is it - Information of public transport like last train, area safety, schedule - Google Maps, American Airlines, Eventbrite, Meet up, Airbnb, duolingo - Around 300000 Yen - Yes I would like to share my interest with others. - Exploring places, experiencing different cultures,

An interview at SF Hosteling International

meeting locals - I would like to hangout with locals so that they would give me advice on best places to visit and the best food to eat - No tourist guide, but independently, but maybe locals - I don’t mind cutting down cost with strangers but would like to meet them first for drinks or lunch maybe - I like making new and more friends - I would like to know their age, location, photo, some verified details or maybe social media page - Some of my interests are food tasting, local music, - I use these tools everytime while traveling

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Interview 4 - 38 years - Solo - Search travel blogs for routes and best places to visit or on the fly - For work, meetings, and pleasure of networking - Yes I have traveled domestically and internationally alone and sometimes with colleagues - Around $2200 - $5000 - Yes I would like to share my interest. - Exploring places, experiencing different cultures - Comparing a few destinations with respect to budget/ length of stay/distance - No tourist guide, but independently - Websites like trip advisor - I look for images of certain places, so that I can prioritize my visit to a certain location. - I always cross check people profile before meeting them, helps me understand them - I use it everytime while traveling - Yeah, if that stranger is a verified person - I would like to share what I’m doing - I like to write my plan on the diary so that i can plan my travel - I like to learn new things - Airbnb, Google maps, yelp, meet up.com, social mediums, linkedin

An interview with a coworker

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Interview 5 - 21 years - Solo and group - Search travel blogs for inspiration - I have my bucket list pinned on pinterest - Yes I have traveled domestically but not confident of traveling internationally, due to safety reasons - Hotels, 3-4 days - Around $1200 - $2000 - Yes I would like to share my interest, I would like to meet more photographers like me. - Exploring places, experiencing different cultures but maybe in a group - Comparing a few destinations with respect to budget, international can be expensive and I have some safety concerns - No tourist guide, but independently - Websites like trip advisor or locals through couch surfing website - Online, easily accessible, but some times these are opinions, that we need to blindly trust. - Relaxing, break from work, the sense of adventure - I use it every time while traveling, specially foursquare - Yeah, if that stranger is a verified person and has a lot of positive reviews, I would be willing to do it. - I would like to share what I’m doing - It would be nice and a new experience. I prefer people from native country which I’m visiting, so that i don’t have language difficulties

An interview with local

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Persona 1 Adventurous solo traveler It’s about harnessing the group for discounts and shared knowledge.

He wants it because it will help him plan him his travel better based on other’s suggestions and maybe he could opt for deals to cut down on budgeting.

His Tools: • Paper handy maps • Hiking/ booking websites • Hostel bookers app • Foursquare • Blogs • Duolingo

How he does it now

Features for him

Why He will love it

• Marking location on maps for

• Suggested routes

• Will help him save energy,

shortest/ best routes • Taking suggestions through photo blogs for places to visit • Meet up with locals at bars to gain more information • Check in location to have a track of places he visited

• Affordable shared stay • Choosing best time to travel • Push notification on group deals • Blog from locals and other travelers

money and time • It will allow him to pair with similar person at least for advices or suggestions • He can book stuffs off season and work towards his plan

• Create Buckletlist

during his travel

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Persona 2 Forced solo traveler Its about meeting new people with shared interest.

She wants it because it will help her plan her business trip and optimize her time to visit other places and events around.

Her Tools: • Google maps • Airbnb • Meetup.com • Yelp • Social mediums

How she does it now

Features for her

Why she will love it

• She plans it on her travel diary

• Event manager

• It gives her option from the

• Makes her schedule to find

• Pair up with similarly

time to move around in local • Cross-checks people profile on social medium to verify their ID • Looks for images on internet if it is worth visiting those places • Notes some events of her

interesting people

verified data base • Suggests events and location

• Verified users

based on her current location

• Push notification

and interest

• To do list of events/ locations

• Helps pre plan her trip and gives time to know the person better

interest to network

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Persona 3 The solo dream traveler It’s about getting the benefits of traveling in a group (safety and accountability) while still feeling independent. She wants it because it will help her plan an international trip often, independent of her friends schedule and something that will advice her about safety . Her Tools: • Google maps • Airbnb • Blogs • Pinterest • Eventbrite • Camera

How she does it now

Features for her

Why she will love it

• She pins places to go, makes a

• Safety tips

• Saftey will encourage her to

bucket list. • Saves events she is interested

• Push notification on matching bucketlist

in but doesnt go

• Deals on stay and events

• Reads adventurous

• More updates on recently

travelers blogs • Plans short trips based

new adventure

travel alone • Other blogs will encourage her to be confident • Having another solo traveler, will fill the gap of a missing companion

on airbnb cheap prices.

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User Journey Aware: - Advertisements in travel magazine, - Advertisements on TV (Discovery, National Geography) - Posters in stores like backpacks, shoes, sports - LED advertisements at airport and at event space - Tourist kiosk - Audio ads on Spotify - Shared post on social media through friends - Receive invite from a friend - Feature in the app

Acquire/ set up: - Download app - Get feature highlights - Get tutorials - Create account - Connect to mileages - Link to social media - Upload photo - Authorize profiles - Set preference - Explore the app

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User Journey First uses: - Listing interests - Make bucket list - Get suggested deals/ offer - Motivate to travel solo - Prompt to make new friends - See places explored - Share the experience - Get rated by people you hangout with - Meet similar interested people or with similar energy - Build reputation credit

Fully adopted: - Set alerts for matches and deals - Compete to gain more credits - Invite friends - Save best experiences - Vote best places to travel - View history - Share deals to friends to join - View history - View progress as a traveler - Type of traveler - Boast independence of traveling - Grow up/ level up - Contribute to the travel blog and community - Encourage other solo travelers

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Design principles 1. This service focuses on the primary task of connecting people for better experiences and keeping up with their budget. This will not only lead to collaboration and connectedness but also to the physicality and realism.

2. The service will have a minimal user input. It will give people a logical streamlined path to follow, It will also elevate the content that the users will care about.

3. This service will downplay file handling operations and de-emphasize settings. Also have very specific notifications to users based on their location, hence no repetitive messages.

App names 1.

So-Low

2.

Troopay

3.

Tripogather

A Social Purchasing Service Mobile Application

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App Sections Dashboard SEARCH Flight, Hotels, Friends, Events, Restaurant, Attractions, Shops, Museums, Nature Sports EXPLORE Destinations, Recommendation, Maps, Check In, Save Route/ Trip SHARE Share Improvements, Share Deals, Share Trip Details, Invite Friends, Express Thoughts •

Instructional Or Feature Based Tutorials

See Current Status - Number Of Credits And Stage / View Progress/ Level Up

Travel Credits

See Other Travelers Nearby

Notification And Alerts

Profile ACCOUNTS Name, Profile Photo, Private And Public Profile - Privacy Settings, About/ Biography, Language, Location, Time And Date, Type Pf Traveler, Reminders Payment Settings, Make Wish-List/ Bucket-List, Edit PREFERENCES Connect To Health, Sounds And Voice, Sync Social Media, Themes, Delete Account, Levels, Notification Settings, Set And Adjust Goals STATUS Online/Offline, Traveling International/Domestic, Solo/Group

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Travel BUILD Plan/Book A Trip, Map/Location And Plan Your Activities (To Do), Share HISTORY View History, Favorite Experience/ Route/Location, Bookmark Blog/ Profile, Share GUIDE Safety, Health And Vaccinations, Share CULTURE Contribute To Travel Blog, Encourage/ Appreciate Other Solo Travels, Tips And Share, FAQs

Finance DEALS Find Deals With Group Or As Solo Traveler, Match Other Traveler Interested BUDGET Set Budget For Trips, Suggested Budget,Select Type Of Trip, Vote Best Location To Travel In Budget

Friends FRIENDS/ ACQUAINTANCES Names Profile Photos Stages/ Status Suggest Compare And Share Message FIND TRAVELERS Request Rate The Experience

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Element Collages COLORS

ICONOGRAPHY

DATA VIZ

Travel

Plan

TYPOGRAPHY

Solo Traveler Headline: Roboto Regular

Budget buddies Subhead: Avenir Book

An social purchasing service application for iPhone. For solo travelers who are looking for companions to share ticket deals, experiences of exploring places / events together. In order to improve their vacation experience as an individual/ to meet people with different cultural backgrounds with similar interests for better deals of tickets and can save some money. Click here to read more. Body: Avenir Book

BUTTON

INPUT FIELD

Sign up

A Social Purchasing Service Mobile Application

Search

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Element Collages COLORS

ICONOGRAPHY

DATA VIZ

Travel Plan

TYPOGRAPHY

Solo Traveler Headline: DIN Alternate Bold

Budget buddies Subhead: Georgia Regular

An social purchasing service application for iPhone. For solo travelers who are looking for companions to share ticket deals, experiences of exploring places / events together. In order to improve their vacation experience as an individual/ to meet people with different cultural backgrounds with similar interests for better deals of tickets and can save some money. Click here to read more. Body: Georgia Regular

BUTTON

INPUT FIELD

Sign up

A Social Purchasing Service Mobile Application

Search

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Element Collages COLORS

ICONOGRAPHY

DATA VIZ

Travel Plan

TYPOGRAPHY

Solo Traveler Headline: IowanOldStyle-Bold

Budget buddies Subhead: Avenir Next Medium

An social purchasing service application for iPhone. For solo travelers who are looking for companions to share ticket deals, experiences of exploring places / events together. In order to improve their vacation experience as an individual/ to meet people with different cultural backgrounds with similar interests for better deals of tickets and can save some money. Click here to read more. Body: Avenir Next Regular

BUTTON

INPUT FIELD

Pair me

A Social Purchasing Service Mobile Application

Search

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Element Collage

COLORS

ICONOGRAPHY

DATA VIZ

Travel

Plan

TYPOGRAPHY

Solo Traveler

INPUT FIELD

Search

Headline: Meriweather Bold

Budget buddies Subhead: Source Sans Pro Semibold

An social purchasing service application for

INPUT FIELD Contact Name primaryname@email.com

iPhone. For solo travelers who are looking for companions to share ticket deals, experiences of exploring places/events together. In order

Great!

Match Found.

to improve their vacation experience as an individual/to meet people with different cultural backgrounds with similar interests for better deals of tickets and can save some money. Click here to read more. Body: Source Sans Pro Regular

A Social Purchasing Service Mobile Application

BUTTON Register

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Element Collage

COLORS

ICONOGRAPHY

DATA VIZ

Travel

Plan

TYPOGRAPHY

Solo Traveler

INPUT FIELD

Search

Headline: Meriweather Bold

Budget buddies Subhead: Source Sans Pro Semibold

An social purchasing service application for

INPUT FIELD Contact Name primaryname@email.com

iPhone. For solo travelers who are looking for companions to share ticket deals, experiences of exploring places/events together. In order

Great!

Match Found.

to improve their vacation experience as an individual/to meet people with different cultural backgrounds with similar interests for better deals of tickets and can save some money. Click here to read more. Body: Source Sans Pro Regular

A Social Purchasing Service Mobile Application

BUTTON Register

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App Concepts Tabbed view

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App Concepts Hub and Spoke

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App Concepts Hamburger Menu

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App Concepts

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Paper Prototype Hub and Spoke

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Paper Prototype Hub and Spoke

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Paper Prototype Hamburger Menu

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Concept Testing

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Concept Testing

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Concept Testing Suggestions 1. Travel section is not required, since solo travelers donot plan their travel much. 2. Less information is more. They didnt want to enter or input much data while traveling. 3. Too many screens or features not required. 4. More real/ intuitive interaction, gestures and buttons. Like the concept of tearing tickets. 5. People are of aware of accetance and denial through swiping. 6. Some needed a short introduction to the gestures in the app, so tutorial/ instructions were added.

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Refined Concept

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Wireframes Link : https://invis.io/BZ6XD5754

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Wireframes

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Wireframes

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Wireframes

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Wireframes

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UI Concepts Concept 1

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UI Concepts Icon 1

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UI Concepts Concept 2

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UI Concepts Icon 2

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Refined UI Concept Link : https://invis.io/UZ713X9HY

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Refined UI Concept

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Refined UI Concept

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Refined UI Concept

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Refined UI Concept

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Refined UI Concept

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Refined UI Concept

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Refined UI Concept

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Main Userflow

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Tripogather App - Process Book  

GR 800 (GR 360) The Nature of Interaction

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