SELECT SHADES
RETAIL | EVENT GIFTING | ONLINE
WHO WE ARE
Select Shades LLC co-owners, Jason Pittenger and Jonathan Brimer bring the best of backgrounds together: Jason, with over a decade of retail and merchandising expertise. Jonathan, with over 12 years of hotel operations, events and sales excellence.
Together the two backgrounds coalesce to deliver a perfect mix of brick + mortar and outside-the-box experience expertise!
JASON PITTENGER
Business Administration Degree from College of Charleston.
12 years at the helm of operations for Sunglass Warehouse, Inc.
Built Sunglass Warehouse from one location to 25.
Wealth of knowledge and skills in all aspects of store selection, negotiation, buildout, and opening.
Head brand and product merchandiser.
Home is in Sandy Springs, GA with his wife, Kristen and two children, Noah and Lily.
Co-founder, Select Shades LLC.
JONATHAN BRIMER
Hospitality Administration Degree from Florida State University.
12 years career at Marriott International in various operations & sales/marketing leadership positions. Launched Select Shades Events in 2014, specializing in off-site pop-up boutiques. Skilled interior designer that also coordinates tenant/landlord relationships. Home is in Atlanta, GA with majority of time spent traveling.
Co-founder, Select Shades LLC.
Our retail stores are designed to be as interactive as possible, stocking twice as much variety of brands and up to 70% more styles than a typical Sunglass Hut. Designed & merchandised uniquely to represent the communities they serve, each store has its own environment staffed by a thoroughly vetted and trained group of team members committed to excellence.
Our on-location & digital event experiences introduce event & meeting planners to a wide range of exclusive international & luxury brands not carried by any other gifting company. From these, we craft a small boutique specifically to fit the dynamics of gift recipients.
The infusion of style and trend expertise derived from our corporate gifting events across the globe give us an unrivaled ability to match trade areas with brands that resonate. Each retail store is staffed by the best & brightest team members, ensuring an interactive high-touch customer experience that is both energetic and informed.
Combining these factors with a plethora of over 60 regional and global brands available gives Select Shades an unparalleled advantage in anticipating what customers will ask for before they step foot in the stores.
Comparison of Styles Carried (best-selling brands)
RAY-BAN MAUI JIM COSTA OAKLEY
Based on store observations in May 2023 SELECT SHADES SUNGLASS HUT 264 126 160 215 180 30 20 125
Comparison of Styles Carried (select luxury brands)
Based on store observations in May 2023
DIOR FENDI TOM FORD JIMMY CHOO SELECT SHADES SUNGLASS HUT 20 20 25 20 0 0 0 0
Comparison of Styles Carried (economic/speciality brands)
BLENDERS
COCOONS DIFF SUNCLOUD
SELECT SHADES SUNGLASS HUT 96 160 20 96 0 0 0 0 Based on store observations in May 2023
Our hands-on approach to leadership ensures that each retail location is analyzed frequently, refreshed often, stocked with merchandise that makes the most sense for the market, and staffed with well-trained individuals.
Our community-oriented core values create a culture within Select Shades that values empowerment and career growth for everyone from seasonal workers to directors. All of our team members are paid a day each quarter to participate in a community service activity they're passionate about.
Caring for our team and our communities ensures that the customers will be cared for as well.
North Charleston, SC Tanger Outlets Commerce, GA Tanger Outlets Leeds, AL Outlet Shops of Grand River
Current Locations
Current Locations Allen, TX Premium Outlets Fort Worth, TX Tanger Outlets Dawsonville, GA Premium Outlets
The Jim Moran Institute For Global Entrepreneurship, part of the Florida State University College of Business, and professional services firm EY are proud to recognize incredible entrepreneurs through the Seminole 100 awards program.
Seminole 100 recognizes the 100 fastest-growing FSU alumniowned or alumni-led businesses at a celebration on FSU's campus each year, during which each company learns their numerical ranking and receives their award. This event honors FSU's entrepreneurs and allows them to share valuable business insights with each other. Honorees and their businesses also receive increased publicity and visibility via national, local and industry media exposure.
SelectShadeswasthrilledtobefeaturedonthe 2021and2022Seminole100ListsofFastest GrowingAlumni-Ownedcompanies.
SPIRIT TO SERVE
A portion of proceeds are used to fund worthy charity organizations across the globe.
CONTACT JASON@SELECT-SHADES.COM JONATHAN@SELECT-SHADES.COM REPRESENTATION: JASON RICHTER CRX, CLS CAPRICORN RETAIL ADVISORS JRICHTER@CAPRICORNRE.COM SELECT SHADES RETAIL | EVENT GIFTING | ONLINE VISIT US AT SELECT-SHADES.COM OR ON INSTAGRAM @SELECTSHADES