Unapologetically Sydney Brand ID V1

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Unapologetically Sydney

Brand ID Phase One

Share With Care. ©DOGMA Engineering Inc. All Rights Reserved. Please don’t steal our work. The information contained in the Service is for general information purposes only. The Company assumes no responsibility for errors or omissions in the contents of the Service no event shall the Company be liable for any special, direct, indirect, consequential, or incidental damages or any damages whatsoever, whether in an action of contract, negligence, or another tort, arising out of or in connection with the use of the Service or the contents of the Service. For a copy of our HOUSE RULES, click www.dogma.associates/houserules

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Brand Basics

©DOGMA Engineering Inc. All Rights Reserved. Please don’t steal our work. The information contained in the Service is for general information purposes only. The Company assumes no responsibility for errors or omissions in the contents of the Service no event shall the Company be liable for any special, direct, indirect, consequential, or incidental damages or any damages whatsoever, whether in an action of contract, negligence, or another tort, arising out of or in connection with the use of the Service or the contents of the Service. For a copy of our HOUSE RULES, click www.dogma.associates/houserules

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Our Name

Tone-of-Voice

Unapologetic by nature, our name suggests that we aren’t afraid to be heard. We’re opinionated, sure, but we’re open to argument and banter in the name of helping others.

Con dent

In a confrontation, instead of “you can’t change my mind” our ethos is “Go on, change my mind”.

Honest

We are open for debate, and we look at each subject holistically.

We interview subject matter experts, whether professionals, home gurus, or stay-at-home moms, it doesn’t matter. Our subjects must all have an Opinion on the focus topic, and that’s the entire point. The opinion itself is secondary. The point is to have an opinion.

Direct

But, Inviting.

The Brand We are the media network for entrepreneur Sydney Holland.

Our demographic will most likely sway 80% of middle-class females in metropolitan cities across. the US.

Circling a topic and looking at it from every single angle until our opinion is formed. Unapologetically regardless of its outcome.

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©DOGMA Engineering Inc. All Rights Reserved. Please don’t steal our work. The information contained in the Service is for general information purposes only. The Company assumes no responsibility for errors or omissions in the contents of the Service no event shall the Company be liable for any special, direct, indirect, consequential, or incidental damages or any damages whatsoever, whether in an action of contract, negligence, or another tort, arising out of or in connection with the use of the Service or the contents of the Service. For a copy of our HOUSE RULES, click www.dogma.associates/houserules

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Our Logo

Master Logo

Secondary Logos

©DOGMA Engineering Inc. All Rights Reserved. Please don’t steal our work. The information contained in the Service is for general information purposes only. The Company assumes no responsibility for errors or omissions in the contents of the Service no event shall the Company be liable for any special, direct, indirect, consequential, or incidental damages or any damages whatsoever, whether in an action of contract, negligence, or another tort, arising out of or in connection with the use of the Service or the contents of the Service. For a copy of our HOUSE RULES, click www.dogma.associates/houserules

Unapologetic about our logo use

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Do not change the color. We just went from sophisticated to “Legally Blonde”

Do not adjust the shape of the logo. No warping or Distorting here.

Do not add anything to the logo - keep it flat. If it looked any good, we would have made it like that.

Do not put the logo on top of any patterns, even Gucci, Hermes, or Versace.

It’ll look basic and kill our credibility.

©DOGMA Engineering Inc. All Rights Reserved. Please don’t steal our work. The information contained in the Service is for general information purposes only. The Company assumes no responsibility for errors or omissions in the contents of the Service no event shall the Company be liable for any special, direct, indirect, consequential, or incidental damages or any damages whatsoever, whether in an action of contract, negligence, or another tort, arising out of or in connection with the use of the Service or the contents of the Service. For a copy of our HOUSE RULES, click www.dogma.associates/houserules

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Placement mapping

Instagram Feed

YouTube Banner

IG Reels Print Media Facebook Banner Tik Tok & IG Stories Spotify Episodic Cover

Favi-C

©DOGMA Engineering Inc. All Rights Reserved. Please don’t steal our work. The information contained in the Service is for general information purposes only. The Company assumes no responsibility for errors or omissions in the contents of the Service no event shall the Company be liable for any special, direct, indirect, consequential, or incidental damages or any damages whatsoever, whether in an action of contract, negligence, or another tort, arising out of or in connection with the use of the Service or the contents of the Service. For a copy of our HOUSE RULES, click www.dogma.associates/houserules

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Video Bug

Instagram Feed

YouTube Banner

IG Reels Print Media Facebook Banner Tik Tok & IG Stories Spotify Episodic Cover

Favi-C

©DOGMA Engineering Inc. All Rights Reserved. Please don’t steal our work. The information contained in the Service is for general information purposes only. The Company assumes no responsibility for errors or omissions in the contents of the Service no event shall the Company be liable for any special, direct, indirect, consequential, or incidental damages or any damages whatsoever, whether in an action of contract, negligence, or another tort, arising out of or in connection with the use of the Service or the contents of the Service. For a copy of our HOUSE RULES, click www.dogma.associates/houserules

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Primary Typeface

Secondary Typeface

Messed Display

Helvetica Now

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghIjklmnopqrstuvwxyz abcdefghIjklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghIjklmnopqrstuvwxyz abcdefghIjklmnopqrstuvwxyz

©DOGMA Engineering Inc. All Rights Reserved. Please don’t steal our work. The information contained in the Service is for general information purposes only. The Company assumes no responsibility for errors or omissions in the contents of the Service no event shall the Company be liable for any special, direct, indirect, consequential, or incidental damages or any damages whatsoever, whether in an action of contract, negligence, or another tort, arising out of or in connection with the use of the Service or the contents of the Service. For a copy of our HOUSE RULES, click www.dogma.associates/houserules

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Our primary colors

Our Color Spectrum

©DOGMA Engineering Inc. All Rights Reserved. Please don’t steal our work. The information contained in the Service is for general information purposes only. The Company assumes no responsibility for errors or omissions in the contents of the Service no event shall the Company be liable for any special, direct, indirect, consequential, or incidental damages or any damages whatsoever, whether in an action of contract, negligence, or another tort, arising out of or in connection with the use of the Service or the contents of the Service. For a copy of our HOUSE RULES, click www.dogma.associates/houserules

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Next Editions to U/S Brand Bible and in order 1. Episode Breakdown, Editing, Finishing and Uploading to DSP 2. Social Media Guideline 3. Paid Media / Advertising Guideline

©DOGMA Engineering Inc. All Rights Reserved. Please don’t steal our work. The information contained in the Service is for general information purposes only. The Company assumes no responsibility for errors or omissions in the contents of the Service no event shall the Company be liable for any special, direct, indirect, consequential, or incidental damages or any damages whatsoever, whether in an action of contract, negligence, or another tort, arising out of or in connection with the use of the Service or the contents of the Service. For a copy of our HOUSE RULES, click www.dogma.associates/houserules