SOMETHING TO LEARN ON EVERY You may have noticed that each page in SELLING CANADA is different PAGE from the next. The heading font, style, size etc., is not constant as you find in most magazines. The reason for this is to show you graphically as A STUDY BY CRAYOLA many fonts, styles and colour combinations as possible. PROVED THAT THIS COLOUR, DARK Some of the layout ideas you’ll look away from and shudder (!), others you BLUE, IS THE COLOUR will like, and others you will think “I can use that if I changed it here… and MOST PEOPLE SEEMED here…” and go on to create your own graphic, image or header, kick TO LIKE BEST. started from what you saw here in SELLING CANADA. That’s the idea anyway. This result was true for Canadians and Americans. I have started to record the TITLE font style and listed it under at the bottom of each page – this will shorten the time it takes for you to source We, that would be us it in WordArt, Word or PowerPoint. The font used for all content or most humans, tend to let colour of it is Calibri. influence our purchases by as much as 60%. The same thing applies to the graphics and images I use to support the written information. Once again, hopefully you can learn from what you After reading the survey I see and apply it, change it, delete it, own it and use it your way. changed the colour of my email text to dark blue. My graphics range from clipart, to comics, to line art, photos and also there are graphics that I create myself using The Logo Creator, Photoshop, Snagit and a few other software programs. The creativity comes in knowing As and when you use, what to crop, to study the sight lines in an image, to look at the change & apply the layout perspective of an image or ideas you see here – be graphic and crop as the mood sure to let me know so I takes you. This comes a little easier to me as I have been an can pass your ideas along artist and photographer for to other readers of many years. If you have any SELLING CANADA. artistic talents then of course Use any and all artistic talents in your travel marketing – hang your art in they will help you change your office. Start a conversation. whatever you see in SELLING Talk about your photos create CANADA into something more relationships with like minded customers, suppliers, travel agents suitable for your marketing and anyone that can help promote activities. your tourism business.
Title Font: Blackoak Std
I use WordArt to create many page titles. If you are not yet using it – give it a try. It’s in your version of Windows… somewhere!