5 Advantages and Disadvantages of Mobile Marketing The mobile industry is here to stay. Brands that want to stay ahead of the competition will continue to focus their marketing efforts on mobile users, build relationships with their target demographic, and maintain those relationships. Keep reading to learn about the benefits and drawbacks of mobile advertising. These benefits and cons of mobile marketing can help you stay current on the latest thinking in marketing and mobile technologies.
Mobile marketing's benefits: Provides Access to a Worldwide Market Not only can you contact everyone, but you can also pick and select who you want to contact. I'm willing to bet that you've given some thought to the ideal age, gender, and geographical distribution of your readership. In addition, ad platforms are continually improving in sophistication. Interests, hobbies, previous purchases, retargeting, etc., are all often used as targeted elements.