ORM is the process of monitoring and influencing the online reputation management of a company. A good ORM strategy can help you proactively manage your company's reputation and protect it from negative sentiment. It can also help you shape public perception of your brand and build trust with your customers. To get the best results, you need to choose a best ORM company in India that has a proven track record. Search Modifiers can help you in this as they are experienced and professional in their services.