More dental schools are preparing graduates to enter the world of corporate dentistry. This may equate to graduates viewing their ongoing continuing education needs differently. It might even change the level of dentistry that corporate dentists can practically deliver. The 2014 Directors Summit will address some tough issues that have the potential to negatively impact our study clubs and practices in the coming years. This is not to say we will cease to thrive; however, the more we understand the changes in our marketplace, the more we will be able to lead to the results we want. We will discuss ways to more effectively market our practices. The world of social media has added a new layer of communication among dentists and patients. What has worked in the past to market your practice may not be the most effective methods moving forward. Our members’ perceptions of continuing study club value may be changing. We must take a long, hard look at what we need to do to continue to meet their continuing education needs, as well as their network connections, in the coming years. Corporate dentistry is here to stay. How do we prepare for the possible impact on our study clubs and our practices? We will take a closer look at this paradigm shift to gain a better understanding of its effect on our dental communities. These two days will be filled with learning from experts and mentors, as well as sharing new strategies drawn from the vast experience of all directors in attendance. Our combined knowledge base will enable us to amass solutions to meet the needs of our membership. Directors Summit is not a meeting to gain a better comprehension of the science of dentistry. The goal of this meeting is to impart the knowledge and tools we need to help our members gain a deeper understanding of the business of dentistry and guide them in becoming more successful in their practice and personal lives. Ultimately, this is the most important key to our own success. I look forward to seeing you in July,
DIRECTORS
SUMMIT 7.18-7.19, 2014