Sean Eidder: The Peculiar Boy - Undergraduate Portfolio (Print Ed)

PORTFOLIO BY

SEAN EIDDER REYNON

UNDERGRADUATE MMPPEXD

ALL WORKS FOR EXHIBIT

2021

ODMA2

Reader Guide

CLIENTS Publication

Tech

Adobo Magazine Candy Magazine Esquire GIST PH L’Officiel Manila MIMP Magazine Novice Magazine PRINT Rookie PhilSTAR SUPREME The Edition YSTYLE Young STAR

Power Mac Center

Fashion Jacinto & Lirio Our Society’s Style

Marketing & Advertising Mercado Vicente Sauce & Source

Food Philips Gold Canned Goods

Non Governmental Organization #ArtistsForArroceros Bye Bye Plastic Bags PH Salinlahi TAYO

Hyperlinks for efficient chapter-and-page navigation.

Click on labeled images for full versions of AV productions and animations

Find me elsewhere in the WWW #ThePeculiarBoy If you want to decipher my creative process, this is the place to be

#Eiddertorial A documentation of who and what I wore, when and where

#LakwatseroChronicles My lensing of local and international destinations, cultures,color stories, and gastronomic feasts

CONTENTS 3

6 10

14

16

17

25

Click on the image or page number to be redirected 28

1

Contents

seaneidder.com 32

37

39

44

48 52

55 60

2

CHAPTER 1 Client #ArtistsForArroceros (in collaboration with Jomer Haban) Project Type Visual Branding & Identity, Layout, Collage, Motion Graphics, Market Research Sources instagram.com/artistsforarroceros facebook.com/artistsforarroceros

#ArtistsForArroceros An organization founded with Manila’s “Last Lung” in mind, #ArtistForArroceros is an artistic and societal collaboration with my creative colleague Jomer Haban. The project started as a pitch for our Social Design class, which we then decided to pursue with the objective

3

of aiding the Arroceros Forest Park, the only urban forest-green space in Manila, from dilapidation.

This is a chronicling of the founders’ process in developing the DNA of an environmental brand, and supplementary materials for

it. Then, seeing it into fruition with a more ethical visual branding and identity as evidenced by motifs inspired from risograph printing and waste-free print techniques for the proposed marketing collaterals.

Chapter 1

#ArtistsForArroceros

seaneidder.com

Opposite: Developmental drafts and renders of project ideas Left: Social media publication materials Overleaf: Selected branding development slides from deck for project pitch.

4

Chapter 1

5

#ArtistsForArroceros

seaneidder.com

CHAPTER 2 Client Department of Tourism for Dumaguete (Academic) Project Type Visual Branding & Identity Development, Layout, Digital Illustration, Print Design, Copywriting

DumaGuetaway!

DumaguetAway is the answer to Dumaguete's tourism market-expansion. Fresh and full of wanderlust as inspired by the paraphernalia of travelling: from passports, luggage tags and stickers, vintage tourism posters to transit stamps— Dumaguet-Away aims to

6

charm a younger generation of sightseers into the allure of the Negros Oriental's picturesque capital.

With the infusion of familiar globetrotting elements to contemporary graphic design and visual arts, DumaguetAway is surely the

campaign that will captivate the hearts of youth-travellers both foreign and local, thus improving the performance of the tourism sector in Dumaguete.

Above: Final rendered logo for unofficial Dumaguete tourism campaign

Chapter 2

DumaGuetaway!

seaneidder.com

Above: Campaign brand guidebook for visual materials

7

Chapter 2

DumaGuetaway!

seaneidder.com

Left: Applied visual branding on stationeries Bottom left: Shirt design utilizing logo and branded stickers

Above: Shirt design utilizing logo and branded stickers

8

Chapter 2

DumaGuetaway!

Overlay: Tourism guide mobile application UI Above: Unfolded Dumaguete brochure-passport layout Click on image to view flip through

9

seaneidder.com

CHAPTER 3 Client Hong Kong Fried Noodles (Academic) Project Type Visual Branding & Identity Development, Layout, Collage, Print Design, Packaging, Copywriting

Mian Diningsty Miàn Diningsty is the land of sizzling woks of the chǎo-done crispy wheat noodles and juicy jiaozi toppings served to the brim in a convenient bowl of Ming-like paperware that would remind you of a nostalgic oriental past and the hip culture of Hong Kong.

10

For our Color Theory class, we were tasked to rebrand an existing business (Hong Kong Fried Noodles). I developed an identity that intends to expand the brand from its current market reach of upper age demographic—giving it a "fresher" approach with

references to the superabundant culture of the Ming Dynasty, all infused with pop oriental elements as seen in the final rendering of general materials.

The creative direction taken reflects the well-researched rationale for the rebranding.

Above: Printed brand manual (with gildings and visual branding employed)

Chapter 3

Mian Diningsty

seaneidder.com

Left: Animated brand logo overlaid on a collage of branded patterns (secondary design assets)

Right: Color palette and branded pattern swatches

11

Chapter 3

Mian Diningsty

seaneidder.com

Right: Responsive and animated website UI

Left: Printed posters as restaurant decal to mimic Hong Kong’s eateries

12

Chapter 3

Mian Diningsty

seaneidder.com

This page: Printed brand manual (with gildings and visual branding employed); case layout included Overleaf: Behind the scenes photos of printed brand manual and refreshed packaging

13

CHAPTER 4 Project Academic Project Type Digital Film, Video Editing, Motion Graphics, Print Design (Prop Making)

Ma. Colette Inside the Parisian daydreams of a little girl, Maria Colette. A short film I wrote, directed, shot and post-processed with my muse Chanel Ng, for my Fundamentals in Film and Video Production class.

Producing this short was a delight—soft pastels and

14

nostalgia dominate each scene with gratitude to the charming setting of Intramuros, Manila.

The video is aimed at openly conversing the Filipino-dream, familial values and appreciation of cultures.

Above: Stylized thumbnail from a still of the short film, taken within the walled city of Intramuros, Manila Overleaf: Selected stills from the short film arranged in chronological order

Chapter 4

Ma. Colette

seaneidder.com

Above:

15

CHAPTER 5 Project Si Pagapayo at Ang Hiwaga ng Bulkang Taal Project Type 2D Animation

Si Pagapayo at Ang Hiwaga ng Bulkang Taal The final output for my 2D Animation class—a narrative inspired by the stories of the book “The Mysteries of Taal”

by Thomas Hargrove, which I chanced upon while reading the latest news on the Taal

16

volcano's activities (at the time of the development of this project). We were given full creative license to breathe life into whatever plot we want, and I considered forging a myth on

what was once a body of saltwater that is the Taal Lake, and the potential creatures that swam in it before the eruption of the volcano in 1911 (that caused its conversion to freshwater).

Above: Looping clip of running protagonist from the animated short Click on image to view video

CHAPTER 6 Client Personal Project Type Collage, Graphic Design, Layout, Print Design, Motion Graphics

Impolitics & Misgovernance A personal multimedia series articulating my stance on a bevy of social issues that are seemingly perpetual.

Posted on my social media handles, these pieces serve as a call to action intended to reach my audience.

17

The topics discussed range from media censorship, red tagging, anti-poor movement, patriarchy, sexism, and other prejudices widespread in the Philippines.

Chapter 6

Impolitics & Misgovernance

Right: Animated collage protesting for the ABS-CBN network shutdown, and media censorship by the Duterte administration

18

seaneidder.com

Chapter 6

Impolitics & Misgovernance

seaneidder.com

Top left to right: “A is for Aids and HIV Cases that Ensue” “B is for the Bombings in Sulu”

Bottom left to right: “K is for Korean over Filipino in curriculum” “D is for the Dengvaxia Scandal”

19

Chapter 6

Impolitics & Misgovernance

Above: Invitation suite design as call for Anti-Terror Bill abolishment

20

seaneidder.com

Chapter 6

Impolitics & Misgovernance

This page: Menu items as government censorship symbolisms

21

seaneidder.com

Chapter 6

Impolitics & Misgovernance

Top Right: “Matapobre”, Digital Collage Above: “Santa Santita”, Digital Collage

22

Right: “Ginahasang Kanayunan”, Digital Collage

seaneidder.com

Chapter 6

Impolitics & Misgovernance

This page: Alternating cover graphic for a publication material on consent, and women’s rights to dress anyway favorable to them

23

seaneidder.com

Chapter 6

Impolitics & Misgovernance

seaneidder.com

Top: Carousell posts for sexual-sexist slurs in modern speak Bottom: A modern take on the Asians for Black Lives integration movement; featured in The Asian Journal

24

CHAPTER 7 Client SIGWA (Academic) Project Type Layout, Print Design, Content Writing, Copywriting, Collage, Film Photography

SIGWA Filipino for thunder—SIGWA signifies the striking youth; also a synonym for silakbo or an outburst of feelings.

As a final course requirement for Typography class, we were tasked to create a publication that applied the summation of the lessons

25

throughout the term. I conceptualized a teen magazine, SIGWA which pays homage to Filipino youth culture, translated into visual language using current design trends.

Utilizing my knowledge on print and brand design, I made use of acetates and a

variation of substrate to resonate the Filipino's being campy—completed with a bag-packaging adorned with custom brand stickers. With colors in full spectrum, the magazine reflected the distinction of the Filipino character and the flamboyance of our fiestas.

Above: Mockup of printed magazine; gildings, cuttings, and other print design techniques employed Click on image to view flip through

Chapter 7

SIGWA

seaneidder.com

This page: Selected spreads from the magazine; a preview of finalized printing with fitting packaging design

26

Chapter 7

SIGWA

Above: Initial pages of the magazine (Cover to Page 31 of 61)

27

seaneidder.com

CHAPTER 8 Client Academic Project Type Collage, Graphic Design, Layout, Print Design, Motion Graphics

Kasayscion There are many myths that filled the dictatorial era of Ferdinand Marcos, one was that the Philippine economy reached its peak then with the exchange rate ratio of the American dollar to Philippine peso of 1:2. This misjudgement in the books also addresses Marcos’

28

opulent administration.

Opulent as his wife may be, or imeldific should I say, his ruling the country was beyond poor and here’s a hoax about it!

To give light to this topic, I tackled the issue in a non fiction video requirement I

self-produced for my Fundamentals in Film and Video Production class.

Above: Thumbnail from a still of documentary Click on image to view video

Chapter 8

Kasayscion

seaneidder.com

This page: Stills of motion graphics used as topic openers in the documentary

29

CHAPTER 9 Client Academic Project Type Editorial Photography, Food & Product Photography, Fashion Styling, Set Styling

Photography & Styling A collection of editorials I art directed, styled, shot, and post-processed, produced for my Basic and Studio Photography courses.

Majority of my photography work is influenced by my frequent reading of household names in the

30

local and international publication industry: Vogue, L’Officiel, i-D, Dazed, Esquire, Scout.

Selected images and compositions are also homages to my creative heroes married with my personal flavors.

Above: A manually-colored faux daguerreotype produced image to mimic the 1900’s muse portraiture

Chapter 9

Photography & Styling

Above: Replication of photographic formats and fashion through the years: 1920s to 2010s

31

seaneidder.com

Chapter 9

32

Photography & Styling

seaneidder.com

Chapter 9

33

Photography & Styling

seaneidder.com

Chapter 9

Photography & Styling

seaneidder.com

Above: Kitschy and campy flatlays that employ capturing reflective objects Overleaf: Fashion editorial involving stroboscopic photography

34

CHAPTER 10 Client Personal; TAYO & Kids4Kids (NGO Volunteer Work) Project Type Digital Illustration, Branding

Digital Illustration Digital painting-studies borrowing the sentimental styles of yesteryear's momentous artists, namely: Jean Cocteau, Cecil Beaton, Ludwig Bemelmans and Raoul Dufy.

Each piece is maximized into different layout applications

35

such as book covers, pillow cases, etc.

The last project is an assignment from when I volunteered as an artist-designer with sister NGOs Bye Bye Plastic Bags PH, Kids4Kids, and TAYO.

Above: Cover artwork and layout for a children’s coloring book for NSTP

Chapter 10

Digital Illustration

Above: Experimentation with digital watercolor illustration technique, printed as cover artwork for a memoir-photo album

36

seaneidder.com

Above: Collection of individual illustrations for respective recipes in the “Luto Tayo” cookbook for NGO TAYO

CHAPTER 11 Client Le Petit Cherie (Academic) Project Type Visual Branding and Identity Development, Typography, Layout, Print Design, Packaging Design, Collage

Le Petit Cherie Le Petit Cherie is a brand identity that enlivens a custom typeface I hand-drawn for my Typography class: “Oh Oh Cherie.”

The creative brief was to create a typeface that can be used for a fictitious label in

37

the executions of an envelope, a letterhead, and a business card. I crafted a French 19th century fashion line for little girls, hence the nomenclature of Le Petit Cherie (translation: “The Little Darlings”). Witnessed in the overall brand aesthetic are the inspirations from the

textures of decorative decoupage, textiles of pastel gowns worn by the European upper echelons and over the top rarities of quirky embellishments and playful froufrous.

Above: Logo and logotype design for the created brand

Chapter 11

Le Petit Cherie

seaneidder.com

Above: Sequential business card design with embellished border print design Left: Interior and exterior business envelope design

38

Chapter 11

Le Petit Cherie

seaneidder.com

Above: Generated custom typeface complementary to the brand ethos

39

Chapter 11

Le Petit Cherie

Above: Packaging design for the brand, mirroring a dollhouse figure

40

seaneidder.com

Chapter 11

Le Petit Cherie

seaneidder.com

This page: Assembled dollhouse packaging from previous page

41

CHAPTER 12 Client Havaianas (Academic) Project Type Market Research, Copywriting, Graphic Design, Digital Photography, Film Photography, Set Design, Fashion Styling, Collage, Digital Illustration, Layout, Motion Graphics

Havaianas: Welcome the Neo _ The Havaianas Ad Trope is summarized as a witness to the traditional sexist culture of the brand’s existing advertisements.

Welcome the Neo* aims to address the acceptance of the Havaianas brand into a more inclusive culture; as a

42

progressive brand in a progressive market.

In response to the new normal. A paradigm shift that challenges what is existing as with the empowered woman who continues the plight for equality.

Leveraging from the South Korean pop culture of purposeful beauty, fashion, and ultimately the power of the female as projected in K-dramas and idols. *Neo - unorthodox term; also a slight reference to rapidly growing K-pop boy group Neo Culture Technology or NCT.

Above: Key design elements for the campaign

Chapter 12

43

Havaianas: Welcome the Neo _

seaneidder.com

Chapter 12

Havaianas: Welcome the Neo _

seaneidder.com

Top: Google leaderboard banner layout Opposite page: Instagram layout and mockup

44

Bottom: Facebook animated GIF layout

Chapter 12

Havaianas: Welcome the Neo _

seaneidder.com

This page: Combination of digital (Google skyscraper banner; Inline rectangle) and analog (billboard) layouts

45

CHAPTER 13 Client Mimp Magazine, Reinvent, Rookie, Young STAR, YSTYLE, Esquire, The Edition, Adobo Magazine Project Type Graphic Design, Collage

Right: Cover artwork for Mimp Magazine Below: Commissioned piece contributed as PRINT magazine’s “New Visual Artist 2017” awardee

Collage Work Digital collages I contributed to the print and online editions of various local and international magazines and periodicals.

46

Chapter 13

Collage Work

seaneidder.com

Left: OPM playlist cover for Reinvent Magazine Bottom left to right: Pieces that accompanied articles and editorial letters from Rookie, Young STAR, and YSTYLE Opposite page: Animated cover and body collages for YoungSTAR.PH (Online)

47

Chapter 13

48

Collage Work

seaneidder.com

Chapter 13

Collage Work

Above: On online influencers, for Esquire Magazine

49

seaneidder.com

Above: On art-acquisition, for The Edition (Art Fair PH)

Above: On Virtual Reality, Augmented Reality, and upcoming technologies, for Adobo Magazine

CHAPTER 14 Client Laduree ( Academic) Project Type 3D Modeling, 3D Animation, Video Editing

Laduree: A Golden Adventure There are no words to express how fond I am of French macarons, and how I adored Laduree as a brand ever since I visited their shop in Champs-Élysées in Paris.

Laduree is a patisserie known for its clean and pastel pastry-offerings.

50

The objective of this project is to pay homage to the whimsical theme of the brand by creating a narrative that spotlights their bestseller, the French macarons.

Above: Looping clip from the introduction of the 3D animated advertisement Click on image to view the full animation

Chapter 14

Laduree: A Golden Adventure

This spread: Storyboards and developmental studies of the 3D animation sequence

51

seaneidder.com

Chapter 14

52

Laduree: A Golden Adventure

seaneidder.com

CHAPTER 15 Client Personal Project Type Graphic Design, Collage, Packaging Design, Print Design

Tsinoyserie With a deep affinity for 19th Century European artforms and decor, I explore in a series of applicative ornamental design the infusion of local design motifs with its European counterparts. From the Parisian toile du jour wallpaper to chinoiserie

53

patterns, “Tsinoyserie” (a playful portmanteau to Tsinoy as in Filipino-Chinese and Chinoiserie) translates tropical themes from the Philippine archipelago and surrealism, into Baroque layouts reflecting a utopic idea of the Renaissance.

Above and overleaf: Packaging design for a canned fruit juice drink

Chapter 15

54

Tsinoyserie

seaneidder.com

Chapter 15

Tsinoyserie

seaneidder.com

This spread: Chinoiserie-inspired wallpaper decorated with Filipino motifs, “Filipino TIme”

55

Chapter 15

Tsinoyserie

seaneidder.com

This spread: Chinoiserie-inspired wallpaper decorated with Filipino motifs, “Sabong”

56

Chapter 15

Tsinoyserie

seaneidder.com

This spread: Chinoiserie-inspired wallpaper decorated with Filipino motifs, “Dream Weavers”

57

CHAPTER 16 Client Sauce & Source Project Type Art Direction, Market Research, Visual Branding & Identity, Graphic Design, Layout, Motion Graphics,

Sauce & Source The portfolio of my corporate design work from my art directorial debut in a Philippine-based Australian business solutions agency, Sauce & Source.

A bulk of the work included in this section is centered on rebranding for efficient

58

consumption of selected clients who will be perusing these internal documents.

Additionally, there is a preview of social media cards I designed to serve as basis for the reproduction of my juniors in the art department. Selected pieces

were also used during the marketing and pitch period of Sauce and Source to potential brands for partnership.

Above: Cover layout for monthly client social media performance report

Chapter 16

Sauce & Source

This page: Interior page layout for monthly client social media performance report

59

seaneidder.com

Chapter 16

Sauce & Source

seaneidder.com

This page: Social media card content, design and copywriting for different clients

60

Awards 2021 Power Mac Student Ambassador

*Video essay-entry selected from a pool of 600 college students

2019 Consistent Dean’s Lister at the De La Salle-College of Saint Benilde *Dean’s Lister for three consecutive terms in the A.Y. 2018-2019

2017 New Visual Artists: 15 Under 30 for PRINT Magazine 2016 Artist of the Month for SORA Magazine 2015 3rd Placer in FedEx-Junior Achievement Philippines International Trade Competition *Sent as one of the countries representatives to Singapore

Press & Features CANDY PREVIEW THE LASALLIAN PRINT MERCADO VICENTE ASIAN JOURNAL NOLISOLI NOVICE

Sean Eidder is many things peculiar…

He likes to see everything in vivid technicolor. And as a fanatic of print (long live!) and obsolete crafts, Sean Eidder tries to emulate the analog techniques of yesteryears to produce inimitable effects that would always leave a lasting feeling of nostalgia and childhood wonders in his work.

Although a follower of the kidcore, he does not kid around his work. Sean Eidder is very very serious about his craft—the photo on the left is living proof.

Maybe that’s why at age 15 his work was first published in the national newspaper. Simultaneously, he bagged third place at the regional division of a junior marketing entry strategy composition contest.

At 16 he was a regular contributor to local and international publications alike. He even made it to the social media pages of a supermall.

By the time he was 17, he earned a spot in the list of "New Visual Artists: 15 Under 30" at an established graphic design magazine in the United States.

It goes on...

Copyright © 2021

seaneidder.com +63 977 125 3236 peculiareidder@gmail.com