SEGD25

2025, SEGD25

SEGD25 SEGD.ORG

SEGD25 With this annual awards publication, SEGD recognizes award-winning people and projects who, through their commitment to innovative design in the built environment, set standards of excellence for experience design.

The SEGD Achievement Awards celebrate outstanding individuals whose vision raises the bar of excellence in experience design—leaders, mentors, and catalysts for innovation and ingenuity who have had a remarkable impact on our field of practice and our broader community.

Since 1987, the SEGD Global Design Awards have set the benchmark for experiential design, honoring work that connects people to place through storytelling, meaning, and impact. For the first time, the 2025 awards recognize sustainability as a defining quality of excellence. Winning projects across the awards’ seven categories highlight the breadth of our community—from deeply researched approaches that prove design’s impact beyond beauty, to community-curated projects that enhance the human condition, creating a return on experience with a lasting legacy.

Introduction From the CEO of SEGD This year’s SEGD Awards Annual is more than a record of recognition—it is a testament to the collective spirit and ingenuity of our community. Each project and honoree featured here represents the belief that design, at its best, is not decoration but transformation—reshaping experiences, enriching lives, and leaving a legacy of meaning.

As we celebrate the 2025 award winners, I am struck by the range of voices and visions represented. From designers advancing sustainability and accessibility, to leaders mentoring the next generation, to projects that invite us to see ourselves and our communities with renewed dignity and joy—these stories affirm the profound role our profession plays in shaping a better world.

To our members, sponsors, partners, and volunteer leaders: thank you for fueling this momentum. Your passion ensures that SEGD remains a place where ideas thrive, connections deepen, and design continues to make an enduring impact.

With gratitude, Cybelle Jones, CEO

Publisher SEGD Editor-in-Chief Cybelle Jones Editor Sarah Miorelli Art Editor Liz Griswold Copy Editor Kristin Bennani Editorial Offices 1701 Rhode Island Ave., NW Office 3-132 Washington, D.C. 20036 202.638.5555 segd@segd.org Advertising Sales Kristin Bennani kristin@segd.org Opposite Page Best of Show Winner, Missouri Botanical Garden Jack C. Taylor Visitor Center Photo credit: Casey Dunn

© 2025 SEGD25 ISBN: 978-1-940297-57-6

SEGD25 is the annual publication of SEGD, the Society for Experiential Graphic Design. Opinions expressed editorially and by contributors are not necessarily those of SEGD. Advertisements appearing in SEGD25 do not constitute or imply endorsement by SEGD or SEGD25. Material in this magazine is copyrighted.

Photocopying for academic purposes is permissible with appropriate credit. Periodical postage paid at Laurel, MD., USA, and additional mailing offices.

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Intro

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Letter from the Publisher

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Achievement Awards Honoring the people and companies setting the standard for excellence

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Best of Show A purpose-built visitor center that serves as the primary gateway to a botanical garden

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Sylvia Harris Award Honoring the legacy of Sylvia Harris (1953—2011), a passionate advocate of design for the public good Honor & Merit Awards

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Branded Environments

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Digital Experiences

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Exhibition

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Placemaking

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Public Installation

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Strategy/Research/Planning

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Wayfinding Winner Index

Opposite Page Sylvia Harris Award Winner, The Hive Photo credit: Mars and the Moon Films

SEGD Achievement Awards Sponsored By

Pentagram is the world’s largest independent design consultancy. The firm is owned and run by 21 partners, a group of friends who are all leaders in their individual creative fields. Each of Pentagram’s clients works directly with one or more of their partners. This reflects Pentagram’s conviction that great design cannot happen without passion, intelligence, and personal commitment, which they can demonstrate through their portfolio of work that spans five decades.

Achievement Awards

2025 SEGD Fellows Ingūna Elere Holgers Elers Distinguished Member SEGD Accessible Design Task Force Innovation Award Tactile Studio Insight Award UCSF Signage Goverance Committee Educator Award Timothy McNeil Chapter Chair Award Chairs of the Washington, D.C. Chapter: Rina Alfonso, Carrie Bruns, and Jonny Peterson

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Ingūna Elere & Holgers Elers 2025 SEGD Fellows

Partners in life and design, Ingūna Elere and Holgers Elers have profoundly shaped the field of exhibition design in Latvia and beyond. As co-founders of Design Studio H2E in Riga, they have built a practice that bridges art, architecture, communication, and memory—crafting spaces that speak not only to function but also to emotion and meaning.

Both bring strong artistic roots to their work. Ingūna, established the Interior Design Department at the Art Academy of Latvia, and has long championed the power of design as a communicative and empathetic act.

Holgers, professor in the Academy’s Design Department, approaches projects with a deep technical and design sensibility. Together, their partnership embodies a balance of vision and execution: Ingūna, the strategist and storyteller; Holgers, the constructor and conductor who ensures ideas are realized in built form.

Since Latvia’s independence in the 1990s, H2E has been central to defining the nation’s design identity.

Their Latvian Pavilion at Expo 2000 in Hanover marked the country’s re-emergence onto the world stage. Over the decades, their work has spanned exhibitions, public installations, wayfinding, and memorials. Among their most significant contributions is the Memorial to the Victims of the Soviet Occupation, an SEGD Global Design Awards Best of Show project that embodies restraint, memory, and silence. They have also led transformative projects for the Children’s Clinical University Hospital of Latvia, the Museum of the Occupation of Latvia, and numerous cultural institutions.

Their work has been recognized with three SEGD Best of Show Awards — a rare distinction — along with honors from Red Dot, iF Design, and Communication Arts. Just as importantly, their teaching has inspired a generation of designers to approach design as a form of activism, empathy, and dialogue.

As they put it, “Life is too short to only solve for function.”

For H2E, every project must offer another layer — meaning, value, or emotion. In doing so, Ingūna and Holgers have elevated Latvian design onto a global stage, while remaining rooted in their own cultural identity. Their legacy lies not just in the striking physicality of their work but in the humanity and honesty at the heart of every space they create.

Opposite Page Holgers Elers and Ingūna Elere, 2025 SEGD Fellows Photo credit: K Vitolina Achievement Awards | SEGD25

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Your work spans exhibitions, memorials, wayfinding, and placemaking. How do you begin to shape a design concept?

Ingūna Elere: For me, the process often begins with a question: what emotion do we want to evoke? Function is essential, but it is not enough. We always look for an additional layer — meaning, value, memory. Research is critical; if you do it honestly and sincerely, the story emerges from that process.

Holgers Elers: For me, it starts visually. When I listen to a client, I often see images in my head immediately — the way a space might feel, the way the story might unfold. Of course, once we start drawing, the reality changes. But that first vision helps us find direction.

From there, it becomes a dialogue between imagination and construction.

H2E has been credited with elevating Latvian design to the global stage. How do you see your role in shaping a national design identity?

Ingūna Elere: In truth, we never set out to “be global.” We simply tried to be honest about our culture, our heritage, our color systems, our ways of composing space. That authenticity, I think, is what resonates beyond Latvia.

When work comes from a deep cultural root, it has the potential to connect everywhere.

Holgers Elers: Exactly. Latvia is small, but design can have a butterfly effect. If you do the best work possible, with high quality and integrity, it will travel. Recognition is an honor, but our real motivation is to use our limited time well — to create work that matters not only for us, but for everyone.

Storytelling is at the core of your work. How does your approach shift between an exhibition, where the story is explicit, and a memorial, where it may be more abstract?

Ingūna Elere: Every story has its own right way to be told. Sometimes it requires text, graphics, or multimedia.

Other times, it requires silence and absence. In memorials, we often reduce rather than add. For example, the Museum of the Occupation has spaces designed to feel uncomfortable — monochromatic light, constrained circulation. Because comfort is not the goal— experience is.

Holgers Elers: Designers have many tools, but not every project needs them all. Sometimes light and sound are enough. Sometimes you need complexity. The key is to match the method to the meaning, and always to consider the audience — whether they are children, scientists, or elders.

You work as partners in life and design. How do you collaborate and where do you differ?

Ingūna Elere: In the beginning, we did everything together. Now, we often start separately and then invite each other in. I might bring Holgers into a project to think 10

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Opposite Page The Tactile of History, Memorial to the Victims of the Soviet Occupation Photo credit: Design Studio H2E, Indriķis Stūrmanis, Ingūna Elere (above) Opposite Page Aluksne Banitis Station Photo credit: Design Studio H2E, Ansis Starks (below)

Achievement Awards | SEGD25

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about space; he might bring me in to think about color or composition. We imagine differently — our sketches never look the same — but that difference is the most interesting part.

Holgers Elers: Yes, and we balance each other. Ingūna is strategic and creative; I am creative and technical. She pushes ideas; I make sure they can be built. Sometimes I have to say, “No, that’s impossible.” Sometimes she convinces me it’s worth trying anyway. This tension makes the work stronger.

Both of you are professors at the Art Academy of Latvia.

What do you emphasize when mentoring the next generation of designers?

Ingūna Elere: Honesty. Too often students look only at mood boards or other people’s work. We encourage them to find their own ideas, to fight for them, and to believe in them. If you have an idea, you must learn how to express it — not by imitation, but by skill.

Holgers Elers: Drawing is still essential. Our education was grounded in painting, sculpture, and making. Today many students jump straight to digital tools or AI, but without the ability to build or visualize, the ideas remain empty. AI is a useful tool, but it lacks soul. Designers must learn to put themselves into the work.

Much of your work has dealt with documenting Latvia’s difficult history. How do you see your role in shaping collective memory?

Ingūna Elere: For us, design is political. It can be an instrument of silence or of dialogue. Many families still do not talk about their experiences under occupation because it is too painful. But design can open the door. We have seen exhibitions make grandparents speak to grandchildren for the first time about the past. That is powerful.

Holgers Elers: Our responsibility is not to present facts, but to create experiences. People may not remember every detail, but they will remember how they felt. If they leave with empathy, reflection, or even discomfort, then design has done its job.

What advice would you give young designers entering the field today?

Ingūna Elere: Be curious, be brave, and be true to yourself.

Do not chase trends; pursue meaning. Design is about humanity, not just form.

Opposite Page Expo 2000 Photo credit: Design Studio H2E (above)

Holgers Elers: Learn to build, not just to imagine.

Cultivate authenticity and technical skill. The future of design depends on people who can balance vision with realization — who can create experiences that are not only beautiful, but true.

Opposite Page Valmiera Museum Photo credit: Design Studio H2E (below) Achievement Awards | SEGD25

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From left to right the representatives of SEGD’s Accessible Design Task Force; Jessica Schrader, Simon Majarian, and George Lim Photos courtesy of Jessica Schrader, Simon Majarian, and George Lim

Jessica Schrader, Simon Majarian, and George Lim SEGD Accessible Design Task Force representatives SEGD Distinguished Member The SEGD Distinguished Member recognizes outstanding volunteer contributions that significantly advance the mission, direction, and excellence of SEGD programs. Past honorees include Gary Stemler and Christina Lyons.

In 2025, SEGD is proud to recognize the extraordinary efforts of the SEGD Accessible Design Task Force representatives—Jessica Schrader, Simon Majarian, and George Lim—for their leadership, commitment, and lasting impact on accessibility in the built environment.

Building a Voice for Accessibility The SEGD Accessible Design Task Force is unique within our community. It represents SEGD on the International Code Council’s (ICC) Consensus Committee on Accessible and Usable Buildings and Facilities and participates directly in the development of the ICC A117.1 Standards for Accessible and Usable Buildings and Facilities model code, one of the two key accessibility standards that guide 14

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inclusive design in the United States. The A117.1 Building Code standard’s technical requirements ensure that buildings and sites are usable by people with disabilities when they open to the public. By holding these seats, SEGD ensures that the voice of the experiential design community is heard at the highest levels of policy-making.

For more than four years, Jessica, Simon, and George have devoted over 4,000 hours to shaping the 2025 ICC A117.1 Standards update, bringing their expertise in wayfinding, signage, and user-centered design to the national codewriting process. Their work safeguards the laws and regulations that make public spaces usable for all people.

The Advocates SEGD is represented on the ICC A117.1 Committee by leaders whose expertise spans wayfinding, healthcare, and design education. Jessica Schrader, Associate at Entro and former SEGD New York Chapter Co-Chair, serves as the principal voting member, bringing a strategic focus

From left to right the representatives of SEGD’s Accessible Design Task Force; Jessica Schrader, Simon Majarian, and George Lim Photo courtesy of SEGD

on accessibility in signage. Simon Majarian, Associate Principal at SKA Design and SEGD Los Angeles Chapter Co-Chair, is an alternate voting member who contributes nearly two decades of practical wayfinding experience.

George Lim, Founding Partner of Tangram Design, past SEGD Board Member, and alternate voting member, offers 30+ years of leadership rooted in communitycentered design. Together, they ensure SEGD advances accessibility standards that are rigorous, relevant, and human-focused.

A Lasting Impact The work of this committee is both technical and profoundly human. Through rigorous review, the task force helped settle a thirty-year debate on sign contrast by defining new standards for contrast rooted in both research and based on industry realities and best practice. They also raised concerns about proposed tactile-letter-size changes that lacked demonstrated benefits for people with low vision and built consensus with the diverse group of constituents that make up

the Committee. By advocating for evidence-driven accessibility, they helped ensure that future standards remain both inclusive and adaptable. This intervention underscores the vital role of SEGD’s representatives in balancing compliance with best practice, safeguarding both accessibility and design excellence.

By advancing national accessibility codes, Jessica, Simon, and George are creating a legacy that extends far beyond individual projects. Their contributions help ensure that future generations of designers inherit a framework that makes inclusivity not only possible but standard.

Shaping the Future Together The SEGD Accessible Design Task Force was re-established in 2022 and continues to grow as a vital platform for advocacy and education. Under the leadership of Jessica, Simon, and George, SEGD members have the opportunity to contribute to policy development, share expertise, and drive progress toward a more equitable built environment.

Achievement Awards | SEGD25

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Dobrée Museum, become a mummy expert interactive device.

Photo courtesy of Tactile Studio

Photos courtesy of the UCSF Signage Governance Committee

Tactile Studio SEGD Innovation Award

UCSF Signage Governance Committee SEGD Insight Award

The SEGD Innovation Award recognizes members who have demonstrated innovative expertise and processes that have expanded the potential impact and engagement of experiential and environmental graphic design. Past recipients include Modulex, Prime Access Consulting, and SignAgent.

The SEGD Insight Award recognizes visionary clients who demonstrate the impact of experiential design by commissioning projects and initiatives that significantly enhance or promote opportunities for the field and practitioners. Past recipients include The Southeastern Pennsylvania Transportation Authority, and the National Museum of African American History and Culture.

Tactile Studio is an international design studio specializing in accessible educational tools for museums and cultural institutions. Since 2010, they have created tactile models, raised illustrations, inclusive signage, and interactive exhibits that blend aesthetics, durability, and innovation.

Their multidisciplinary team—designers, graphic artists, engineers, model makers, and craftsmen—places universal accessibility at the core of every project.

They collaborate with exhibition designers and curators worldwide, with major references such as NYPL, the Jones Beach Energy & Nature Center in New York and the Cité des Sciences in Paris, delivering inclusive, hands-on experiences for audiences of all abilities.

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The University of California, San Francisco (UCSF) is a world-renowned institution dedicated to advancing health through research, education, and patient care. Supporting its complex campuses and healthcare facilities, the UCSF Signage Governance Committee (SGC) was established to ensure consistent and effective application of signage standards. By streamlining stakeholder input, the SGC has enhanced brand recognition, improved user experience, and simplified wayfinding across UCSF. The committee collaborates with EGD experts to maintain standards, while allowing the system to adapt to growth and changing conditions. Patients, visitors, faculty, staff, students, and donors benefit from seamless navigation and appropriate recognition within UCSF’s dynamic environment.

Photo courtesy of Timothy McNeil

Washington, D.C. Chapter Co-Chairs top to bottom; Rina Alfonso, Carrie Bruns and Jonny Peterson, Photos courtesy of the SEGD Washington, D.C. Chapter

Timothy McNeil SEGD Educator Award

SEGD Washington, D.C. Chapter Rina Alfonso, Carrie Bruns and Jonny Peterson SEGD Chapter Chair Award

The SEGD Educator Award recognizes academic members who have demonstrated the cultivation and practice of design across practice areas of SEGD, namely, experiential and environmental graphic design, interaction design, exhibition design, creative technology, installation, and public good projects.

Past recipients include Neeta Verma, Dr. Elizabeth (Dori) Tunstall, and Yeohyun Ahn. Timothy McNeil is a Professor of Design at the University of California, Davis, and Director of the UC Davis Design Museum, where he researches exhibition design history and methods while teaching future practitioners. His award-winning book, The Exhibition and Experience Design Handbook, reflects his experience as an educator, designer, and contributor to the development of three major museums. McNeil also teaches internationally in the U.K., Netherlands, and Iceland, and earned his MFA from the University of the Arts, London. A longstanding member of the SEGD Academic Task Force, he co-chaired the 2024 SEGD Exhibition and Experience Symposium in Washington, D.C.

The SEGD Chapter Chair Award recognizes outstanding volunteer efforts made while significantly contributing to the direction, growth, strength, and excellence of SEGD both regionally and internationally.

Past recipients include SEGD Vancouver Chapter, Kayte Muse, and the SEGD Raleigh Chapter.

Situated in the nation’s capital, the Washington, D.C. Chapter has shown exceptional dedication to fostering collaboration and strengthening the SEGD community.

Their innovative “office hours” sessions provide an open forum for Chapter Chairs to exchange ideas, seek guidance, and navigate challenges together, embodying SEGD’s core values of inclusivity and support. With a consistent calendar of events nearly every month—from tours and lectures to shop visits, student portfolio reviews, and roundtable discussions—the chapter offers meaningful opportunities for connection across all areas of practice.

By collaborating with AIGA and partnering with SEGD national for key programs, the Washington, D.C. Chapter extends its reach and impact, ensuring a thriving and engaged design community.

Achievement Awards | SEGD25

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SEGD Global Design Awards Sponsored By

Driven by the shared passion and creativity of our design community, DCL is your reliable collaborator for custom signage, experiential design elements and integrated tech solutions. As an ongoing supporter of the SEGD community, DCL would like to congratulate all of our design partners for their creative achievements, inspired solutions and commitment to design excellence.

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Best of Show

Missouri Botanical Garden Jack C. Taylor Visitor Center

MISSOURI BOTANICAL GARDEN JACK C. TAYLOR VISITOR CENTER Best of Show, Honor Award Design Firm Ayers Saint Gross Client Missouri Botanical Garden Location St. Louis, Missouri Industry Vertical Museums 20

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Design Team Margaret Zivkovich (art director, project manager, experiential graphic design), Maegan Cianfichi (senior designer, experiential graphic design), Joel Fidler (architecture, principal-incharge), Michelle Kollmann, Nathan Korkki (architecture, interiors), Glenn Neighbors, Marie McKenna, Tim Shook, Duane Carter, Robert Claiborne (architecture), Allison Wilson (sustainability director) Collaborators Ayers Saint Gross (architect of record), Tao + Lee Associates, Inc. (associate architect), Michael Vergason Landscape Architects (landscape architect), Engraphix (signage fabrication), Missouri Terrazzo (terrazzo), Hunter Douglas (lantern scrim), Alberici Constructors (construction manager), KPFF (structural), IMEG Corp. (mep), Arbolope Studio (landscape), RBLD (lighting), Cohen Hilberry (accessibility) Photo Credits Casey Dunn (photography) Project Date September 2022 Project Area 94,000 sq ft Juror Comments “Both epic and restrained at the same time, the care, love and warmth of this project came through to the whole jury. It takes passion and commitment to make a simple set of ideas come to fruition on a stage this large. If only all public spaces put experiential graphic design to work for the greater good this way.”

“The architecture and nature elements are beautifully integrated, the dynamic environmental graphics activated by the diurnal play of shadows, offer a truly innovative and visually compelling experience.”

Missouri Botanical Garden Jack C. Taylor Visitor Center Best of Show, Honor Award Ayers Saint Gross designed the Jack C. Taylor Visitor Center as a new front door to the Missouri Botanical Garden, transforming arrival into an experience of placemaking that begins well before entering the gardens themselves. More than a passage, it is a place of gathering, reflection, and discovery—blurring the boundaries between indoors and outdoors and incorporating elements of the natural world at every turn.

Founded in 1859, the Missouri Botanical Garden is the nation’s oldest botanical garden in continuous operation and a global leader in plant science research. With more than one million annual guests each year, the Garden commissioned the Jack C. Taylor Visitor Center to integrate seamlessly into its arrival sequence—one of a series of thresholds through which the Garden reveals itself.

Interpretive, educational, and wayfinding features are fundamental to the design, enriching the experience from the very first step.

Designed for accessibility, the north garden entry includes gently sloping paths and generous terraces where people can linger. At the base, a fountain of Missouri-native limestone establishes the Garden’s identity, reflected again on the main façade in metal lettering. Inside, the defining feature is a suspended lantern with a perforated scrim inspired by the canopy of the Garden’s historic Ginkgo tree.

By day it filters dappled light into the lobby, evoking the sensation of entering a woodland clearing, while at night it glows as a beacon for the community.

Biophilic design is woven throughout. Custom terrazzo flooring reflects the local landscape, with river rock inlays that meander across the lobby. More than 200 handlaid brass leaves, representing twenty native species selected by the Garden’s horticulture staff, are placed individually alongside the cut river rock. Each leaf was anatomically illustrated and translated into brass, then set into the flooring schematic. Donor recognition for the main lobby is integrated into this inlaid flooring as brass letters. The flooring also serves as an educational element for younger audiences. A nearby wall showcases life-size representations of each specimen etched into zinc panels, labeled with common and scientific names, and positioned next to the visitor engagement desk for deeper exploration.

The Jack C. Taylor Visitor Center elevates arrival into experience. By weaving nature, education, and community into every element, it creates a welcoming threshold that honors the Garden’s legacy while equipping future generations for discovery.

Previous and Opposite Page Missouri Botanical Garden Jack C. Taylor Visitor Center Photo credit: Casey Dunn Best of Show | SEGD25

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PHIPPS PLAZA / ATLANTA, GA

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Centrally located in that space stands a 29' tall tree canopy. DCL built the 38-panel, 2-story structure with steel pipe supports, an aluminum geometric canopy, and Facid fabric mesh.

DCL worked within a collaborative team to manage, engineer, fabricate and install the custom architectural element. Thank you to our partners Beck Group (design), Facid (fabric mesh) and Simon Property Group (property development).

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SKYVI E W 6 HO TE L / DE SI GN BY THE VO I D

Sylvia Harris Award Life Centered Design Award

The Hive

THE HIVE Sylvia Harris Award, Life Centered Design Award, Merit Award Design Firm The Urban Conga Client City of Albany, Van Alen Institute Location Albany, New York Industry Vertical Urban and Civic 28

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Design Team Ryan Swanson (principal designer), Maeghann Coleman (principal designer), Alden Copley (designer), Joanne Wu (designer) Juan Esparza (designer), Omar El Feki (designer), Daniel Swanson (structural engineer), Gary Schmitt (fabricator) Collaborators Van Alen Institute, Albany Victory Gardens, 518 SNUG, Bridge Tha Gap, Albany Lions Club, Grateful Villages, City of Albany Planning Department, STANTEC, Rensselaer Polytechnic Institute Photo Credits Mars and the Moon Films (photography), Mars and the Moon Films, Youth FX (videography) Project Date October 2024 Project Budget $380,000 USD Project Area 4,800 sq ft Juror Comments “The Hive is well-deserving of the Sylvia Harris award, designed by and for the community and brought to life by vibrant programming which catalyzes change in the low-income neighborhood. The design is also thoughtful with a modular system, allowing for a great range of activities to take place on these platforms.”

“The Hive is a testament to the power of community organizing and local leadership in communities where quality design is deprioritized. This project demonstrates the best use of resources, personifying ‘a lot with a little’ - resulting in a high quality place and design. This project is worthy of the Sylvia Harris Award for its clear social impact, the physical transformation of the site, and the integration of cultural and natural beauty for the community.”

The Hive Sylvia Harris Award, Life Centered Design Award The Hive is a community-led redesign of a city-owned alley in Albany’s West Hill neighborhood, transforming an underutilized and neglected space into a flexible, fully accessible communal environment. Entered in the Placemaking/Urban Civic category, the project demonstrates how experience design can reimagine overlooked infrastructure as vibrant public space. With a very modest budget, it embodies the idea of doing “a lot with a little,” proving that meaningful placemaking doesn’t require monumental scale—only vision, care, and collaboration.

Developed by The Urban Conga through a three-year co-design process, the project engaged more than 200 residents of all ages through workshops, block parties, and play-based methods that created an open forum to share ideas, stories, and hopes for the future. These conversations addressed the traumas of gun violence and inequity while envisioning a positive new model for public space—one that places community voice at its heart.

Six sculptural honeycomb nodes line the alley, each a programmable zone for reflection and activity. Local youth artwork is embedded in glowing yellow polycarbonate, casting colorful light across the pathway by day and night.

Planters in each unit provide spaces of remembrance for loved ones lost to violence, while engraved words of aspiration evoke hope. Integrated wayfinding connects The Hive to existing neighborhood assets including a community garden, farmers market, and orchard, extending the sense of place and continuity.

Sustainability and resilience were fundamental. The design remediated a former dumping ground, replacing toxic debris with porous pathways, native plantings, and stormwater swales. The result is not only a safer and healthier environment, but also a replicable model for rethinking underutilized public land in cities where inequities have long been embedded in the built environment.

The Hive exemplifies the principles of life-centered design—honoring community voices, repairing ecosystems, and creating spaces that foster belonging, safety, and joy. As such, it is the first project to be recognized with SEGD’s Life Centered Design Award, alongside the Sylvia Harris Award for its embodiment of inclusive, socially impactful design.

Previous Page The Hive Photo credit: Mars and the Moon Films Opposite Page The Hive Photo credit: Mars and the Moon Films 30

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Branded Environments Category Sponsored By

CRĒO Industrial Arts is the premier full-service, custom fabricator working with designers and artists on projects across the globe from ideation to execution. There is no project too complex for our highly-skilled team, and we stand ready to partner with you at every step to achieve your goals.

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Honor & Merit Awards Branded Environments

Relish’in Change History and Machine Learning Fuel Inspiration at Le Visionnaire Homefield Kansas City Showcase Center The Art of Craft University of Nebraska— Lincoln Osborne Legacy Complex

RELISH’IN CHANGE Honor Award Design Firm IA Interior Architects Client Relish Works Location Chicago, Illinois Industry Vertical Workplace 34

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HISTORY AND MACHINE LEARNING FUEL INSPIRATION AT LE VISIONNAIRE Merit Award Design Firm Local Projects Client L’Oréal Location Paris, France Industry Vertical Workplace 36

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HOMEFIELD KANSAS CITY SHOWCASE CENTER Merit Award Design Firm Populous Client Homefield Kansas City Location Olathe, Kansas Industry Vertical Recreation Merit Awards | SEGD25

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THE ART OF CRAFT Merit Award Design Firm Asterisk Client Netflix Location Albuquerque, New Mexico Industry Vertical Workplace 38

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UNIVERSITY OF NEBRASKA—LINCOLN OSBORNE LEGACY COMPLEX Merit Award Design Firm Populous Client University of Nebraska Location Lincoln, Nebraska Industry Vertical Sports Merit Awards | SEGD25

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SOUND TRANSIT WILBURTON - Bellevue, WA Designed by PKS3

History Jackson Hole - Jackson Hole, WY Designed by G&A

NBC Universal - Universal City, CA Designed by Egg Office

The Eight - Bellevue, WA Designed by Studio Matthews

www.creoindustrialarts.com | info@creo-ia.com | 425.775.7444

More chances to get recognized!

Award winners and finalists are among the highest viewed pages on SEGD.org. Enter your projects and get recognized for design excellence in 2026.

Details available at SEGD.org Merit Awards | SEGD25

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Digital Experiences Category Sponsored By

At Peregrine OKB, we adapt to each client’s platforms, processes, and priorities—never forcing our own technology, but integrating seamlessly with yours. Our design and project management approach anticipates growth and change, creating systems that are flexible, scalable, and built to evolve rather than expire.

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Honor & Merit Awards Digital Experiences

The People’s House: A White House Experience Climeworks Visitor Centre

THE PEOPLE’S HOUSE: A WHITE HOUSE EXPERIENCE Honor Award Design Firm Ralph Appelbaum Associates (RAA), Cortina Productions, Inc. Client White House Historical Association Location Washington, D.C. Industry Vertical Exhibitions 44

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CLIMEWORKS VISITOR CENTRE Merit Award, Sustainability Impact Recognition Design Firm Gagarin Client Climeworks Location Hellisheiði, Iceland Industry Vertical Education 46

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Who is your partner in experiential technology?

Peregrine OKB delivers experiential media systems, fabrication concepts, spatial programming services, operational process creation, content build & management, and value based project management.

After years of designing and producing for live events, activations, themed entertainment, and educational simulation environments, we believe it’s time to “Put the analog back into digital.”

Why? If all the storytelling, branding, spatial design, hardware, digital content and data does not translate into an actionable human experience, it’s merely a passive spectacle. Now, more than ever, stakeholders are expecting lasting context and relevance, not just a passing novelty.

Effective experiential delivery is only achievable through real-world multidisciplinary experiences. Our applied technology choices derive from our vast experience across various sectors and project environments.

Design Consulting • • • • • • • • •

TEA and SEGD award winning colloboration Ideation / Proof of Concept / Deployed Solution / Campaigns Narrative & CAD/3D Previsualization / Virtual Prototyping Experiential & Immersive Space Conception & Programming Dynamic Location Services (Wayfinding and LiveID Solutions) Existing Capitol Inventory & Technology Review & Valuation Specialty Work Place, Smart City & Command & Control Centers “Concealed” Digital Workspace Enhancement Immersive Production Design & Staging

Project Management • • • • •

RFP/Bid & Sub Vendor Project Management Exploratory Budget and RFP Builds Exhibit / Event Production Management Safety & Risk Mgmt Audits Multi-trade Design Build Coordination

Experiential Simulation (EXPSIM) • • •

Academic, corporate & civic experience / training centers Consequnce Based, Human Perefromnace Based Siumlations Location or mobile based platforms.

Content • Digital Content / Creation & Mgmt • Media Shelf-life & Strategy

Join Our SEGD Partners

CONTACT PEREGRINE | OKB 206.278.9590 info@peregrineokb.com www.peregrineokb.com

Exhibition Category Sponsored By

Design and Production Incorporated is the oldest and largest museum fabricator in the United States. We pride ourselves on being able to serve our clients as a “one-stop shop” for all their exhibit, lighting, and AV needs. Working with a wide range of museums, D&P tackles highly complex, multi-discipline projects in the U.S. and abroad.

Honor & Merit Awards Exhibition

World Heritage Center Building Stories Cornell Lab of Ornithology Designing Motherhood Showtown, Blackpool Top of the Rock

WORLD HERITAGE CENTER Honor Award Design Firm G&A Client World Heritage Office, City of San Antonio Location San Antonio, Texas Industry Vertical Exhibitions 50

SEGD25 | Honor Awards

Honor Awards | SEGD25

51

BUILDING STORIES Merit Award Design Firm Plus And Greater Than Client National Building Museum Location Washington, D.C. Industry Vertical Museums 52

SEGD25 | Merit Awards

CORNELL LAB OF ORNITHOLOGY Merit Award, Sustainability Impact Recognition Design Firm C&G Partners, Cornell University Client Cornell University Location Ithaca, New York Industry Vertical Museums Merit Awards | SEGD25

53

DESIGNING MOTHERHOOD Merit Award Design Firm Studio Matthews Client Gates Foundation Location Seattle, Washington Industry Vertical Exhibitions 54

SEGD25 | Merit Awards

SHOWTOWN, BLACKPOOL Merit Award Design Firm Casson Mann Client Showtown, Blackpool Location Blackpool, United Kingdom Industry Vertical Museums Merit Awards | SEGD25

55

TOP OF THE ROCK Merit Award Design Firm THG Creative Client Tishman Speyer Location New York, New York Industry Vertical Exhibitions 56

SEGD25 | Merit Awards

THG Creative congratulates Tishman Speyer and all our incredible partners who brought Top of the Rock to life.

Together, we’re proud to receive a Merit Award in the Exhibition Category at the 2025 SEGD Global Design Awards.

Here’s to bold ideas, immersive storytelling, and unforgettable experiences.

To learn more about how THG Creative can transform your stories into iconic experiences visit thgcreative.com Merit Awards | SEGD25

57

Placemaking Category Sponsored By

Founded in 1971, Signs+Decal continues to set new standards for high-quality signage. For over 55 years, we have been a part of the construction industry in New York City, successfully completing numerous signage projects with major contractors, developers, architects, and designers. We owe our success to the quality of work we produce, efficiency, speed, and our competitive prices.

See our ad on page 64

Honor & Merit Awards Placemaking

Easing Pediatric Pain: Stad Center at UCSF Benioff Children’s Missouri Botanical Garden Jack C. Taylor Visitor Center Emergency and Outpatient Health Center The Blinky Climber

EASING PEDIATRIC PAIN: STAD CENTER AT UCSF BENIOFF CHILDREN’S Honor Award Design Firm NBBJ Client UCSF Health Location San Francisco, California Industry Vertical Healthcare 60

SEGD25 | Honor Awards

Honor Awards | SEGD25

61

EMERGENCY AND OUTPATIENT HEALTH CENTER Merit Award Design Firm Design Studio H2E Client Children’s Clinical University Hospital Location Riga, Latvia Industry Vertical Healthcare 62

SEGD25 | Merit Awards

THE BLINKY CLIMBER Merit Award Design Firm Gyroscope Client Florida Children’s Museum Location Lakeland, Florida Industry Vertical Museums

Merit Awards | SEGD25

63

MOYNIHAN TRAIN HALL Designed by BJD

Our Silver Industry Partner

WE BUILD WHAT BRANDS ENVISION

CORNELL TECH Designed by PENTAGRAM

At Signs and Decal Corp, we collaborate with design teams, architects, and developers to bring branded spaces to life from signature signage to full-scale custom features.

For over 55 years, we’ve combined fabrication know how with a builder’s mindset, solving challenges, refining details, and delivering environments that reflect the intent behind the design.

We’re hands-on. We’re deadline-driven. And we know how to take a project from concept to install without losing what made it exciting in the first place.

Architectural signage. Feature walls. Custom fabrication.

Whatever the scope, we bring experience, clarity, and follow-through.

55

$

ONE VANDERBILT Designed by PENTAGRAM

INDUSTRY EXPERIENCE 55+ years of Sign Fabrication

COMPETITIVE PRICES Value and Quality

DBE CERTIFIED A Certified Disadvantaged Business

MBE CERTIFIED A Certified Minority Business

Based in NYC | Projects nationwide

�� www.signsanddecal.com �� (718) 486-6400

GRAND CENTRAL STATION Designed by VIA COLLECTIVE

2026 SEGD Conference Experience Kansas City Mark your calendars and start making plans for the Annual Conference at the Kansas City Marriott Downtown!

Kansas City, MO | October 22-24, 2026

Merit Awards | SEGD25

65

Public Installation Category Sponsored By

ROOM FOR MAGIC is a strategy and design studio rooted in purpose, practice, and possibility. We help visionary organizations reimagine how they engage their communities, transforming insight into action through research, storytelling, and design. Our work makes creative ideas meaningful and purpose-driven initiatives truly compelling.

Honor & Merit Awards Public Installation

Carousel for Companionship Monticello Burial Ground for Enslaved Persons / Contemplative Site On Tap: The Columbia Tap Trail The Hive Washington School for the Deaf Art Gate

CAROUSEL FOR COMPANIONSHIP Honor Award Design Firm Could Be Design Client Landmark Columbus Foundation Location Columbus, Indiana Industry Vertical Urban and Civic 68

SEGD25 | Honor Awards

Honor Awards | SEGD25

69

MONTICELLO BURIAL GROUND FOR ENSLAVED PERSONS / CONTEMPLATIVE SITE Merit Award Design Firm HGA Client Thomas Jefferson Foundation Location Charlottesville, Virginia Industry Vertical Museums 70

SEGD25 | Merit Awards

ON TAP: THE COLUMBIA TAP TRAIL Merit Award, Sustainability Impact Recognition Design Firm University of Houston, Graphic Design Client Friends of Columbia Tap Location Houston, Texas Industry Vertical Educational Merit Awards | SEGD25

71

WASHINGTON SCHOOL FOR THE DEAF ART GATE Merit Award Design Firm Mayer/Reed, Inc. Client Washington School for the Deaf Location Vancouver, Washington Industry Vertical Educational 72

SEGD25 | Merit Awards

Thank you!

To the SEGD Chairs and members of our diverse committees and initiatives, we extend our sincere thanks for your unwavering dedication, volunteerism and leadership. You are the backbone that empowers us to deliver enriching educational experiences and memorable events throughout the year.

2025 SEGD Committee and Event Chairs Academic Task Force Joell Angel-Chumbley Accessible Design Task Force Jessica Schrader Achievement Awards Nu Goteh Auction for Excellence Anne Houghton Brand Committee Aki Carpenter Traci Sym Branded Environments Emily Payne Jonny Peterson Chapter Chairs Darlene van Uden Leah Ferguson Conference Experience San Francisco Alexander Jeongco Jenn Livermore Harrison Watkins

Emerging Experiential Professionals Hannah Anderson Jonathan Posnett Fellow Committee Alan Jacobson, FSEGD Global Design Awards Jonathan Alger (chair) Ujijji Davis Williams Chad Finken Natasha Jen Roger Mann Timothy McNeil Judy K. Suh Julie Vogel Jocelyn Zhao Membership Committee Kris Helmick Professional Practice Groups Digital and Interactive Media: Judith Zissman, Nathan Lachenmyer, Sara Smith; Museum Exhibition and Experience Design: George Mayer, Steven Rosen, Aanya Arora, Shraddha Aryal; Wayfinding and Experiential Graphics: Amy Rees, Daniela Pilossof, Sam Pease

Racial Justice Commission Michael Denison Strategy & Revenue Committee Kirsten Southwell Amy Rees Sustainability Committee Genell Zuciya Joel Krieger Voices Webinar Series Genell Zuciya Joel Krieger Wayfinding + Placemaking Emily Payne Jonny Peterson Xlab Offsite Chicago Aki Carpenter Monica Chadha Traci Sym Xlab Studio Sessions Matthias Brendler Priya Chamarty

If you are interested in knowing more about how you can get involved and volunteer, you can reach out to segd@segd.org.

Awards Annual | SEGD25

73

Strategy/Research/Planning Category Sponsored By

Think of MGAC as an extension of your team. Working by your side, MGAC finds creative, practical solutions to solve challenges throughout your project’s evolution

See our ad on page 83

Honor Awards & Merit Awards Strategy/Research/ Planning

Taiwan Public Pictogram System Walk Portland Walker Art Center Visitor Experience Research WMATA Digital Wayfinding Manual

TAIWAN PUBLIC PICTOGRAM SYSTEM (TPPS) Honor Award Design Firm Path & Landforms Client Industrial Development Administration, Ministry of Economic Affairs (MOEA); Taiwan Design Research Institute (TDRI) Location Taipei City, Taiwan Industry Vertical Strategy and Planning 76

SEGD25 | Honor Awards

Honor Awards | SEGD25

77

WALK PORTLAND Honor Award, Sustainability Impact Recognition Design Firm sparks+sullivan Client Travel Portland, The Portland Bureau of Transportation Location Portland, Oregon Industry Vertical Urban and Civic 78

SEGD25 | Honor Awards

Honor Awards | SEGD25

79

WALKER ART CENTER VISITOR EXPERIENCE RESEARCH Honor Award Design Firm HGA Client Walker Art Center Location Minneapolis, Minnesota Industry Vertical Museums 80

SEGD25 | Honor Awards

Honor Awards | SEGD25

81

WMATA DIGITAL WAYFINDING MANUAL Merit Award Design Firm Order, W&CO Client Washington Metropolitan Area Transit Authority Location Washington, D.C. Industry Vertical Transportation 82

SEGD25 | Merit Awards

Credit: Heywood Chan, YE-H PHOTOGRAPHY

Credit: Fotoworks ©Benny Chan

Credit: Joseph Romeo

SEGD CONFERENCE SPONSOR

Credit: Gensler

Project Management

Technology Solutions

Cost Management

FF&E Procurement

Program Management

Relocation Management

Project Controls

Health + Safety

Schedule Management

www.mgac.com

Wayfinding Category Sponsored By

The SignAgent platform simplifies your process, helping you create, design, plan, and manage accurate and effective sign programs, so that you can stop wasting time and start helping people get where they need to go. Whether you are designing a signage system for a healthcare facility, office building, stadium or university campus, SignAgent allows you to complete your work with accuracy and efficiency.

See our ad on page 91

Honor & Merit Awards Wayfinding

Forest Reflections Australia Post Support Centre Desa Potato Head Muskoka Lumber Community Centre

FOREST REFLECTIONS Honor Award Design Firm Mijksenaar Client Government of Flanders Location Flanders, Belgium Industry Vertical Recreation 86

SEGD25 | Honor Awards

Honor Awards | SEGD25

87

AUSTRALIA POST SUPPORT CENTRE Merit Award, Sustainability Impact Recognition Design Firm Diadem Client Australia Post Location Victoria, Australia Industry Vertical Workplace 88

SEGD25 | Merit Awards

DESA POTATO HEAD Merit Award, Sustainability Impact Recognition Design Firm Studio Ongarato Client Potato Head Location Bali, Indonesia Industry Vertical Hospitality Merit Awards | SEGD25

89

MUSKOKA LUMBER COMMUNITY CENTRE Merit Award Design Firm MJMA Architecture & Design Client Town of Bracebridge Location Ontario, Canada Industry Vertical Recreation 90

SEGD25 | Merit Awards

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R

Partners

2025 Diamond Industry Partner

2025 Platinum Industry Partners

2025 Gold Industry Partners

2025 Silver Industry Partners

E S T. 1 9 7 1

2025 Bronze Industry Partner

2025 Creative Partners

Sponsors & Supporters 2025 Presenting Sponsors

2025 Program Sponsors Alliance Franchise Brands

MGAC

Archetype

Morlights

Architectural Buildings Inc.

MOSS

AVI-SPL XTG

Nanolumens

BBI Engineering

Nova Polymers

Color-Ad Signs & Exhibits

Oat Foundry

Cortina Productions

Peregrine OKB

CRĒO Industrial Arts

Pixera

Daktronics

PLI (Photo Lab Inc.)

Design Communications Ltd. (DCL)

RLMG

Design Minds

RSM Design

Design and Production Incorporated

S+D Corp

DE Powder Coated Graphics Electrosonic EOS Lightmedia

SignAgent SNA Solid Light

Gable

TAD (Technology, Architecture, Design)

HealyKohler Design

Tangram Design

Image Options

TFN Architectural

Kolar Design

THG (The Hettema Group)

Lighting Services Inc.

Thought Process

McCann Systems

FROM IMAGINATION TO REALIZATION

Building creative landmarks that identify spaces with style. www.ArchetypeSign.com

OF 45 YEARS PARTNERSHIP IN DESIGN. For 45 years, our purpose has been clear: to work alongside exceptionally talented design professionals and to turn the best ideas into visual communications that connect people, places, and brands.

The journey is far from over. Today, as a long-standing member of SEGD, we have the privilege of partnering on countless projects across North America and beyond. From early design development through custom fabrication and on-site services, we aim to turn your creative visions into reality.

Let us know how we can work together on your next project.

LET’S COLLABORATE

Visit gablecompany.com for more information.

CHPL SIGN SOLUTIONS Trusted for over 25 years, delivering durable Custom High Pressure Laminate, all backed by a 10 year warranty.

888.464.9663 izoneimaging.com

SEGD 50th Foundation Partners We extend a special note of thanks to our supporting 50th Foundation and design members, for they are the pillars upon which our successes have been built and where our collective future takes shape.

Fellow

Rich Burns John Berry Jerome Cloud + Virginia Gehshan Patrick Gallagher Tom Geismar Michael Gericke Platinum

Gold

Silver

David Gibson Janet Martin Donald Meeker Paula Scher Clifford Selbert + Robin Perkins

Winner Index

98

SEGD25 | Awards Annual

BRANDED ENVIRONMENTS

34 RELISH’IN CHANGE Honor Award Design Firm IA Interior Architects Client Relish Works Location Chicago, Illinois Industry Vertical Workplace Design Team Chad Finken (experiential design director), Lila Marty (senior experiential designer), Andrea Benatar (designer) Collaborators Huntsman Architectural Group (architecture), Moss Inc., ALLKINDS Studio (fabricator) Photo Credits Kendal McCaugherty Project Date January 2024 Project Budget Confidential Project Area 13,000 sq ft Juror Comments “Unlike so many aggressively branded environments, this one has an extraordinary calmness that stood out.

Its strength lies in the very holistically considered palette of materials and colors, interwoven with playful elements.”

36 HISTORY AND MACHINE LEARNING FUEL INSPIRATION AT LE VISIONNAIRE Merit Award Design Firm Local Projects Client L’Oréal Location Paris, France Industry Vertical Workplace Design Team Local Projects Collaborators Moatti + Riviére (architecture) Photo Credits Florence Joubert (photography), L’Oréal (videography) Project Date September 2023 Project Area 4000 sq m Juror Comments “The L’Oreal Headquarters is designed for the visitors to have an elevated, luxurious experience of the brand, using a harmonious blend of the architecture, scenography, and digital media.”

37 HOMEFIELD KANSAS CITY SHOWCASE CENTER Merit Award Design Firm Populous Client Homefield Kansas City Location Olathe, Kansas Industry Vertical Recreation Design Team Francisco Besa (creative director), Earl Santee (principal in charge), Mike Donovan (project manager), Mitch Brown (project architect), Norman Friedman (project designer)

DIGITAL EXPERIENCES

Collaborators Star Signs (fabrication) Photo Credits Matt Kokourek Project Date April 2024 Project Area 150,000 sq ft Juror Comments “All of this design in a single gym? Now that’s impressive.

Although there is a lot going on here visually, it manages to be both coherent and explosive at the same time.”

38 THE ART OF CRAFT Merit Award Design Firm Asterisk Client Netflix Location Albuquerque, New Mexico Industry Vertical Workplace Design Team Susanne Harrington (principal in charge and project manager), Pam Caperton (senior designer), Callie Gabbert (designer) Collaborators Dekker Perich Sabatini (architect), DCL (fabricator) Photo Credits Susanne Harrington, Asterisk Project Date June 2024 Project Area 150,000 sq ft Juror Comments “Beautifully crafted, clever, and executed, these vibrant and tactile wall panels add personality to this environment in a subtlety branded fashion.”

39 UNIVERSITY OF NEBRASKA— LINCOLN OSBORNE LEGACY COMPLEX Merit Award Design Firm Populous Client University of Nebraska Location Lincoln, Nebraska Industry Vertical Sports Design Team Francisco Besa (design director), Jenny O’Grady (designer), Leo Mangimelli (detailer), Thomas Jones (3d viz specialist) Collaborators Populous, BVH (architecture, landscape architecture), Dimensional Innovations (physical fabrication), Dimensional Innovations, AVI-SPL (digital fabrication), Salas O’Brien (formerly Idibri), ECC Photo Credits Matt Kocourek Project Date March 2024 Project Area 350,000 sq ft Juror Comments “A direct and on-brand graphic identity is consistently and seamlessly applied to various features throughout these generous spaces. This project sets a good design precedence for sport-related environments.”

44 THE PEOPLE’S HOUSE: A WHITE HOUSE EXPERIENCE Honor Award Design Firm Ralph Appelbaum Associates, Cortina Productions, Inc. Client White House Historical Association Location Washington, D.C. Industry Vertical Exhibitions Design Team Ralph Appelbaum Associates team: Nick Appelbaum (principal in charge), Michael Maggio (project director), Thomas Mason (project manager), Laura Epstein (lead content developer), Jae-eun Chung (visual design director), Jenny Taing, Jazmine Johnson (visual designers), Matt Pearson (spatial design director), Andrei Vovk (spatial designer); Cortina Productions team: Stephen Platenberg (principal-in-charge), Amanda Scherer (creative director), Megan Garnett (project director), Brendan Lipton (lead interactive designer), Andrew Prasse (visual effects lead), Ian Holtum (lead developer), Gayle Fields (digital project manager), Drew Butler (interactive producer), Kia Meredith-Cabellero (senior producer), Rena Pace (associate producer), Trayonna Hendricks (production coordinator), Amanda Tuttle (graphic production manager), Joe Griffith (technical artist), Nick Spiropoulos (senior editor), Malachi Musick (software engineer) Collaborators Gensler (architecture), JM Zell (planning), Design & Production (physical and digital fabrication), EOS/ Abernathy (lighting design), Phase Shift Consulting (av systems), Stephanie Rozzo (illustration), Amanda Krupman (copyediting) Photo Credits Sahar CostonHardy / Esto; Niblock Studios for the White House Historical Association, Video Production by Cortina Productions Project Date September 2024 Project Budget $85 Million USD Project Area 33,000 sq ft Juror Comments “This project has so much digital experience thinking in it, it might have run the risk of being just … too much. But the result is thoughtful, engaging, and constantly spot-on.”

46 CLIMEWORKS VISITOR CENTRE Merit Award Sustainability Impact Recognition Design Firm Gagarin Client Climeworks Location Hellisheiði, Iceland Industry Vertical Educational Design Team Gagarin Collaborators Irma Studio (physical fabrication), Atendi hardware Photo Credits Magnús Elvar Jónsson (photography, videography) Project Date April 2024 Project Budget $65,000 USD Project Area 323 sq ft Juror Comments “Sometimes, a digital experience project transcends its category and has all the judges simply say, “Beautiful.” To do that with an installation at such an intimidating, technical facility is an achievement.”

Winner Index | SEGD25

99

EXHIBITION

50 WORLD HERITAGE CENTER Honor Award Design Firm G&A Client World Heritage Office, City of San Antonio Location San Antonio, Texas Industry Vertical Exhibitions Design Team Carl Rhodes (creative director), MJ Wotton (senior integrated producer), Eric EInhorn (integrated producer), Katie Mancher (senior graphic designer), Vibha Agarwala (senior exhibit designer), Viniyata Pany (ux director), Rachel Burke (senior fabrication detailer), Vanessa Patchet (director of film), Noelle Palumbo (film producer), Tom Byrne (lead av hardware designer), Sydney Rhodes (coordination manager) Collaborators Alta Architects (architect), Studio Practice (physical fabrication firm), Blue Telescope (interactive media), VideoBred (linear media), BBI (av Integration), The Mission Descendant Communities of San Antonio Photo Credits G&A, Greencard Pictures (photography, videography) Project Date December 2024 Project Budget $2,100,000 USD Project Area 2,400 sq ft Juror Comments “The building and exhibits come together harmoniously to create a compelling narrative that is both immediate and accessible.”

52 BUILDING STORIES Merit Award Design Firm Plus And Greater Than Client National Building Museum Location Washington, D.C. Industry Vertical Museums Design Team Traci Sym (principal), Daniel Meyers (principal), David Beauvais (project management), Julia Meyers (intern), Andrew Freeman (afreeman, graphic design), Matt Blum (production designer) Collaborators Print Exhibit Partners, Berry & Homer, Premier Press (printing), AV&C (a/v integration and software development), Tim Cramer (audio production and a/v Integration), Half Sister Studio (media production), Plus And Greater Than (media production), Brooklyn Printworks (wallpaper production), Jeff Ross (wallpaper installation), Danaher Signs (murals), Marmoleum (graphic flooring product) Ultrasonic Cutting (graphic flooring production), 100

SEGD25 | Winner Index

SmartLam, Rex Lumber, Davis Construction, Forsythe DC, and Phoenix Steel Erectors, Inc. (cross laminated timber entrance), Precision Plastics, Barbara Weber (upholstered blocks), Andi Kovel (custom glass), iZone Imaging (graphic panels), Eva Hagberg (practitioner voices interviews), Vera Baron, Miles Baron, Nora Bauman, Carla Bonilla, Senami d’Almeida, Rebecca Gates, Marlow Graham, Janelle Linehan, Julia Meyers, Sophia Meyers, Maria Porter, Stefan Pukatzki, Mihoko Suzuki, Carla Vickers, Joan Vickers, Mike Webb (voice talent) Photo Credits Stephen A. Miller Photography Project Date January 2021 Project Area 4,004 sq ft Juror Comments “Exhibitions about books are challenging to make engaging for children. This installation allows the wonders of the illustrated works to jump off the pages, enliven the space, and speak directly to the audience” 53 CORNELL LAB OF ORNITHOLOGY Merit Award Sustainability Impact Recognition Design Firm C&G Partners, Cornell University Client Cornell University Location Ithaca, New York Industry Vertical Educational Design Team Jonathan Alger (managing partner, creative director), Dan Fouad, Rachel Lu (3d designer), Chris Mills (graphic designer), Laura Grady (producer), Rui Li, Yue Zhu, Sara Austin (motion graphics) Collaborators Richard McElhiney Architects LLC (architecture), Hadley Exhibits, Diversified, LeChase Construction Services (fabrication), Phase Shift Consulting (audio visual consultant), Two Left Hands (interactive media), Altieri Sebor Wieber (engineering consultant), LLC Cerami & Associates (acoustic design and technology consultant), Available Light, Inc. (lighting design), Ryan Biggs|Clark Davis (structural engineer), Trophy Point (construction consultant), Willow Collins (digital modeler, 3d printer) Photo Credits C&G Partners and Alexandra Bayer, Cornell Lab of Ornithology (photography), Karen Rodriguez, Cornell Lab of Ornithology (videography) Project Date September 2024 Project Budget $5,200,000 USD Project Area 7,000 sq ft

Juror Comments “I was really impressed by how this project brings the Cornell Ornithology Lab’s research to life. The layering of interpretive design, immersive storytelling, and hands-on learning makes the experience feel alive— connecting visitors not just to birds, but to the urgency and wonder of conservation itself.”

54 DESIGNING MOTHERHOOD Merit Award Design Firm Studio Matthews Client Gates Foundation Location Seattle, Washington Industry Vertical Exhibitions Design Team Kristine Matthews (principal designer), Marta Bernstein (project design lead), Jessica Cooper, Eli Kahn (designers), Samantha Segar (project manager) Collaborators Dillon Works, Imagine Visual Services (fabrication), Designing Motherhood team, Gates Foundation Discovery Center team (curation), Jill Randerson (exhibition management) Photo Credits Eli Kahn Project Date February 2023 Project Budget Confidential Project Area 3,300 sq ft Juror Comments “The subject matter is thoughtfully reflected and expertly executed, the exhibition has a strong and cohesive flow, information is well designed with consistent visual language.”

55 SHOWTOWN, BLACKPOOL Merit Award Design Firm Casson Mann Client Showtown, Blackpool Location Blackpool, United Kingdom Industry Vertical Museums Design Team Roger Mann (founder, creative director), Gary Shelley (project lead, director), Kirsty Kelso (storyline, conceptual planning), Ellie Stocks (designer) Collaborators Buttress (architecture), Beck Interiors (exhibition construction), Aviaf Ltd (interactive production), Squint/Opera (av production), Sysco Productions (av integration, hardware), Why Not Associates, Andy Altmann, Chris Winter (graphic design), DHA (lighting design), Alex Williamson (illustration), Jayne Kirkham (script writing), True North (branding), True North, Placemarque (wayfinding), Colon Construction Ltd. (basebuild construction)

Photo Credits Hufton+Crow (photography), James Green (interview filming and video editing), Copyright, Casson Mann & Showtown Project Date March 2024 Project Budget £3,000,000 Project Area 10,764 sq ft Juror Comments “A perfect evocation of the subject, with design touches that somehow combine overthe-top with thoughtfully-done at the same time. I have to visit this one.”

56 TOP OF THE ROCK Merit Award Design Firm THG Creative Client Tishman Speyer Location New York, New York Industry Vertical Exhibitions Design Team Phil Hettema (creative director), Jared Peter (senior producer), Joli Lam (senior project coordinator), Jodi Roberdes (director of architecture, senior site manager), Jessica Leivo (facility designer, qa manager), Pablo Molina (technical director), Desi Bibayan, Tyler Newcomb (technical coordinator), Connor Murphy-Boyd (facility and experiential designer), Estephan Quass (dimensional designer), David Lepor, Jacob Lindegren (designer), Karen Thompson (colorist, designer), Kristin Showalter (illustrator), Connor Sinclair (senior graphic designer), Maeve Scanlon (vp of business affairs), Christine Robinson (contracts and compliance manager), Lydia O’Neil (archives producer), Nicole Balderrama (associate producer), Emma Accacian (project coordinator) Collaborators MDA (architecture), Adirondack, Cadmium Scenique, TAIT, Cimolai (physical fabrication), Supply & Demand, Yessian, Hunt Design (digital fabrication), Susan Spence, Chris Ellis (writer), Dave Kerschner (project direction support), Sally Wern Comport (illustrator, muralist), Larry Nelson (lead concept designer), Electrosonic (avc integration), Eos Lightmedia (lighting integration), David Finn Design (lighting designer, skylift and elevators), 5TEN (led consultant), Visual Terrain (lighting designer, mezzanine and elevators), TechMD (avc design), The Fury Studio (media, projection support), TWT (ride, attraction consultant), 11:11 Creative (models, mock-ups), The Andrus Group

EXHIBITION

PLACEMAKING

(project management support), Disguise, Schindler (elevator), National Cab Elevator (cab interiors) Photo Credits THG Creative (photography, videography) Project Date October 2024 Project Area 24,000 sq ft Juror Comments “This interactive exhibition creates a larger-than-life experience for visitors of Rockefeller Center that ties in the building’s legacy and present day engagement. It’s literally ‘over the top’ but the ambition hits the mark.”

60 EASING PEDIATRIC PAIN: STAD CENTER AT UCSF BENIOFF CHILDREN’S Honor Award Design Firm NBBJ Client UCSF Health Location San Francisco, California Industry Vertical Healthcare Design Team Eric LeVine (principal in charge), Mara Stokke (EGD design lead), Brandon Sampson (interior architect), Gabe Kean (digital design director) Collaborators NBBJ California (architect), JP Digital Imaging (physical fabrication), Belle & Wissell, Co. (digital fabrication) Photo Credits Sean Airhart, Brandon Sampson, Joanne Hoang; NBBJ (photography), Josh Harding, Ryne Hill (videography) Project Date January 2025 Project Budget Confidential Project Area 6,500 sq ft Juror Comments “It’s delightful to see how the environment becomes interactive and brings joy to children. I also value the underlying research that informs the design.”

62 EMERGENCY AND OUTPATIENT HEALTH CENTER Merit Award Design Firm Design Studio H2E Client Children’s Clinical University Hospital Location Riga, Latvia Industry Vertical Healthcare Design Team Design Studio H2E: Ingūna Elere (creative direction), Ieva Timoško, Laura Lorence, Kitija Pekaine, Nikola Šmite (graphic design), Mārtiņš Vītols (design), Lauris Gundars (text); Mark Arhitekti: Mārtiņš Ošāns, Alīna Kļava (architect) Collaborators ALPS atelier (landscaping) Photo Credits Design studio H2E, Anna Olsen, Gvido Kajons (photography), Design studio H2E, Anna Olsen (videography) Project Date October 2024 Project Area 7,962 sq mt Juror Comments “Animals, selective color and whimsy abound successfully in this kid friendly space designed to alleviate the stress and anxiety associated with this healing environment.”

63 THE BLINKY CLIMBER Merit Award Design Firm Gyroscope Inc. Client Florida Children’s Museum Location Lakeland, Florida

PUBLIC INSTALLATION

Industry Vertical Museums Design Team Ron Davis (gyroscope principal-in-charge, lead designer) Collaborators Sasaki (architecture firm), Universal Services Associates (physical fabrication firm) Photo Credits Gyroscope, Petal & Vine Photography (photography), Gyroscope (videography) Project Date June 2023 Project Area 3,600 sq ft Juror Comments “I love the alligator’s sectional construction and thoughtful design. It’s not only well-designed for kids but also successfully fosters community connection.”

68 CAROUSEL FOR COMPANIONSHIP Honor Award Design Firm Could Be Design Client Landmark Columbus Foundation Location Columbus, Indiana Industry Vertical Urban and Civic Design Team Joseph Altshuler, Zack Morrison (principal), Amir Zarei (model-making assistant) Collaborators Ignition Arts (physical fabrication firm), Andrea Jablonski (muralist), Columbus Area Arts Council, Office for Downtown Development; Columbus Museum of Art & Design; Let’s Grow Garden Club; University of Illinois Urbana-Champaign College of Fine & Applied Arts; Illinois School of Architecture Photo Credits Brian Griffin; Hadley Fruits (photography); Joseph Altshuler (director), Hadley Fruits (videographer) Project Date August 2023 Project Area 2,400 sq ft Juror Comments “Bold and eye-catching, this public installation is a seemingly simple mix of graphics and community building interactives that packs a big punch.”

70 MONTICELLO BURIAL GROUND FOR ENSLAVED PERSONS / CONTEMPLATIVE SITE Merit Award Design Firm HGA Client Thomas Jefferson Foundation Location Charlottesville, Virginia Industry Vertical Museums Design Team Peter D. Cook (design principal), Scott Cryer (principal), Amanda Abi Kallushi (architect), Vance Cunningham Collaborators Nelson Byrd Woltz (landscape architect), Shickel Corporation (water-jet cut corten steel), Timmons Group (Civil Engineer) Photo Credits Thomas Jefferson Foundation; Nelson Byrd Woltz (David Lepage)(photography), Thomas Jefferson Foundation at Monticello (videography) Project Date June 2022 Project Budget $2,600,000 USD Project Area 2 acres Juror Comments “Acknowledging this story, on the grounds where so many visitors might not expect it, is excellent. The simplicity of the idea — the material, the form, the typography cut into weathered steel — is the strength of it.”

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PUBLIC INSTALLATION

71 ON TAP: THE COLUMBIA TAP TRAIL Merit Award Sustainability Impact Recognition Design Firm University of Houston, Graphic Design Client Friends of Columbia Tap Location Houston, Texas Industry Vertical Educational Design Team Diana Cao, Brissa Estrada, Emma Matocha, Amber Quinn, Calo Penedo Silva (student team 1), Samah Hassan, Widad Hayali, Rochelle Matus, Yanci Ramirez, Ana Tejeda (student team 2), J Dylan Burkett, Christian Barrera, Kai Wen Chua, TJ Jordan, Zoe Schomburg (student team 3), Joan Ku, Natalia Marmolejo, Daniel Sabillon, Adam Smith, Nina Torres (student team 4), Ashley Guzman, Julissa Herrera, Sarah Jordan, Hannah McCreary, Andrew Thai (student team 5), Natalie Costello, Alex Crow, Luis V. Matson, Cindy Muñoz, Yebin Song (student team 6), Catherine Cantú, Tanner Hodgkinson, Saray Mata, Esther Par, Jose Romero, Gerald Sastra (student team 7) Collaborators Susan Rogers, (associate professor, University of Houston), Gerald D. Hines (College of Architecture and Design and Director of the CDRC (Community Design Resource Center), Cheryl Beckett (associate professor, University of Houston, School of Art, program coordinator) Photo Credits Jeff Stark at Digital, students, faculty and students Project Date March 2024 Project Budget $10,000 USD Project Area 4 mile trail Juror Comments “This project tackles a challenging story in an interactive and engaging fashion. The use of bike wheels to tell this important story on the bike path is clever and fun. This project represents the best of student collaboration to produce an outcome that is tangible and implemented.”

72 WASHINGTON SCHOOL FOR THE DEAF ART GATE Merit Award Design Firm Mayer/Reed, Inc. Client Washington School for the Deaf Location Vancouver, Washington Industry Vertical Educational Design Team Kathy Fry (principal), Debbie Shaw (project manager, designer), Fred Stiber (designer) Collaborators Mithun (architect, landscape 102

SEGD25 | Winner Index

STRATEGY/RESEARCH/PLANNING

architect), NorthClad Rainscreen Solutions (fabricator), Skanska + Mithun (design/build team) Photo Credits Mayer/Reed, © Lara Swimmer/Esto Project Date September 2024 Project Budget $40,000,000 USD Project Area 60,000 sq ft Juror Comments “A brilliant collision of community, typography, language, and identity, all in a single plane of metal. Bravo!”

76 TAIWAN PUBLIC PICTOGRAM SYSTEM Honor Award Design Firm Path & Landforms Client Industrial Development Administration, Ministry of Economic Affairs (MOEA); Taiwan Design Research Institute (TDRI) Location Taipei City, Taiwan Industry Vertical Strategy and Planning Design Team Chuan-Wei Ting (project lead), Yu-Hsien Kuo (lead designer), Szu-An Yu (supporting designer), Wen-Sheng Yuan (supporting designer), Wan-Yun Chen (guidebook editor), ChengYao Cheng (guidebook editor) Collaborators TDRI Public Service Section (project coordination and design research), Tatsuzo Akase (chief consultant of public pictogram system), Promotion Division for Accessible Transportation, Eco-Mo Foundation; Daisuke Sawada and Keiko Takeshima (instructors of public pictogram concepts and standards development), Yu Feng (instructor of graphic design) Photo Credits Taiwan Design Research Institute (TDRI) (photography, videography) Project Date December 2023 Juror Comments “This project shows strong integration of in-depth research with a thoughtful and excellent inclusive design solution.”

78 WALK PORTLAND Honor Award Sustainability Impact Recognition Design Firm sparks+sullivan Client Travel Portland, Portland Bureau of Transportation Location Portland, Oregon Industry Vertical Urban and Civic Design Team Gwen Sparks Sullivan, (research and strategy), Ryan Sullivan, (strategy and design) Collaborators PVS Graphics (physical fabrication firm), Michael Cavanaugh, Sean Doyle, Gena Gastaldi, Billie Moser, Jennifer Parks Photo Credits Tom Cook Photo Project Date October 2024 Project Budget $100,000 USD Juror Comments “It’s great to see a wayfinding strategy and plan that’s so well executed and documents the complexities of engaging communities in the development.”

80 WALKER ART CENTER VISITOR EXPERIENCE RESEARCH Honor Award Design Firm HGA Client Walker Art Center Location Minneapolis, Minnesota Industry Vertical Museums Design Team Adaheid Mestad (principal Researcher, senior design anthropologist), Mahshid Jalalian (design researcher), Aaron Kapphahn (data analytics lead), Rick Firkins (digital technology), Joan Soranno, Marc L’italien (designer), David Goldstein (former, walker art center, visitor experience director); Walker Art Center Leadership and Staff Photo Credits HGA Project Date July 2022 Juror Comments “This thorough report uses some innovative methods to record and track visitors and stands to serve as a benchmark in the field for improving the museum experience.”

82 WMATA DIGITAL WAYFINDING MANUAL Merit Award Design Firm Order, W&CO Client Washington Metropolitan Area Transit Authority Location Washington, D.C. Industry Vertical Transportation Design Team Order: Garrett Corcoran (design director), Megan Nardini (head of operations), Jesse Reed (partner); W&CO: Vijay Mathews, (principal in charge) Collaborators Entro (planning firm): Rosie Constantine (project manager), Anna Crider (partner), MJ DiDonna (senior designer), Vedran Dzebic (head of research), Kevin Spencer (creative director); Jacobs (project management) Photo Credits Order, W&CO Project Date January 2024 Juror Comments “Much-needed, and expertly done, improvements to a famously disorienting mass transit system. Too much digital signage seems to be digitalfirst, design-later. This project is admirably clear, leaving out the unnecessary and foregrounding what the commuter needs.”

WAYFINDING

86 FOREST REFLECTIONS Honor Award Design Firm Mijksenaar Client Government of Flanders Location Park Gaasbeek & Groenenberg, Flanders, Belgium Industry Vertical Recreation Design Team Atja Apituley (senior design lead, project lead), Roos Petrovskyi (design lead) Collaborators Zeno Signmakers (physical fabrication firm), Haan Reclamewerk (prototype) Photo Credits Heroshots.nl, Meijer Project Date January 2024 Project Area 230 acres Juror Comments “It’s refreshing to see wayfinding transcend more than direction and how it blended into the environment. The design’s minimalist elegance is also noteworthy.”

88 AUSTRALIA POST SUPPORT CENTRE Merit Award Sustainability Impact Recognition Design Firm Diadem Client Australia Post Location Richmond, Victoria, Australia Industry Vertical Workplace Design Team Dan Pike (design lead), Todd Dawson (technical lead), Beth Shipperlee (environmental wall graphics), Hayley Blick (senior design manager) Collaborators Hassell (architecture firm, interiors landscaping), BB Arch COX (lead designer, interior design), Intersign Pty Ltd (external entry and sky signage – built), BUILDCORP (corporate window film company), ARUP, United Make, Slattery (faction consulting) Photo Credits Louis Trerise, Dan Pike Project Date September 2024 Project Area 23,876 sq mt Juror Comments “The creative use of the brand logo within the bench is a successful and unexpected design choice. This project also excels in its thoughtful representation of cultural elements.”

SEGD Staff

89 DESA POTATO HEAD Merit Award Sustainability Impact Recognition Design Firm Studio Ongarato Client Potato Head Location Seminyak, Bali, Indonesia Industry Vertical Hospitality Design Team Ben Kluger (strategy & design), Larraine Henning (design), Fabio Ongarato (creative direction) Collaborators OMA (architecture firm), Larch Studio (landscape architecture firm), Potato Head (physical fabrication firm), Andramatin, Civil Geotechnical (local architect), Aurecon (structural building services), Raijmakers (acoustic consultant) Photo Credits Tommaso Riva Project Date March 2022 Project Area 23,000 sq mt Juror Comments “Somewhat understated yet impactful, this wayfinding system utilizes a blend of recycled materials and clever forms to create a uniquely designed solution.”

CEO Cybelle Jones

Director of Operations Jennette Foreman

Director of Education and Experience Liz Griswold Director of Membership and Media Nadia Adona Director of Sales and Marketing Kristin Bennani

Membership Experience Manager Rachel Moran

90 MUSKOKA LUMBER COMMUNITY CENTRE Merit Award Design Firm MJMA Architecture & Design Client Town of Bracebridge Location Muskoka, Ontario, Canada Industry Vertical Recreation Design Team Tim Belanger (experiential graphic design partner), Tarisha Dolyniuk (interior architecture design partner), Ted Watson (architecture design, partner-in-charge), Ricardo Duque (project design manager), Raymundo Pavan (experiential graphic design lead), Krista Clark, Monica Leung, Brad Vokey, Lucas Postlethwaite, Natalia Ultremari, Melissa Lui, Hyaeinn Lee (design team) Collaborators Spectra Advertising (physical fabrication firm), Muskoka Lumber; Archmill House Millworkers Photo Credits Scott Norsworthy Project Date October 2024 Project Area 113,634 sq ft Juror Comments “There is no shortage of notable wayfinding projects that use wood. But in this case, it was both inevitably appropriate, and well designed.”

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SEGD Board of Directors President Vice President Treasurer

Traci Sym, Plus and Greater Than Aki Carpenter, Ralph Appelbaum Associates (RAA) Anna Crider, Entro

Joell Angel-Chumbley (Education Liaison), City of Cincinnati Kathy Fry (Past President), Mayer/Reed Nu Goteh, Room for Magic and Deem Journal Kris Helmick, Arcadis Anne Houghton, Moss Mike McCarthy, DCL Amy Rees, Exit Design Dayton Schroeter, SmithGroup David Siegel, Designtex Kirsten Southwell, Independent Designer Darlene van Uden (Chapter Chair Liaison), Elevate Genell Zuciya, Netflix

SEGD Chapter Chairs Atlanta Kathryn Beane, Chris Bowles, Dana Michaelis Austin Frauke Bartels, Isabelle Guerineau, Robin Piazza Boston William Galligan, Jessica Grant, Kayte Muse Charleston Jennifer Boyles, Garrett Shank Charlotte Mikale Kalis, Kelly Kleinfelter, Conor McGee, Dan Neifert Chicago Riley Atlas, Corinn Hanson (Posudevsky), Thon Lorenz, Ryan Odom Cincinnati Suzanne Hopkins, Mikayla McMellan, Mike Ruehlman Columbus Peter Beck, Dani Sims, Jeffrey Stemen, Douaa Wadi Dallas Patrick Schmidt Denver Amanda Eggleston, Zach Kotel, Varini Nathany Detroit Julie Day, Everett Keyser, Jon Moses, Eric Wolfe Houston Surangama Jain, Melissa Schmitz India Yash Kanitkar, Cherishma Mehta Kansas City Sarah Onken, Kate Schmidt Las Vegas David Berg, Nathan Lachenmyer London Billy Griffin, Ian Whybrow, Nicola Wordsworth Los Angeles Mohamed Khalfan, Anait Kokonyan, Simon Majarian, Andria Radick Minneapolis Chris Haar, Heather Novak-Peterson Nashville Jeff Peden New York Melissa Budinic, Joshua Gallagher, Bhawika Mishra, Andy Outis, Tristan Valencia Orange County Kathy Guerineau-Shook, Madison Kast, Chris Setchell Orlando Lisa Lowe, Molly Piveral Philadelphia Linzi Eggers Saban, Hannah Olin, Amy Rees, Jessica Stoffers Phoenix Christy Ballard, Amanda Burstein Portland Kyle Lee, Josh Morris Raleigh Lizz Alfano, Christine Sorrell, Emma Wallace Richmond Brittney Butler, Rebecca Kelly, T.J. Ronayne Riga Ingūna Elere, Baiba Grinberga Salt Lake City Holly Nichols, Darlene van Uden San Diego Chris McCampbell, Patrick Mulholland San Francisco Crystal Adams, Alexander Jeongco, Regan Mahoney, Jane Woywod Seattle TJ Hoving, Cheryl Huffman, Christina Sakura Sydney Stephen Minning Toronto Timothy Belanger, Monika Meyer Vancouver Jessica Acevedo, Genevieve Tyack Washington D.C. Aanya Arora, Carrie Bruns, Jonny Peterson Wellington Nick Kapica