AboutUs
TheSSAArepresentsmorethan60%ofselfstorageproviders acrossAustralasia,servicingover900membersand their1,500selfstoragefacilities.
Foundedbyasmallyetpassionategroupoffacilityownersin 1990,theSSAAhasevolvedintotheprofessionalpeakbodyfor theselfstoragesector,providingeducation,advocacyand supportforitsmembers
SwiftStorageYeppoon SSAAFacilityoftheYear2024 (<150units)
TheYear inReview
Advocacy
FY25sawadvocacyandregulatory engagementatthetopoftheagenda. In2024,theSSAAwasapproachedbythe AustralianCompetitionandConsumer Commission(ACCC)aspartofareview intotheselfstoragesector.Wewelcomed theopportunitytoworkcollaborativelywith theregulator,addressingmattersatan industrylevelinthespiritofgood governanceandwithacommitmentto continuallyliftingstandards
TheinsightssharedbytheACCCprovided avaluableopportunitytoimproveclarity, communication,andcustomerexperience acrosskeyareasofselfstorageoperations. Amajoroutcomeofthisprocesswasthe releaseofthe2025SelfStorageAgreement Suite-anupdatedversionforAustraliaand anewstandardforNewZealand.
Engagement
Industryengagementbetweenmembers andsupplierswasatanalltimehighthis year GC24brokerecordsas420 selfstorageenthusiastsdescendedupon SurfersParadiseoverthreedynamicdays. Industryleadersgatheredtoexplorethe themesofinnovation,elevationand integrationthroughkeynotes,panelsand hands-oninsights.
ThebiennialSkiSummitinQueenstown sawAussiesandKiwiscometogetheron theslopesforafewdaysoffocused
presentationsandinspiringkeynotes,with plentyoftimefornetworkingoveradropof NewZealand'sfinest
Toroundouttheyear,wehostedfour sell-outnetworkingeventsandfacilitytours acrossAuckland,Adelaide,Brisbaneand Melbourne,bringinglocaloperatorsand supplierstogethertoshareideas
Intelligence
Industryintelligenceremainsacriticalpillar fortheSSAA.DevelopmentofStorIntel-an industry-ownedplatform-hasprogressed, withalaunchanticipatedinthefirsthalfof 2026.StorIntel,deliveredincollaboration withtheQueenslandUniversityof Technology(QUT)andtheBuilding40CRC, willequipmemberswithdeeperinsights intomarkettrends,operationalbenchmarks andemergingopportunities
QUThasalsocontributedtothe developmentoftheSSAAAI-ChatBot, designedtoenhancethememberportal experienceandimproveresponsetimes. TheChatBotwillalsodriveefficiencies throughautomationandreducethe Association’senquiry-basedworkload.
TheSSAA’spurpose-builtdatabase, StorerCheck,hasexpandeditsreporting capabilitiesandnowcapturesFacility Incidentreporting Thisenhancementallows incidentstoberecordedandsharedatthe facilitylevel-ratherthanonlybyindividual storer-helpingoperatorsstayaheadof emergingrisks
Resources
Memberresourcesremainthebackboneof ourofferingandthisyearwecontinuedour effortstosupportmembersinoperational efficiency.
InAprilwelaunchedamonthlywebinar series,SSAAUnlocked.Theprogram,which hasbeenwellreceived,isdesignedtoequip operatorswiththeknowledgeandtools theyneedtomanageriskandenhance operationalperformance
Ourmemberportalhasalsocontinuedto expandinresponsetobothregulatory changeandevolvingoperatorneeds In FY25,wereleasedacomprehensiveArrears ManagementGuide,newBatteryGuidelines andupdatedFacilityRulestofurther supportday-to-dayfacilitymanagement
TheSSAAteamisproudtohavedelivered animpactfulprogramofworkformembers overthefinancialyear Manyofthe investmentsmadeinFY25willcontinueto benefitmemberswellintothefuture. Importantlytheseachievementshaveall beendeliveredwhilecontinuingto strengthenthefinancialsustainabilityof yourAssociation.
Theseachievementswouldnotbepossible withoutthesupportofourindustry. Inparticular,weacknowledgethe investmentandcontributionofour dedicateddirectors,PrincipalPartnerJanus InternationalAustralia,allourMajorPartners andourdedicatedSSAAteamfortheir significantcontributionacrosstheyear.
Mostimportantly,wethankourmembersYourcontinuedsupportallowsustobuilda strongerfuturefortheselfstoragesector.
Yourssincerely,
MakalaFfrenchCastelli ChiefExecutiveOfficer
Governance
TheSSAAcontinuestobenefitfromthe expertiseofindustryleaders,independent advisorsandoperationalspecialistswho serveonitsBoardandCommittees Their guidanceandoversightwerepivotal throughoutFY25,particularlyinprogressing the2023–2025SSAAStrategicDirectionand advancingdevelopmentofthenewSelf StorageAgreementSuites.
AttheAnnualGeneralMeeting,Thomas Whalanwasre-electedasLargeOperator Representativeandwillserveafurther three-yearterm
TheBoardandtheAudit,Finance&Risk CommitteeeachmetfourtimesinFY25 ensuringeffectivegovernanceand oversight.TheBoardheldanadditional workshopinNovemberatGC24.TheAudit, Finance&RiskCommitteecontinuesto meetandoverseetheAssociation’sstrong financialperformance.
Regulatoryengagementremainedakey focusfortheBoard In2024,theACCC approachedtheSSAAaspartofitsreview intotheselfstoragesector,highlightingthe importanceofmaintainingstrong advocacyandcomplianceframeworks. WiththeBoard’ssupport,theAssociation securedapositiveoutcomeformembers
InFY25theSSAAexecutedacontractforthe saleofitsBundooraofficeinMelbournefor $840,000(excludingGST),withsettlement anticipatedinFY26.
Followingamovetoremoteworkingin2021 theSSAAsub-lettheofficespace, generating$26,000annuallyinrental income TheBoarddeterminedtheoffice wassurplustoSSAA'sneedsandinlightof marketconditions,proceededtosale.The Boardwillundertakeaninvestment strategyrefreshaheadofsettlement,to ensurefundsaremanagedforlong-term benefit.
Financials
TotalRevenueforFY25increasedby1363% This relativeincreaseinrevenuecanbeattributedto theincreaseinConventionIncomegrowth.
Expensesincreasedby793%,demonstrating prudentialfinancialmanagement.
Netassetsgrewby708%reflectingtheNetProfit for2025.
Asanon-profitentity,theSSAAseekstoinvestthe majorityofavailablefundsintoprojectsand servicesforthebenefitofmembers.Aprofitof $144,580hasbeenretainedforfuture requirements
Membership
TheSSAAhad901membersat30June2025 (FY24:890)representing1511facilities(FY24: 1440)acrossAustralasia.Thisrepresentsan increaseinmembershipof1.24%onFY24, despiteongoingindustryconsolidation
DuringFY25,SSAAwelcomed120new membersandincreaseditssupplier membershipby125%
COUNTRYOFORIGIN
AUMembers (FY24:87%)
NZMembers (FY24:13%)
ENGAGEMENT
AcrossFY25,69membersresignedand 50lettheirmembershiplapse (uncontactable/nopayment).
MemberBenefits
FY25sawthedeliveryofnewresources,eventsandservicesdesignedtostrengthenmember success Somehighlightsincluded:
Respondedtomorethan1,260member enquiriesbyphoneandover360via theSSAAHelpDesk,providingtimely legalandoperationalsupport.
Facilitatedmorethan162kchecksand reportedover1,260newincidents throughStorerCheck,strengthening industrysecurityandtransparency
Advocatedonbehalfofmembersand industrythroughongoingengagement withtheACCC.
Releasedthe2025updatedAUand newNZSelfStorageAgreementSuites toensurecompliancewiththelatest industrystandards.
Connected222localowners,operators, andsuppliersacrossfourcitiesthrough networkingeventsandfacilitytours.
DeliveredourlargestConventionto date,welcoming420delegatesto GC24and74atourSkiSummitinNew Zealand.
WorkedincollaborationwithQUTand theBuilding40CRCtoprogress StorIntelindustryintelligenceplatform.
Monitoredsectorperformanceand deliveredcriticalmarketintelligence throughtheStateoftheIndustry2024
ExpandedStorerCheck’sreporting capabilitiestoincludefacility-level insights
Publishedthelatestindustrynewsand thoughtleadershipthroughsixeditions ofInsiderMagazine,11issuesof STOReFLASHandregularblogposts
Bolsteredindustryresourcesandtools withthereleaseofBatteryGuidelines, updatedfacilityrulesanda comprehensiveArrearsManagement Guide.
LaunchedSSAAUnlocked,awebinar seriesdesignedtoequipoperators withthetoolstheyneedtomanage risk,driveoperationalefficiencyand upholdbestpractice
DesignedaChatBottoimproveuser experienceinthememberportaland reduceenquiry-basedworkload.
OurStrategy
Weadvocatefortheindustryatlargeand onbehalfofourmembers.
Keypriorities:
Deliveringaccurateandtimelyindustry researchandinsights
Informindustrystakeholdersaboutthe profileandpotentialofselfstorage
Tracksectorperformanceandkey industrymetrics
Focusouradvocacyagendaonhigh impactissues
Wesupportourmembersbysharing knowledge,resourcesandinsights
Keypriorities:
Enhanceindustryunderstandingofself storageoperations
Offertimelyandaccuratelegaland operationalsupport
Embedgoodgovernancepractices acrosstheindustry
Helpourmembersadapttoindustry innovation
Created by the industry for the industry, the SSAA exists to help members’ businesses thrive by providing advocacy, education and support. As the peak body for the sector, the SSAA seeks to inspire excellence and engagement across the self storage industry.
Weworktoconnect,nurtureand developtheselfstorageindustry.
Keypriorities:
Creatingvalueforourmembers throughregularengagement
Connectourmembersand stakeholderstobuildandmaintain industryrelationships
Communicateeffectivelytoensure membersarewell-informed
Consultwithourmembersto providerelevantservices,resources andadvice
LookingForward
Intheyearaheadwewillseethelaunchof severalkeyprojectsalreadyinthepipeline, includingStorIntelandtheSSAAChatBot
Anumberofflagshipeventsareonthe horizonwithengagementamongmembers andsuppliersatanalltimehigh
Welookforwardtodeliveringourinaugural SelfStorageWeekatSYD25thissummer, followedbythebiennialSSAASummitinNew ZealandnextWinter-pluswe'replanningto takeSSAAmembersontourtointernational eventsacrosstheyear
OurrecentTrans-Tasmannetworkingseries andfacilitytourswereverywellreceived, andweplantotakethisprogramonthe roadagainnextyear.
Thetimelydeliveryofresearch,resources andtoolsdesignedtosupportoperatorswill continuetodriveourannualprogram.
The2025SSAAIndustrySnapshotwillexplore high-impactissuessuchascrimeand security,whilemaintainingastrongfocuson technologyandinnovationtosupport operationalexcellenceandgrowth
AdvocacywillremaincentraltotheSSAA’s mission,withcontinuedemphasison navigatingtheevolvingandincreasingly complexlandscapeofdevelopmentand compliance
Yourassociationiswellplacedandwell resourcedtocontinueitssupportand stewardshipofselfstorageacross Australasia
The SSAA acknowledges the ongoing support of industry, including principal partner Janus International Australia andmajorpartnersVISYBoxes&More, Southwell Lifts & Hoists, Storman, Storco, Stellar Storage Containers and PTI Security, Convention sponsors, advertisers and all those who contributed their expertise for the benefit of members throughout the year.
