Issuu on Google+

[Work Based Learning Part 1]  [Personal Development Portfolio]  [Daniel Wood – 1278122] 

JULIE STUCHBERY  [2010‐2011] 

Daniel Wood - 1278122

Page 1


Work Based Learning

Table of Contents  Introduction: ...................................................................................................................................... 4  1.1 Learning Styles: self assessment and analysis ................................................................ 5  1.2 Personal and key skills: self assessment and analysis ................................................. 7  1.3 Identification of your most important career drivers & ............................................. 8  1.4 Desired Work­Life Balance .................................................................................................... 8  1.5 SWOT analysis with respect to future employment ................................................... 10  1.6.1 Curriculum Vitae ................................................................................................................. 11  1.6.2 Three examples of covering letters .............................................................................. 16  1.7.1 Three reflective logs describing, reflecting & analysing your performance at  work ................................................................................................................................................... 19  1.7.2 1000 word reflective statement to summarise learning ...................................... 23  1.8.1a Three Computer and IT Professional bodies, scope and relevance ............... 25  1.8.1b Three bodies providing qualifications, who they are and what they provide  .............................................................................................................................................................. 26  1.8.1c Purpose and process of CPD, Continual Professional Development .............. 27  1.8.1d BCS code of conduct ......................................................................................................... 28  1.8.1e Review of one of the BCS codes of conduct .............................................................. 29  1.8.2 Personal development plan for the next three years ............................................ 30  Conclusion ........................................................................................................................................ 31  References / Bibliography ......................................................................................................... 32  Appendix A – Learning style online test ................................................................................ 34  Appendix B – Code of Conduct for BCS Members. .............................................................. 40  Appendix C – Equal opportunity statement. ........................................................................ 43  Appendix D – Career drivers examples. ................................................................................ 44  Appendix E – Employment opportunity ................................................................................ 46  Appendix F – Current CV ............................................................................................................. 47  Appendix G ­ Hot tips for writing that all­important job application letter ............. 50  Appendix H – Covering letter examples. ............................................................................... 52  Appendix I – Company Handbook from Isca Papers ......................................................... 55  Appendix J – Health and Safety Policy from Isca Papers ................................................. 56  Appendix K – Example of risk assessment............................................................................ 57  Appendix L – three CV examples .............................................................................................. 58 


Work Based Learning

Appendix M – WBL 3 week diary .............................................................................................. 59 


Work Based Learning

Introduction: In my opinion this project is of high value to students who have not had careers or are hoping to change their careers. It has less value to people who are studying to enhance their current skills, especially if currently employed or self employed. I have run a ÂŁ7.5 million T/O business for four years and managed each department. I have been part of management team of mid to large size businesses and I now have my own Internet Marketing Consultancy Company, SeasonsBounty. I am also financially involved in a Paper Manufacturing business, which is the industry that originate from. I have tried to capitalise on the project and set myself learning goals. This is more apparent in the second part of the project. My aim is to continue to develop SeasonsBounty and the other businesses.


Work Based Learning

1.1 Learning Styles: self assessment and analysis I participated in an online self assessment to better understand my learning style. So as to better understand the results I researched the definitions from a different source. The extract below taken from http://www.ndted.org/TeachingResources/ClassroomTips/Learning_Styles.htm . Auditory - Some students learn best by listening. Auditory learners do well with lecture, class discussions, etc. While lecture is considered the least effective teaching method, some students learn best by simply listening. These students may also be more sensitive to outside noises. Visual - Visual learners benefit from a variety of ocular stimulation. One example would be the use of colours. These students like images and written information. They like to be able to read instructions or the text on their own to increase their understanding. When studying it is helpful for these student to use different colour highlighters or pens as they are reading and taking notes. These students may also be more sensitive to visual distractions. Tactile - Most people learn best with hands-on activities, but some gain a lot more from it than others. Some students really increase their learn potential when they are give they opportunity to do something by themselves Especially in a science classroom there should be plenty of opportunities to learn by doing. The results of the online assessment are available in Appendix A. Overall I was more of a Visual learner, with Tactile and Auditory ranking roughly in the same amounts. There were four other areas to compare my score against averages within that group; aged 30-39, male, from UK and Occupation IT. For all of these I was above the visual average and slightly below average for the other learning styles. NLP I have had about 10 one to one NLP (Neuro-Linguistic Programming) sessions which may influence the results. It taught me much better communication skills and methods to get the best out of situations and people. This is a direct extract from http://www.nlp-now.co.uk/nlp-what.htm : “NLP is a set of insights and skills with which you can actively use your mind and your emotions and your body to run your own life more successfully and to communicate with other people with 'extra-ordinary' effectiveness.  NLP is an ever-growing collection of information and insights, backed up by a huge range of mental NLP Techniques that can enable you to improve how you think, behave and feel - and assist others do the same. Becoming skilled in NLP will enable you to: do whatever you already do reasonably well, even better acquire skills and attitudes to do what you cannot do right now, but would like to be


Work Based Learning

able to do think more clearly communicate more effectively with others manage your thoughts, moods and behaviours more effectively.�


Work Based Learning

1.2 Personal and key skills: self assessment and analysis To asses my personal and key skills I wanted to have a benchmark to compare against. The Code of Conduct for BCS Members is in appendix B. Being a member I believe this is a good code to use. I have read through it twice in detail and there is no surprise that it is good business practice. Managing budgets, projects and a number of different departments; Production, Sales, Marketing, Personnel, Logistics, IT, Purchasing, Operations, Finance and being a Managing Director twice. I am knowledgeable in matters of DDA, equal opportunities (example in Appendix C), Health and Safety (handbook included as an example), Data Protection and so on. I have also been involved in buying and selling companies so have an understanding or Intellectual Property. I compiled the company handbooks for my last two companies, one available as an insert to this report. I was also the Health and Safety Manager at the same company Isca Papers, also available as an insert to this report (risk assessments also done). I still understand the basic fundamentals but would need to get fully up to date with latest legislation if I was to manage this again. When it comes to managing businesses and budgets I have experience in all departments on a number of different levels. I have also travelled for business to over 30 different countries and lived in Switzerland for two years. I believe my weakness is not having a formal training. My educational background is as an Engineer and I am trying to improve my skills by doing an IT degree.


Work Based Learning

1.3 Identification of your most important career drivers & 1.4 Desired Work-Life Balance I found a very useful description of Career drivers published by the University of Bedfordshire’s Careers and Employment Service. They described these distinct Career drivers: 1. Achievements/abilities. 2. Prestige/status/recognition. 3. Authority/Responsibility. 4. Advancement/personal growth. 5. Autonomy/independence. 6. Social Interaction/affiliation. 7. Risk taking. 8. Economic reward. 9. Variety. 10. Intellect. 11. Service. 12. Ethics/Altruism. 13. Aesthetics. 14. Creativity. 15. Work Environment. 16. Security. 17. Work/Life Balance. Short examples describing these headings are in appendix D. I have had three distinct phases in my career. Early Career up to 2005. This period was about getting on. Work was the only priority in my life and I would sacrifice anything to move forward in my career. It paid dividends with the fantastic opportunities I had to travel, the lifestyle I had and the positions I enjoyed. The career drivers were - Achievements/abilities, Prestige/status/recognition, Authority/Responsibility, Advancement/personal growth, Autonomy/independence, Social Interaction/affiliation, Risk taking, Economic reward, Variety and Intellect. Mid career to early 2009. Things changed once I had proven myself in the business world and my priorities became different. I was developing into more of an entrepreneur and applying my skills and experience to other businesses. The career drivers moved towards these instead of the more aggressive original attitude – Autonomy/independence, Risk taking, Variety and Intellect. Current career. In 2008 my daughter was born and we had the financial stability to make some decisions about our work/life balance. SeasonsBounty has provided the


Work Based Learning

perfect work/life balance as it allow me to work from home and spend more time with my family. The career drivers are the same as above – Autonomy/independence, Risk taking, Variety and Intellect, but in larger degrees, with Work/life balance topping the pile. These career drivers may change once my daughter is in full time education and I have finished my degree, in the meantime these two things are priorities to be looked after. That is three years away and the economic outlook should have improved.


Work Based Learning

1.5 SWOT analysis with respect to future employment Strengths My main strength is experience managing people and businesses. I have worked in and managed all departments in a normal business. I have been a director in two businesses. Travelling and living abroad has taught me a lot and broadened my character. Having my own consultancy company since January 2009 has taught me the difference of working for a company and being self-employed, two very different things which need different skill sets. Not least of all self discipline when working from home. I am very flexible and adapt to change easily. I enjoy implementing change. Weakness In my view my biggest weakness was not having a degree, which is one of the reason I have undertaken this course. I do not have a formal trade and this may be the starting point. I am also undertaking a 2 year marketing course, the majority of which is Internet Marketing to keep improving my skills in a very dynamic industry and fast paced. Opportunities I have two opportunities as I have two potential routes. Develop my Internet Marketing business by delivering services to current and new clients and grow that. I can develop a team of people who can deliver similar services. Alternatively I could get a traditional job as an IT/Marketing manager or a Marketing job at and IT related firm. There is a third option of continuing to study and become a teacher. This is something I considered almost 20 years ago and something I will put further thought into. I have some very good business contacts who respect me in the industries I have worked in. The paper industry is very small with only a few key players, which means reputation is everything. Threat My age could go against me if I am moving into a new industry. There is also the threat of being over qualified. Also some employers do not like to employ people who have run their own business as these people often have some very fixed thoughts on how things should be done. My financial aspirations could also be a threat as they limit the jobs I would be willing to apply for.


Work Based Learning

1.6.1 Curriculum Vitae A chosen employment opportunity is described in Appendix E. It will be the sort of job that I would envisage applying for. In three years time I will have increased my knowledge and experience and would expect to have covered the requirements that are involved. Appendix F has a copy of my full CV. Throughout my career I have maintained an up to date CV which I have used to send when I have been contacted by ‘head hunters’ or business acquaintances. All of the jobs I have had since 1996 have been through business contacts and recommendations; this is an advantage as the potential employer already knows me and what I can bring to their business. If I was applying for jobs on the open market I would tailor my CV and send informative application letters, demonstrated below. To be better equipped to create an up to date CV and applications letter I researched sites with different backgrounds of government, commercial and educational:      

http://www.myjobsearch.com/jobhelp/how_to_write_the_perfect_cv.html http://www.reed.co.uk/content/cmpage.aspx?p=StepStepCV http://www.aperfectcv.co.uk/cv-resume-before.html http://www.cvcl.co.uk/writing-perfect-cv.htm http://www.direct.gov.uk/en/Employment/Jobseekers/Helpapplyingforajob/DG_ 173655 http://www.prospects.ac.uk/job_application_advice.htm

There are tools available to build CV’s:   

http://www.reed.co.uk/CVBuilder/Account/SignIn?ReturnUrl=%2fCareerTools %2fCVBuilder.aspx http://www.e-jobsearch.co.uk/cvresume-advice/freebuilder.htm http://www.redcvs.co.uk/

I have built the key features into the CV below. It is written to be relevant to the job in Appendix E. The main changes are physical layout, positioning of relevant and less important information, the content is also reduced. The bulky text has been stripped out producing a CV that is less than 2 pages and communicates a more focused and clear message. A clearer message gives a candidate a much better chance of being considered for an interview. All sites that I researched recommended using power verbs, which has been done without distracting from the readability of the CV. Page 15/16 has a single page short CV that can be used as a generic CV if applying to multiple jobs. Note that the formatting is not representative due to the header from this report; a printed version is added as an insert on 120 gsm paper stock. I believe the best process is to have a detailed CV, as in appendix F, from which the relevant copy text is extracted depending on the job type. All newly generated CV’s are kept on file to be sent out if similar jobs become available using paper and envelope stock 90gsm minimum, 120 gsm if possible as demonstrated in Appendix L.


Work Based Learning

Daniel James Wood

Curriculum Vitae

4 Cherrywoods, Great Bentley Essex CO7 8QF United Kingdom

+ 44 (0) 1206 252 166 +44 (0) 791 100 639 daniel@seasonsbounty.com

PROFILE

An Internet Marketing Consultant working with companies to create innovative, linked up projects to increase traffic and customer conversion rates thus improving profits and ROI. Develop brands, design websites, create and manage social media campaigns and manage databases to monetise all Internet activities. Design work carried out within Adobe creative suite (Flash, Photoshop, Dreamweaver), Php, MySQL, HTML, CSS, JS, XML, JQuery and Wordpress CMS. Exceptional results achieved for clients (examples at www.seasonsbounty.com) in a broad range of sectors, now seeking a cross platform developer job.

CAREER SUMMARY 02/09 onwards

SeasonsBounty Ltd www.seasonsbounty.com

Colchester UK

Managing Director Internet marketing development for SME’s. Auditing companies current Marketing and IT activities propose processes and associated costs of implementing high return IT and Marketing strategies. Design all elements of the strategy, implement, measure and optimise. Main focus    

Create bespoke IT solutions from client consultations. Develop bespoke solution and monitor against set corporate goals. Client consultations, defining and creating solutions to corporate goals. Designing work carried out within Adobe Creative Suite (Flash, Photoshop, Dreamweaver), Php, MySQL, HTML, CSS, JS, XML, JQuery and Wordpress CMS.  Developing companies’ brands and web presence, including SEO.  Researching industry trends to facilitate a cutting edge approach to all IT work.  Running and developing the business. Personal achievements     06/06 to 02/09

Grew business year on year in recession. Improved profitability year on year. 100% customer retention and increased customer base. Increased staff and trained to the highest standard. Isca Technical Papers & Films Ltd www.sourcepaper.co.uk

Exeter UK

Operations Manager Project and key account management improving sales from £2.1 million in 2006 to £4.3 million in 2008. Personal achievements  Brought in new £750k account.  Managed all aspect of IT, integrating BOM led Sage Manufacturing, EDI, Report creation, CRM and website.  Rebranded the company to increase with the main aim of increasing market share.  Improved purchasing to save in excess of £10,000 per month.


Work Based Learning

12/01 to 05/06

Craftec Paper Ltd www.craftecpaper.co.uk

Colchester UK

Marketing Manager / Managing Director Marketing and Operational responsibility for £7.5 million Company. Grown from acquisition Turnover of £1.5 million. Personal achievements  Rebranding and process managed businesses to become largest UK manufacturer within its field.  Doubled factory capacity and managed installation of £500,000 automated line.  Completed restructure to improve profitability.  Implemented a staff training program to develop all team members.  Direct account responsibility of £1.5 million. 01/98 to 09/01

Sihl www.sihl.com

Kidlington UK. Zurich CH

Sales Support Manager Support through management team of geographically 70% of the worlds markets. Training programs presented in these countries to OEM’s and local distributors. Personal achievements     

Supported blue chip companies like Xerox, Kodak and Ilford. Promoted from technical sales to Sales manager in UK. Moved to head quarters in Switzerland to continue good work. Developed technical training program and presented worldwide. Opened a UK application and training centre.

EDUCATION & TRAINING 02/09 to 06/14 Colchester Institute Computing Solutions (internet) Bsc (accreditation from The University of Essex)

Colchester UK

09/05 to 07/07 Colchester Institute Web design level 2 and 3. Distinctions.

Colchester UK

09/92 to 07/94 Harlow College BTEC National Diploma in Engineering. Distinctions and Merits.

Harlow UK

BTEC award for outstanding achievement. 09/83 to 07/88 Stewards Comprehensive School Harlow UK GCSE. Maths, English language, French, Physics, Economics and Computer studies. B average.

GENERAL Born 31st August 1972. Nationality is British. Married with one daughter. Full driving licence. Interests are Web design, Internet Marketing, Programming, horse riding and classic cars.


Work Based Learning

Daniel James Wood

Curriculum Vitae

4 Cherrywoods, Great Bentley Essex CO7 8QF United Kingdom

+ 44 (0) 1206 252 166 +44 (0) 791 100 639 daniel@seasonsbounty.com

PROFILE

An Internet Marketing Consultant working with companies to create innovative, linked up projects to increase traffic and customer conversion rates thus improving profits and ROI. Develop brands, design websites, create and manage social media campaigns and manage databases to monetise all Internet activities. Exceptional results achieved for clients (examples at www.seasonsbounty.com) in a broad range of sectors.

CAREER SUMMARY 02/09 onwards

SeasonsBounty Ltd – Managing Director Colchester UK Internet marketing development for SME’s. Auditing companies current Marketing and IT activities, propose processes and associated costs of implementing high return IT and Marketing strategies. Design all elements of the strategy, implement, measure and optimise.

Main focus    

Create bespoke IT solutions from client consultations. Develop bespoke solution and monitor against set corporate goals. Client consultations, defining and creating solutions to corporate goals. Designing work carried out within Adobe Creative Suite (Flash, Photoshop, Dreamweaver), Php, MySQL, HTML, CSS, JS, XML, JQuery and Wordpress CMS.  Developing companies’ brands and web presence, including SEO.  Researching industry trends to facilitate a cutting edge approach to all IT work.  Running and developing the business. Personal achievements    

Grew business year on year in recession. Improved profitability year on year. 100% customer retention and increased customer base. Increased staff and trained to the highest standard.

06/06 to 02/09

Isca Technical Papers & Films Ltd – Operations Manager Exeter UK Project and key account management improving sales from £2.1 million in 2006 to £4.3 million in 2008.

12/01 to 05/06

Craftec Paper Ltd – Marketing Manager / Managing Director Colchester UK Marketing and Operational responsibility for £7.5 million company. Grown from acquisition Turnover of £1.5 million.

01/98 to 09/01

Sihl – Sales Support Manager Kidlington UK. Zurich CH Support through management team of geographically 70% of the worlds markets. Training programs presented in these countries to OEM’s and local distributors.

EDUCATION & TRAINING 02/09 to 06/14 Colchester Institute Colchester UK Computing Solutions (internet) Bsc (University of Essex). Web design level 2 and 3. Distinctions. 09/92 to 07/94 Harlow College Harlow UK BTEC National Diploma in Engineering. Distinctions and Merits. Award for outstanding achievement. 09/83 to 07/88 Stewards Comprehensive School Harlow UK GCSE. Maths, English language, French, Physics, Economics and Computer studies. B average.

GENERAL Born 31st August 1972. Nationality is British. Married with one daughter. Full driving licence.


Work Based Learning

Interests are Web design, Internet Marketing, Programming, horse riding and classic cars.


Work Based Learning

1.6.2 Three examples of covering letters I have assumed in my application letters that I am applying for a job after my degree. At this point I will have extra qualifications, knowledge and experience. Appendix G has guidelines available from on the BCS website, which have been followed in the application letter below. If I was actually applying for the job I would call to get the name of the Manager responsible and address it to them personally. The company address was not in the advert otherwise I would have added it to my letter: 4 Cherrywoods Great Bentley Essex CO7 8QF 1st April 2011

Job reference JSA/47934 via www.jobserve.com Web developer – Flash developer – Mobile developer iPhone/Android Dear Sir / Madam, In response to your advertisement for a Web, Flash and Mobile developer I am enclosing my CV for your perusal. I would like to draw your attention to the fact that I have: 

been developing commercial websites since 2005 for clients across many industries.

graphically designed online and offline campaigns since 2001.

been directly responsible for IT projects since 2001 including ecommerce projects for 4 companies.

programming qualifications and experience in HTML, CSS, PHP, MySQL, JS, Flash, Java, XML, JQuery and CMS.

lived in travelled extensively for business and have conversational French and German having lived in Switzerland for 2 years.

I look forward to meeting with you to discuss how my skills would be of benefit to your business. If you have any question please do not hesitate in contacting me. Yours faithfully, Daniel Wood.


Work Based Learning

Other methods are similar but add extra useful points. The book ‘Ultimate CV’ 2nd edition by Martin Yate has a four stepped approach: 1. Grab attention by choosing a professional font, the correct font size and the right paper stock. Use 20 words per sentence, short words and paragraphs shorter than 5 lines. 2. Create interest by introducing oneself with conviction. Create interest by researching the company, if something is found that is very interesting copy and paste into the letter. 3. Turn the interest into desire. 4. Turn desire into action. Example below, Appendix H printed on 120 gsm paper: 4 Cherrywoods Great Bentley Essex CO7 8QF 1st April 2011

Job reference JSA/47934 via www.jobserve.com Web developer – Flash developer – Mobile developer iPhone/Android Dear Sir / Madam, The position of Web, Flash and Mobile developer advertised on Job Serve has prompted me to know more about your company. After extensive research into your company, the business it is in and the position I find that you are leaders in your field, the sort of company I would like to work for and the type of company I think my skills will benefit. The reason I believe that I could be a part of your continual growth is, I have: 

been developing commercial websites since 2005 for clients across many industries.

graphically designed online and offline campaigns since 2001.

been directly responsible for IT projects since 2001 including ecommerce projects for 4 companies.

programming qualifications and experience in HTML, CSS, PHP, MySQL, JS, Flash, Java, XML, JQuery and CMS.

lived in travelled extensively for business and have conversational French and German having lived in Switzerland for 2 years.


Work Based Learning

Have a ‘go getter’ attitude, am self motivating and have a wide ranging understanding of UK and ROW business.

After reading my attached CV you will know that there are skills that will be of benefit to your business, there are other attributes that I would bring to the position that I think can only be understood by us meeting with each other. If you have some time in the coming weeks please contact me for us to arrange a date. Yours faithfully,

Daniel Wood.

Many resources are available online and offline from commercial, educational, government and official bodies. Monster have an online tool to generate letters depending on what is being applied for, this is the tool for Graduate jobs:

Appendix H has two letters, one from Direct Gov and the other one from http://www.prospects.ac.uk the UK’s official graduate’s careers website.


Work Based Learning

1.7.1 Three reflective logs describing, analysing your performance at work

reflecting

&

The diversity of my job is shown in the diary covering three consecutive weeks 18.10.10 onwards in Appendix M. I have summarized what I did otherwise it would be unmanageable. Description Price list generator. Created, wrote instructions and trained staff to use.

Group Strategy. Discussions, recommendations, document and implement.

SeasonsBounty accounts.

Job interview with new SB designer.

Email marketing.

PMQ’s

Analysis I built this from scratch in Excel to generate prices from buy prices of standard products. The user can pick items to make a bespoke customer price lists. My experience in the paper industry goes back to 1996, strategy management from 2000 onwards. The biggest hurdle was the people factor. I had been working on this each month since the creation of SB in Jan 2009. Informal meeting in the evening.

Reflection Now I have done some Java programming I think there is a better way to create this. I need to study databases and combine the two disciplines. Everything was done properly; one of the parties is still resistant to change. Need to coach him on change management.

I ensured that I used excel to its optimum so I spend as little time doing accounts as possible. The meeting was successful, after seeing his work it was decided that he could only play a minor role in the business. I have a number of clients Very interesting. The that rely on me for email client was slow to pay marketing campaigns. This although I had known him was an interesting period for years. May not take on as I was also doing work in future from this Spanish ones for the Latin customer. American countries. HTML coding and linking Dreamweaver to Mailchimp. This was not working in Twitter is useful to keep up the traditional sense. As a to date in small regular business owner I stay intervals. informed and up to date with what the UK and world economy is doing.


Work Based Learning

Description Datasheets

Agenda and action points.

Analysis Datasheets were created in word and changed into pdfs via Adobe Acrobat. They were then posted on a new web page created specifically. Formal approach to meetings to ensure the most efficient meeting happens.

Sales calls to customers.

Customers are three fold. Consultancy, web site and paper business.

Image manipulation.

Adobe creative suite 4 is used. Mainly Photoshop, Illustrator and Flash.

Set up email addresses

Create email forwarders, standard, advanced and exchange email addresses. Advise customers how to set up their outlook.

Create Google accounts and embed code into web pages.

Set up Google accounts for customers, then Adwords and then analytics. The code is embedded into web pages to facilitate visitor tracking and goal conversion tracking. Designed advert from brief and liaised with the deputy editor to meet the deadline.

Image reports advert.

Description

Analysis

Reflection I created a template to make the work less mundane.

This is an excellent approach to adopt, it is not always easy to keep attendees on track even with an agenda. The more information created for these customers reduces technical advice calls, reducing down to essential calls to sell more products and services. I have intermediate skills with these programs, always learning. Mainly from books, on line tutorials, magazines and articles on the internet. I am a reseller for Fasthosts which means I have access to all their support documentation. I send that out to customers for them to set up their own machines locally, reducing their costs and not taking up my time with mundane work. I have started to charge more for this service. It is quite time intensive and can often go wrong.

Normally the advert was supplied on the deadline day, there are 5 months adverts at the magazine with instructions. Reflection


Work Based Learning

Purchasing negotiations for the right price.

Expenses, payments and payments.

Product development for paper business.

Researched e-commerce.

German supplier of media to my main client. I have in depth knowledge of the products so negotiated. Day to day operations of SB. Excel and word are used to generate documents and keep a track of what is happening. Payments made by cheque and online banking. Research manufacturers, contact, obtain quotes based on lead-times, size availability, quality levels, price, minimum order quantities. Have created an ecommerce solution running in the background of www.pluss.co.uk. Made using ecommercetemplate.com as the template.

Live Person Instant Messenger support.

I install this for customers on their website and manage it for one customer who has it on 5 websites.

Software installation.

I maintain my own computers and network.

Website audit.

Look at customers sites who want a redesign.

Description Website updates.

Analysis Customer support in place

Other supplies are consulted making sure that the right quality and price are achieved. Invoicing should be automated more, will work on this when some free time is available.

Have extensive experience in this field, standard part of the working day.

I have used ecommercetemplates in the past and find their package very good value and easy to use. Due to our new approach to design using wordpress CMS we are investigating templatemonster.com instead. This helps me to keep up to date my understanding of Live Person and of the customers business. I often work unusual hours so can communicate with customers world wide due to the time differences. Throughout my career I have tried to look after my own computers. Now more than ever due to my improving knowledge from my IT course. I have one person in my business that I give access to. Mainly manual with some automation. This should be much more automated. Reflection Early designs did not have


Work Based Learning

to update web sites whenever it is felt appropriate.

Customer database management for Mailchimp on-line email marketing software.

This is a combination of on-line work and downloaded csv files to be manipulated in Excel.

Year end corporation tax.

Done with advice from my accountant. Emails and phone calls. A new experience for me. Needed to have a sympathetic approach to the situation. Sent a card to his widow. On line marketing campaigns measured via Google analytics and Mailchimp. Visits to a number of customers selling internet marketing and paper to the same customers. Followed up with visit reports. Set up a blog for the first time.

Dealing with a customer dying.

Measured effectiveness of marketing campaign.

Customer visits.

Blog.

You tube.

Set up new account, posted videos and created links on web pages.

any CMS, all new designs are created fully from CMS. Quicker and easier to make changes. Customers have access to the CMS if they want. Mailchimp is a very effective way of managing customer’s information and sending email campaigns. Sign up forms are generated and this code is embedded into client’s web sites. Completely new activity for me as it was the first years accounts for SB. I think it was the right approach and his wife was good enough to pay the outstanding invoice. Goals were not set up and this is an excellent way to understand ROI. Having 2 products/ services that the same customer will take reduces costs and is very time efficient. This is a stand-alone blog, next time will set it up via wordpress. Started to do this for a number of clients. Good for advertising and general searching instead of just being on the website.


Work Based Learning

1.7.2 1000 word reflective statement to summarise learning Learning happens every day for me. I am in a constant state of reflection to keep me receptive to new ideas. This is for two reasons, one is due to the dynamic nature of Internet Marketing and the other is that I must develop the business to make it successful. When I started SeasonsBounty I had a very steep learning curve to develop new skills, most of these I have and brought into this 3 week snapshot if my working life. The initial 2 months of set up I worked hard to create the right processes to ensure smooth running of SeasonsBounty. There were some things learnt during the three week period:               

Macros in Excel for the price list generator. Sales techniques. Customer’s specific needs from customer visits. Photoshop. Correct job pricing for email set up. Computer support. Content Management System (CMS), programming and usage. Mailchimp on line customer database management. Completing my corporation tax with my accountant. Setting up a blog. How to set up a You Tube account, upload a video and embed the code back in the website. Taking an ‘ecommercetemplate’ template and drop it into a standard customer designed web site. Having a customer pass away was a very strange experience. Any new experiences make you learn. If these things happen again one has a background to draw from. Web site update work, learning new concepts in HTML and CSS. Software installation and usage.

Ongoing learning will be in four guises reading subject relevant books, Internet based research and online tutorials, College and Nabo conferences. The Nabo conferences are contributing to the second part of this report and have prompted further research into a number of the specific areas. When the diary was created SB’s activities were heavily focused on a few clients and the paper business, this has changed to the new priority of building up the client base and developing their business through linked up marketing. SEO methods have been learnt and implementation has started over the past week. This has worked well, for example www.phototoex.co.uk has had its bounce rate reduce from 70% to less than 60%, visits have gone from an average of 60 per day up to an average of about 150, Click Through Rate (CTR) has gone from 0.03% up to 3.45%. All figures are from Google analytics. Nabo sessions attended so far, out of a 2 year program. Sessions are presented by business leaders with specific disciplines: 

Ed Rivis – Nurture the lead 18 t h January 2011.

Ed Peppitt – The Profitable publishing system 18th January 2011

Martin Henley – Social Media Mastery System 18th January 2011

Paul Green – Free Publicity 19th January 2011

Paul Green – Risk reversal system 19th January 2011


Work Based Learning

Jonathan Jay – Business equation 10th February 2011

Lee Gilbert – Customer conversions 10 t h February 2011

Daniel Priestley – Social media / micro niche 15 t h March 2011

Mike Bradley - Advanced SEO & Google Adwords 30 t h March 2011

These sessions had different value in my learning and development, the last one assisting in topping up my understanding of SEO and Adwords, also giving me the confidence to push ahead in applying the concepts to customers’ sites. One thing that education provides should be confidence. I have read Ed Rivis’s book ‘Email Marketing Dynamite’ to better understand the power of email marketing and customer conversion methods. Jonathan Jay’s ‘The Marketing Secrets of a Multi-Millionaire Entrepreneur’ to better understand business. Since undertaking the Nabo program. Books I have to read that I have obtained directly from the Nabo sessions are ‘Become a Key Person of Influence’ by Daniel Priestley, ‘How to Treble your Sales Results in Six Weeks!’ by Fiona Challis and ‘Influence, The Psychology of Persuasion’ by Robert B Cialdini PHD. The last book was recommended to understand peoples thought processes and needs. Customers are people and as the old adage goes, ‘People buy from people’. Before that I have read Chris Anderson’s ‘The Longer Long Tail’ which describes the Internets effect on business and ways to monetise it. I am half way through ‘The Ecode’ by Joe Vitale and Jo Han Mok which is also about monetising the Internet. If I had undertaken work experience at a similar age to my course colleagues I believe I would have had a broader learning experience, providing more activities to reflect on. I have tried to extract out as much as possible from the diary to reflect on in this section. My degree studies will be the main development over the next 3 years, more important than developing work skills. This is a reverse of the traditional process of school, university and work; I have done it the other way around. Bringing its own challenges but also its benefits. Some of my previous education, A-level Maths and Physics, plus my BTEC in Engineering has helped with some of the subjects. For example, I studied Micro processing systems during my BTEC which helped with CAOS. I taught myself Excel and the use of macros, this has helped with my understanding of C#. Learning as a whole should never stop, each day learning happens through formal activities like college lectures, research and reading, and also soft input of conversations with people around you. The next three years formal education during my degree will provide learning opportunities that I will be trying to maximise. I am especially interested in the subjects directly related to the Internet, for example the ecommerce module. I think that the database related modules will be exceptionally useful in day to day work.


Work Based Learning

1.8.1a Three Computer and IT Professional bodies, scope and relevance I have made reference in this report to the BCS - http://www.bcs.org/ which I am a member of. They are an organization that I receive regular email and magazine updates from, very relevant to the UK. To get a different perspective http://www.isaca.org/ is useful as it is an American based organisation, extract from their website below: ISACA provides practical guidance, benchmarks and other effective tools for all enterprises that use information systems. Through its comprehensive guidance and services, ISACA defines the roles of information systems governance, security, audit and assurance professionals worldwide. The COBIT, Val IT and Risk IT governance frameworks and the CISA, CISM and CGEIT certifications are ISACA brands respected and used by these professionals for the benefit of their enterprises. Providing website design and Internet marketing makes the W3C http://www.w3.org/ particularly relevant as they create the standards for coding in HTML and CSS.


Work Based Learning

1.8.1b Three bodies providing qualifications, who they are and what they provide Whilst researching this question I found Google teachers http://www.google.com/educators/index.html . I have just signed up to their program and newsletter. They have online learning, support documentation, apps, run seminars, communities, certification and more. The main educating body that I am involved with is Colchester Institute. Information relating to their IT courses is at http://moodle.colchester.ac.uk/ or http://www.colchester.ac.uk/ . I would have to site Nabo as the last body due my commitment to this course. It is more business orientated making it very useful to me.


Work Based Learning

1.8.1c Purpose and process of CPD, Continual Professional Development These are direct excerpts from http://www.cipd.co.uk/ .

What is CPD?  CPD is a combination of approaches, ideas and techniques that will help you manage your own learning and growth. The focus of CPD is firmly on results – the benefits that professional development can bring you in the real world. Perhaps the most important message is that one size doesn’t fit all. Wherever you are in your career now, and whatever you want to achieve, your CPD should be exactly that: yours.

What is the process?  CPD isn't a fixed process, although we do lay down certain basic processes. Fundamentally, it's a question of setting yourself objectives for development and then charting your progress towards achieving them. It's about where you want to be, and how you plan to get there. Our approach is based on reflection that focuses on outcomes and results, rather than 'time spent' or 'things done'. This site explained in more detail Continual Professional Development. There are many sites available by typing into Google CPD.


Work Based Learning

1.8.1d BCS code of conduct Appendix B contains the BCS code of conduct.


Work Based Learning

1.8.1e Review of one of the BCS codes of conduct In your professional role you shall have regard for the public health, safety and environment.  This is a general responsibility, which may be governed by legislation, convention or protocol. 

If in doubt over the appropriate course of action to take in particular circumstances, you should seek the counsel of a peer or colleague.

Many IT professionals work on multiple sites and work in different environments. The employee has a responsibility to be safe and a right to be safe whilst at work whether it is employed or sub contracted. The second point is very relevant and will hopefully empower younger, less experienced workers to have confidence to report unsafe working practices to their managers. All companies will have health and safety guidelines in a handbook as well as risk assessments that are available to any employee or contractor. Whenever starting work at a new site these should be read and adhered to. To see examples of an H & E manual and risk assessment see Appendix J and K.


Work Based Learning

1.8.2 Personal development plan for the next three years Instead of considering my personal development plan for the next three years I need to consider product development for the next three years. The products that I create for SeasonsBounty are the things that drive my development and the businesses development, both of these being closely linked, and will drive my success. Education over the next three years will be my part time degree and the Nabo sessions I am attending. I will develop my programming skills at college and through my work activities in these areas - HTML, Flash, Php, C+, C#, Java, MySQL, JS, XML, JQuery, Database Management, CMS, Ecommerce, Adobe CS4, Office and any other programs I find useful. Nabo sessions are described in detail in part 2 of this report. Basic information is available at www.nabo.biz . Attending conferences from leading speakers within their industry like Daniel Priestly, Jonathan Jay and Ed Rivis and reading their books is assisting me as a Marketing Consultant for my clients on the topics of Google, SEO, off line promotions, Social media and Graphic Design. As the Internet is a very dynamic business area a lot of my resources and time is dedicated to maintaining a position at the forefront. I am a member of the BCS and I am open to membership of any other professional bodies that improve my understanding of business and the computer industry. I am in the process of reviewing membership of the W3C consortium http://www.w3.org/Consortium/join


Conclusion The personal development program forms the conclusion to this report.

Daniel Wood - 1278122

Page 31


Work Based Learning

References / Bibliography 

C.Anderson.The Longer Long Tail. London. Random House Business Books. 2009.

C.Anderson.Free, The future of radical price. London. Random House Business Books. 2009.

NDT Resource centre (no date) Understanding different learning styles. [Online] Available at: http://www.ndted.org/TeachingResources/ClassroomTips/Learning_Styles.htm [accessed 9 February 2011]

Pegasus NLP Training(no date) What is NLP. [Online] Available from: http://investor.google.com/fin_data.html [accessed 8 March 2011]

LDPride.net(no date) What’s your learning style. [Online] Available from: http://www.ldpride.net/learning-style-test-b.html [accessed 3 November 2010]

University of Bedfordshire (no date) Career Drivers. [Online] Available from: http://careers.beds.ac.uk/mysuccess/myself/personal/motivation/CareerDriver s.pdf [accessed 2 March 2011]

Computeach (no date) IT skilss shortage. [Online] Available from: http://www.computeach.co.uk/courseslp/career/?ppcseid=5164&ppcsekeyword=IT+career&mmtctg=685110258&m mtcmp=13770978&mmtmt=5&mmtgglcnt=0&mmtadid=6516406818&gclid=C MaFg9KItqgCFUdP4QodXVruBw [accessed 5 March 2011]

Computeach (no date) IT skills shortage. [Online] Available from: http://www.computeach.co.uk/courseslp/career/?ppcseid=5164&ppcsekeyword=IT+career&mmtctg=685110258&m mtcmp=13770978&mmtmt=5&mmtgglcnt=0&mmtadid=6516406818&gclid=C MaFg9KItqgCFUdP4QodXVruBw [accessed 5 March 2011]

Monster.com (no date) Project Manager. [Online] Available from: http://jobview.monster.co.uk/getjob.aspx?JobID=98565090&JDNJobDocume nt.JobID=48131284&AdID=1725807&ImpressionGuid=f8d98458-b9f2-f55e696c-3b7707f1f3b1&AffiliateGuid=45a31cfb-8694-4d88-ac1e6b08e3d397ab&CampaignID=15330&Premium=0&RendererID=611&code=1&unit=-1&stracking=&WT.mc_n=JDN000003 [accessed 5 March 2011]

Aperfectcv.co.uk (no date) CV Resume Critique. [Online] Available from: http://www.aperfectcv.co.uk/cv-resume-before.html [accessed 15 March 2011]

Aperfectcv.co.uk (no date) Cover letter. [Online] Available from: http://www.aperfectcv.co.uk/coverletters.html [accessed 15 March 2011]

reed.co.uk (no date) How to write the perfect CV. [Online] Available from: http://www.reed.co.uk/content/cmpage.aspx?p=StepStepCV [accessed 15 March 2011]

The CV centre (no date) Writing the perfect CV. [Online] Available from: http://www.cvcl.co.uk/writing-perfect-cv.htm [accessed 15 March 2011]


Work Based Learning

MyJobSearch.com (no date) Writing your CV. [Online] Available from: http://www.myjobsearch.com/jobhelp/how_to_write_the_perfect_cv.html [accessed 15 March 2011]

Directgove.uk (1st July 2009) Letters and job application forms. [Online] Available from: http://www.direct.gov.uk/en/Employment/Jobseekers/Helpapplyingforajob/DG _173634 [accessed 21 April 2011]

BCS (1st July 2009) How to structure your CV. [Online] Available from: http://www.bcs.org/content/ConWebDoc/8404 [accessed 21 April 2011]

Isaca.org (no date) About ISACA. [Online] Available from: https://www.isaca.org/Pages/default.aspx [accessed 21 April 2011]

W3C.com (no date) Membership. [Online] Available from: http://www.w3.org/Consortium/membership [accessed 21 April 2011]

University of Plymouth (no date) What is CPD? [Online] Available from: http://www.plymouth.ac.uk/pages/view.asp?page=10319 [accessed 21 April 2011]

J.Jay. The Marketing Secrets of a Multi-Millionaire Entrepreneurl. Hampshire. PPG print limited. 2009.

E.Rivis. Email Marketing Dynamite. MPG Books Group. Kings Lynn. 2009.

R.Cialdini. Influence. The Psychology of Persuasion. Harper Collins. New York. 2007.

F.Challis. How to treble your sales results in six weeks. MPG books. Kings Lynn. 2010.

D.Priestley. Become a key person of influence. Ecademy press. Hertforshire. 2010.

J.Vitale. The e code. Wiley & sons. New Jersey. 2005


Work Based Learning

Appendix A – Learning style online test


Work Based Learning

PAGE2


Work Based Learning

PAGE3


Work Based Learning

PAGE4


Work Based Learning

PAGE5


Work Based Learning

PAGE6


Work Based Learning

Appendix B – Code of Conduct for BCS Members.


Work Based Learning

Page 2


Work Based Learning

Page 3


Work Based Learning

Appendix C – Equal opportunity statement. Equal opportunities

Isca Papers recognises that it is unlawful to treat a disabled employee or job applicant less favourably without justification for a reason that relates to that persons disability.

Isca Papers will promote this agreement on equal opportunity with all employees. Any employee acting in breach of this policy will be subject to the Company Disciplinary Procedures and this may result in dismissal.

Every employee has a right to be treated with respect and dignity. The parties are equally committed to providing a work environment that offers equal treatment and equal opportunities for all, and takes account of the relevant Codes of Practice.

Isca Papers is committed to the development of positive policies to promote equal opportunities in employment regardless of workers age, sex, Sexual orientation, religion or belief, disability, marital status, creed, colour, race or ethnic origins. This principal will apply in respect of all conditions of work.

Isca Papers is committed to provide the right for women to claim equal pay with men and employed with work of the same or broadly similar nature, and employees to claim equal pay for work of equal value with members of the opposite sex.


Work Based Learning

Appendix D – Career drivers examples.


Work Based Learning

page

2


Work Based Learning

Appendix E – Employment opportunity Web developer - Flash developer – Mobile developer iPhone/ Android Under the launching of a new project, we are seeking for several profiles to integrate our new development team located in London. Our activity is to organize privileged events across the world. The team will be in charge to develop our web/mobile platform, including features : - Community and social universe - eCommerce - Casual and Social Games

Web developer/Flash developer - Php, MySQL, HTML, CSS, JS, Ajax, Flash, AS, XML, jQuery - Database management - CMS conception Appreciated : - Photoshop, Illustrator, After Effects, 3D software - Linux and Server administration Web developer/Flash developer duties : - Develop and manage a new kind of community interactive website - Develop interactive flash app (games, animations, … ) Mobile developer : - Xcode, iPhone SDK, Cocoa, OpenGL, ... - Eclipse, Android SDK, ... Appreciated : - Have experience and already posted apps on the app store and android market Mobile developer duties : - Develop Mobile apps version of the website, with User management, games, … Other skills appreciated : - Graphic design, French language - be creative and enthusiastic Jobs are for full time and permanent contract in London. Applicants must be eligible to work in UK. The ideal candidate will have a demonstrable enthusiasm for web and mobile project, enjoying giving their input into product development. You'll become a masterpiece of the project, with great career perspectives. Salary is dependent on your skills and experience, between £25,000 and £45,000, with XXL motivating bonus. If you like startup vibes and are interested, send us CV by email at : contact@wazearth.com


Work Based Learning

Appendix F – Current CV Daniel James Wood 4 Cherrywoods, Great Bentley, Essex. CO7 8QF Home:

+44 (0)1206 252166

Mobile: +44 (0)7791 100639

Email:

daniel@seasonsbounty.com

Website: www.seasonsbounty.com

Skype ID:

dj.wood

Date of birth:

31st August 1972

Nationality:

British

Marital Status:

Married with one daughter

Driving Licence:

Full

Interests:

Web design, horse riding/ownership, classic cars and environmental issues

Education Colchester Institute (Bsc accreditation from The University of Essex) Colchester, Essex

09/2008 onwards

Part time degree in Computing Solutions (Internet) Bsc. Self funded.  Currently studying part time (Lecture time Monday afternoon). Colchester Institute Colchester, Essex

09/2005 to 07/2007

Evening class Web Design level 2 and 3. Self funded.  Distinction in Level 2 and Level 3. Nottingham University Nottingham

09/1994 to 04/1995

Mechanical Engineering B-eng.  Course not completed due to financial pressures. Harlow College Harlow, Essex

09/1992 to 07/1994

Full time B.T.E.C national diploma in Engineering, 22 subjects taken.  

Merit awarded in 17 subjects. Distinction in Maths for higher education, Maths for engineers, Material science, Design, Manufacturing technology.  B.T.E.C award for outstanding achievement. Stewards Comprehensive School 09/1983 to 07/1988 Harlow, Essex G.C.S.E qualifications: Maths, English language, French, Physics, Economics and Computer Studies. 

All completed with a B average.


Work Based Learning

Career Development Seasons Bounty

02/2009 onwards

Director / Owner Business: Consultancy and Internet Marketing development for SME’s. Assisting companies mainly in the Print Industry with their Corporate, Sales and Marketing strategies. Marketing communications, Product Management, Procurement of products and Procurement of services are the main consultancy areas. Advice is also provided on other business areas such as IT, Manufacturing, Logistics and Technical support. Responsibilities:  Running a company.  Accounts of Seasons Bounty.  Sales and Marketing of Seasons Bounty.  Business development.  Consultancy to businesses.  Designing websites.  Developing companies’ brands and web presence, including SEO.  Create bespoke IT solutions. Isca Technical Papers and Films, Exeter, Devon

06/2006 to 01/2009

Operations Manager Business: Converters of uncoated and speciality coated papers and films. Sales exclusively through OEM, National and local distributors in the UK, Ireland and Northern Europe. 2.1 million GBP pa in 2006 with growth to 4.3 million GBP in 2008. Responsibilities:  Purchasing of raw materials for the factory and finished items for resale.  All IT operations and projects including Sage database (BOM lead manufacturing), EDI, report creation, customer contact documentation and Website.  All company environmental aspects. Including FSC certification and maintenance.  Health and Safety.  Marketing communications and Product Management/Development.  Account management for technically demanding customers. Craftec Azon, Colchester, Essex Production/Purchasing Manager

01/2006 to 05/2006

Promoted to Director

08/2003 to 12/2005

Promoted to General Manager

09/2002 to 08/2003

Marketing Manager 12/2001 to 09/2002 Business: Converters of uncoated and speciality coated papers and films. Sales through distributors and group. Papergraphics and exclusive supply to Craftec Azon Belgium for European sales. Turnover of around 7.5 million GBP pa. Responsibilities:  Initial responsibilities of Product Management to develop and support new media range.  Operational responsibility over all facets of the business apart from Sales and Finance as General Manager. Account management of Papergraphics.  Operational responsibility over all facets of the business apart from Finance as the only on site Director. Account management of Papergraphics and largest contracted account.  I chose to resign from the board at the end of 2005 and took up a more ‘hands on’ operational role instead within the company.


Work Based Learning

Sihl Sales Support Manger, Zurich, Switzerland

01/2000 to 09/2001

Promoted to Sales Manager/Application Support, Kidlington, Oxon

08/1998 to 12/1999

Technical Sales Executive, Kidlington, Oxon

01/1998 to 08/1998

Business: Manufacturers of Traditional and Digital media for all applications from uncoated Tracing through to speciality films and Vinyl’s. Print media for OEM partners and the open market. Responsibilities:  Country responsibility for over GBP 2 Mio budget.  Working with and developing a dynamic team to cater for an ever changing digital market, whilst still maintaining traditional paper sales.  Sales International (geographically 70% of the world) and OEM technical support. Training of customers both in house and on site, ‘rubber stamping’ new products launches and feeding back the correct information to aid new product design.  Designing and implementing UK technical centre. Printer choice, Laminator choice and the procurement of laminates, keeping within tight budget restrictions. Training customers, designing support packages for exhibitions and testing media with different laminates.  Developing a complete from start to finish technical training program for use in Sales international. Hunt Europe Limited (Later Seal Graphics, now Neschen GmBH), Basildon, Essex Technical Support Executive 1996 to 1997 Business: Manufacturers of machines and consumables for wide format digital image finishing. Linking with digital imaging manufacturers and distributors to provide a ‘one stop’ solution for the production of display ready graphics for Electro static, Ink Jet, plain paper and Photographic prints. Responsibilities:  Technical support for Western/Eastern Europe, Scandinavia, Middle East and Far East.  Testing and evaluating new materials for the wide format market i.e. behaviour of laminates with new Ink Jet and Electro static products for different applications, wet transfer, Pop ups, etc.  Full support of exhibitions from pre show preparation to demonstrating the features and benefits of products in a sales support capacity, including Photokina, Ipex Singapore, Fespa, and so on.  Engineering and application training, in house and abroad, for distributors, Xerox, Ilford, Oce, etc.  Evolving and improving support documentation and current working procedures.  Designing and implementing a completely new training structure to improve distributor/customer awareness of products and the market place. Famis Technology Ltd Draughts Person, Wendens Ambo, Essex Business: Designing jig and tooling equipment for the automotive industry. Responsibilities:  Design and detailing drawings using AutoCAD and Computer Vision software.  Meeting very short deadlines, with highly accurate computer generated designs.  Design work for customers including Ford Motor Company, Rolls Royce and Land Rover.

1995


Work Based Learning

Appendix G Hot tips for writing that all-important job application letter Writing a covering letter for a job application can be a harrowing experience, second only to the interview itself. What should you include.... what would be better to leave out? Fortunately, there is a recommended formula for letters.... Firstly - If you are responding to an advertisement, then first go through the text of the ad and pick out the words and qualities the recruiter is looking for. Your letter should aim to echo these back to the prospective employer so that they see you straight away as a good "fit". Mentally step into the role too.... imagine the qualities which the role is likely to require.... and put these on your list too. Secondly - work on the letter format itself: 1. The job reference - Clearly indicate the job reference, the job title and where you saw it. However, if the ad was in a free sheet or "jobs sheet", use the expression "Local Press".

2. The salutation - If the advert gives the person's first name, address them that way ("Dear Christine").

3. The first paragraph should explain why you are writing. Overall, the objective is to express interest in the job, but do it from their point of view. The aim is to get them interested, not to explain why you desperately want to be considered! Match the tone of the ad, mirroring the expressions used. For example : In response to your advertisement for an experienced Java developer with finance sector and team leadership skills, I am enclosing my CV for your consideration.

4. Next you need to hook their interest some more by picking out particular items from your CV which relate to the skills/ experience they've asked for or which you've deduced they'll wish to see. The easiest way to do this is to use a few well-chosen bullet points.


Work Based Learning

For example: In particular I would like to draw your attention to the fact that I have recently completed the development of a new online consumer banking project for Jones Bank Plc, where I led a team of three developers concentrating on server-side modules interfacing with the bank's legacy systems o obtained familiarity with a variety of configuration management tools o completed a course in financial services compliance disciplines o contributed to the evaluation of platforms for structured systems design and development o

5. Ideally, you should end the letter in an assertive way, which communicates that you expect them to want to see you, again using key adjectives from the ad if you can e.g. : "I look forward to meeting you in order to discuss my team leadership and technical experience further..." Contributed by: Christine Burns M.Sc., C.Eng., M.B.C.S. Plain Sense Limited


Work Based Learning

Appendix H – Covering letter examples.


Work Based Learning

Page 1


Work Based Learning

Page 2


Work Based Learning

Appendix I – Company Handbook from Isca Papers


Work Based Learning

Appendix J – Health and Safety Policy from Isca Papers


Work Based Learning

Appendix K – Example of risk assessment


Work Based Learning

Appendix L – three CV examples


Work Based Learning

Appendix M – WBL 3 week diary


/development_portfolio