SBLC_Jonathan Brimer Presentation_Art of the Pivot

Jonathan M. Brimer Co-Owner, Co-Founder Select Shades LLC

The Art of the Pivot Avoiding Failure through Creativity

OPICS TO COVER

• Defining Teamwork • Developing Collaboration • The Power of Teamwork • Why Teamwork Matters • The Benefits of Teamwork

Topics to Cover Predicting the Unpredictable Types of Pivots Spinning your Web Leaning into your Network Uncovering the Possibilities Discovering Tools Starting the Dance Finding the Rhythm What's Next?

A Little About Me From: Lakeland, FL

Graduated: 2002 - Florida State University's Dedman School of Hospitality

Career: 12 years with Marriott International 2 Years Directing a Subsidiary 5 years as Entrepreneur

Find My Inspiration From: My brother, Jeremy

Jonathan

Devil on my Shoulder: "You're not smart enough"

Brimer

The Rational Shoulder: Zero to $3million+ in 5 years

Predicting the Unpredictable What scenarios could derail your business?

How do you prioritize the scenarios?

Do you have scenario-specific backup plans?

How do you choreograph your response?

74%

Of small business owners say they'll need more federal relief to survive 2021

Source: SMALL BUSINESS INDEX | Q1 2021 | US Chamber of Commerce

92%

Of Small Businesses Have "Reinvented" Themselves During the Pandemic with at least 1 Pivot

Source: GetApp Business Model Survey

Types of Pivots Sometimes a full pivot isn't necessary. Perhaps you only need a partial one.

Offer Pivot vs BUsiness Pivot A new offer to an existing audience or a new offer to a new audience?

Message Pivot vs Audience Pivot An existing offer to existing audience or an existing offer to a new audience?

Spinning Your Web Are you making room in your life for those who truly might help you succeed in the future?

Are you filtering out those who would only serve as a distraction?

Nelson Mclaughlin

Rhonda Hansen

Willis Larson

You went on a Tinder date with him

She liked a post on your LinkedIn

Turns out, he knows of a person of infuence that works for that vendor you've tried to get in the door of.

She works for a company that writes blog posts on items they find unique. Each blog post averages over 100k impressions.

You're both on the same team at OrangeTheory He's a regional manager for a bank.

Leaning Into Your Network How can friends, family, current customers, neighbors, your hairdresser, your church, etc. help inspire you?

Uncovering the Possibilities Thinking about all aspects of your business to monetize possible pivots.

When do you consider pivoting?

How do your competitors impact the possibilities?

Do you have enough time to test?

How will your employees be effected?

NETFLIX

WESTERN UNION

How did Netflix change their business model?

What happened when telegrams were no longer relevant?

KUTOL

SELECT SHADES

Ever heard of this product?

Neither had I.

What did we do when our main revenue stream dried up during the pandemic?

Discovering Tools Where do you start the process for implementing your pivot strategy?

The Post-It. Is there a better way?

Your Calendar.

Has it evolved?

The Expense.

Is it a barrier?

Starting the Dance Taking the turn of your business from a tap dance into a choreographed routine.

Getting Team Buy-in Will your new strategy align with your team's strengths?

Thinking about the Logisitics

Getting Customer Buy-in

Do you have the space, materials, and approvals necessary to execute your pivot strategy?

You might be pivoting because you have lost customers. But surely your most trusted ones will still give you their feedback, right?

Finding the Rhythm What does your new metric of success look like?

How does your pivot fit into or impact your company culture?

How are you communicating the new dance?

Stay flexible.

Results may not be immediate.

Success may not be imminent.

You may find yourself in a dance you cannot do.

Always listen.

Share your Experiences Whether a smashing success or a turn for the worse, share your experience about changing your company's direction.

Your team, your network, your customers.

Next Steps

Consider your value

Don't brainstorm in a silo

Think big picture

Value proposition Value networks Target customers

Host a pivot party Conduct a sanity test Write it out

Don't get myopic. Continue to think about your long-term goals. Make sure your pivot fits and act decisively.

Small Business Trivia Just for fun and a pair of shades.

Approx. ______ new businesses are started each month.

A Small Business is defined as an enterprise that has fewer than ___ employees.

Over __ percent o the 120 million Americans in the workforce works in a small business.

Out of 30.7 million small businesses in the US, ___ million consist of one lone employee.

___% of US companies are small businesses.

Let's Connect jonathan@select-shades.com @brimetimenole linkedin.com/in/jbrimer/

select-shades.com