IN-STORE DISPLAY GUIDE
MADE IN EUROPE
Since our start we have a strong cooperation with Dutch sheltered workshops for our assembly work.
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Our new repair set solves 75% of product defects, reducing return, transport impact and CO2 emissions.
A BETTER WORLD STARTS IN YOUR POCKET
CONTENTS
This Secrid In-store Display Guide presents flexible solutions to showcase our product collections and drive sales.
1. PREMIUM+
Our elevated, high-margin collection designed for customers who consciously trade up.
2. FEMININE
Distinct designs that unlock a fast-growing consumer segment with strong repeat purchases.
3. MAGSAFE
Minimal, tech-integrated essentials for the rapidly expanding smartphone-first customer.
4. CORE
Our proven bestseller: timeless, unisex, and driver of high-volume sell-through.
5. SUPPORT MATERIALS
Practical brochures and demo cards that enhance product understanding and support confident purchase decisions.
PREMIUM+
Presenting the Premium+ collection as a stand-alone offer creates clarity around this high-quality option and encourages upsell.
Value-driven customers who consciously trade up
Premium+ shoppers seek high-quality materials and refined craftsmanship. Less price-sensitive, they pay more for quality they can see and feel. These customers purchase less frequently but spend significantly more per transaction.
Elevate your assortment & increase margins
Premium+ range's sophisticated textures, exclusive finishes and upgraded detailing inspire natural upsells. Dedicated presentation of this collection directly boosts average ticket value and overall profitability.
The rise of durable, premium everyday carry
Consumers increasingly choose long-lasting, responsibly made items driven by a 'fewer, better things' mindset. Premium+ fits perfectly, delivering retailers sustained growth and a differentiated accessories offering.
PREMIUM+ PODIUM DISPLAY
Draw attention to Premium+ products with the Podium Display to showcase their refined details.
• Showcases 6 Premium+ products
• For window and counter presentations
Please note:
The Premium+ Podium Display consists of two separate order items:
• Podium Display Set
• Visual Set – Podium – Premium+
WALLET TRAYOBLONG 3 PREMIUM+
Elegant flat display for Premium+ product presentations.
• Showcases 11 Premium+ products, including 1 Cardprotector+ on the visual inlay
• For counter, table or column presentations
Please note:
The Wallet Tray – Oblong 3 Visual SetPremium+ consists of two separate order items:
• Wallet Tray Oblong 3
• Visual Set – Oblong 3 – Premium+
POS - VISUAL SET - PODIUM - PREMIUM+
High backdrop
6 pieces
362 x 386 x 280 mm
14.2 x 15.1 x 11 in
POS - WALLET TRAY OBLONG 3
Includes 3 wallet trays
15 pieces
36 x 381 x 240 mm
1.4 x 15 x 9.4 in
Visual inlay, for Podium Display only
POS - OBLONG 3 VISUAL SET - PREMIUM+
High backdrop
Visual inlay
3D acrylic inlay
WALLET TRAYOBLONG 3 - FEMININE
15 pieces
36 x 381 x 240 mm
1.4 x 15 x 9.4 in
FEMININE
The feminine collection merits a dedicated display to unlock a fast-growing consumer segment with strong repeat purchases.
Frequent upgraders, dedicated customers
Feminine customers often own several wallets and switch depending on the occasion or outfit. They enjoy mixing and matching, investing in high - quality pieces, and replacing their wallets more often.
Perfect for impulse purchases and gifting moments
Our wallets and cardholders are made to be kept close for a long time. They make meaningful and personal gifts - for someone special, or yourself.
A growing market opportunity
The small -wallet segment is expanding and diversifying across points of sale, as wallets increasingly evolve into true fashion statements.
FEMININE PODIUM DISPLAY
Attract female customers with this tailored display.
• Showcases 6 feminine products
• For window and counter presentations
Please note:
The Feminine Podium Display consists of two separate order items:
• Podium Display Set
• Visual Set – Podium – Pocketwear Feminine
FEMININE OBLONG 3
Our new flat display specifically created for the feminine collection.
• Showcases 15 feminine products
• For counter, table or column presentations
Please note:
The Wallet Tray – Oblong 3 - Feminine consists of two separate order items:
• Wallet Tray Oblong 3
• Visual Set – Oblong 3 – Pocketwear Feminine
POS - VISUAL SET - OBLONG 3 OR PODIUMPOCKETWEAR FEMININE
High backdrop
6 pieces
362 x 386 x 280 mm
14.2 x 15.1 x 11 in
POS - WALLET TRAY OBLONG 3 - FEMININE
Includes 3 wallet trays
15 pieces
36 x 381 x 240 mm
1.4 x 15 x 9.4 in
Low backdrop Visual inlay, for Podium Display only
ENVELOPE PODIUM DISPLAY
Spotlight the all-new Envelope Wallet collection and its full diversity with these bespoke displays.
• Showcases 6 feminine products
• The Podium Display can be combined with the visual set Envelope (as well as the visual set Pocketwear Feminine).
• For window and counter presentations
Please note:
The Envelope Podium Display consists of two separate order items:
• Podium Display Set
• Visual Set – Oblong 3 or PodiumEnvelope
ENVELOPE OBLONG 3 DISPLAY
Specifically designed feminine Oblong tray to present the new Envelope Wallet.
• Showcases 15 products
• The Oblong Display can be combined with the visual set Envelope (as well as the visual set Pocketwear Feminine).
• For counter, table or column presentations
Please note:
The Envelope – Oblong 3 - Display consists of two separate order items:
• Wallet Tray Oblong 3 Feminine
• Visual Set – Oblong 3 or PodiumEnvelope
POS - PODIUM DISPLAY SET
6 pieces
362 x 386 x 280 mm
14.2 x 15.1 x 11 in
POS - WALLET TRAY OBLONG 3 - FEMININE
POS - VISUAL SET - OBLONG 3 OR PODIUMENVELOPE
Backdrop
Visual inlay, for Podium Display only
POS - VISUAL SET - OBLONG 3 OR PODIUMPOCKETWEAR FEMININE
High backdrop
Includes 3 wallet trays
15 pieces
36 x 381 x 240 mm
1.4 x 15 x 9.4 in
Low backdrop
Visual inlay, for Podium Display only
16 pieces
430 x 272 x 220 mm
16.9 x 10.7 x 8.6 in
MAGSAFE
These tailored displays demonstrate Cardprotector for MagSafe and help you explain to an expanding smartphone customer base.
A fast- expanding ecosystem with strong adoption
MagSafe-compatible devices and accessories are growing rapidly, establishing a new standard for mobile carry. Highlighting this collection taps into a dynamic, innovation-driven category with strong repeat-purchase potential.
Perfect for impulse-buy moments & cross-sell
The instantly recognisable MagSafe system triggers fast purchase decisions. In smartphone or lifestyle tech environments, dedicated presentation creates powerful cross-sell and impulse-buy moments.
Tech-forward minimalists focused on convenience
MagSafe customers are digitally connected and design-oriented, drawn to solutions that streamline everyday life. They value compactness, versatility, and accessories that integrate seamlessly with the device they use most: their smartphone.
CARDPROTECTOR FOR MAGSAFE PANEL DISPLAY
Create focus on Magsafe technology and trigger fast sales with this innovative panel display.
• Showcases 16 Cardprotectors for MagSafe
• For counter, table or column presentations
CARDPROTECTOR FOR MAGSAFE OBLONG 3 DISPLAY
Specially designed Oblong set to showcase Secrid's strong MagSafe connection.
• Showcases 21 Cardprotectors for MagSafe
• For counter, table or column presentations
Please note:
The MagSafe – Oblong 3 – Display consists of two separate order items:
• Wallet Tray Oblong 3
• Visual Starter Set – Oblong 3 – MagSafe
16 pieces
430 x 272 x 220 mm
16.9 x 10.7 x 8.6 in
POS - WALLET TRAY OBLONG 3
POS - VISUAL STARTER SET - OBLONG 3MAGSAFE
High backdrop
Includes 3 wallet trays
15 pieces
36 x 381 x 240 mm
1.4 x 15 x 9.4 in
High backdrop
Cardprotector trays
15 pieces
36 x 381 x 240 mm
1.4 x 15 x 9.4 in
OBLONG 3
CORE
A focused display of the comprehensive Core collection appeals to a broad audience and drives proven sales in your shop.
Proven bestsellers for a broad and loyal customer base
The Core collection appeals to first-time and returning buyers. Timeless colours, functional design, and recognisable Secrid quality drive high conversion across demographics. This makes it a dependable entry point for new shoppers.
Essential foundation for high-volume sales
With consistent high rotation, Core drives sell-through and delivers the most stable revenue stream in Secrid's assortment. Clear presentation builds customer confidence and maximises sales per square meter.
Consistent performer across all retail environments
Core excels everywhere, from fashion and lifestyle to travel and gifting. Its unisex appeal, compact format, and everyday practicality make it a safe, profitable category in any retail landscape.
PANEL DISPLAYS
These panel displays are trusted revenue boosters for your countertop - showcasing the full breadth of your collection with video and movement.
Please note: these panels require electricity.
PD-25-DV
25 pieces
430 x 508 x 220 mm
16.9 x 20 x 8.6 in
PD-15-D
15 pieces
430 x 272 x 220 mm
16.9 x 10.7 x 8.6 in
PD-20-V
20 pieces
430 x 390 x 220 mm
16.9 x 15.3 x 8.6 in
PD-10-V
10 pieces
430 x 272 x 220 mm
16.9 x 10.7 x 8.6 in
PD-25-D
25 pieces
430 x 390 x 220 mm
16.9 x 15.3 x 8.6 in
PD-15-C
16 pieces
430 x 272 x 220 mm
16.9 x 10.7 x 8.6 in
PANEL DISPLAYS
These displays maximise presentation space with a minimal footprint.
PD-15-C
16 pieces
430 x 272 x 220 mm
16.9 x 10.7 x 8.6 in
WALLET TRAYS
Easily expand your panel display presentation with these wallet trays.
WALLET TRAY
10 pieces
36 x 127 x 392 mm
1.4 x 5 x 15.4 in
PD-20-X
20 pieces
430 x 272 x 220 mm 16.9 x 10.7 x 8.6 in
WALLET TRAY - OBLONG 2
10 pieces
36 x 254 x 240 mm 1.4 x 10 x 9.4 in
CORE PODIUM DISPLAY
Clear presentation of Core in your window drives steady footfall from new and returning customers.
• Showcases 6 Core products
• For window and counter presentations
Please note:
The Core Podium Display consists of two separate order items:
• Podium Display Set
• Visual Set – Podium – Pocketwear Warm Grey
CORE OBLONG 3 DISPLAY
This Oblong Core display builds customer confidence and maximise sales per square metre.
• Showcases 15 Core products
• For counter, table or column presentations
Please note:
The Core – Oblong 3 – Display consists of two separate order items:
• Wallet Tray Oblong 3
• Visual Set – Oblong 3 – Pocketwear Warm Grey
POS - VISUAL SET - OBLONG 3 OR PODIUMPOCKETWEAR WARM GREY
6 pieces
362 x 386 x 280 mm
14.2 x 15.1 x 11 in
Includes 3 wallet trays
15 pieces
36 x 381 x 240 mm
1.4 x 15 x 9.4 in
High backdrop
Low backdrop Visual inlay, for Podium Display only
POS - WALLET TRAY OBLONG 3
MODULAR FLAT DISPLAY
x 9.4 x 1.5 in
MFD-5
1 set of light or dark
517 x 240 x 40 mm
20.3 x 9.4 x 1.5 in
MFD-15
1 set of light or dark
517 x 240 x 40 mm
20.3 x 9.4 x 1.5 in
SECURE YOUR PRESENTATION
ANTI-THEFT LOCK
Demo models help customers appreciate product quality. For stores experiencing significant losses from theft, displaying these wallets securely presents challenges. To address this, we've developed the Secrid Anti-Theft Protection system. The system works by locking into Secrid Cardprotectors and wallets, mechanically disabling the Cardprotector's functionality. It simultaneously activates alarms on compatible anti-theft gates in your store. For implementation details, consult your sales agent.
secrid.com/protectb2b
Scan the QR-code for a handy instruction video.
DE BIJENKORF
De Bijenkorf is one of the most renowned Dutch department stores, with a history spanning over 150 years. We are proud to have
them selling our products. Our partners at De Bijenkorf are very satisfied with our antitheft protection system, as it significantly reduces losses due to theft of Secrid products.
debijenkorf.nl/secrid
DEMOCARDS set 2x6 cards
BROCHURES 25 pieces 105 x 75 x 1 mm 2.9 x 4.1 x 0.03 in
BROCHURE TRAY for brochures or Coinpocket
110 x 80 x 30 mm
4.3 x 3.1 x 1.2 in
How to order
BROCHURES 25 pieces
x 75 x 1 mm 2.9 x 4.1 x 0.03 in
PAPER BAGS set of 50
210 x 180 x 90 mm
7 x 8.2 x 3.5 in
Order displays easily from the dedicated POS page.
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