LET’S RAISE THE ROOF TOGETHER
A Unique Partnership Opportunity
We’re passionate about bringing people together to realise the positive power of live events.
WHERE THE WORLD’S BEST COME TO PLAY
The OVO Hydro, Scotland’s home of live entertainment, is a truly iconic part of Scotland’s rich music culture.
Welcoming over 1m visitors each year acoss over 140 events, the venue consistently ranks in Pollstar’s top five venues worldwide, attracting the biggest stars of music, sport and comedy.
SEC Sizzler Video
The OVO Hydro is Scotland’s Home of Live Entertainment, and one of the busiest and best arenas in the world.
No. 1 position in Pollstar’s 2024 Top UK Arena rankings by ticket sales No. 1 for Billboard ticket sales in 2024* Winner of the Venue of the Year Award at the Live Awards in 2024 as voted for by industry peers Winner of the fan voted UK Venue of the Year Award at the 2023 Ticketmaster Awards 1st arena in the world to be awarded Greener Arena status for commitment to sustainability Consistently welcomes over 1 million visitors each year
WE’RE ALWAYS LOOKING TO THE FUTURE
The OVO Hydro is the first arena in the world to be awarded Greener Arena status for commitment to sustainability.
We are committed to being a global leader in defining the future of sustainable events and live experiences. Our achievements include:
Energy Management
Working to reduce energy use by upgrading to energy efficient equipment and converting gas appliances to electric in our retail kitchens.
Leadership and Engagement
Established ‘Team Green’ ambassadors and run a variety of sustainability initiatives for the SEC Team each year, including biodiversity, sustainable transport and sustainable food topics.
Governance and Policy
The SEC holds a Gold standard in Green Tourism and Meetings, with environmental considerations embedded in capital projects.
Resource Efficiency and Waste Management
Fully optimising the use of reusable cups has significantly reduced waste, and we continue to design waste out of the system. 80% of food is sourced from within 200km and all menus are plant-forward.
Partnership and Collaboration
We partner with charities and organisations to donate items such as furniture, mobile aids and abandoned tents, that would otherwise go to waste. We collaborate with Net Zero Carbon Events to provide a sustainable event toolkit to clients.
OUR FANS YOUR FANS
| Robbie Williams
HOW WE DELIVER
ESG & Purpose Driven Partnerships
Customer Reward & Recognition
OVO’s partnership with OVO Hydro continues to go from strength to strength with an ever-increasing number of touchpoints and opportunities to showcase our brand to customers and reward greener behaviours with exclusive access to events and experiences throughout the year.
Feedback from customers across the region continues to demonstrate that the partnership increases awareness, trust, loyalty and consideration for OVO and we couldn’t do it without the hard work and support of the SEC team
We want to ensure that fans and artists can experience the joy of live entertainment while minimising their impact on the environment. Our naming rights partner, OVO, shares this commitment and embraces SEC’s vision of being a global leader in defining the future of sustainable events and live experiences.
OVO’s support in funding specific carbon-reduction and environmental initiatives such as our reusable cup scheme, highlights that live entertainment can thrive while minimising its environmental impact, setting new benchmarks for sustainability in the industry and promoting purpose-driven partnerships for a greener future.
ESG has been the no.1 sponsorship trend for the last 3 years.
Our partnership with Sky introduces the Sky VIP lounge, a premium space designed to reward and recognise loyal Sky customers. Offering exclusive benefits such as a dedicated entrance and preshow access to food, drink and merchandise, the lounge transforms the fan experience and ensures Sky customers feel truly valued.
By combining Sky’s dedication to customer recognition with our world class facilities, this partnership ensures visitors feel appreciated and valued, creating a deeper connection with our brands. Together, we are setting a new standard in customer reward and recognition.
Fans are more loyal to brands that offer live music perks.
OUR FOR PARTNERS
Supply & Awareness
As our ‘Official Beer Partner’, Molson Coors identified a strategic opportunity to increase brand visibility and capture high-volume sales.
The OVO Hydro provides the perfect platform for their premium beverages including Pravha, Madrí Excepcional, and Aspall Cyder to reach a broad and engaged audience.
Our partnership positions Molson Coors for long-term success in a highly competitive market. Together, Madrí Excepcional fuels high-volume sales, while Pravha benefits from heightened brand visibility, working in harmony to enhance both brands’ impact and presence at Scotland’s Home of Live Entertainment, the OVO Hydro.
Tailor Made Experiences & Premium Seating
We offer venue partners exceptional premium seating options designed to engage and entertain key stakeholders.
Exclusive ‘Hydro Club’ benefits include guaranteed tickets, the best seats in the house, a personal booking service, fast track entry, lounge access and more!
We provide the opportunity to host clients, employees, or valued business contacts in an elevated environment, ensuring a seamless and memorable experience for guests.
Majority of fans prefer experiences over material possessions.
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The partnership between the OVO Hydro and Vodafone Business delivers fantastic customer engagement. Taking customers to the Hydro Supersuite works so well to build relationships that wouldn’t happen across a desk. The experience our customers receive is first class. Critically, we have found that we have deepened customer relationships that have helped us retain and grow our business.
The SEC team are very collaborative and have also been flexible and creative in meeting bespoke requirements for Vodafone Business and our customers.
| Vodafone Business
SUMMARY
Scotland’s home of live entertainment not only hosts some of the biggest artists in the world, it also has, what many claim to be, the most energetic and passionate fans around.
Working together we can ensure your brand is at the heart of delivering more amazing moments and a lifetime of memories for this audience.
Our aim is to enhance the fan experience and truly realise the positive power of live events. To do this we want to work with the best partners to create services and experiences that are truly world class.
From that initial buying of a ticket through to the main event itself, we want to inform, engage and excite our customers every step of the way, using a wide range of communication channels.
Our fans are your fans, and we have a passionate team that would love to discuss how we can work together to integrate your brand into this iconic venue, unique fanbase and exceptional experience.
Interested ? Then please get in touch
Ross Easton Head of Commercial
Ross.Easton@sec.co.uk 07980 807790
Partnering with the OVO Hydro has been invaluable in strengthening our presence as Scotland’s Number 1 Hit Music Station, allowing us to engage with audiences in a powerful way. It brings our brand into the heart of world-class entertainment, where we engage with over a million visitors annually.
The SEC team’s expertise and commitment has been key to ensure that this partnership amplifies our presence and brings our connection with Scottish listeners to new heights.
| Capital Radio
