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society for experiential graphic design | global design + excellence + fellow awards annual

2016, SEGD16

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Society for Experiential Graphic Design A multidisciplinary community creating experiences that connect people to place

SEGD BOARD OF DIRECTORS President Vice President: Treasurer:

John Lutz, Selbert Perkins Design, Chicago Bryan Meszaros, OpenEye, South Amboy, N.J. Patrick Angelel, CREO Industrial Arts, Everett, Wash.

Jill Ayers (Past President), Airspace, New York Steve Bayer, Daktronics, Brookings, S.D. Kathy Fry, Mayer/Reed, Portland, Ore. Cynthia Hall, fd2s, Austin Graham Hanson, Graham Hanson Design, New York George Lim (Ex Officio), Tangram Design, Denver Amy Lukas, Infinite Scale, Salt Lake City Christina Lyon, FIT, New York Wayne McCutcheon, Entro, Toronto Stephen Minning, BrandCulture Communications, Sydney Anna Sharp, Two Twelve, New York Steven Stamper, fd2s, Austin Gary Stemler, archetype, Minneapolis Julie Vogel, Kate Keating Associates, San Francisco


Marriott Envoy Hotel-Boston, MA Historic maps and white bands were printed in custom opacity on 1/2� low-iron sliding glass bathroom doors and shower enclosures to balance privacy and light.

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Atlanta Lynne Bernhardt, Stephen Carlin, Steve Dubberly, Austin Jason Helton, Mitch Leathers, Boston Kayte Muse, Samuel Pease, Brisbane Jack Bryce, Despina Macris, Charlotte Kelley Deal, Kevin Kern, Scott Muller, Chicago Julie Maggos, Joe Lawton, Cincinnati Hannah Anderson, Margaret Lange, Dallas Austin Frith, Denver Gretchen Bustillos, Jim deRoin, Angela Serravo, Edinburgh Lucy Richards, London Simon Borg, Los Angeles Kris Helmick, Mohamed Khalfan, Minneapolis Gretta Fry, Adam Halverson, Jesse Yungner, New York Rachel Einsidler, Anthony Ferrara, Ben Whitehouse, Philadelphia Stephen Bashore, Ian Goldberg, Portland Anthony Morrison, Mike Hawks, Richmod Brittney Butler, TJ Daly, San Diego Chris McCampbell, Bryan Dyches, Andrew Scherr, San Francisco Ellen Bean Spurlock, Sarah Szekeresh, Seattle Lee Ater, Annelle Stotz, Shanghai Wu Duan, Toronto Cynthia Damar-Schnobb, Andrew Kuzyk, Vancouver Daniela Pilossof, Susan Mavor, Washington, D.C. Christopher Smith, Liza Rao, Wellington Nick Kapica, Jo Bailey,

Publisher Clive Roux, CEO Editor-in-Chief Pat Matson Executive Editor Ann Makowski Art Director Justin Molloy Executive and Editorial Offices 1900 L St., NW Suite 710 Washington, D.C. 20036 202.638.5555 Advertising Sales Kristin Bennani 202.713.0413 Kathleen Turner 703.657.9171 Editorial, Reprints 202.638.5555 SEGD16 is the annual of SEGD, the Society for Experiential Graphic Design. Opinions expressed editorially and by contributors are not necessarily those of SEGD. Advertisements appearing in SEGD16 do not constitute or imply endorsement by SEGD16. Material in this magazine is copyrighted. Photocopying for academic purposes is permissible, with appropriate credit. Periodical postage paid at York, Penn., USA, and additional mailing offices.

BEST OF THE BEST We’re proud to introduce SEGD16, our new annual showcase of the “best of the best” in Experiential Graphic Design featuring the SEGD Global Design Awards and SEGD’s Excellence Awards, which honor the people and companies setting the standards of excellence in our community. SEGD exists to Educate, Connect, and Inspire the global multidisciplinary community of professionals creating experiences that connect people to place. That vision shines through brightly in this new annual. The number and quality of global winners, the breadth of practice areas represented and the range of experiences created are breathtaking! Our 2016 SEGD Global Design Award winners range from a visitor center at a former coalmine in Lead, South Dakota, to an urban street intervention in Shanghai—with many fascinating projects in between. The award winners also represent changing paradigms in the design community, with more and more projects integrating digital technology and all projects raising the bar for better user experiences. “More environments are delivering on users’ expectations to create better experiences,” says Stephen Minning

(BrandCulture, Sydney) the 2016 SEGD Global Design Awards Chair. “Children’s hospitals are easier to navigate through fun environmental graphics, cities are talking the same graphic language, interactive technology is bridging the gap between people and the information they want to access, exhibitions and installations are more creative and engaging.” Minning noted that EGD work is ever more sophisticated, connected and content-rich. “Content is not just a branding tool anymore, but becoming a real public benefit for us all,” he notes. “We are able to access more of what we want when we want to it; it’s becoming contextual to each individual.” We hope you’ll enjoy SEGD16 and be inspired by the projects and people leading our exciting discipline. You’ll also find the 2016 SEGD Global Design Awards in our extensive awards archive at There, you’ll see more about the 2016 jury, a winners gallery from the awards ceremony in Seattle and many more images, project information, jury comments and videos to demonstrate the experiential aspects of the projects and inspire you. Clive Roux, CEO

Postmaster: Send address changes to SEGD16, 1900 L St., NW, Suite 710, Washington, DC 20036. © 2016 SEGD16 ISBN: 978-1-940297-9

The 2016 SEGD Global Design Awards jury (back row, l-r): Stephen Minning (chair, BrandCulture); Eric LeVine, Gensler; Paul McConnell, Intersection. Front row, l-r: Lonny Israel, Skidmore, Owings & Merrill; Anna Sharp, Two Twelve; Marcia Lausen, Studio/lab; Traci Sym, Skylab Architecture; Despina Macris, Dotdash; Mike Garzarelli, Comcast. (Photo: Nadia Adona) SEGD16 — 3


11 Excellence Awards SEGD honors the people and companies who are setting the standards for excellence in Experiential Graphic Design.

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12 SEGD Fellow 2016 SEGD Fellow Michael Reed takes a humanist approach to shaping public spaces.


23 Best of Show The Latvian exhibition INFORMATION makes graphic design approachable using the basic principles of information design.

29 Sylvia Harris Award Sylvia Harris (19532011) was a passionate advocate of design for the public good. This award honors her work and her legacy.



35 Honor Awards From low-tech wayfinding to sophisticated corporate interiors, the 2016 Honor Awards illustrate the range and depth of experiential graphic design today.

67 Merit Awards New technologies and decreasing physical footprints show how experiential graphic design is evolving.

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2016 SEGD Fellow Michael Reed Distinguished Member Award Lucy Holmes and Alexandra Wood Holmes Wood Arrow Award 3M Insight Award

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SEGD FELLOW MICHAEL REED Michael Reed’s humanist approach to public spaces gives voice to the people using them.

2011 Bud Clark Commons (Portland, Ore.) Architect: Holst Architecture. Photo: C. Bruce Forster

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ver a career that spans more than 40 years, Michael Reed has helped shape a wide variety of public spaces, from airports to courthouses and from urban bike trails to homeless shelters. His humanist approach to design has touched them all—weaving story with place and people to create spaces that respect and improve the quality of life for those using them. “If design really is intelligence made visible, Michael is among our most thoughtful, creative and inventive practitioners,” says Henry Beer, FSEGD, in describing the work of SEGD’s 2016 Fellow. “Of course ideas must precede design— they aren’t the same thing— and it is in that seminal phase of work where Michael and those he inspires at Mayer/Reed have distinguished themselves for decades. A decidedly humanist, content-rich approach to commissions combined with near superhuman attention to detail demonstrates the depth and breadth of his work.” Reed takes his place in the SEGD canon alongside pioneers in the environmental/experiential graphic design discipline, including Massimo Vignelli, Lance Wyman, Wayne

Hunt, Sue Gould, David Gibson, Donald Meeker and Beer. “Work in the public realm is what I’m most interested in,” Reed told SEGD before he was honored June 11 during the 2016 SEGD Conference in Seattle. “You have an obligation then, to the people who are interacting with your work and to the community where that project is located. If you put the greater good in front of everything, it shapes what you do, how you talk about it, the way you frame the message. Through gaining trust I’ve been privileged to do that.”

How did you become a designer? When did you first realize you wanted to be a designer and what did that mean to you?

There is an arc to our lives that sometimes we can only see in hindsight. As I connect the dots, I have some very distinct images of my mother sitting in front of a window sketching things outside. I was maybe 7 years old. I was drawn to art. But I’m also a product of the 1960s, Sputnik and the space race. American boys wanted to be engineers. In the large high school

2009 Portland Transit Mall Redevelopment Urban Design: ZGF Architects. Photo: C. Bruce Forster

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that I attended in Springfield, Ohio, we were administered a math test and if you passed it, you were put on a college track. Being from a small, provincial Industrial Belt town in Ohio, I dutifully headed for college to study engineering. No one encouraged me to pursue art. The short of this story is that it did not work out. I was misplaced and miserable. Then I turned to architecture, which I saw as a combination of right brain/left brain thinking. The only problem was that I had to pass the physics and math classes. On the brink of flunking out and being suspended, a college counselor helped me discover my calling. I transferred to the Department of Product Design and Visual Communications in the School of Fine Arts at The Ohio State University. I graduated with a BFA in Product Design. This was lucky moment #1. I became a designer and I cannot imagine any other course in life. Design is an applied art form. It solves problems while creating beauty.

Tell us about your early work as a designer?

During the 1970s, I was in discovery mode, not yet finding my

2002 San Francisco International Airport, International Terminal Concessions/Wayfinding Program Design/build collaboration with ScottAG. Photo: Sharon Risedorph

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way. While at OSU I was an intern at Westinghouse, working in their product design studio on consumer products. After graduation the economy was in one of those cyclical downturns, so I spent a season as a “ski bum” in Vail, Colorado. When I returned to Ohio, I worked in space planning and interiors for a firm in Columbus for three years. It was there that I met Carol Mayer, my future wife and business partner. We struck up an affinity and then a romance and three months in, she told me she was heading to Utah State University for graduate school! This was my #2 lucky moment in life. I followed a girl to Utah sight unseen. During our two years there, the vast inter-mountain landscapes and the national parks left an indelible mark on my subconscious that was a near religious experience. While Carol was pursuing her masters in landscape architecture, I started a space planning and interior design practice in the garage of the house we rented in Logan, Utah. By the time Carol graduated, we knew we were not going back to Ohio. We had become westerners in our thinking and our spirit. She was offered a job in Portland and we moved there in 1977— once again, sight unseen.

Tell us about how Mayer/Reed was formed and about your partnership with Carol. How has having a landscape architect as a partner informed and shaped your work?

We often joke about moving west across the Oregon Trail in our Conestoga Volkswagon Beetle with our belongings lashed to the gray tube steel roof rack and our skis pointing skyward from metal cups attached to the back bumper. I rented an office space and literally hung up my shingle without any contacts or resources. As a 28-year old, I had no fear, just blind ambition. The first major break was a commission to design the interiors for the top three floors of the Portland Building, the first Post-Modern high-rise, designed by Michael Graves. After we had our first child, Carol decided to start her own landscape architecture practice, so she shared my office space. We formed a partnership for practical reasons, but at that point, it wasn’t about what we could do together… we were each figuring out how to approach things in our own field of practice. The cross-disciplinary influences had not yet started to percolate.

2006 Above: Wayne Lyman Morse United States Courthouse (Eugene, Ore.) Design architect: Morphosis Architect of record: DLR Group Photo: Frank Ooms

More information at

2015 Top: Springfield Station, Rain Funnel (Springfield, Ore.) Architect: PIVOT. Glass artist: Linda Ethier. Photo: Gary Tarleton

What changed that?

About 13 years ago, we received a commission to design the Eastbank Esplanade in Portland. The site was a derelict riverfront area, isolated from the adjacent neighborhoods by the I-5 freeway. The 1.5-mile promenade that Carol’s group had designed was to serve as a transportation link for pedestrians and bicyclists, but it lacked connectivity and public awareness. We developed an art and interpretive plan that illustrated how site interventions could activate and draw attention to the promenade. One of those outcomes was what we called the “urban markers.” The urban marker idea was based on the simple notion of marking where the east/west streets historically extended to the river, now cut off by the interstate. The 20-ft.-tall pylons included luminaires, street signs and interpretive panels. There were 19 of these along the promenade at river’s edge. We had an agenda: to help the public understand how the urban fabric of Portland developed and how as informed citizens, we can intelligently participate in that conversation. That project was so large and complex that it drew our two practices together. It was all hands on deck; it didn’t matter

1987 Above: Portland Center for the Performing Arts Design architect: Barton Myers Associates. Architect of record: Boora Architects. Photo: Strode Eckert Photography

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what your design background was, you were needed. We were doing all kinds of things we never imagined. That was the beginning of a more holistic collaborative approach that dealt with placemaking identity, history and urban design. It was the defining moment in our practice. This is when we realized that through visual communications in public space, we could be a part of the dialogue about how the city evolves. That expanded our thinking. And since then, we’ve done a series of projects wherein we could help effect social, cultural and civic change in the way we help shape these public environments. That was THE defining moment of our practice.

What are the other projects or achievements that have most impacted the trajectory of your work?

The public’s response to the Eastbank project and the critical accolades boosted our confidence and expanded our thinking. Since then, we’ve designed other projects wherein we could

2001 Vera Katz Eastbank Esplanade (Portland, Ore.) Landscape architect: Mayer/Reed. Photos: C. Bruce Forster

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explore the influences of social, cultural and historic contexts to the way we help shape these public environments. Our work is embedded in the public realm and that’s where our hearts are. We work with municipalities, transit agencies, development commissions on the public side, and with developers on the private side. They have to build something in the context of how their project interfaces with the greater public good, and we can help with that.

It’s easy to see that there is a socially conscious component to the work you’re doing at Mayer/Reed. Can you talk to us about that?

Our design work has extended to social service facilities for Outside In and Home Forward. It’s about giving these places some humanity, and providing dignity to the people they deserve. Homelessness, often the product of alcohol and drug abuse, mental illness and other unfortunate circumstances is

a societal problem that will probably not go away and should not be hidden away. Again, it’s about choosing to be part of the dialogue about raising the quality of life for all citizens. We’re very lucky to live in a progressive city and state. And we’ve learned that we actually have a voice that is valued and influential, one that can make a difference. That’s what excites me about what we’re doing. We’re currently working on a youth corrections facility. It’s for young men, and we were brought in by the architect who asked us to think about how environmental graphics could contribute to an environment that helps these young men find purpose and meaning in their lives. We’ve started doing placemaking and wayfinding projects through Travel Oregon’s Rural Tourism Studio, which assists rural communities with economic development through recreation and bicycle-based tourism initiatives. These communities do not share the wealth centered in the large urban areas. They are short on resources. It challenges our own design thinking.

What do you think is your legacy? Maybe that is for others to frame. When I met Carol and followed her west my mother’s parting words were “do the right thing”. I never asked her what she meant by that and now realize it is for each of us to figure out over time and by each successive generation. I have always wanted to design beautiful things, but learned that for this activity to be meaningful it had to move beyond arbitrariness. A client doesn’t ask you to design a beautiful thing. They ask you to solve a problem. They trust you to design something of beauty that solves their problem. Maybe my legacy is instilling in our staff that, if you are given this privilege and trust, you have the obligation to do the right thing. You have to do things that contribute and add value.

2011 Vancouver Community Library (Vancouver, Wash.) Architect: Miller Hull Partnership. Photo: C. Bruce Forster

2015 Tilikum Crossing, Bridge of the People (Portland, Ore.) Architect: MacDonald Architects. Engineer of record: T.Y. Lin International. Photo: C. Bruce Forster

More information at


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Each year, SEGD honors the people and companies who are setting the standards of excellence, ethical practice and improvement in the field of Experiential Graphic Design.

Distinguished Member Award For demonstrating outstanding volunteer efforts while significantly contributing to the direction, growth and excellence of SEGD programs

Lucy Holmes and Alexandra Wood Holmes Wood (London)

Holmes Wood was founded in 2000 as a unique combination of complementary talents in sign and graphic design; they have since become one of Britain’s leading designers of direction and information schemes. Alex served on the SEGD Board of Directors, chaired the 2010 and 2012 SEGD Symposia, served on the SEGD Global Design Awards jury, and co-chaired the SEGD International Tour throughout Europe. Lucy Holmes has created design solutions for, among others, Tate Modern, Tate Britain, The National Gallery, The V&A Museum, The Natural History Museum and Albert Dock in Liverpool.

Lucy Holmes and Alex Wood redesigned the final version of eg magazine, elevating the only magazine devoted to visual communication in the built environment.

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Insight Award

Arrow Award

For consistently commissioning experiential graphic design programs that significantly enhance or promote opportunities for the field and experiential graphic design education, and demonstrating a long-standing commitment to recognize the field

For demonstrating exemplary service or dedication to advancing technologies and manufacturing in experiential graphic design, and striving to provide the highest quality in products and services to the field



University Town Center, Sarasota, Florida. Interior Signage & Wayfinding. Taubman/Benderson Development. Design: Selbert Perkins Design. Fabricator: Creo Industrial Arts. Photo: Greg Wilson, The Greg Wilson Group

Kansas City Downtown Library Book Bindings, Kansas City Public Library Design/Fabrication: Dimensional Innovations. Photo: Jim Baker


Taubman has demonstrated a long-standing commitment to integrating SEGD members into their projects and understanding the importance of hiring qualified EGD consultants. For nearly three decades, SEGD designers have collaborated closely with Taubman, as they understand the potential return on investment that a comprehensive and beautifully designed sign program brings to their projects.

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Through its innovations in products and technologies, 3M has had a significant and lasting impact on the field of environmental/ experiential graphic design. From vinyl film to their new VAS (Visual Attention Software), 3M has consistently represented excellence, innovation and the highest standards of quality, and has proven a strong and supportive partner of SEGD for decades.

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Nothing beats bragging rights. SEGD’s Global Design Awards Program grew 30% in 2016. Getting peer recognition goes a long way with clients, recruitment, and let’s admit it, even your family! Be sure to submit your projects in our top categories to win in 2017!




Pentagram (18) Ralph Appelbaum Associates (10) Mauk Design (6) Chermayeff & Geismar (5)

Pentagram (26) Gensler (12) Rockwell Group (7) Poulin + Morris (6)

Gensler (5) Penguincube (3) SOM (3) Apple (2) Coco Raynes Associates (2) fd2s (2)

Ralph Appelbaum Associates (6) Emerystudio (6) C&G Partners (5) Cloud Gehshan Associates (5) Emery Vincent Design (4) Mauk Design (4)

Placemaking and Identity (197) Exhibition (178) Wayfinding (129) Public Installation (64) Strategy, Research and Planning (19)

*All lists since 1998 22 — SEGD16

Check out the award galleries at >



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BEST OF SHOW + HONOR AWARD INFORMATION Ministry of Culture of the Republic of Latvia Riga, Latvia

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Project Area 285m2 Open Date March 2015 Budget â‚Ź 22,000 Design Firm Design Studio H2E Design Team Holgers Elers (curator, design concept, lead technical designer); Inguna Elere (curator, design concept, lead graphic designer); Barbara Abele, Dita Danosa (curators);

Madara Jansone (project assistant and coordinator); Dagnija Balode (project assistant, financial); Laura Lorence, Anete Liepa (graphic designers); Girts Arajs (3D designer, A/V technologies, lighting) Collaborators MD Noass (primary fabricator), Design studio H2E (installation, mounting), Magnum NT (print work), Girts Arajs (digital content integrator) Photos Ansis Starks, Didzis Grodzs

The role of information in modern society is constantly growing and the discipline and role of information design continues to evolve. This was the basic concept for INFORMATION, an exhibition at the Art Academy of Latvia focusing on the products, services and processes of graphic design in Latvia. The exhibition demonstrated 12 different applications of information design including packaging, visual identity, book design, data visualization, interactive and digital tools, etc. The exhibit included 66 works by Latvian designers—all very different, but united by a passion for graphic design. Design Studio H2E research the topic through specific Internet sites, printed media, interviews with design professionals and expertise provided by museum curators. The primary objective of the exhibit was to invite people to explore the diversity of design in Latvia and raise awareness about information design as an essential component of virtually every field. The team’s key challenge was how to make the exhibition

comprehensible for people who are not directly involved in the field of information design. Inspired by the process and basic principles of graphic design, they realized design work always starts with a white A4-size sheet of paper. Using this basic building block, they multiplied it 45 times, positioned the exhibition surfaces on a grid and arranged the objects on them. Black-on-white text was chosen as the purest way to present the information, emphasizing the colorfulness of the exhibition content. Graphic design is interactive, and the H2E team integrated this interaction in the exhibition with mirrored tables that reflected each other and the movement of people through the exhibit—emphasizing the role of the audience in information design. They chose three ways of presenting the design works: texts and images as printouts, actual objects and screen displays with videos. Each table revealed its theme via speech bubbles hung above it. The bubbles were communication’s intermediaries and

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initiators—every bubble contained a specific question that had been asked to the authors of the works exhibited. Their answers were presented on the surfaces next to their work, creating an almost personal connection between visitor and designer. These almost levitating surfaces filled with graphic design formed the first part of the exhibition. The second part was a reading zone that provided visitors with insight into printed media and focused on the various aspects of design in Latvia’s economic and cultural space in this century. This allowed visitors to focus their attention on a different, more contemplative level. Overall, INFORMATION created an experience that invited people to explore the diverse facets of graphic design and encouraged communication and interaction among visitors and the space, graphic designers and the information itself. The level of exhibition visitors, attendance at graphic design lectures, press coverage and positive feedback prompted the museum to extend the exhibition an additional two weeks longer than planned.

“This project is about simplicity and clarity of information— exactly what graphic design is about. Stripping the presentation down to black and white removes any interference or distraction from the work. Every component has been carefully thought through, from the form of the thought-bubble labels to the use of the space and the mirrored tables that remind us that people are the essential element of our work. ”—Jury comment

More information at

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Membership delivered automagically! You just can’t miss out on your design community. Next time you renew your SEGD membership, make it recurring! SEGD Chapter Chairs Joe Lawton (Chicago), Julie Maggos (Chicago) and Ellen Bean Spurlock (San Francisco)

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Canadian Museum for Human Rights Interactive Exhibits

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SYLVIA HARRIS AWARD + MERIT AWARD Canadian Museum for Human Rights Interactive Exhibits Canadian Museum for Human Rights Winnipeg, Canada

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Sylvia Harris (1953-2011), the founder and principal of Citizen Research & Design, was a passionate advocate of design for the public good. The Sylvia Harris Award honors her work and her legacy.

Project Area 300m2 Open Date September 2014 Design Firm Gagarin Design Team Kristin Eva Ólafsdóttir (graphic design and art director); Magnus Elvar Jónsson (graphic design and illustrations); Michael Tran (graphic design and

content creation); Heimir Freyr Hlöðversson (film, audio and storytelling); Nils Wiberg (interaction design); Samúel H. Jónasson, Pétur Guðbergsson (programmers); Asta Olga Magnusdottir (project manager) Photos ©The Canadian Museum for Human Rights and Ian McCausland

The new Canadian Museum for Human Rights in Winnipeg was designed as a national hub for human rights learning and discovery and a catalyst for a new era of global human rights leadership. Interactive experience firm Gagarin (Reykjavík) was given a complex challenge: communicate, in a highly accessible and engaging way, stories about struggles and triumphant movements for change in the realization of human rights around the world. The installations should leave visitors with an appreciation of the impact of rights in people’s everyday lives and emphasize that fights to protect human rights are ongoing. Gagarin’s three exhibits contribute to the museum’s aim of creating an engaging experience with human rights that will inspire and leave a lasting impression on visitors. User testing was conducted on various levels for all three installations, both for interaction and usability and also understanding of content and narrative. Developed using Universal Design principles, the exhibits aim to set new world standards for universal accessibility.

More information at

“The methodologies practiced in this project should illustrate that it is not enough to simply adhere to government accessibility guidelines by rote. We must see access to information as a core value of our culture and continue to challenge ourselves to expand the opportunity of information and experience.”—Jury comment

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Alserkal Arrows Bloomberg San Francisco Tech Hub Wayfinding and Environmental Graphics Brian Eno Project Contro Spazio: Punti in Aria Fukuoka Children’s Hospital Yinchuan Han Meilin Art Museum Wayfinding KU Design Week 2016 Open Source QT Sydney Target Open House Virtual Depictions: San Francisco

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HONOR AWARD Alserkal Arrows Alserkal Avenue Dubai

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Project Area 990,000 sq. ft. Open Date March 2015 Budget $5,600 (fabrication only) Design Firm PenguinCube FZ-LLC

Design Team Elsa Abi Aad (project design, supervision manager), Mia Azar (creative director), Tammam Yamout (project director) Collaborators Visual Works (fabrication) Photos PenguinCube and Alserkal Avenue

“The assignment called for temporary signage to help redirect visitors. The solution was unique, rough and vibrant—similar to the artistic district the arrows were placed in—creating an instantly iconic twist on directional signing.” —Jury comment

More information at

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HONOR AWARD Bloomberg San Francisco Tech Hub Wayfinding and Environmental Graphics Bloomberg San Francisco

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Project Area 20,000 sq. ft. Open Date May 2015 Budget Confidential Design Firm Firm Volume Inc. Design Team Adam Brodsley, Eric Heiman (creative directors); Eric Heiman, Bryan Bindloss (design leads); Emanuela Frattini Magnusson (design

lead, Bloomberg); Aine Coughlan, Paola Meraz (designers); Leah Elamin (production designer); Erin Kemp (project manager) Collaborators James Edmondson (typeface designer), Weidner CA (fabricator), Iwamoto Scott Architecture (space architecture) Photos Bruce Damonte and Gabriel Branbury

“An elegant and not-expected design solution for a corporate headquarters. It gives careful consideration to honoring both historical precedent and technological advancements, while harmoniously working within the building’s material finish palette. A successful precedent for what a corporate interior can be.” —Jury comment

More information at

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Thanks to our friends and partners! 2016 Gold Industry Partners

2016 Friends of SEGD

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2016 Platinum Industry Partners

2016 Silver Industry Partners

Thanks to our sponsors and supporters! 2016 Presenting Sponsors*







2016 Program Sponsors* AkzoNobel Archetype Art of Context Color-Ad Civiq Smartscapes Daktronics Designtex Design Communications Ltd. Direct Embed DSA Phototech Elo Touch ForeSeer Gable Gelberg Signs Gemini GKD MediaMesh Harbinger, Inc. Heath Northwest / Ramsay Signs Ideum Image Mill Imagine Displays

iZone Imaging L+H Signs Marcel Machler McCann Systems Neiman & Company Openeye Global PCL Graphics Rainier Security Signs SenovvA Site Enhancement Services Sign Age Inc. SNA SuperGraphics Tangram Design TFN Architectural The Signage Foundation Urban Sign Visix Walton Signs Xibitz

*Sponsors as of August 5, 2016

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Eye-catching. Record-making. Designing, Manufacturing and Integrating LED Displays since 1976.


Project Spotlight: Curtin University of Bentley in Perth, Australia needed an innovative new design to ignite their campus entrance with interest and energy. Datatel designed the engaging 150 meter LED display and chose to work with Sunrise Systems for their renowned USA made quality and commitment to product support. The result was an eye-catching, record-making finish for the campus which now boasts the longest LED display in the southern hemisphere. Sunrise Systems 720 Washington Street Pembroke, MA Tel: 781-826-9706

Why Sunrise Systems? No project is ever too small, our team is dedicated to ensuring total customer satisfaction with every project. We enjoy collaborating with architects, artists, and designers to bring an idea to light!


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A FRESH APPROACH TO EXCELLENCE and we deliver! From custom architectural elements to directional signage, every member of your DeNyse team is committed to your marketing success. We offer

Design credit Huie Design, Inc.

Clients come to DeNyse for superior results,

A Woman Owned Business

nationwide fabrication, installation and project management services.

SET YOUR SIGHTS TO THE NEXT LEVEL Tired of dealing with sign companies that just don’t get it? DeNyse knows that client perception is critical. We will take you to a higher level by delivering your message with clarity and eye-catching style. Brand your company for success with a custom sign package from DeNyse.

Atlanta (Corporate Office) 4521 Industrial Access Road Douglasville, GA 30134 800.941.SIGN 770.942.0688 segd 16 — 45

HONOR AWARD Brian Eno Project ArtCenter College of Design Los Angeles

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Project Area 73-in x 49-in. Open Date 2015 Budget $300 Design Pearlyn Lii (designer) Advisors Brad Bartlett (mentor, professor), Nik Hafermaas (chair of graphic design)

Collaborators James Edmondson (typeface designer), Weidner CA (fabricator), Iwamoto Scott Architecture (space architecture) Photos Brad Bartlett, Juliana Johnson, Pearlyn Lii

“I love this project. It’s irreverent and experimental and beautifully illustrates generative art and sound with both humor and discomfort.” —Jury comment

More information at

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HONOR AWARD Contro Spazio: Punti in Aria SG Gallery, Scuola Internazionale di Grafica Venice, Italy

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Project Area 168 sq. ft. Open Date July 2015 Budget $2,600 Design Firm Anne Bush Design

Design Team Anne Bush (designer, producer/project manager) Physical Fabrication Grafiche Veneziane (printing), Ufficio Pubblicità, Comune di Venezia (poster installation) Photos Francesco Allegretto

“A graphically delightful and surprisingly sophisticated interactive intervention, this project nicely complements and contrasts with the visual and material textures of Venice.” —Jury comment

More information at

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HONOR AWARD Fukuoka Children’s Hospital Fukuoka City Hospital Organization Fukuoka, Japan

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Project Area 305,500 sq. ft.

Design Shimazu Environmental Graphics Co., Ltd.

(creative director); Toshimitsu Sadamura (project manager); Masatoshi Kazumori, Yurika Moriyama, Yanfang Zhang, Takafumi Yamada, Koji Umemoto, Tomotaka Nagao, Takeharu Hagiwara (designers)

Design Team Katsuhiro Shimazu (principal in charge); Maya Nakamuta

Photos Shimazu Environmental Graphics Co., Ltd.

Open Date November 2015

“An incredibly light, lyrical, expressive response in an environment that can be heavy. Its effectiveness stems from the contributions of the children. This is not a design language imposed onto children by adults—it’s a child’s language articulated through design in a public space. Incredible authenticity.” —Jury comment

More information at

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HONOR AWARD Yinchuan Han Meilin Art Museum Wayfinding Beijing Han Meilin Art Co., Ltd. Yinchuan, Ninxiang, PRC

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Project Area 15,868m2 Open Date December 2015 Budget $1.6 million Design Firm Beijing Trycool Culture & Art Development Co., Ltd. Design Team Xiao Zhongqiao (creative director, principal in charge),

ZhouYong’an (design director), Qiao Meirong (designer), Jiang Yi (project manager) Collaborators Beijing Trycool Logo & Sign (primary fabricator), Hangzhou Dianshang (interior and exhibition) Photos Beijing Trycool Culture & Art Development Co., Ltd.

“The wayfinding here is a beautiful example of how the environment that the wayfinding exists in can be an excellent form of inspiration. It not only connects conceptually to its surrounding area, but blends extremely well to the point that it becomes something more than simply a form of wayfinding. —Jury comment

More information at

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HONOR AWARD KU Design Week 2016 University of Kansas Lawrence, Kansas

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Project Area N/A Open Date December 2015 Budget $1,000 Design KU design students

Design Team Patrick Blanchard, Lucas Nelson, Triana Thompson (lead designers); Chloe Hubler, Grace Cantril, Mary Sniezek (poster design, installation); Nick Manoogian, Kevin Bower, Evan Tarry, Zaira Torres (installation) Photos Triana Thompson, Patrick Blanchard, Lucas Nelson

“The layering of information types and graphic styles, coupled with the bold colors and takeaway aspect of the installation, transform the corridors in a dynamic and effective way. This was such a clever use of a small budget to promote the Design Week events and get the event calendar into everyone’s hands. The impact is impossible to miss. It makes me want to be a student again!” —Jury comment

More information at

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HONOR AWARD Open Source City of Philadelphia Mural Arts Program Philadelphia

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Project Area 1,800 sq. ft. Open Date October 2015 Budget $15,000 Design J2 Design Partnership, in collaboration with ex;it Design Team Alan Jacobson (principal), Brian Jacobson (creative director), Mark Vevle

(producer/project manager), Lucy Price (lead designer), Cara Cox (designer/project manager), Shaun Baer (furniture designer) Fabrication Shaun Baer Woodworking (displays and environmental detailing), J2 Design Partnership (paint and lighting), Walter Signs (wall and window graphic) Photos Steve Weinik Photography

“A beautifully integrated, dynamic and cohesive brand identity that comes to life in two and three dimensions, across exhibit design, environments and print and social media. This is an inventive, fresh approach to awarenessbuilding and placemaking.” —Jury comment

More information at

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HONOR AWARD QT Sydney QT Sydney Boutique Hotels Sydney

Project Area Boutique 200 key hotel Open Date 2014 Budget Confidential Design Firm Fabio Ongarato Design

Design Team Fabio Ongarato (creative direction); Dan Pearson, Olivier Kowald, Dan Peterson, Caroline Cox (design); Anna Johnston (project management) Collaborators Nic Graham + Associates (interior designers/ interior architects/design technicians) Photos Peter Bennetts

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“This one whispers of a boudoir experience. A very curatorial approach to placemaking, with beautifully executed typography and graphics. The clever use of theatrical lighting creates the expectation of something about to be revealed.” —Jury comment

More information at

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HONOR AWARD Target Open House Target San Francisco

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Project Area designer); Nico Guillin 3,500 sq. ft. (architect); John Ryan (UX designer); Francisco Open Date Zamorano, Paul Hoppe July 2015 (art directors); Yooin Cho Budget (graphic designer); Marijana $3 million Wotton, Kat Kim (project managers); Nathan Adkisson Design Firm (senior strategist) Local Projects Collaborators Design Team BMI Engineering Jake Barton (principal in (engineering) charge); Philipp Rockel, Matt Felsen, Charles DiMaggio Photos (creative technologists); Local Projects Nima Vakili (physical

“A perfectly executed exhibition demystifying the ‘Internet of Things’ for all ages.” —Jury comment

More information at

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HONOR AWARD Virtual Depictions: San Francisco Kilroy Realty Corporation / John B. Kilroy Jr. 350 Mission, San Francisco

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Project Area 38’7” high by 68’6” wide Open Date November 2015 Budget $3.5 million Architect Skidmore, Owings & Merrill LLP Architects Media Design Refik Anadol Studios

Design Team Refik Anadol, Efsun Erkilic, Raman K. Mustafa, Kian Khiaban, Toby Heinemann, Daghan Cam, Sebastian Neitsch, Johannes Timpernagel, Sebastian Huber, Kerim Karaoglu Collaborators SNA (fabrication), Sensory Interactive, (digital integration) Photos Refik Anadol

“Our society is becoming more data-driven each and every day and Virtual Depictions brings that massive amount of data into an art form that people can relate to. The massive scale and movement of the experience activates not only the inside of the building, but outside at the street level as well. ” —Jury comment

More information at

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• Learn to apply digital design to effectively and strategically convey information that creates quality customer experiences. • Develop the expertise needed to fill multiple roles and lead design, development, and communication teams. • Build a mindset that will enable you to interpret consumer information and articulate data-driven strategies 909-337-9449

and tactics. • Earn your Northwestern University master’s degree entirely online.

New Los Angeles Courthouse Federal Seal Car ving in Indiana Limestone 2016

Apply today — the winter quarter application deadline is October 15. 312-503-2579

MM-2016-05-30-RZ-AD-SEGD.indd 1


School of Professional Studies

01.06.16 14:43

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More than meeting.


We measure our success by your requirements and expectations. That’s why we start every project by clearly defining what you need and expect. Once we define the requirements, everything we do, from design to manufacturing to installation, is focused on going beyond just meeting them. At South Water Signs, we work to exceed your expectations. 66 — SEGD16

934 N. Church Rd, Elmhurst, IL 60126

630 . 333 . 4900

101 Collins Street 300 South Wacker Drive Center for Civil and Human Rights Delft Station Ceiling e°FLOW Fragment


Interactive Books on Paul Gauguin House of Education Hyundai Card Music Library Jacob A. Riis: Revealing New York’s Other Half Juliana Children’s Hospital Left and Right Makara Peak Mountain Bike Park “Me Too” Moscow Wayfinding Noticing Tools Parc Olympique Lyonnais Revolution in the Landscape: Re-Experience the Halprin Fountains Riverdale Country School Learning Complex Rockaway Beach Boardwalk Graphics SAIC LeRoy Neiman Center Sanford Lab Homestake Visitor Center Texas Children’s Hospital WalkNYC Pedestrian Wayfinding Whitney Museum of American Art World Architecture Festival London

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MERIT AWARD 101 Collins Street Cycling Facility 101 Collins Street Melbourne

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Project Area 80m2 Open Date March 2015 Budget 86,000 AUD Design Fabio Ongarato Design Design Team Fabio Ongarato (creative director), Ben Kluger (designer, project manager)

Collaborators Benjamin Cisterne Design (LED lighting design, fabrication and programming), Premier Graphics (room identification signage), Trio Plumbing (polycarbonate façade installation) Photos Peter Bennetts

MERIT AWARD 300 South Wacker Drive Placemaking Beacon Capital Partners, LLC Chicago

More information at

Project Area 3,100 sq. ft. lobby, 447-by-86 ft. exterior wall Open Date October 2014 Budget Confidential Design ESI Design Design Team Edwin Schlossberg (principal in charge), Maria Barsa (design lead), Elizabeth Ward (visual designer), Yuri Sunahara (creative

technology designer),Trip Kyle (production manager), Jonathan Grimm (art director, media), Jay Sienkwicz (animator), Emily Webster (systems and lighting designer), Angela Greene (design director), Greg Gallimore (project manager), Kris Haberman (account director), Caroline Bevan (media production manager), Clay Gish (content designer) Photos Halkin Mason Photography

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MERIT AWARD Center for Civil and Human Rights Interactive Exhibits Center for Civil and Human Rights Atlanta

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Project Area 18,000 sq. ft. Open Date June 2014 Budget Confidential Design Rockwell Group (exhibition design) Design Team David Rockwell (principal in charge), Barry Richards (studio leader), Alin Tocmacov (project manager), Matt Grasso, Amanda Zaitchik (design team)

Collaborators Freelon Group (Perkins + Will) (design architect), HOK (project architect), George C. Wolfe (chief creative officer), Jill Savitt (Human Rights exhibition coordinator), Batwin + Robin (media content), Second Story (interactive content), Platon (portraits), Rossin (The People’s Portfolio Hall of Fame Portraits), Paula Scher/ Pentagram (Human Rights posters mural and Human Rights Defender), MGMT (graphics), FMS (lighting) Photos © Albert Vecerka/Esto

MERIT AWARD Delft Station Ceiling Mecanoo Architects Delft, the Netherlands

More information at

Project Area 130m by 70m

Consultants Mecanoo Architects (architectural design), Open Date Hjalmar Snoep (software February 2015 development), Yvon Design Firm Alkemade (image manipulation), Sander Boer Geerdes Ontwerpen (scripted baffle geometry Design Team data) Martijn Geerdes (project Photos manager, designer) Michael van Oosten

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MERIT AWARD e°FLOW E Ink Corporation Chicago / Pasadena / Milan

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Project Area 16 by 8 by 3 ft. Open Date June 2015 Budget $180,000 Design Firm Ueberall International LLC Design Team Nikolaus Hafermaas, Ueberall International (artist); Jeano Erforth, Ueberall International

(project manager); Ivan Cruz (UX design, software development); George Harris, E Ink Corporation (programming) Fabrication E Ink Corporation (engineering, fabrication and installation) Photos Gary Sloan, Nik Hafermaas, Serge Hoeltschi

MERIT AWARD Fragment Decker Gallery Baltimore

More information at

Project Area 12 ft. by 6 ft.

Collaborators dFab (CNC letterforms)

Open Date March 2015

Advisors Ellen Lupton, Jennifer Cole Phillips, Abbott Miller, Andrew Losowsky

Budget Confidential Design Firm Chenyudesign

Photos Jie Zhang

Design Team Yu Chen (designer)

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MERIT AWARD Interactive Books on Paul Gauguin Fondation Beyeler Basel, Switzerland

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Project Area 135m² Open Date February 2015 Budget $250,000 Design and Book Production iart ag

Design Team Valentin Spiess (creative director); Mathis Meyer (project manager); Marius Hügli (media designer); Anna Pfeiffer (content developer); Markus Ebbighausen, Marcel Colomb (software engineers); Jan Trauzold (technical planner); Thomas Jochum (system engineer) Photos Mark Niedermann

MERIT AWARD House of Education City of Bonn, Urban Facility Management Bonn, Germany

More information at

Project Area 15,300m2 Open Date September 2015 Budget € 55,000 Design Firm Polyform, Götzelmann Middel, Schumann GbR

Collaborators Klamke Schildersysteme (guidance system production and assembly) Architect Kleyer.Koblitz.Letzel. Freivogel Photos Stephan Klonk

Design Team Dietmar Götzelmann (art director/project manager); Sarah März (conception/ graphic design); Melanie Quednau, Nina Bantschnow (graphic design)

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MERIT AWARD Hyundai Card Music Library Hyundai Card Seoul, South Korea

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Project Area 10,950 sq. ft. Open Date May 2015 Budget N/A Design Gensler Design Team Philippe ParĂŠ (principal-incharge); Sabu Song (design director); Julius Bhang (project manager); Meghan Moran, Jia You, Samantha Cabrera, John Emshwiller, E.J. Shin (designers); Jeff Fukawa (technical director)

Collaborators SANAA and Ga.A Architects (core and shell architects); Dawon ID&C (contractor); Hyundai Capital (property owner); KGM, Moritz Hammer (lighting consultants); Alpha Media Group (A/V consultant); Vhils, Duarte Cavalinhos, JR, Marc Azoulay (art) Photos Nacasa & Partners Inc

MERIT AWARD Jacob A. Riis: Revealing New York’s Other Half The Museum of the City of New York

Project Area 2,600 sq. ft. Open Date October 2015 Design Firm Studio Joseph Design Team Wendy Evans Joseph, FAIA (principal in charge), Hannah Pavlovich (project manager)

Collaborators Southside Design & Building (primary fabricator), Thumb Projects (graphic design), Anita Jorgensen Lighting Design (lighting) Photos Thomas Loof

New York

More information at

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MERIT AWARD Experience Juliana Hospital HagaHospital The Hague, The Netherlands

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Project Area 34,500m2 Open Date June 2016 Budget â‚Ź 800,000 Design Firm Tinker Imagineers

Design Team Stan Boshouwers (partner/ founder/art director), Ralf Lambie (creative consultant), Lieke Neuman (graphic designer), Paul van Houten (3D designer), Daphne Jansen (junior 3D designer), Maartje Heintz (project manager) Photos Wim Verbeek, Michael van Oosten

MERIT AWARD Left and Right Yangpu District, Siping Community

Project Area 600m2 Open Date December 2015 Budget $4,000 Design Firm Public Design Lab, Tongji University College of Design & Innovation

Design Team Wu Duan (principal in charge, project manager); Gong Ping, Ma Yuhong, Huang Xin (designers) Collaborators VTong (primary fabricator) Photos Peng Bo


More information at

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MERIT AWARD Makara Peak Mountain Bike Park Wayfinding Makara Peak Mountain Bike Park Supporters Wellington, New Zealand

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Project Area 250 hectares Open Date 2015 Design Firm Massey University School of Design

Design Team Oliver Ward, Rhianna Field, Josie Schultz, Steph Tidey, Rachel Jupp Advisors Nick Kapica, Karl Kane, Anna Brown

MERIT AWARD “Me Too” Tyler School of Art, Temple University

Project Area 99 sq. ft. (18 by 5.5 ft.) Open Date November 2015 Budget $300 to $400

Design Karen Watkins, MFA Candidate, Graphic and Interactive Design Advisor Kelly Holohan Photos Karen Mauch Photography


More information at

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Project Area Two Moscow Metro Station clusters Open Date Late 2014

Moscow Wayfinding

Budget $3.4 million (design only)

Moscow Department of Transport

Design Firm City ID and Billings Jackson Design


Design Team City ID, Lead Mike Rawlinson (design director); Jason Smith (project manager);

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Matt Jephcote, (principal designer); Jenny Janssen, Lottie Webb (planners); Tom Eves, Cal Jepps, Josh Sherwood, Gavin Boorman (designers) Billings Jackson Design Eoin Billings (industrial design director); Dale Newton (principal industrial designer); Niels Denekamp, Lisa Gustavsson, James Lawton (industrial designers) Photos Ivan Anisimov

MERIT AWARD Noticing Tools New York Hall of Science Queens, N.Y.

More information at

Open Date August 2015 Design Firm Local Projects Design Team Jake Barton (principal); A’yen Tran (engagement director);Theresa Loong (interactive project manager); Ethan Holda (director of technology); Nathan Adkisson (senior strategist); Eric Mika (senior

creative technologist); Paul Hoppe (art director); Erika Tarte (director of graphic design); Angela Chen (director of interaction design); Karen Vanderbilt (designer); John Ryan (senior interaction designer/ technologist); Jon Cohrs, Kristin Lovejoy (project coordinators) Photos Fast Company, Local Projects

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MERIT AWARD Parc Olympique Lyonnais Wayfinding Olympique Lyonnais Lyon, France

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Project Area 38 hectares (4 million sq. ft.) Open Date January 2016 Budget € 680,000 Design Firm Populous Activate Design Team Nicholas Reynolds (senior principal); Simon Borg (associate principal /creative director); Alex Dale (senior

wayfinding designer); Nadine Smith, Jenny Rice (graphic designers); Tom Sweeney (product designer); Mark Henderson (model maker) Collaborators Lenoir Services (signage manufacturing and installation), Vinci Construction (electrical containment, signage foundations) Photos Populous Activate

MERIT AWARD Revolution in the Landscape: Re-Experience the Halprin Fountains

Project Area Three city blocks and four connecting walkways Open Date October 7, 2014 Budget $3,150 total stipend; design and installation pro bono

Design SEGD Portland Chapter, Mayer/Reed, Portland State University Graphic Design Department, Sticky Co, PNCA Animation Arts, Second Story, Stefan Lesuer, Gamut Arts, Third Angle New Music

SEGD Portland Chapter Portland, Ore.

More information at

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MERIT AWARD Riverdale Country School Learning Complex Environmental Graphics Riverdale Country School Bronx, N.Y.

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Project Area 10,400 sq. ft. Open Date September 2015 Budget $100,000 Design Firm Open Design Team Scott Stowell (creative director), Cat Kirk (lead designer), TomĂĄs de Carcer (designer), Jason Jude Chan (producer)

Collaborators Color X (vinyl wraps, super graphics, welcome banner), Dale Travis Associates (wayfinding signs, room IDs, flagpoles), New England Flag and Banner (flags) Consultants Architecture Research Office (architect), The Rockwell Group (design consultant) Photos Sean Shapiro

MERIT AWARD Rockaway Beach Boardwalk Graphics New York City Department of Parks and Recreation Queens, N.Y.

More information at

Project Area 1 mile Open Date May 2015 Budget N/A Design Firm Pentagram Design Team Paula Scher (partner, art director, designer), Courtney Gooch (designer)

Collaborators WXY (architects, urban designers); CH2M, U.S. Army Corps of Engineers (engineers); New York City Department of Parks and Recreation, New York City Department of Design and Construction (collaborators), Slaw Precast (precast concrete supplier) Photos Albert Vecerka/ESTO

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MERIT AWARD SAIC LeRoy Neiman Center Donor Recognition The School of the Art Institute of Chicago (SAIC) Chicago

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Project Area 190”W x 66” H, (87sf) Open Date 2013 Budget $75,500 Design Firm Media Objectives at Valerio Dewalt Train

Design Team Joe Lawton (project manager), Stephen Killion (project designer), David Rasche (principal) Collaborators Serigraphics (fabrication) Photos Romina Tonucci, Valerio Dewalt Train

MERIT AWARD Sanford Lab Homestake Visitor Center Exhibition Sanford Underground Research Facility Lead, South Dakota

More information at

Project Area 8,400 sq. ft. Open Date June 2015 Budget $1 million Design Firm C&G Partners Design Team Keith Helmetag (project principal); Brandon Downing (project manager, senior designer, writer, content developer); Amy Siegel,

Fabio Gherardi, Anne Zhou (graphic designers); Sarah Rhoads (3D modeling) Collaborators Formations (exhibit fabrication), Situ Studios (mine model and interpretive ring fabrication), Dangermond Keane Architecture (architects),RBH Media (AV programming and hardware specification) Photos AU2626, Richard Barnes and Brandon Downing

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MERIT AWARD Texas Children’s Hospital Wayfinding Research & Assessment Texas Children’s Hospital Houston

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Project Area 4.9 million sq. ft. Open Date N/A Budget $100,000 Design Firm Formation

Design Team Philip LeBlanc (principal) ; Lauren Serota (research lead); Mandy LeBlanc (research assistant); Daren Guillory (design director); Tyler Swanner, Erich Theaman (designers); Dan Samora (Texas Children’s Hospital liaison) Photos Lauren Serota, Philip LeBlanc

MERIT AWARD WalkNYC Pedestrian Wayfinding New York City Department of Transportation

Project Area Manhattan and neighboring boroughs Open Date June 2013 Budget N/A Design Firm PentaCityGroup (consortium)

Design Team CityID (lead designers, wayfinding specialists), Pentagram (graphic design), Billings Jackson Design (industrial designers), RBA Group (engineers and contract managers), T-Kartor (GIS developers and cartographers) Photos Martin Seck, Hamish Smyth

New York

More information at

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MERIT AWARD Whitney Museum of American Art Wayfinding and Signage Whitney Museum of American Art New York

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Project Area 220,000 sq. ft. Open Date May 2015 Budget $231,000 (fabrication only) Design Firm Entro Communications

Design Team Randy Johnson (project manager), Brenda Tong (senior designer) Collaborators Design Communications Ltd. (fabricator) Photos Ben Gancsos

MERIT AWARD World Architecture Festival London Exhibition World Architecture Festival London

More information at

Project Area 14,000 sq. ft. Open Date June 2015 Budget ÂŁ50,000 Design Firm Populous Activate Design Team Nicholas Reynolds (senior principal), Simon Borg (associate principal, creative director), Aaron Richardson (design lead), Julia Petretta

(senior designer and coordinator), Tom Sweeney (product designer), Mark Henderson (model maker), Alex Dale, Nigel Cockrell (artwork) Collaborators Willow graphics (fabrication and installation), Wimpole Road Consultants (production consultant), White Light Ltd. (lighting consultant) Photos Populous Activate

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INNOVATION CRAFTSMANSHIP TECHNOLOGY digital displays custom signage & architectural graphics audiovisual integration LED lighting

Visit Gable Studios for Innovation

See, learn and experience all that we have to offer.

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As an award-winning full service provider, Gable helps its clients attract, connect, direct and engage people through effective visual solutions for the built world. Serving a diverse group of clients and projects throughout the United states and beyond, Gable is expanding the possibilities of visual communications through our comprehensive capabilities, culture of innovation and craftsmanship, experience with technology, and forward thinking process from beginning to end.

800-854-0568 •


society for experiential graphic design | global design + excellence + fellow awards annual

2016, SEGD16


The SEGD annual is focuses on visual communications in the built environment, the SEGD Global Design Awards and SEGD Achievement Awards. Vis...


The SEGD annual is focuses on visual communications in the built environment, the SEGD Global Design Awards and SEGD Achievement Awards. Vis...