SEEMA May 2024

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SOUTH ASIAN BEAUTY REPRESENTED A MAGICAL RIDE TO ANNAPURNA BASE CAMP

+ ALWAYS PAN CREATOR SHIZA SHAHID

LISA MATTAM

The Sahajan founder’s journey to unlocking the ancient wisdom of Ayurveda

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BALJIT SINGH MAKEUP: SAHAJAN

FOUNDER AND EDITOR-IN-CHIEF

SEEMA KUMAR

EDITOR

JESSICA DOWNEY

CREATIVE DIRECTOR

SAJID MOINUDDIN

DESIGN

HB DESIGN

WRITERS

LINDSEY GALLOWAY

ABHIJIT MASIH

BINDU GOPAL RAO

ELIZABETH MARGLIN

EDITORIAL COORDINATOR

ROHINI KAPUR

BRAND PARTNERSHIPS, DEVELOPMENT AND STRATEGY

ANJALI MANIAM

MARKETING

ANNE-LISE CAILLIEZ

SOCIAL MEDIA

KRISSY JADHAV

SEEMA™ ISSUE 5 | MAY 2024

EMPOWERING SOUTH ASIAN WOMEN GLOBALLY

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Celebrating Motherhood and Self-care

As we approach Mother’s Day, it’s an opportune moment to reflect on the essence of motherhood—and the special bond that ties mother and child. There are many accomplishments in life that one can be proud of but nothing compares to the fulfillment that comes from seeing your baby grow, mature and flourish and make you proud. And as unconditional as the love one feels for one’s own mother. Yes, Mother’s Day is a commercially made-up day (every day should be a Mother’s Day) but I don’t mind having a day dedicated to recognizing the special place that mothers hold in our hearts.

In a society where success is often equated with public recognition and professional achievements, Diana Hayden’s journey stands as a poignant reminder of the profound fulfillment found in motherhood. From the pinnacle of winning the Miss World title to the whirlwind of fame and glamour that followed, Hayden’s life took an unexpected turn towards a deeper purpose. In her interview with SEEMA, Hayden reflects on the

transformative moment when she chose to freeze her eggs—a decision that ultimately led her to embrace the role of motherhood. Through Hayden’s journey, we are reminded that true fulfillment lies not in external validation, but in the embrace of life’s most meaningful roles and relationships.

As we celebrate Mother’s Day, it’s also a reminder to prioritize self-care, especially as the summer season approaches. Just like a garden requires attention to thrive in the summer heat, our skin also needs extra care and protection. With the sun’s rays becoming stronger, it’s essential to incorporate skincare routines that shield our skin from harmful UV rays while keeping it hydrated and nourished.

Our cover story traces the journey of Lisa Mattam from concerned parent to pioneering entrepreneur. In her quest to provide safe and effective skincare solutions for her daughter, Lisa tapped into the ancient wisdom of Ayurveda—a decision that not only revolutionized her own approach to beauty but also sparked the creation of

4 MAY 2024 BEYOND LIMITS - SEEMA

Sahajan, a trailblazing clean beauty brand. By marrying modern science with time-honored Ayurvedic principles, she has not only crafted a skincare line that prioritizes purity and efficacy but has also become a beacon of inspiration for those seeking to reconnect with their cultural roots while embracing a more conscious approach to beauty. Lisa’s story serves as a reminder of the transformative potential inherent in embracing one’s heritage and harnessing the power of nature in pursuit of greater well-being.

So, as we honor the remarkable women in our lives this Mother’s Day, let’s also embrace the spirit of nurturing and growth, whether it’s through caring for our skin, tending to our gardens, or cherishing precious moments with family during the upcoming summer break.

BEYOND LIMITS - SEEMA
M. CLARK VISIONS
5 MAY 2024
34 6 MAY 2024 Contents MAY 2024 • ISSUE 5 EXPERIENCE 10 High-Flying Adventure 12 Making an Impact 13 Rising Tide NOURISH 16 Slice of Home 18 Paneer Masala Pizza 20 Top Chef Tamil Takeover PROSPER 24 Brand Built on Culinary Culture 26 From Advocate to Artist 28 Clean City INDULGE 32 Striking Gold 33 Beauty Retail, Redefined 34 Authentic Ayurveda 12 CONTENT - SEEMA 20
60 44 50 BREATHE 43 Rethinking Self-Care 38 A Medical Pioneer 44 Helping Hands, Healing Hearts 60 Desi Girl SpeakingAnika Hussain 62 Spring on Your Plate FEATURES 42 SEEMA RECOMMENDS 7 MAY 2024 50 Beauty Represented 56 A Mother’s Journey COVER STORY Beauty, Clean Skincare company Sahajan’s founder and CEO Lisa Mattam shares the journey to unlocking the ancient wisdom of Ayurveda

Experience

TRAVEL • ACTIVISM • VOTING

8 MAY 2024

High-Flying Adventure

A helicopter journey to Annapurna Base Camp

Making an Impact

Female Indian wrestler Sakshi Malik among Time’s 100 most influential people

Rising Tide

The growing female voter turnout in India

9 MAY 2024

High-Flying Adventure

A helicopter journey to Annapurna Base Camp

Nepal, a country of immense natural beauty and adventure, beckons travelers from around the globe with its awe-inspiring landscapes and majestic Himalayan peaks. Among its many treasures lies the Annapurna Base Camp, a destination revered by trekkers and adventure enthusiasts alike. While the traditional trek to the base camp demands days of arduous hiking, there exists a quicker, more exhilarating alternative—a helicopter ride that promises to whisk

you away to the heart of the Himalayas in a fraction of the time.

For those with limited time or a desire for a thrilling aerial adventure, the helicopter ride offers a convenient and breathtaking way to experience the grandeur of Annapurna. Departing from the old Pokhara airport, just a stone’s throw away from the bustling new international terminal, the journey begins with a 25-minute flight over the enchanting

10 MAY 2024
Experience TRAVEL • ACTIVISM • VOTING

city of Pokhara and through rugged gorges toward the towering peaks of the Annapurna range.

As the chopper soars higher, the landscape unfolds in a mesmerizing panorama of snow-capped peaks and verdant valleys, a sight that defies description and leaves even the most seasoned travelers speechless. No photograph or video can capture the true essence of the experience, as you find yourself dwarfed by the sheer magnitude of the Himalayas stretching before you.

Touching down at the base camp, perched at an altitude of 13,550 feet, you are greeted by a natural flat rock serving as the helipad, just large enough for the skids of the chopper to settle upon. The time spent at the base camp is dictated by the ever-changing whims of the mountain weather, a reminder of nature’s untamed beauty and power.

For me, it was a fortunate day blessed with clear skies, providing an opportunity to bask in the majesty of the surroundings, capturing memories through photographs and witnessing the aweinspiring spectacle of an avalanche cascading down the slopes. Despite the altitude, the lack of exertion allowed for comfortable breathing, as I reveled in the surreal experience of standing amidst the towering giants of the Himalayas.

Encountering fellow travelers who had embarked on the traditional 10-day trek to reach the base camp, a sense of camaraderie and mutual respect prevailed, as they were granted the honor of capturing their moment at the iconic base camp sign before us who had arrived by air.

As our pilot signaled the need to depart due to changing weather conditions, the return journey to Pokhara was a journey of reflection and wonder, with passengers immersed in the grandeur of the Himalayas and the profound sense of awe that accompanies a close encounter with nature’s mightiest peaks.

For those seeking an unforgettable adventure amidst the clouds, the helicopter ride to Annapurna Base Camp promises a once-in-a-lifetime experience that transcends mere sightseeing, offering a profound connection to the raw beauty and timeless majesty of the Himalayas.

EXPERIENCE - SEEMA 11 MAY 2024

Making an Impact

Female Indian wrestler Sakshi Malik among Time’s 100 most influential people

The only female Indian wrestler to ever win an Olympic medal—a bronze at the 2016 Rio Games—was included among Time magazine’s most influential people in the world.

In 2023, Sakshi Malik, 31, took on the fight against sexual harassment of women wrestlers, demonstrating during a sit-in protest at Jantar Mantar in Delhi against former Wrestling Federation of India president Brij Bhushan Sharan Singh in which she detained by police. Led by Malik, athletes asked for Singh’s firing, accusing him of sexually harassing female athletes. The protests led to Singh being charged with sexual harassment, stalking, and intimidation, charges he has denied. However, Malik quit the sport in an emotional announcement after a close ally and business partner of Singh was elected to oversee the Wrestling Federation of India.

“This fight is no longer only for India’s female wrestlers,” said Malik of the movement she helped spark, “it is for the daughters of India whose voices have been silenced time and again.”

12 MAY 2024 Experience TRAVEL • ACTIVISM • VOTING

Rising Tide

The growing female voter turnout in India

TDuring the general election of 2019, the longstanding gender voter turnout gap between men and women disappeared—for the first time, women voter turnout was higher than that of men. What does the increasing voter participation mean for India’s ongoing general election this year? It could be significant, according to data from several studies.

The reasons for the surge in voter turnout range from an increase in political knowledge, literacy, and media exposure. Whatever the causes, however, political parties are making serious efforts to attract the female vote, according to the Carnegie Endowment for International Peace. “Some observers have argued that an important reason the Bharatiya Janata Party (BJP) won an overwhelming majority in last year’s state assembly election in Madhya Pradesh was the popularity of its Ladali Behna scheme, which promised a 1,000-rupee cash handout to women… In September 2023, Parliament passed a women’s reservation bill that mandates gender quotas in state and national assemblies. When the bill is implemented, one-third of legislative seats will be reserved for women.”

Prime Minister Narendra Modi has exalted himself as the provider for women and their welfare. As the prime minister recently remarked, “When mother and sisters are empowered, then the entire family is empowered. Therefore, the priority of the [government] is the welfare of mothers and sisters.”

UKHRUL, INDIA - A woman police officer stands guard at a polling station as people caste their votes during the second Phase of voting on April 26, 2024 in a village in Ukhrul district, Manipur, India. India’s 2024 general election is set to be the world’s largest democratic exercise, with over 969 million registered voters, more than the combined population of the EU, US, and Russia. The election process, lasting 82 days, is in seven phases, covering the entire country from the Himalayas to the Indian Ocean, with an estimated 15 million polling staff and security personnel. The election is expected to cost $14.4 billion, making it the world’s most expensive, with political parties and candidates spending lavishly to woo voters. The Election Commission of India has deployed advanced technology, including electronic voting machines and a Voter Verifiable Paper Audit Trail, to ensure a secure and transparent voting process.

13 MAY 2024
EXPERIENCE - SEEMA
Ritesh Shukla/Getty Images

Nourish

Slice of Home

Indian-inspired pizza is really cooking

Paneer Masala

Pizza Recipe

A perfect recipe for your weekend dinner

Top Chef Tamil Takeover

Rasika Venkatesa is this season’s breakout star

14 MAY 2024
MILLENNIALS • BAKING
RECIPE
15 MAY 2024

Slice of Home

Indian-inspired pizza is really cooking

16 MAY 2024 Nourish MILLENNIALS • BAKING • RECIPE

Pizza is one of the most ubiquitous and internationally beloved foods in the world. The dough began to rise in the early 18th century in Naples, Italy, and today countless cuisines adopt the fan favorite, adding their own flavor twists, including South Asia. But Indian pizza is not a new invention. The staple, in some places a version called “Thalipeeth” and others “Desi Pizza,” was introduced to parts of India by travelers and quickly morphed from Italian Margherita to transport Paneers and Masala sauces to suit Indian tastes.

The milder Italian versions quickly were infused with bolder flavors and more spices to reflect the palates of local cuisines in and around South Asia. Like most food stories big Agra or international food chains played a major role in pizza becoming an Indian staple. In the 1990’s Dominoes, Pizza Hut, and Papa John’s popped up across India and offered home delivery making pizza easy and accessible.

With convenience, affordability, and easy customization, pizza is a culinary wonder. So it’s no surprise the mash up beloved Indian dishes and this Italian favorite are now becoming the most popular slice stateside. With a simple Google search, you’ll see every city has its “best Indian pizza” list, with even the most traditional pie shops getting in on the action. Masalas, paneer, and samosa win out for most popular toppings from London to New York, but options are endless.

From the Curry Pizza Company you can order Butter Chicken Pizza or a Samosa Smash. Craving deep-dish? In Chicago, Pizza with a Twist offers deep-dish Indian style with Paneer, or from the Modern Indian Kitchen Moti you can order their fan fave Tikka Pizza.

Feel like rolling out your own? We got you covered.

17 MAY 2024
NOURISH - SEEMA

Paneer Masala Pizza

A perfect recipe for your weekend dinner

With store bought pizza dough, some shredded cheese, a sliced jalapeño, or a shake or two of chili flakes you can easily whip up an Indian pizza using your favorite leftovers. This recipe for a Paneer Masala Pizza is a delicious vegetarian option perfect for pairing with a movie for your Friday night in or dining al fresco on a spring evening under the stars.

3-4 tablespoons butter

½ cup cashews

1, 15-ounce can tomatoes, chopped

2 cups of paneer, cubed

2 bay leaves

3 small dried red chilies

½ teaspoon turmeric powder

½ cup chopped green bell pepper

1 teaspoon cumin

1 teaspoon chili powder

1 teaspoon garam masala

1 teaspoon mustard seeds, toasted

¼ cup chopped fresh cilantro

½- ¾ cup shredded mozzarella cheese

1 store-bought pizza dough

In a large pan over medium high heat add one tablespoon of butter, add the cashews and toss. Toast until golden brown. Add the tomatoes and cook until the liquid is reduced by a third. Cool and blend this mixture to a smooth sauce. Set aside.

In the same pan, add one to two tablespoons of butter and fry the paneer cubes to golden brown. Set aside. To the same pan add the last tablespoon of butter, the bay leaves, chilies, turmeric, and chopped bell pepper. Once the red chilies fluff up add the gravy back to the pan. Add the cumin, chili powder, garam masala and mustard seeds, and simmer for 5 minutes. Add water (if the sauce is sticking or too thick) and salt as needed.

Add the reserved fried paneer cubes and stir to combine. Prepare the store-bought pizza dough according to the

package instructions. Spread a layer of the paneer butter masala, cover with shredded mozzarella cheese. Top with fresh chopped cilantro and enjoy.

Serves 4

18 MAY 2024 Nourish MILLENNIALS • BAKING • RECIPE
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Top Chef Tamil Takeover

Rasika Venkatesa is this season’s breakout star

20 MAY 2024 Nourish MILLENNIALS • BAKING • RECIPE

Bravo-lebrities are most often Real Housewives, but season 21 of Top Chef has its very own South Asian breakout star. The thousand-watt smile of chef Rasika Venkatesa is enough for anyone changing channels to stop and watch, but her food is what has the Internet a buzz.

Each week, Chef Rasika has been churning out dishes inspired by her heritage with Tamil Nadu cuisine. Her Instagram says she’s reinventing Tamil cuisine one idly at a time. Which has even the most educated chefs, including the shows seasoned judges asking, “What is Tamil cuisine?”. Weekly watch parties are being schooled by her culinary prowess and versions of South Indian dishes like idly are popping up all over social media.

Chef Rasika’s mission to put Tamil cuisine on the map and give it a global platform is working. Her goal to showcase the states of India and highlight how diverse they are is

happening every Wednesday night on primetime TV. She is combining her heritage and tradition, learning from cooking with her grandmother, with her modern culinary skills, garnered from time in Michelin Star restaurants and kitchens like the famed French Laundry, with her inherent adventurous cooking style and it’s paying off big. Each week she’s been earning accolades from guest judges, quick fire wins and immunity, keeping her in the spotlight. Recently a losing dish of eggplant and crab, sans her signature spices and Tamil flare sent her to the Last Chance kitchen. Here she’ll have to dig deep into her culinary repertoire to win her way back into the main competition.

With one spot left for a Last Chance kitchen contestant, does Rasika have what it takes to go all the way to the top? Follow along and see if this chef and her idly have what it takes this season in Wisconsin. Top Chef airs weekly on BRAVO Wednesdays at 10 pm EST.

21 MAY 2024 NOURISH - SEEMA

COOKWARE • MUSICIAN

Prosper

22 MAY 2024

Brand Built on Culinary Culture

How founder Shiza Shahid created a multi-million dollar business by embracing simplicity and cultural belonging

From Advocate to Artist

How Rianjali navigated her career to become a celebrated composer

Clean City

The woman bringing new perspectives to the City of Brotherly Love

23 MAY 2024

Brand Built on Culinary Culture

How founder Shiza Shahid created a multi-million dollar business by embracing simplicity and cultural belonging

For first time cooks, the kitchen and all its gadgets can feel overwhelming. But founder Shiza Shahid has made it her mission to bring more streamlined and beautiful tools to chefs of every level.

Shahid’s journey began when she immigrated from Pakistan to America to study at Stanford University. Far from her family and culture, she found solace in the kitchen, creating dishes that transported her back to her roots. But her first foray into an American kitchenware store left her feeling overwhelmed and disheartened.

“I was overwhelmed by the amount of clutter—avocado slicers, cherry pitters, and 20-piece knife sets—so much stuff I didn’t need and didn’t have room for,” she recalls. This experience led Shahid to create Our Place, a brand that focuses on designing multifunctional, design-forward, healthy, and sustainable products.

The brand’s breakout hit, the

Prosper COOKWARE • MUSICIAN
24 MAY 2024

Always Pan, exemplifies Shahid’s philosophy. “The Always Pan was designed to replace eight pieces of cookware. It’s deep enough to make soup, but shallow enough to flip an egg,” she explains. The pan’s design and toxin-free materials have made it a favorite among home cooks.

Shahid’s commitment to celebrating cultural diversity is evident in Our Place’s cultural-focused collections, which include a flipping platter and a golden fry set fit for celebrations like Diwali.

“As immigrants, my partner and I literally found ‘our place’ in America by cooking food and having people

come to our dinner table,” she says. “We wanted to build a brand that celebrated all our cultures loudly and proudly.” Each collection is created in partnership with the communities it represents, ensuring authentic and respectful homages to cultural traditions.

Alongside her work at Our Place, Shahid remains a passionate advocate for women’s rights and girls’ education. As a co-founder of The Malala Fund, she works to provide access to education for girls worldwide. This sense of social justice permeates Our Place’s ethos, from ethical sourcing and sustainable packaging to supporting causes like food justice and anti-racism.

25 MAY 2024
PROSPER - SEEMA

From Advocate to Artist

How Rianjali navigated her career to become a celebrated composer by

Prosper 26 MAY 2024 COOKWARE • MUSICIAN

From a domestic violence case-worker to a celebrated singer-songwriter, Rianjali’s creative career journey has been anything but typical. Her musical potential and talent was first recognized by Oscar Award-winning musician A.R. Rahman, who invited her to work with him. The collaboration marked the beginning of a remarkable career trajectory, leading her to work on acclaimed projects like Netflix’s Daughters of Destiny and the film Blinded By The Light

She was Oscar shortlisted in 2017 and highlighted by Broadway World as a notable female songwriter. Despite the glitz of performing at events like the Victoria’s Secret Fashion Show and joining U2 on their Joshua Tree Tour, Rianjali remains grounded. She shared some of her dreams and aspirations with us

What inspired your career in the music industry?

I had no intention of beginning a career in the music industry. I grew up in a time where I didn’t see any South Asians pursuing a career in the creative space. I came from a family, as many of us do, who wanted me to become a doctor. I quickly realized that wasn’t my path but still pursued a regular degree. I ended up getting my Masters in Clinical Psychology and was working as a social worker/case manager for domestic violence cases when I met A.R. Rahman. Music had always been a part of my life but growing up in a South Asian family, I had to focus on the “realistic” prospects of a career. But life had other plans for me. Once I met A.R. Sir, he asked me to come to Chennai to work for him. That was back in 2016, and the rest has been history.

Feeling like I got a second chance, I decided then that I would bring music back into my life in any way possible. I began writing and singing again, with no intention of making it my career.

But at age 25, I got the opportunity to meet A.R. Rahman. He had heard an original song of mine through a friend and invited me to come to India to work for him. I quit my job, and took the chance. What was supposed to be a three-month experience, turned into the last eight years. I learned everything about composing, music supervising, and being a part of big productions such as Daughters of Destiny, the major motion picture Blinded By The Light, and even got a chance to write for artists like Bishop Briggs and U2.

How has being Oscar shortlisted and featured on Broadway World impacted your career and personal growth?

I wish I could tell you that it changed everything over night for me, but that’s not the case. I was shocked when I saw my name on the Oscar’s website in 2017, but I was also really broke and teaching music to compensate for the lack of work at the time. It’s so important to be consistent because what has impacted my growth has been watching myself become more and more persistent and unwavering in the last eight years. Disappointments, rejections, wins, awards—they’re all part of the process—but it can all go away tomorrow if I’m not careful.

What are some goals or projects you aspire to pursue in the future?

How did you have the opportunity to work with Oscar award-winning musician A.R. Rahman?

I was working at a domestic violence non-profit organization as a case manager at the age of 23 and had quite a few issues with my voice. When I finally went to an ENT doctor, he told me I had three to four large nodes on my vocal cords. I got the surgery.

I have a dream to score a sci-fi film. It is my absolute favorite genre and it would be a dream to score something like “Arrival” or “Interstellar.” I’m also producing documentaries now with my production company and I’d really love to build that out a lot more in the next three to five years. We’re at a phase right now where we are working on several different projects and are starting to receive scripts for consideration—it’s a surreal feeling. I’m genuinely forever grateful.

PROSPER - SEEMA 27 MAY 2024

Clean City

From one of the birthplaces of the United States to the heart of urban revival, Philadelphia is a city where history and progress intersect. No one exemplifies that more than Prema Katari Gupta, the new head of the Center City District (CCD) in Philadelphia. As a Penn graduate and mother of two, Gupta brings a unique perspective to her role, combining her love for the city with a data-driven approach to urban development.

Gupta joined the CCD in 2020, just six days before the COVID-19 pandemic shut down the world. Despite the challenges posed by the pandemic, she remains hopeful about the future of Philadelphia and the role the CCD can play in its recovery. Her predecessor laid the groundwork for a resilient and diversified downtown, and Gupta is determined to build on that foundation.

One of her primary focuses is public safety and cleanliness. She believes that by addressing these issues, the CCD can help change the perception of downtown Philadelphia and encourage more people to live, work, and visit the area. Gupta is also a strong advocate for the benefits of in-person work, arguing that being together fosters efficiency, rapport, and a sense of community.

“Being together makes work more efficient, but it’s also just nice,” she recently told Philadelphia magazine. “I’m great friends with the women I worked with in my first job, at Yale, from 2000 until 2003. These are women who taught me how to work in an office and be a grown-up. Being in-person can be fun.”

As a self-proclaimed nerd, Gupta is obsessed with data and trash-management systems, always on the lookout for new ways to improve the cleanliness of the CCD. “I have photos of trash bins from my travels all over the world,” she says. “Really. I’ll be on an anniversary trip with my husband, snapping photos of trash-collection systems.”

The woman bringing new perspectives to the City of Brotherly Love

Gupta is also a firm believer in the power of shared, collective experiences that cities provide, from dining on 13th Street to attending Phillies games and Taylor Swift concerts. Looking ahead to 2026, with the World Cup, and All-Star Game on the horizon, Gupta is excited about the opportunity to showcase Philadelphia to the world.

28 MAY 2024 Prosper COOKWARE • MUSICIAN
29 APRIL 2024 PROSPERADVERTISE ON SEEMA NETWORK, EMAIL US AT ADVERTISE@SEEMA.COM SEEMA.COM visit

Indulge

JEWELRY • SKINCARE • RETAIL

30 MAY 2024

Striking Gold

How one designer turned her Covid-era creativity into lasting tradition

Beauty Retail, Redefined

A new e-commerce shop aims to skip Sephora in favor of South Asian-owned brands

4 skincare products from a brand we love

31 MAY 2024 •
Authentic
Ayurveda

Striking Gold

How one designer turned her Covid-era creativity into lasting tradition

Jewelry is often about so much more than fashion. Often passed from generation to generation, the stories associated with necklaces, earrings, and rings come infused with love and family values. That’s what inspired Subikksha Balaje to create her own jewelry brand, focused on affordable, but elegant pieces that could be continued to be passed down through generations.

A former data scientist who embarked on a creative journey during the COVID-19 pandemic, Balaje grew up in Southern India where gifting milestone jewelry was a cherished tradition, typically accompanied by family stories. Disappointed with the quality and pricing of modern heirloom-quality jewelry available on the market today, she began sketching her own designs.

After crafting her first piece of jewelry, Subikksha recognized the potential to create her own line, and created Goldstories in June 2021. Each Goldstories piece is handcrafted by Subikksha and artisans in California, using solid 14K gold, recycled materials, and ethically-sourced stones. Drawing inspiration from her love of culture, travel, family heritage, nature, and storytelling, Subikksha designs each piece with the intention of everyday wear and lasting for generations. goldstoriesjewelry.com

“Inmyfamily,goldwasn’tjustametal;it wasseenasaninvestment.Whentimesgot tough,havinggoldprovedtobepractical. Iwantedtobreakthetraditionofkeeping these‘investments’lockedawayforspecial occasions.” -SubikkshaBalaje

32 MAY 2024 Indulge JEWELRY • SKINCARE • RETAIL
Intertwined Ring, $850 Sun Pendant, $1,200 Gold and Sapphire Cuff, $3,000

Beauty Retail, Redefined

A new e-commerce shop aims to skip Sephora in favor of South Asian-owned brands

While major beauty retailers like Sephora have finally started stocking SouthAsian owned brands, one new online retailer aims to put those brands front-and-center. Joly Beauty, an online retailer founded in 2023, features only South Asian-owned brands like Sundari, Koa, and Boony Doon.

Growing up in India, founder Garima Ahluwalia experienced firsthand the struggles that women of color face when it comes to finding the right beauty products. From hyperpigmentation and dryness to dullness and uneven skin tone, the concerns of melanin-rich skin have long been overlooked by the mainstream beauty industry. But Ahluwalia is on a mission to change that.

By exclusively featuring South Asianowned brands that harness the power of traditional Ayurvedic ingredients and rituals, Joly Beauty is not only celebrating the inclusive beauty movement but also addressing the specific needs of women of color. Think nourishing oils, brightening turmeric masks, and soothing herbal remedies – all curated with South Asian skin in mind.

But Ahluwalia also wants to ensure Joly Beauty isn’t just about the products, but about an empowering space where women feel included, represented, and where they can celebrate their culture. To that end, every product featured is tested by an expert beauty panel including women of color, where they can share first-hand experiences of favorite product picks. Visit jolybeautyofficial.com to find out more.

33 MAY 2024
INDULGE - SEEMA

Authentic Ayurveda

4

skincare products from a brand we love

Rooted in the ancient art of Ayurveda, the beauty brand Sahajan— founded by cover model Lisa Mattam (read the feature on page 42) — offers skincare essentials that combine evidence-based skin care with India’s 5,000-year-old healing traditions. Every product undergoes rigorous regulatory reviews, clinical trials, and consumer testing, proving effective for every skin type. Here are a few of our faves from the line.

1Essential Cleansing Oil

In Ancient India, oils were used for centuries to cleanse skin without stripping away the essential moisture necessary for a healthy complexion. Sahajan’s rich blend of Moringa, Squalane, and Rose oils melts through even the most stubborn waterproof makeup, removes daily grime and pollution leaving your skin fresh, clean and glowing.

$40

Indulge JEWELRY • SKINCARE • RETAIL
34 MAY 2024

Nourish Crème Riche

This luxuriously rich cream deeply soothes, moisturizes and breathes new life to your skin. With Triphala (containing the most antioxidant rich fruit in the world and a known adaptogen), Gotu Kola, known for its legendary powers to support and firm the skin and coconut oil, delicately added to ensure hydration and glow.

$55

Brightening Mask

Inspired by the ‘Haldi’ ceremony, Sahajan scoured the Ayurvedic texts and worked with modern chemists to create a beautiful blend of antiinflammatory and brightening turmeric extract, adaptogenic holy basil, nourishing and calming hemp seed oil and exfoliating fruit based glycolic acids to give you that glow at any age.

Radiance Face Serum

Thousands of years ago, Ayurvedic scholars used rejuvenating “Rasayana” plants to create age-defying elixirs for India’s royal family. Going back to the ancient texts, Sahajan worked with modern Ayurvedic doctors to formulate this Radiance Face Serum. With Triphala (a known adaptogen), Gotu Kola and Hyaluronic acid.

$64

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Breathe

PIONEER • CAREGIVING • SELF-CARE

36 MAY 2024

A Medical Pioneer

Spotlighting the first U.S. South Asian female doctor from the 1880s

Rethinking Self-Care

Dr. Pooja Lakshmin challenges old thinking around how woman take care of themselves

Helping Hands, Healing Hearts

CareYaya aims to modernize homecare for millions

37 MAY 2024

A Medical Pioneer

Spotlighting the first U.S. South Asian female doctor from the 1880s

Despite the countless cultural and gendered barriers faced as a woman living in the 1880s, Anandibai Joshee never gave up her dream of becoming a doctor. Born in a rural community in Maharashtra, India, Joshee was married at only 9 years old and lost a baby at 13 due to inadequate medical care. Determined to help other women in her community who were uncomfortable seeing male doctors, she resolved to become a physician herself.

Joshee found an opportunity to study medicine in Philadelphia without having to convert to Christianity—a rarity at the time. Despite struggling with the unfamiliar weather, food, and being one of the few women of color at the college, she persevered and graduated in 1886. Her achievement was so remarkable as the first Hindu female doctor in the world that even Queen Victoria sent her a letter of congratulations.

As Joshee’s legacy continues to inspire generations of women, the South Asian American Digital Archive (SAADA) recently marked her birthday — March 31 — as Anandibai Joshee Day.

Breathe PIONEER • CAREGIVING • SELF-CARE
38 MAY 2024

Rethinking Self-Care

Dr. Pooja Lakshmin challenges old thinking around how woman take care of themselves

In a world that often equates self-care with bubble baths and green juices, Dr. Pooja Lakshmin, a psychiatrist and author of the book Real Self-Care is challenging the narrative. Her groundbreaking approach to self-care goes beyond the superficial, focusing on deeper, but often more challenging internal work.

Dr. Lakshmin argues that the selfcare industry has been co-opted by capitalism, selling women quick fixes that fail to address the root causes of their stress and exhaustion. “You can’t meditate yourself out of a 40-hour work week with no childcare. That’s not how wellness is supposed to work,” Dr. Lakshmin recently shared on the “We Can Do Hard Things” podcast. Women instead are often sold more things to buy, like essential oils, and taught to self-blame if they didn’t make it to the gym or yoga.

Instead, women can reframe the narrative around selfcare, and focus on internal changes that can help restore their own sense of agency and peace. Here are a few ways women can start taking those first steps:

● Set Boundaries. Dr. Lakshmin encourages women to pause before responding to requests, giving themselves space to consider their own needs and values. This pause, she says, is where true agency lies.

● Practice Self-Compassion. Women are often their own harshest critics, but learning to speak to ourselves with kindness and understanding is essential for our well-being. This includes recognizing that we are not our thoughts or feelings, and allowing ourselves to receive help and support from others.

Curate Your Core Values. By understanding the ways of being that bring meaning and fulfillment to our lives, we can create a more sustainable decision-making process that doesn’t leave us exhausted by things we don’t actually care about. These core values, which can range from creativity to community to balance, serve as a compass for our choices and actions.

By embracing real self-care, women can begin to shift the dynamics of their relationships, workplaces, and communities. As Dr. Lakshmin reminds us, “Self-care is not self-indulgence, it is self-preservation, and that is an act of political warfare.”

39 MAY 2024 BREATHE - SEEMA

Helping Hands, Healing Hearts

CareYaya aims to modernize homecare for millions

When someone you love needs caregiving, it’s often not possible—or wise—to take up all the slack. You might need outside help, but the pickings tend to be slim and the expense often exorbitant.

As a young child, Neal Shah watched his mother take care of her father, and then, early in Shah’s own marriage, his wife faced a serious cancer diagnosis. For a period of time,

Shah left his job to become the primary caregiver. As his wife underwent treatment, Shah noted how hard it was to find competent and attentive caregivers. The industry, as it stood, was hard to access, afford, and navigate, a broken system with a clunky, outdated interface.

The statistics convey the scope of the problem—while demand is great, the available options are simply not aligned with most family’s financial capacities. Standard rates

40 MAY 2024
Breathe PIONEER • CAREGIVING • SELF-CARE

charged by conventional care companies are $45 an hour, although the caregiver takes home less than half. By 2028, the need for a paid direct care workforce is expected to grow by 1.1 million new jobs, due to the ballooning number of older adults and increased longevity.

Shah, a former Wall Street finance professional with a track record in investment and fund management, was on a mission to fill the gap in affordable caregiving. “I saw a massive problem matched with a tremendous business opportunity and I became obsessed with designing a better solution,” Shah says. He put his mind to work to find a more modern, tech-savvy solution that aligned with the expectations of a new generation of care recipients and caregivers—and his company CareYaya was born.

Yaya means grandmother in Greek, caregiver in Swahili and Thai, and nanny in Hindi. Shah adds that Yaya is also an acronym, as in “You Are Your Advocate,” which is his pronouncement of the future of self-directed care. The company pairs pre-health-career college students with families in need of home care for a loved one. It’s modeled on the digital on-demand marketplace model like Uber, Airbnb, and Rover and it’s now one of the fastest-growing health-tech startups.

“Within South Asian culture, taking care of family is something people do, as I experienced caring for my grandfather,” says Shah. “But the new economic and global reality is that South Asians are often also moving away from parents—and definitely grandparents—for jobs. If you don’t want to farm out care to a broken system, or relocate back and quit your job, which is unsustainable, what can you do?”

By targeting students who are on a pre-med or pre-nursing track and for whom the exposure to caregiving is a vital aspect of their career development, CareYaya ensures that caregivers have a vested interest in the role.

“It’s mutually beneficial — the older person is mentoring the caregiver, trying to be a doctor, nurse or physician,” says Shah. “The students learn a lot about life stories, experiences—all the joys, and heartbreaks and what it is like to live a full life.”

The intergenerational aspect of CareYaya might be one of the secrets to its success. “These are the two populations with the worst mental health problems right now. Social isolation takes a big toll on older people. And a lot of younger people are lacking purpose and meaning.” By connecting the generations, says Shah, you can improve both mental health and loneliness, a win-win for all.

Nearly 17 percent of the U.S. adult population, roughly 53 million, provides unpaid, informal care to an adult over the age of 50. More than 75 percent of these caregivers are women.

41 MAY 2024
42 MAY 2024 COVER STORY - SEEMA PHOTO CREDITS: Baljit Singh @bsinghh www.instagram.com/bsingh/ MAKEUP: Sahajan

Beauty Clean

Skincare company Sahajan’s founder and CEO Lisa Mattam shares the journey to unlocking the ancient

wisdom of Ayurveda

• Abhijit Masih •

43 MAY 2024

L•isa Mattam is a visionary entrepreneur and the driving force behind Sahajan, a groundbreaking clean beauty brand rooted in the ancient wisdom of Ayurveda. Her journey to founding Sahajan was sparked by a poignant moment of realization—coming home to find her daughter experimenting with her skincare products. Concerned about the potential harm of conventional skincare ingredients on her child’s delicate skin, Mattam reached for something she trusted: bottles of traditional remedies brought back from India by her parents. In that transformative moment, her perspective shifted. She recognized the power of her heritage and the time-honored principles of Ayurveda in nurturing and protecting skin. Inspired by the purity and efficacy of these natural remedies, she embarked on a mission to create a skincare line that would be safe, effective, and imbued with the wisdom of generations.

T he Founder and CEO of Sahajan, Lisa Mattam spoke to SEEMA about channeling her passion for clean beauty and her commitment to holistic wellness. Through her unwavering vision and relentless pursuit of excellence, she has not only transformed her own skincare routine but has also empowered countless others to embrace the beauty of Ayurveda.

Nurtured in Canada, Rooted in Kerala

In the home, we were exposed to the more traditional approaches to looking at our health, our wellness, our hair and our beauty.

A Journey of Rediscovery

“I thought if my skincare isn’t good enough for her, then likely it isn’t good enough for me.”

P ost my MBA, I started my career in the pharmaceutical industry. I worked in specialty biotech and my last formal role was at Johnson & Johnson. It was sort of happenstance, I came home and my daughter was at home with our babysitter, and she had gotten into my skincare. She had it on super thick. I remember being really concerned about what were the ingredients in my skincare and what would it do to her young, beautiful skin. I remember saying to her, if you want to play with things, you should play with these, giving her bottles that my parents had brought back on a recent trip from India. In that moment, I thought if my skincare isn’t good enough for her, then likely it isn’t good enough for me. So it sent me on a bit of a journey to understand, what I perceive to be steeped in family tradition and culture. It was this beautiful ancient science from India –Ayurveda. I started to contemplate this and really believing in the richness of Ayurveda and the plant based ingredients. I thought why had it taken me so long to get here?

Building a Business Rooted in Culture and Wellness

I was born and raised in Toronto. My parents are from Kerala, in the South of India. And like many South Asian kids, my parents had hoped I would become a physician.

I have founded a company that is so closely related to my culture and to my heritage. The brand is an homage to my heritage, to my family roots and to my parents in so many ways. I’ve grown the business from many perspectives. I’ve grown up in the North American business context and I continue to insert that into everything that I do. But from

44 MAY 2024 COVER STORY - SEEMA 44
45 JANUARY 2024 MAY COVER STORY - SEEMA

a cultural perspective, because we’re building a business on wellness, for example, the wellness of my team is really important, and contributing and creating a brand that has that community feel has become critically important. I think looking at business, as a force for good, as a force for belonging, and as a force for wellness has really informed the approach that I took.

Elevating Skincare for Visible and Clean Beauty

We buy skincare for results. We’ve got acne and we want to fix it, our skin is red, or it’s dry, or we’re worried about premature aging, or we love our skin and we just want to preserve it. It’s always because of an action or something we want it to do. And I thought, at the time, clean beauty didn’t speak to that. But I knew that Ayurveda, with its high performing ingredients, could offer people the results that they wanted. We just needed someone to bring it here. I worked with Ayurveda doctors in India, on the formulations, I hired a pharmaceutical chemists here on the initial collection, so that we could give people their best skin through this transformational power of Ayurveda, but demonstrated in modern science. We were one of the first clean brands to ever invest in cosmetic clinicals because I wanted people to see that these products could stand against any conventional product.

Sahajan’s Signature

Skincare Innovations

One of our recent hits is our Golden Milk Cleanser. It’s Turmeric, Black Cumin Seed Oil in an Oat Milk base. And it’s incredible if you want to unclog pores, if you’re worried about acne, it’s an overall brightening and texture maintainer. It’s a beautiful cleanser.

Commitment to Sustainable Sourcing

“The

brand is anhomageto myheritage, tomyfamily

rootsandtomy parents in so

We don’t do clinicals on every product, but we do them on some of our more unique innovations like the Creme Riche and our Radiant Serum. We have a new launch coming soon where we’re performing clinicals right now. For every product, we work with the Ayurvedic doctors on the ingredients then the chemists take that away and build the base around it. They do all the regulatory to take these time tested beliefs and making sure that they’re proven in science. From the sustainability point of view, we’ve always maintained our mission to honor and respect the earth from which we draw things. From the actual sourcing of the ingredients, we continue to work with suppliers that can give us a certificate of analysis on the product ensuring the purity, sustainability and sourcing of these ingredients.

Embracing Competition and Authenticity

manyways.”

S ome of the more noteable ones is our Nourish Creme Riche. It’s a thick, rich cream which has got Triphala in it. We have something similar in our serum. And then we have beautiful cleansers like our Cleansing Oil, which will remove all the makeup. It has Moringa in it, which has been proven to be an anti pollutant. So our heroes really encompass these gorgeous ingredients that we’ve grown up with, but really have the scientific element.

I ’m actually really excited and thankful for the competitive landscape. We actually needed a category to come together. We needed for there to be Ayurvedic care. We needed other brands to be doing skincare because it was important. We need the presence of many beauty brands in order to create a category within the industry. I think we’ve been able to differentiate ourselves on a few things. One is our authenticity to Ayurveda. We continue to work with Ayurvedic practitioners, to make sure that we are honoring the deep roots of Ayurveda.

From Bootstrap to Equity Funding Breakthrough W hen I started this brand, we were completely

46 MAY 2024 COVER STORY - SEEMA
47 MAY 2024 COVER STORY - SEEMA

bootstrapped. We grew very methodically, and were able to do some of the early work planting the seeds of Ayurveda. But now, it has become all the rage. It’s something that everybody is dipping their toes into, and they want to learn more. The motivation for the equity raise was primarily to put additional gas in the tank. I knew that there was some incredible opportunities right in front of us, and I wanted to make sure we could execute on them well.

Memorable Milestones and Rewarding Recognitions

We’ve had a few really incredible milestones just in the last year. Obviously, the equity financing being one of them. We secured a relationship with Marriott luxury. So that’s J.W. Marriott, The Ritz Carlton, The St. Regis and The W Hotels, where we are present in rooms as skincare amenities partner. This is the first Ayurvedic brand to be at a global hotel chain, which I think is incredible. It says something not only for Sahajan, but for the category itself.

“I knew that Ayurveda,withits highperforming ingredients,could offerpeoplethe resultsthatthey wanted.”
48 MAY 2024 COVER STORY - SEEMA

Then, we recently launched at Sephora Canada. And I’m proud to tell you, that we’ve sold out twice in only three weeks in Sephora. So it’s really exciting.

Navigating Challenges and Championing Entrepreneurship

A nytime you’re breaking a path on your own or breaking a mold, there’s a little bit of lunacy involved. I remember when sharing my vision with a girlfriend, she said, Do you really think you could do this? And I said, of course I do or I wouldn’t have started. So you have to have that fundamental belief and you have to have that commitment. I’m really proud of the things we’ve accomplished. But in full transparency, of course, we’ve hit stumbling blocks. And of course, there have been challenges along the way. Being one of the pioneers, we had to plant the seeds first before we could see this category really flourish. So it’s certainly not for the faint of heart. But if anybody wants to get into entrepreneurship, my immediate answer is - Do it. We need more entrepreneurs. We need more South Asian entrepreneurs. We need more women in business. Yes, the journey is a hard one, but we have so many role models and we know that it’s possible.

LISA MATTAM’S FAVORITE SKINCARE REGIMEN AND MORE

MORNING SKINCARE ROUTINE - I’m using primarily Sahajan. I start with our balance toner, I do a radiant serum. My little pro tip is if you mix your moisturizer with a little oil or face oil, it’s a great way to get glow on your skin. Then without a doubt I put SPF on every single morning.

NIGHTTIME RITUALS – It goes beyond products. One of the easier things that you can do for clear skin is take a teaspoon of coriander seeds, put it into boiling water, let that soak and then take the coriander seeds out and drink it. A lot of the inflammation that we see on the skin comes from the gut. I massage my feet with oil to help with good sleep and a number of other Ayurvedic practices at night to help with my skin.

PRODUCT FOR THE FACE - Sahajan for sure. I cleanse with our cleansing oil, I wear SPF every day and only an oil or balm can take off SPF. I do our balance toner, radiant serum and then either our Crème Riche or we have an overnight hydrating mask depending on how my skin is feeling.

ANY DIY BEAUTY TREATMENTS - I mentioned the coriander seeds in water. As a mask, you can DIY with turmeric and honey and a little bit of rosewater. It’s antibacterial, it’s anti inflammatory, and it helps with pimples.

BEST BEAUTY ADVICE RECEIVED - Probably from my mother who is a big advocate of sleep. I think one of the best things you can do for your PT is sleep. And the best advice I would give is probably the same, even though I’m terrible about honoring it.

ONE THING THAT PEOPLE DON’T KNOW ABOUT - I was once a fitness instructor. I love fitness.

FAVORITE WAY TO UNWIND - Television. In the wellness world, we want to believe that we’re back home meditating, or writing in a journal. But if I can steal away a moment to put a blanket on and watch some TV, I’m pretty happy.

GUILTY PLEASURE - I have a sweet tooth. I love cookies.

FAVORITE TRAVEL DESTINATION - I went to Kerala last year and I brought my children for the first time. And it was phenomenal and it really changed our lives.

49 MAY 2024
COVER STORY - SEEMA
50 MAY 2024 FEATURES - SEEMA

Beauty, Represented

South Asian women are finally getting showcased in the beauty world. Here are some of the latest new brands, their founder inspirations , and how to achieve the trendiest looks of the season.

FEATURES - SEEMA 51 MAY 2024

When it comes to representation for South Asian women in the makeup aisle, on socials, and in stores like Sephora, the industry has taken giant strides forward. The brown girl beauty looks previously seen by the mainstream beauty industry (and investors) as too “niche” are now popping up everywhere.

In recent years, there are dozens of South Asian brands that have trailblazed their way into the beauty world and launched innovative makeup that serves widely overlooked consumers. In 2023, Kulfi Beauty was the first South Asian-inspired makeup brand to be carried at Sephora. Other visionary south Asian makeup brands include Mora, CTZN, Live Tinted, Mango People, Wander Beauty,

Vasanti, and Samreens Vanity. The backstory of these brands is unsurprisingly similar: Many were launched after realizing that South Asian women are often woefully underrepresented in the beauty industry.

Putting on makeup can be more than a statement of protest, power and identity. For Samreens Vanity founder Samreen Arshad,

52 MAY 2024 FEATURES - SEEMA

creating a makeup brand was as much about personal self-expression as it was political. After her son was born, Arshad struggled with postpartum depression. “It was just a very dark time in my life. I didn’t understand what was going on,” Arshad says. “I just kept thinking this is the happiest time of my life, I’m not allowed to feel this way, right? That was ten years ago and we are more progressive now. Many women go through it. Still, nobody talks about it.”

During this time, Arshad stumbled upon makeup tutorials on YouTube and was soon hooked, experimenting with makeup looks after her son went to bed. She had never delved into makeup before, as a Pakistani immigrant who bought her first lipstick when she came to the States at age 20.

From there, she took a fashion makeup certification class in the Toronto School of Makeup, commuting from Buffalo New York to Toronto. She would leave on Monday at 4 am to make it to her 8 a.m. class. Soon she became a key South Asian makeup artist in the Buffalo area, doing a lot of brides and weddings. Although she loved it, she chafed at the lack of creativity. “Everyone wanted the same look,” she recalls.

Next she set her sights on becoming a beauty influencer, but noticed she got very few invitations—as in none—to collaborate or work on campaigns. “I wasn’t even added as a token brown girl. There were no brown girls. If you were lucky there were some black girls and maybe one Asian.”

Arshad pivoted to retail, thinking that might be a good way to work her way up into corporate. But one of the biggest beauty retailers wouldn’t hire her, despite open floor positions and seven submitted applications. Not even an interview. “The last time I went in there, I started looking at all the advertisements,” she said. “There was nobody who looked like me. I said to myself, I’m going to make my own cosmetic line. If they don’t offer me a seat at the table, I will make my own table.”

While not everyone may have the wherewithal to create their own makeup brand, the moral

of Arshad’s story is how tapping into beauty inspires agency, transformation and healing. Makeup can be a space where South Asian women can freely express themselves, defy stereotypes, and have fun.

To that end, Arshad shared the top trends of the season—and how to achieve them for South Asian skin.

of the biggest beauty struggles amongst South Asian women is dark circles under the eyes. It’s a genetic issue, possibly related to increased levels of melanin, low iron, translucent eyelid skin, shadowing, increased pigmentation, blood staining, and visible underlying muscle. Whatever the cause, many women seek to address it by using primer or concealer or both.

Try: Arshad recommends a color theory, two-step approach to dark circles. First, she says, neutralize the circles with an orange color-correcting concealer, such as Vasanti Liquid VO2 (Dark Circle Eraser). If you don’t use a color corrector and just use a normal concealer, it will make the skin under the eyes turn an ashy gray. After you use color corrector, do a layer of concealer. On the eyelids, you can use your concealer in lieu of a primer, which helps preps the eyes for eye shadow.

Arshad is a minimalist by instinct and loves versatility in a makeup product. Concealer can double as primer since they are essentially the same formulation, she says. For the makeup look Arshad created on Sabrina, she used one/ Silk Concealer in Light 3.

When it comes to the quintessential South Asian beauty look, the eyes have it. Sultry, smoky and seductive, kajal (coal) eyeliner is the signature of all glam: soft glam, festival glam, bridal glam. Arshad, knowing how important kajal is for South Asians, went on a mission to

create the best possible eyeliner. She contracted with a German lab “because they are known for making the finest eyeliners ever.”

Try: Hawke’s Bay gel eyeliner goes on gel but dries powder. “It just sticks, it doesn’t move, it doesn’t bleed, you can cry, whatever. I apply it on my top lid and then with the smudging tool, I can elongate it and make it a nice wing,” says Arshad. You can also use it as an eye shadow base to create a smoky eye.” She is a firm believer in layering gel and liquid eyeliner. For the finishing touch on the smoky eye, she uses Kolachi Nights liquid eyeliner, what she calls the “maddest, blackest eyeliner out there.” Apply it very close to the upper lash line to define the eyes.

Nothing says Diwali, wedding, Eid, and Holi like a glitter lid. “We love our glam,” says Arshad. “The clean girl aesthetic? My people are not looking for that.” Arshad reassures people not to be afraid to play with color, be -

FEATURES - SEEMA 53 MAY 2024
One Flawless base Glitter lid Updated smoky eye

cause there is nothing that you can’t fix. After applying an eye-catching mauve/maroon base shade, Arshad layers a sheer glitter liquid eye shadow over it.

Try: Stila Glitter & Glow Liquid Eye Shadow in Kitten Karma is Arshad’s glitter wand of choice. It’s barely there but emits maximum sparkle; the perfect way to bring in any special occasion.

For Arshad, the best way to balance the high drama is to go subtle on the lips. “Usually, I say the attention should be one or the other. That’s just my preference. If you’re extenuating the eyes, I keep the lips like undertones more muted. If I’m doing a really bold lip color, I may stay with a more neutral eye palette.”

Try: “ It’s so hard for brown girls to find a good nude lipstick that is made for their undertone,” says Arshad. “My hero product is called Nudie Patootie. It’s a lip stick and lip liner duo that is the most perfect nude for brown girls. It has light pink undertones, but it doesn’t flush your face.”

Multi-use color products

Arshad says she is strictly against makeup waste, as in having a million different products that never get used. “My biggest purpose is to show people how you can use the same product in different ways,” she says. “That goes back to my immigrant mindset, when I was on such a tight budget.” Many of her products have multiple uses, such as using her gel eyeliner for the brows, lipstick for cheeks and eyelids, and her blush for a bronzer or highlighter.

Try: Saffron Glow cheek charm, formulated to be moisturizing and high coverage, to give the cheeks a hint of warmth.

54 MAY 2024
Nude lid

Layered makeup

Skin prep is the key to smooth, long-lasting makeup that doesn’t cake. For makeup to sit properly, Arshad says, you have to start with moisturized skin. After hydrating, apply your foundation, concealer, and other cream-based products, set them with a setting powder. You can use powder on your eyelids too, to prevent creasing. It removes the oil before you apply your eyeshadow. The powder sets the cream, locking it in place with a smooth, matte finish that doesn’t smudge or run.

Try: Huda Beauty Easy Bake Loose Baking & Setting Powder in poundcake is Arshad’s secret sauce for makeup that stays on and stays fresh, even through tears. When using a setting powder, it’s best to apply immediately after cream-based products, so they bond better and meld into even finish.

Arshad’s secret sauce is to create a look that can last all day and night without a smudge. By layering corrector, concealer, foundation and powder, going double down on gel and liquid eyeliner, using pencil, lipstick, and gloss, the effect is a radiant glam that doesn’t flame out.

Try: For the final step, Arshad swears by Morphe Luminous Setting Spray, to impart a hydrated but humidity-proof glow. One spritz and the layers are set, so you can go about your business without the threat of a makeup meltdown.

55 MAY 2024 FEATURES - SEEMA
Glowy glam

A Mother’s Journey

After winning the Miss World title, Diana Hayden was determined to become a mother. Her journey to getting there took strength and resilience.

56 MAY 2024 FEATURES - SEEMA
57 MAY 2024 FEATURES - SEEMA

In a world where success is often measured by accolades and achievements, former Miss World Diana Hayden redefines fulfillment through a deeply personal journey—one that embodies the essence of motherhood and resilience.

Reflecting on her journey from Austin, Texas, she recounts the surreal overnight transformation when she won the Miss World title in 1997. What followed were brand endorsements, red carpets, and unforgettable encounters with dignitaries. Diana Hayden led an extraordinary life postMiss World, however she shared with SEEMA her most impactful accomplishment which gives her the maximum sense of fulfillment and satisfaction.

For Hayden, the most significant decision she ever made wasn’t on a glamorous stage or in the pursuit of fame. It was a choice rooted in the profound desire to nurture life and embrace motherhood. “I don’t care if it sounds cliche. The most impactful thing in my life has to be my three children. The most impactful thing that I ever did was freeze my eggs, and that just changed my life,” she explains, recounting the pivotal moment that forever altered her life.

“I told my managers, I told my friends and family and everyone thought I was insane,” she recalls. Yet, in the face of doubt, Diana embraced the opportunity, recognizing it as a lifeline to fulfill her deepest aspirations.

Her journey took an unexpected turn when she met her husband, and embarked on a new chapter of love and companionship. However, the joy of marriage was soon met with the harsh reality of infertility due to endometriosis. Undeterred, Hayden turned to the eggs she had frozen years earlier, a decision that would ultimately lead to the birth of her three kids including a set of twins.

“I don’t care if it sounds cliche. The most impactful thing in my life has to be my three children. The most impactful thing that I ever did was freeze my eggs, and that just changed my life,”.

Driven by an unwavering longing to become a mother, Hayden defied conventions and societal norms. “I knew from the time I was 18, or so that I was just born to be a mother,” she says. “I just wanted to get married and have babies. I actually had no real professional ambition. My ambition was to have babies,” she reveals. Despite facing setbacks and disappointments in relationships, Hayden remained steadfast in her dream of building a family.

At 33, Hayden stumbled upon an article about egg freezing—an idea that sparked hope and possibility. “I froze my eggs, and it wasn’t that easy,” she chuckles, recalling the skepticism and disbelief she encountered.

For Hayden, all her professional accomplishments pale in comparison to the simple yet profound moments of love and connection with her children.”The idea is for them to be comfortable with anything and to be happy. When your children are drawing hearts and rainbows and saying I love you and I’m the luckiest child in this world, that is the Oscar, the Grammy the Tony, the Nobel Peace Prize. It’s everything rolled into one for me,” she says.

As Mother’s Day approaches, Diana Hayden’s story serves as a reminder of the transformative power of love and determination. Through her courage and resilience, she not only fulfilled her own dream of motherhood but also inspires countless others to embrace life’s challenges with unwavering faith and hope.

58 MAY 2024 FEATURES - SEEMA
59 MAY 2024 FEATURES - SEEMA

Desi Girl Speaking - Anika Hussain

Battling depression and faced with parents and friends who don’t fully understand what’s happening, sixteenyear-old Tweety feels like no one is listening and there’s nowhere to turn to. Until she stumbles across Desi Girl Speaking, a podcast by someone else who’s struggling too. Through episodes and exchanged emails, Tweety and Desi Girl begin to confide in each other, but as Tweety’s depression deepens, she’ll have to decide whether to stay silenced or use her voice to speak up. A powerful and compassionate novel about mental health and hope

(TRIGGER this book explores mental health, including discussion of depression, suicide and self-harm.)

About the Author:

Anika Hussain hails from Stockholm, Sweden, where she spent her formative years, but now calls Bristol home, where she passionately pursues her writing endeavors. With a focus on South Asian protagonists, her stories aim to fill the gap she once felt, enriching literature with diverse representation.

SEEMA’S VIEW:

Hussain tackles serious topics with grace and wit, inviting readers to ponder the intricacies of cultural heritage, societal norms, and the pursuit of individuality.

BOOK CLUB - SEEMA 60 MAY 2024

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THE PERFECTION OF PEAS

Green peas are a great addition to any dish as they can instantly elevate the taste from drab to fab.

Green peas are a source of carbohydrates, protein, nutrients, fiber, vitamin A, vitamin K, among many others and make dishes tasty and nutritious. We speak to three chefs who give us their unique take on the ingredient.

62 MAY 2024 FOOD - SEEMA RECOMMENDS

Green Pea Goan Rice Risotto

courtesy Chef Tabassum, The Astor Goa

“Green Pea Goan Risotto was created at a restaurant I first worked at in Goa. This dish was created to promote the availability of a huge variety of Indian rice variants and also focus on how highly nutritious and fibrous rice is. The vibrancy and nutritious factor of green peas adds a distinct element in this recipe. This dish is also a good example of how to consume seasonal food that is fresh and healthy.”

INGREDIENTS

● Olive oil 2 tbsp

● Onions 1tbsp

● Garlic 2 tsp

● Thyme ½ tsp

● Blanched Green Peas 100 grams

● White Wine 15 ml

● Goan Rice 200 grams

● Veg stock 500 ml

● Parmesan / Processed Cheese 15 grams

● Cream 2 tbsp

● Flat Leaf Parsley 1 tsp (for garnish)

● Mint leaves 5 to 6 leaves (for garnish)

● Toasted Almonds flakes

METHOD

● Heat butter in a pan.

● Add chopped onions, garlic, and sauté for a few minutes, add thyme sauté for 30 seconds more.

● Add the cream, turn off gas and add parmesan, check for seasoning, and adjust.

● Pre make a stock of carrot, onion, leek, celery, peppercorn, bay leaf.

● Add that to the rice Ladle by ladle, till cooked.

● Pre wash your rice once, add it to the pan, toast it for one minute, add wine and de-glaze the pan, wine is optional but make sure all, the alcohol is cooked off.

● Garnish with mint and parsley. You can add a bit of rocket or Arugula as well.

● Finish with toasted almonds.

MAY 2024
63
FOOD - SEEMA RECOMMENDS

Green Peas Hummus courtesy

Nutreatlife

“This vibrant green hummus is a delightful twist on the classic chickpea version. Fresh green peas lend a touch of sweetness and vibrant color, while tahini adds a nutty richness. Perfect for dipping for any kind of crispy bites, this protein-packed dip is a healthy and flavorful appetizer.”

INGREDENTS

● 1½ cups fresh green peas

● ¾ cup soaked & cooked chickpeas (white chana)

● ¼ cup tahini paste

● 2 tbsp lemon juice

● 2-3 cloves garlic, minced

● ½ cup chopped fresh coriander leaves (cilantro)

● 2 tbsp sesame oil

● Salt to taste

● ¼ cup cold water (approx.)

METHOD

● Prepare the peas: Bring a pot of water to a boil. Add the shelled green peas and blanch for 2-3 minutes. Drain the peas and rinse under cold water to stop the cooking process. This step helps retain their bright green color.

● Blend the hummus: In a blender or food processor, combine the blanched peas, cooked chickpeas, tahini paste, lemon juice, garlic, coriander leaves, and olive oil. Blend until a smooth and creamy paste forms, scraping down the sides as needed.

● Adjust consistency: Add cold water, a tablespoon at a time, until the hummus reaches your desired consistency. It should be thick and dippable, but still pourable.

● Season and serve: Season the hummus with salt to taste. Transfer to a serving bowl and drizzle with olive oil for garnish. Serve with pita bread, carrot sticks, cucumber slices, or crackers.

TIPS:

● For a richer flavor, roast the chickpeas in a preheated oven at 200°C (400°F) for 15-20 minutes before using. Toss them with a little olive oil and cumin powder for extra depth.

● Instead of fresh coriander leaves you can substitute them with one tablespoon of chopped mint leaves.

● Leftover hummus can be stored in an airtight container in the refrigerator for up to three days.

● You can also avoid Tahini for the authentic taste of Green Pea Hummus.

64 MAY 2024 FOOD - SEEMA RECOMMENDS 64

Matar Ka Nimona, courtesy Chef Reetu Uday Kugaji, Culinary Expert and Chef Consultant

“Matar Ka Nimona is an easy to prepare delicious, healthy, and super nutritious Uttar Pradesh style dish prepared with simple but seasonal ingredients, especially in winters. The fantastic combination of fresh green peas, potatoes and urad dal vadis is simply amazing. This is prepared in every household in Uttar Pradesh in winters as the seasonal green peas are not only beautiful green in color but have a great flavor too. Preparing the regular aloo matar may be boring. Do give this a try and pair it with pooris / rotis or Indian bread of your choice.”

INGREDENTS

● Fresh Green peas 125 grams

METHOD

● To be ground together to a fine paste

● Coriander leaves, roughly chopped 4 tbsp

● Ginger ½ inch

● Garlic clove 4

● Green chillies 1

OTHER INGREDIENTS

● Desi Ghee / Mustard Oil 1 tbsp.

● Bay leaves 1

● Dry Red Chillies

● Cumin seeds ¼ tsp

● Asafoetida a pinch

● Turmeric powder ¼ tsp

● Kashmiri Red Chilli powder ½ tsp

● Coriander powder ½ tsp

● Urad Dal Vadi, fried 4

● Potatoes, wedges & fried until light golden 1 small

● Tomatoes, finely chopped / pureed 1 medium sized

● Hot Water 2 cups

FOR THE SPRINKLING

● Garam masala powder ¼ tsp

FOR THE GARNISH

● Coriander leaves, finely chopped 1 tbsp

FOR THE DRIZZLING

● Desi Ghee ¼ tbsp

METHOD

● Heat desi ghee in a deep bottomed pan.

● Add bay leaf and cumin seeds. Let it crackle.

● Add dry red chillies, asafoetida and the ground coriander leaves paste.

● Cook on a slow flame, stirring occasionally until the raw aroma disappears. Now add tomatoes, cook until the oil comes to the edges.

MIX WELL.

● Add the coarsely ground cooked green peas.

● Mix and sauté for a few seconds, stir occasionally.

● Add two cups of hot water and salt to taste.

CHEF TIPS

● You may add chopped / pureed onion, cook until raw aroma disappears and add it after adding asafoetida.

● You may sprinkle 1 tbsp. lemon juice before serving the prepared Matar Ka Nimona

● If you do not have fresh green peas, don’t worry, prepare it with frozen ones, but I suggest the fresh green peas.

● Now add the powdered spicesturmeric, red chilli, and coriander.

65 MAY 2024
FOOD - SEEMA RECOMMENDS
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