Featured Article: Top Tips for Integrating PPC with Offline Campaigns – 21st March 2013 Following on from the release of the Paid Search Best Practice Guide by Econsultancy, comes some simple advice for ensuring paid search campaigns are integrated with offline activity to maximise the potential opportunity. In this article, Chris Camacho, Head of Paid Search at Starcom MediaVest Group, gives three top tactics to help advertisers ensure they are fully integrating paid search with offline communications. 1. Echo above the line messaging in paid search copy. 2. Use a search call-to-action 3. Coverage on key terms from your advertising campaign -
Kevin Ting
Find out more about how to use these tactics to ensure paid and offline are working together: http://econsultancy.com/uk/blog/62333-three-best-practice-tips-forintegrating-paid-search-with-offline-campaigns
What’s The Next Big Mobile Opportunity? – 22nd March 2013 Digiday have recently been on the lookout for the next big mobile opportunity and have been asking a number of experts in the industry, including a senior manager of digital marketing at Nissan, SVP and mobile practice lead at Digitas, former CMO at Samsung Electronics and VP of media at Sony Music. Unsurprisingly answers varied widely, but included such things as NFC technology, Mobile Video and Geo-Location to name a few. -
Kevin Ting
Find out what those named above as well as other industry experts’ answers were below: http://www.digiday.com/brands/mobiles-next-big-opportunity/
Youtube Searches Now On Google Trends – 21st March 2013