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the index book volumes I II & III europe united states south east asia middle east caribbean china africa


01 ___________ concept | branding | management

emotion is today’s true luxury Frank M. Pfaller


antigua austria bali barbuda china east Africa georgia germany haiti italy mauritius portugal singapore south Africa spain st. barth switzerland


Frank M. Pfaller CEO and Founding Partner Frank Michael Pfaller with his international project and management teams has been instrumental in assisting private and institutional investors and even a government-owned group in China to develop, position and manage an exclusive portfolio of independent luxury hotels around the globe. By thinking and acting without the constraints of a large chain, they have been able to maximize a hotel's potential without surrendering to standardization.

CoutureHospitalityConcept SELECTED HOTELS PROMOTION L.C.   SWITZERLAND Villa dei Frassini - Viottolo dei Frassini 12 CH-6977 Ruvigliana-Lugano Phone: +41 22 534 94 78 Skype: selectedhotels e-mail: selectedhotels@mac.com www.selectedhotels.biz

His vision statement: "To cherish the classic hospitality tradition of excellence and to provide superior services to both guests and owners.This is the task that we pursue with pride and exuberance.”

____________________________________________

WHO?


04 ___________ concept | branding | management

WHAT WE DO We BUILD and EXTEND Brand Value! Luxury brand owners know today that the value of a company, the ROI and the bottom line profitability is more than 50 percent dependent upon the value of their brand. But for a brand to have high value and be extensible to adjacent segments, it must first be based on a solid strategy that is flawlessly and relentlessly implemented every hour of every day in everything that every person in the company endeavors to achieve. We assist clients through the construction of a solid, strategic foundation based on timetested, classic principles developed by the world's leading academic and business strategists. Then, we help implement the strategy on a consistent and persistent day-byday, week-by-week, month-by-month, year-by-year basis to build Brand Value, and then extend the brand to even further enhance its value.


Couture Hospitality Concept

beijng lugano munich malaga marbella shanghai singapore canary islands petion-ville kitzbuehel new york mauritius barbuda st. barth antigua capri tbilisi bali haiti


06 ___________ concept | branding | management


Couture Hospitality Concept

volume I europe


08 ___________ concept | branding | management

concept development | branding | general management

‘emotion is today’s true luxury’ capri italy frank m. pfaller


Capri Couture Hotel Collezione Capri

Concept design | Branding | Operating | 2013 - ongoing An attractive opportunity exists on the island of Capri for a differentiating hospitality offer to satisfy the requirement and expectations of today’s affluent guests. CHC has been retained to develop a concept, brand and manage a small eco-luxury collection of villa retreats and beach lounges.


11 ___________ concept | branding | management


CapriBeachLounge Capri

Concept | Branding | Operating | 2013 - ongoing Staying at one of CapriCoutureHotelCollezione villas of course also means enjoying the entire range of CapriBeachLounge world of dolce farniente. Non-resident guests are welcome for daily membership.


14 ___________ delConcept

marbella & malaga | spain | portugal

concept development | general management | owner’s representation

& ‘emotion is today’s true kitzbuehl luxury’ | austria frank m. pfaller


Villa Padierna Marbella

15 ___________ concept | branding | management

Owner’s Representative | 2010 - ongoing Owner’s Representation to design new marketing concept for the group and introduce a couture villa ownership concept. Preparations to expand the Villa Padierna brand to China, implement operating standards and manage the new properties.


Las Dunas Beach Hotel & Spa Marbella | Spain

Concept | Opening & Positioning | General Management | 1996 - 2005 Andalusia’s and Spain’s leading beach & spa retreat. Michelin star restaurants , Five-StarDiamond Award and numerous other international accolades. Fully conceptualized and jointly managed by Selected Hotels Promotion L.C. under a luxury alliance with Hotel Weisses Roessl, Kitzbuehel, Austria


19 ___________ concept | branding | management


Las Dunas Park Marbella

Concept | Marketing & Sales | General Management A truly magnificent development of exclusive private residences with all the services of the 5-star Las Dunas Beach Hotel & Spa - marketed and sold to a selective international clientele.


15 ___________ delConcept


Las Dunas Suites Marbella

24 ___________ delConcept

Las Dunas Suites L I F E S T Y L E

O W N E R S H I P

Home... o

nly for the discern ing f

ew

Las Dunas Suites Concept | Marketing & Sales | General Management

Inspired by the architectural traditions of Andalusia, Las Dunas Suites offers just 34 luxurious residences along with the pleasures and privileges of the renowned Las Dunas Beach Hotel & Spa. It captures the very essence of Spanish Mediterranean lifestyle under the year round sun of Costa del Sol.


HOTEL WEISSES ROESSL KITZBUEHEL | AUSTRIA

Concept | General Management | 2001 - 2006 Re-opening, upgrading to international 5-star standards, positioning with The Leading Hotels of The World, Five-Star-Diamond Award and joined general management in luxury alliance with Las Dunas Beach Hotel & Spa, Marbella.


HOTEL Puente Romano Marbella

General Management | 1995 Marbella’s iconic ‘grand dame’ - the renowned luxury beach hotel, designed to recreate the character and charm of an Andalusian beachfront village. The lush sub-tropical botanical exuberance that embraces the ancient Roman Bridge dating back to the 1st century enraptures with its scents and colors.


Prestige Resorts Munich | London

Marketing & Sales | 1999 - 2000 Exclusive marketing & sales agency for the German speaking markets for Richard Branson’s Virgin Limited Edition as well as other independent luxury hotels in Tunisia, Middle East and Caribbean.

35 ___________ delConcept


La Quinta Marbella

General Management & Development | 1995 - 1996 One of Europe’s largest and most exclusive mixed-use and golf resort at that time. Through its history the company has distinguished itself through its philosophy of sustainable growth, endowing each project with a singularity and innovation. Faithful to this philosophy, the company has developed an outstanding urbanization of more than 1,000 homes in a residential complex of over 160 Hectares.

36 ___________ delConcept


Hacienda El Retiro Malaga | Spain

37 ___________

concept | branding | management

Concept | Owner’s Representation | General Management | 2006 - ongoing | This privately owned property, covering approximately 500.000 m2 of pristine botanical gardens, has a history dating back to the 16th century, which is closely connected to a son of King Felipe IV., the creator of the world renowned Retiro gardens of Madrid.. CHC has developed a mixed-use concept that includes a luxury hotel component, exclusive private suites, restaurants and bespoke spa.


38 ___________ concept | branding | management

HISTORY + NATURAL BEAUTY

Europe’s most beguiling private park estate


34 ___________ concept | branding | management

Europe’s best kept private gardens Los Jardines de El Retiro

8 kilometers of walkways, with water features and flamingo ponds


Hotel La Bobadilla Loja / Granada

39 ___________ concept | branding | management

Concept | General Management | 1993 - 1995 Built to resemble a ‘White Village’, this very special property is located in a natural environment and designed in the NazarĂ­ style with the architecture of ancient Andalusian palaces. Eco-luxury and sustainability at its very best - 700 hectare of land.


Quinta do Lago Almancil / Portugal

40 ___________

concept | branding | management

Resort Concept | General Management | 1987 - 1990 At that time, Europe’s most sought after Golf & residential resort, sitting amongst 2,000 acres of the picturesque Ria Formosa Natural Park and its unique beaches. Still today, one of the most desired addresses in Europe.


Ca Isabelle Lugano / Switzerland

41 ___________

concept | branding | management

Concept & Operating Design | Feasibility & Marketing | 1992


Hotel Tres Islas Fuerteventura / Canary Islands 42 ___________

concept | branding | management

Marketing & General Management | 1975 - 1980


Couture Hospitality Concept

volume II south east asia china


01 ___________ concept | development | marketing | sales

concept development | marketing & sales

‘emotion is today’s true bali luxury’ shanghai beijing frank m. pfaller


The ‘del’ Concept South East Asia

03 ___________ concept | branding | management

Concept development | 2010 The delConcept for urban couture hotels in Bali reflects CHC’s exceptional vision approach - luxe yet simple and modern. It is a game changer for the modern Lebensart hotel experience, combining great design and true innovation.


04 ___________ concept | development | marketing | sales


dare to be different enter a new area of value hoteling

“ the delConcept couture hotel delivers an

innovative & affordable hospitality

experiences to visitors and guests who ‘have seen it all’ and an

unprecedented

opportunity for

visionary merchants alike”

frank m. pfaller, ceo selected hotels promotion l.c.


07 ___________ concept | development | marketing | sales

innovative & hospitality ‘have seen it all‘

Our design team has seamlessly woven as well as unprecedented marketing, merchandising, function and style into an for unforgettable consumer experiencemerchants alike visionary INTEGRATED J-C-A ??? TEA-SHOP? OTHER SHOPS?

opportunities

urban couture | value

Level II has already a permanent tenant in place who will be operating their aexclusive concept paperoffices for a corporate contemporary inner city from this space. This floor will alsothat house the vitahotel delivers an life® lounge & spa, including a fitness centre/ gymn and a health food affordable bar. Hotel guests will combined experiences check-in atwith the vita-lifelounge concierge to guests and daycounter. visitors who

delConcept

iMagine!


08 ___________

dare to be different enter a new area of value hoteling

delConcept - an urban couture-value hotel

concept | development | marketing | sales

“ the delConcept urban couture hotel delivers an

innovative & affordable hospitality experiences to visitors and guests who ‘have seen it all’ and an

unprecedented

opportunity for

visionary merchants alike”

frank m. pfaller, ceo selected hotels promotion l.c.


09 ___________

delConcept | an urban couture | value hotel

concept | development | marketing | sales

Emotion is today’s true Luxury downsizing is Smart & Fashionable

the delConcept incorporates:

urban living

shopping & entertainment in downtown Seminyak

newly defined

& under-one-roof

a Breakthrough approach to affordable | value | hoteling for the new economy


10 ___________ concept | development | marketing | sales

Concept Approach Sea, Zen & Fun The urban couture concept is attuned to passion, lighting the flame within, going

beyond the traditional hotel experience and above all - daring to be different! Sensuous & captivating, our idea delights in the the spirit of urban leisure and takes you to a world of energy and

relaxation, exhilaration and quietness, sea and sun, Zen & fun. hip and trendy Seminyak resort market, upscale, ranging from a refined peacefulness to a club-like atmosphere. The decoration has been inspired by the contemporary fusion of east meets west at its very best. A The design has taken into consideration a

variety of areas with differing sensations - an exiting and eclectic mix.


11 ___________ concept | development | marketing | sales

Guest rooms are intimate, comfortable & cozy, reflecting the supreme elegance of Nobuyiki Narabayashi’s Japanese fusion design with a local touch.

delConcept has approached its spaces with

both design and comfort in mind. delConcept‘s

penthouse cabana-

lofts around the infinity swimming pool with private sun-decks

will, of course, represent the epitome of urban couture living!

iMagine!


12 ___________ concept | development | marketing | sales

A daring, drop-dead gorgeous

reinvention of the conventional hotel room. Open-plan space, infused with sensuality.

Concealable glass-enclosed bathroom and dressing area. Custom-designed furnishing, lighting and textiles by Nobuyuki Narabayashi create a witty and dreamlike mood. Sumptuous bamboo-cotton linens and a down duvet enfold you in softness.

iMagine!


13 ___________ concept | development | marketing | sales

bathrooms

Hotel have become more than just a places to bathe, primp or preen—guests expect a

sumptuous

solace where they can truly relax and rejuvenate in style. Whilst couture’d downsizing prevails in the room, the state-of-the-art bathrooms feature oversized walk-in Grohe rain-showers and highend design aesthetics and are comfortably integrated, thus lending an extending

spaciousness to the studios..

Magine!


14 ___________ concept | development | marketing | sales

Shopping at the delConcept is an innovative showcase for cutting edge retailers and products that puts the fun back into shopping. A walk through our Boutiques is an electrifying delight, brimming with musthave treasures. Beautifully designed, exquisitely merchandized, at every step. The delConcept is responding to the needs and demands of the today’s culture, emphasizing eco-luxury, convenience, efficiency, excitement, social interaction, variety and value. Turn and view -

a new discovery!


15 ___________ concept | development | marketing | sales

iMagine! Penthouse CabanaLofts set around the

infinity pool

featuring private sun-decks an attraction, generating naturally higher ARR & additional turn-over CabanaLoft

guests are, of course, enjoying

privileged added-value service offers


16 ___________ concept | development | marketing | sales

Food & Beverage | Entertainment ... go hand-in-hand at delConcept in a few words, you’ll find yourself within the delConcept urban couture

universe, a restaurant|

lounge|tapas & sushi bar

East|West cuisine

with an that combines the best of both worlds!

The delConcept delivers for our retail partners, providing high traffic, ease of operation,

convenience,

efficiency and amazing value.

come in & find out!


delMango Villa Estate Seminyak Gardens /Bali

Project Development | Concept | Marketing & Sales | 2008 - 2011 Bali’s first eco-luxury urban retreat with entirely new concept, including ‘lifestyleownership’ - fractional ownership scheme. Award winning architecture and interior design - CHC has again created yet another original.


21 ___________ concept | development | marketing | sales


delPlaza Bali

23 ___________ concept | development | marketing | sales

Concept | Architectural Brief | Feasibility The delPlaza MarketPlace concept has been conceived to address and to respond to the needs and demands of today’s mixed-use culture, emphasizing eco-luxury, convenience, efficiency, excitement, social interaction, variety and value.


24 ___________ concept | development | marketing | sales


25 ___________ concept | development | marketing | sales

innovative & hospitality ‘have seen it all‘

Our design team has seamlessly woven as well as unprecedented marketing, merchandising, function and style into an for unforgettable consumer experiencemerchants alike visionary INTEGRATED J-C-A ??? TEA-SHOP? OTHER SHOPS?

opportunities

urban couture | value

Level II has already a permanent tenant in place who will be operating their aexclusive concept paperoffices for a corporate contemporary inner city from this space. This floor will alsothat house the vitahotel delivers an life® lounge & spa, including a fitness centre/ gymn and a health food affordable bar. Hotel guests will combined experiences check-in atwith the vita-lifelounge concierge to guests and daycounter. visitors who

delConcept

iMagine!


26 ___________ concept | development | marketing | sales

innovative & hospitality ‘have seen it all‘

Our design team has seamlessly woven as well as unprecedented marketing, merchandising, function and style into an for unforgettable consumer experiencemerchants alike visionary INTEGRATED J-C-A ??? TEA-SHOP? OTHER SHOPS?

opportunities

urban couture | value

Level II has already a permanent tenant in place who will be operating their aexclusive concept paperoffices for a corporate contemporary inner city from this space. This floor will alsothat house the vitahotel delivers an life® lounge & spa, including a fitness centre/ gymn and a health food affordable bar. Hotel guests will combined experiences check-in atwith the vita-lifelounge concierge to guests and daycounter. visitors who

delConcept

iMagine!


27 ___________ concept | development | marketing | sales


28 ___________ concept | development | marketing | sales


29 ___________ concept | development | marketing | sales


SMS SacredMountainSanctuary Bali

Sustainable eco-luxury spa retreat

Masterplanned and conceptualized by CHC, this new bamboo development in Sidamen on a famous holy site strikes a Balance with its setting. Lush indigenous vegetation, sprawling modern pied-a-terres and oversized lots are just some of the features in this interpretation of a new wave and eco-luxury green living experience.


31 ___________ concept | development | marketing | sales


Gangga delMar Beach Retreat Bali

Master Planning | Concept CHC had been retained to master plan Bali’s first integrated private beach club & spa retreat. Hotel component to provide management services to beach Club with dedicated Cabanas, health spa, villas & private residences - an eco luxury mixed-use couture retreat.


delBlanco Museum Estate Bali

Concept Development | Pre-marketing

Master-planning with a promise to be different! The Ubud market is ripe for reinvention. An inspiration ‘for the rich and famous’.  To create the first of its kind ‘Village des artists’, an ultra luxurious villa estate, around the renowned Antonio Blanco Renaissance Museum in Ubud, Bali, which is recognized as the most sophisticated colony of international artists in South East Asia and boasts the most sophisticated clientele with VVIP visitors and/or private villa owners from all over the world.


The RuiJin Shanghai

36 ___________ concept | development | marketing | sales

Concept | Owner’s Representation | 2011 - 2012 Retained for brand adaption & concept proposal, as well as hospitality program, business & experiential concept development for Shanghai’s foremost Gated Urban Retreat of SinoBritish and French Heritage in the very heart of Shanghai’s former French Concession


GoldenTouchSpa Shanghai

39 ___________

concept | development | marketing | sales

Concept In our forthcoming Business Development Vision document we intend to outline the vision, concept, business opportunities, implementation strategy, and timeline for the development of the TheGoldenTouchSPA by the FortuneHospitalityInternational Partnership for Touch Spas


Couture Hospitality Concept

volume I|| africa middle east caribbean


01 ___________ concept | development | marketing | sales

concept development | general management

‘emotion is caribbean today’s true mauritius luxury’ middle east south africa frank m. pfaller kenya kuwait


Beverly Hills Hotel Umhlanga Rocks / S.A. 01 ___________

concept | branding | management

Upgrading | New Concept & General Management | 1980 - 1981 This has been South Africa’s very first 5-star hotel, owned and initially operated by hotel mogul Sol Kerzner. Set on the spectacular coastline of Umhlanga Rocks Durban, it is still one of the premier coastal locations in South Africa, boasting a spectacularly romantic setting.


Maharani Hotel Durban / South Africa

Repositioning| & Upgrading | General Management | 1982 - 1983


Le Touessrok Mauritius

03 ___________ concept | branding | management

Take Over & Upgrading | New Concept & General Management | 1983 - 1984 Take-over from private owner for Sol Kerzener’s Southern Sun Grooup; new operating concept & upgrading


El Rancho Country Club Petion-Ville / Haiti

Concept Consulting & Positioning Management | 1985 In 1985, the island’s leading hotel and casino operation


The Regency Palace Kuwait

Take Over from Hyatt | Re-branding & Upgrading | New Concept & General Management | 1985 - 1986


Hôtel Guanahani St. Barth / French Antilles

Resort Concept | Pre-Opening, Opening & Positioning Management | 1986 - 1987 The Gunahani, designed by famous Christian Liaigre, was the Caribbean’s foremost hotel, achieving highest accolades and room rates. Nestled between Marigot Bay and Grand Cul de Sac, the Hotel Guanahani & Spa has subsequently established itself as a haven of luxury, comfort, and elegance.


St. James’s Club Antigua / West Indies

06 ___________

concept | branding | management

Resort Concept | Pre-Opening Management | 1984 - 1985 At that time, Antigua’s and one of the Caribbean’s leading 5-star mixed use beach resort, developed by America Cup challenger Peter de Savory who also owned the St. James’s Clubs in London and Los Angeles. The 40 residential-style villa accommodation dotting hillside above Mamora Bay added to the resort’s club-like ambience.


The K-Club Barbuda / Antigua

07 ___________

concept | branding | management

Re-opening & Positioning | General Management | 1992 - 1993 Minimalist beach retreat, designed by Italian star architect Gianni Gamondi, owned by world renowned fashion designer Mariuccia Mandelli of KRIZIA.


Blue Marlin Hotel Malindi / Kenya

Marketing Concept | General Management | 1972 - 1975

08 ___________ concept | branding | management


01 ___________ concept | development | marketing | sales

strategic partners

‘emotion is today’s true luxury’ frank m. pfaller


BUILDING BRANDS. CREATING RELEVANCE. in creative luxury alliance with

THE SEVENTH ART IS A MULTI-PLATFORM, INTEGRATED BRANDMARKETING COMPANY WORKING WITHIN DIVERSE FIELDS AND A VARIETY OF MEDIA ON AN INTERNATIONAL SCALE. WE CHALLENGE CONVENTIONS OF BRAND DEVELOPMENT AND MARKETING BY BRINGING A GLOBAL PERSPECTIVE TO THE PROCESS & MIXING OUR EXPERTISE IN ARCHITECTURE, FASHION AND LIFESTYLE. WE SPECIALIZE IN CREATING VALUE BY BUILDING BRAND EXPERIENCES THAT ARE CULTURALLY AND TECHNOLOGICALLY RELEVANT. WE CRAFT UNIQUE STORIES, AND DESIGN SALES EXPERIENCES THAT COMMAND A PREMIUM IN THE MARKETPLACE. WE CREATE BRAND RELEVANCE. . To see our online brochure, please click : THE SEVENTH ART BOOK


www.hoteliersguild.org

in inspiring professional alliance with


www.hoteliersguild.org


Supporting Partners of


CoutureHospitalityConcept SELECTED HOTELS PROMOTION L.C.   SWITZERLAND Villa dei Frassini - Viottolo dei Frassini 12 CH-6977 Ruvigliana-Lugano Phone: +41 22 534 94 78 Skype: selectedhotels e-mail: selectedhotels@mac.com

www.selectedhotels.biz

‘emotion is today’s true luxury’ frank m. pfaller


the index book volumes I, II & III europe united states south east asia middle east caribbean china


CoutureHotelConcept | Index Book | Vol. I II & III