Today, The world is becoming progressively digitized. Companies are realizing the encircling reach their brands can enjoy by being proactive within the digital arena. Digital marketing has the potential to succeed in bent a way wider audience as compared to the normal advertising mediums. Not only because it can target a bigger group of the audience but also because it can do an equivalent at a minimum cost. The powerful digital marketing tools like emails, social media posts and other online campaign and promotional strategies offer a cost-friendly yet extremely effective face to face call in the competitive marketplace.