The Way
JOIN THE BLUE
At Coldwell Banker Sea Coast Advantage...
we are proud of our consistent achievement, particularly our sold property success record over the past two decades. Our people are the core ingredient of our success, with their keen focus to provide that “something extra” to our clients. Our agent-centric approach provides a simple chain of command:
1. Our Clients
2. Sales Associates
3. Brokers in Charge and Staff Members
4. Management Team
5. Non-Competing Owner/Broker
At Coldwell Banker Sea Coast Advantage, the staff and management work for the agents!
Our less tangible, but secret ingredient to success, is we operate with a big heart for our clients, for each other, and for the community at large. This spirit of family and community is what makes Coldwell Banker Sea Coast Advantage special. Our motto is “Do Something Nice for Someone Every Week”.
Coldwell Banker Sea Coast Advantage is an innovator in the areas of training, technology, advertising, marketing, and agent services – and we intend to remain a leader in each of those areas. Our local success in partnership with the national and international power of the Coldwell Banker® name has proven to be a winning combination. You will want to quickly make yourself aware of the superior marketing products offered by Coldwell Banker® .
We are glad you are considering joining our company and invite you to read through these pages carefully to seriously consider if now is the time for you to point your career toward success with the premier real estate company in Southeastern North Carolina. Imagine aligning yourself with a strong, successful company that has been the Market Leader for over 20 years!
Our management team is here to guide you in your decision-making process. If there is anything we can do personally to be of assistance, please do not hesitate to ask.
Sincerely,
Tim Milam CEO 910-617-4358
timmilam@seacoastrealty.com
Denise Kinney President 910-367-3325 denisekinney@seacoastrealty.com
Dedicated to the love of people and home since 1993.
Coldwell Banker Sea Coast Advantage agents understand that home is far more than a location. Home is inextricably tied to family, to memories, to hope and to love. Each and every day, it’s a dream that we help make into reality for thousands. If that’s not worth waking up for, what is? We are a company devoted to the service of our clients, the success of our agents and the remarkable power of home. We’re also dedicated to creating dominant winners in every market we serve. It’s something we call the Coldwell Banker Way. We invite you to read these pages and learn more about our company.
By the time you’re finished, you’ll understand why the most successful agents in the industry have joined Coldwell Banker Sea Coast Advantage, and why you should, too.
real estate company with real advantages. Welcome to the
All real estate agents aren’t the same, so it’s not surprising that the same holds true for real estate companies. In every facet of our industry, Coldwell Banker Sea Coast Advantage sets the standard for innovation, expertise and support. As a Coldwell Banker Sea Coast Advantage agent, you’ll enjoy access to state-of-the-art technology, the strength of a global network and an empowering culture of excellence—advantages that will elevate your brand in the minds of consumers and distinguish you from the competition.
Cutting-edge tools that give us an edge.
Coldwell Banker Sea Coast Advantage equips agents with cutting-edge technology to excel in the real estate market. Our nSkope platform uses big data and machine learning to identify ideal buyers for ultra-targeted marketing. Agents benefit from a high-traffic company website (SeaCoastRealty.com), customizable personal websites, and lead generation tools for seamless client acquisition. Sea Coast Tools simplifies platform access and content sharing, while our marketing offerings, from predictive analytics to printable brochures, support success across all channels.
We also provide comprehensive group and one-on-one training, with experienced managers and a dedicated staff offering ongoing guidance to help Sea Coasters master new technologies and tactics. This ensures agents can fully utilize our offerings to grow their business. This combination of tools and training sharpens even the most seasoned REALTORS®, helping them reach new heights in the market.
ASamplingofourAgentAdvantages
SeaCoastSellerWebAdvantage
Sea Coast Seller Web Advantage is a highly efficient, agent branded Seller communication platform. It automatically emails Sellers color reports on a set schedule. These reports break down everything from their home’s current competition to the number of online views their home has received.
ClientBAYCRM
A fully integrated contact and lead management program complete with action plans, drip campaigns, buyer portals, eMarketing, and a variety of other tools.
Social BAY
Social offers the most advanced social media marketing in real estate. With automatic listing posts, curated localized content, and the ability to run ads to promote listings, generate leads, and promote your personal brand with just a few clicks, Social keeps agents top of mind and ahead of the curve.
SeaCoastAdvantageMail Program
Every individual agent (or team) is reimbursed 50% of their direct mailing costs up to $200 each month. Agents can be reimbursed for mailings that they send on their own or have professionally done.
CustomizedWebsite
Every agent is provided a fully customizable website, complete with home search capability, linked directly to their CRM. These sites offer builtin features for lead capture including complete (and ultra-customizable) landing pages for home valuation, buyer/seller guides, and more.
ListTrac
ListTrac provides online activity reporting for your listings including views, leads, shares, and favorites captured from major portals, broker sites, and MLS systems while keeping sellers informed with a weekly agent-branded report showing how their property is performing online.
DotLoop
An online transaction management system that takes the place of both ZipForms and Docusign. DotLoop integrates all of the standard forms with signature capabilities for all parties to the transaction. A variety of template packages are also available to further add to the ease of the transaction.
InstantContent
Sea Coast is leveraging AI and Automation to make your business faster and more streamlined than ever before. If you need a property description, a bio, an email signature, a social media graphic, or a property flyer, you can have one created on your behalf in a literal instant! Simply submit a quick form and content arrives in your email inbox in mere moments!
Sea Coast Advantage Brand and
Market Share
The public is aware that Coldwell Banker Sea Coast Advantage has been the #1 real estate company in Southeastern North Carolina for over two decades. Agents should easily be able to generate five more listings or sales per year due to Brand Recognition.
Technology Department and Help Desk
Five full-time IT Experts are on standby to resolve any technology issues that an agent may encounter. On average, they solve over 1000 agent technology issues each month!
Relocation and Referral Network
Coldwell Banker Sea Coast Advantage has ownership in 5 offices along the South Carolina Coast, and is partners with Coldwell Banker Advantage, which has offices throughout central NC, including the Triangle and Triad. Agents make referrals from region to region regularly and many generate at least one additional transaction. Additionally, we are members of the Anywhere Broker Network and have real estate partners throughout the nation.
Power Producers
Once an Individual Agent or Team Leader reaches $7-9 Million in sales during a calendar year, they are eligible to receive a monthly bonus (between $225 and $325) to use as they choose for marketing of their business.
Mega Producer Club
Once an Individual Agent or Team Leader reaches $10 million in sales during a calender year, they are then eligible to receive at least $500 per month to use as they choose for the marketing of their business.
Offices from Calabash to Washington
Sea Coast Advantage is the dominant real estate company in every market that we are in. With offices up and down the coast, our agents are able to take listings and promote the office closest to home. Agents can use the conference spaces in every office when meeting with both Buyers and Sellers. Many large teams have dedicated agents in multiple offices.
Non-Competing Owner and Managers
All leads, regardless of how or where they were generated, end up with an agent. Management does not compete with the agents or receive incoming leads.
Shared Concessions
In order to close a deal, sometimes concessions may be necessary. Sea Coast Advantage will share in the concessions with the agents with their manager’s approval.
Internet Leads Teams
Sea Coast Advantage spends in excess of $500,000 per year to generate Buyer leads which, in turn, are passed along to leads teams. Over 40% of the company’s sales are in-house sales, so our Listing Agents reap the benefit of additional buyer leads being distributed to our agents as well.
Training Reimbursement
Depending on the agent’s prior year’s GCI, every qualifying agent is eligible for $250$1,000 to use toward approved educational courses.
Builder Bonus Program
Sea Coast Advantage sells more new homes than any other real estate company. As a thank you, agents keep 100% of any bonuses offered by builders that we represent (less the franchise fee).
4-Year Advantage Guarantee
After completing 4 years with the company, if an agent reaches any of our levels 1-7 on Agent Earned Income, their split will never go below any level they achieve. They can go higher, but once they earn any level, they will never go back below that respective level.
Loyalty Commission
Beginning on an agent’s third anniversary with the company, the agent is locked into a minimum level on the commission schedule. The longer the agent is with the company, the higher the level that they are locked in. From there, the agent’s commission level can only go up and never go down.
Closing Coordinator Program
The optional Closing Coordinator Program is a huge time-saver and money saver for agents. The in-house Closing Coordinator handles most tasks from contract to closing. In many cases, agents have also been able to cut back on their own administrative staff.
Other Agent Advantages
Pre-Listing Packages
Broker Opens
Global Luxury Program
New Agent Concierge Program
XpressDocs
Yard Signs and Frames at No Cost
Listing Presentation Assistance
Business Plan Development Assistance
In-House Transaction Splits
National ColdwellBanker.com
Social Media Presence
Internet Leads Teams
Cole Realty Resource Prospecting Platform
WealthEngine Prospect Engagement
Platform
Vulcan 7 FSBO and Expired Leads
Open House Advertisements and Promotion
Agent Profile Pages
Direct Deposit
E&O and Cyber Insurance
Team Development Assistance
Marketing Materials and Presentation
Document Binding Systems
Pop-By Program
Social Media Content Calendar and Graphics
#1 FOR THE PAST 25 YEARS
ESTATE COMPANY #1 IN THE NATION!
24 Most visited BRAND ONLINE OFFICES TO SERVE YOUR CLIENTS IN SOUTHEASTERN NORTH CAROLINA
$2.9+BILLION SALESVOLUMEIN2024
7,793 2024 TRANSACTION SIDES
850 SALESASSOCIATES
70+ STAFF MEMBERS TO SUPPORT YOUR BUSINESS
42% IN-HOUSE SALES PERCENTAGE
7 COUNTIES
Coldwell Banker SeaCoastAdvantage RegionalPresence
Coldwell Banker Sea Coast Advantage is the largest and best-selling real estate company in the Carolinas with a 2024 closed sales volume in excess of $2.9+ Billion and 7,793 closed sales transactions.
Sea Coast Advantage was founded in Wilmington, NC in 1988 and joined Coldwell Banker in 1993. Sea Coast Advantage is home to more than 850 real estate agents in Southeastern North Carolina.
We know a little bit about luxury.
Coldwell Banker Global Luxury agents raised their average sales 30%
There’s no place the Coldwell Banker® sign is more at home than in front of many of the world’s premier luxury properties. The Coldwell Banker Global Luxury® Program is among the most successful names in high-end real estate, powered by agents in 45 countries who deeply understand this unique market’s intricacies and clientele. It’s why we had over $220 million in daily luxury sales. Proprietary tools such as the flagship Homes & Estates magazine (on newsstands across the globe), a luxury certification course created with the Institute of Luxury Home Marketing and an unrivaled international referral network are just a few of the reasons why the Coldwell Banker Global Luxury Program is a truly extraordinary force in the luxury space. For the agent with a desire to enter this exclusive market, there is no partner better suited to bring you success.
Quality and training that help you reach your full potential.
Whether a seasoned professional or just starting out, it’s never the wrong time for an agent to hone their skills. And with an ever-changing real estate landscape, there’s always something new to learn, and Coldwell Banker Sea Coast Advantage is here to help. Our education is developed by gathering the best practices of top-performing agents and converting them into action-oriented programs that build critical skills and habits. From setting goals to leveraging your resources, winning listings to negotiating transactions, the skills taught will help propel you to higher productivity and a more successful future.
Classes are recorded and are available for our agents to watch at their convenience at no cost.
Below are just a few of the classes that have been taught recently:
Lot and Land Sales
Business IS Personal: A Brand New Look at Personal Branding
Home Inspections 101
Farming
Real Estate Transaction Forms
The 411 on Home Warranties
Selling on the Coast Agent Panel
Entity Formation and Taxes
Email Hacking, Wire Fraud, and Phishing
Reverse Mortgages
Website Security
Photo Editing for Real Estate Agents
Business Planning
Working with REO Properties Advanced
Mailing Techniques Retirement for the
Self Employed
CMA Best Practices
Impervious Surface and Storm Water
Management
Working with Buyers the Referral Way
Using Social Media to Promote Your
Listings Taxes for Real Estate Agents
How to Work with Buyers 101
1031 Exchanges
Video for Social Media
Living a Healthy Lifestyle as a REALTOR®
How to Work with Appraisers
Working with Relocation Buyers
Real Estate Marketing
Using the DISC Profile on Clients
How to Sell Over $20 Million Per Year as an Individual Agent
Professional Looking DIY Videos
How to Work Island Properties
Flex MLS Training
Facebook for REALTORS®
TikTok for REALTORS®
Running a Team Like a Business
10 Step Marketing Plan for Sellers
Smart Homes
Sphere Marketing
Understanding Wind and Hail Insurance
Managing Multiple Offers and Counter-Offers
XpressDocs
The best advertising and marketing in the industry.
In real estate, exposure is everything. And from the top down, the Coldwell Banker® brand provides it. For over a decade, our national advertising campaigns have scored highest in effectiveness for the real estate category,* providing valuable brand recognition that benefits the entire network. Additionally, Sea Coast boasts the most strategic, dynamic, and engaging social media presence in the area. At the agent level, customized versions of the national ads and elegant collateral present you in a sophisticated and professional light at every touchpoint.
*ACE Metrix Scores 2012-2024 Real Estate Category
Fun is fundamental to success.
Real estate agents are social creatures, and you’ll find them in their natural habitat at Gen Blue, a one-of-a-kind conference and celebration held by the Coldwell Banker® brand. Taking place in cities from Miami to Los Angeles, this is the ultimate expression of what it means to be part of the Blue. Around every corner you’ll find opportunities for networking and learning with some of the smartest and most successful names in the business. Awards recognize top producers and cultural leaders. Visionary speakers are there to inspire.
Entertainment is strictly A-list. The atmosphere is electric, because anything can happen. It’s the purest representation of the Coldwell Banker experience.
Launch and Fusion are both zero-cost conferences for Coldwell Banker Advantage and Sea Coast Advantage Agents, Management, Ownership and Staff from across North and South Carolina.
The conferences feature national speakers, powerful educational sessions, exclusive presentations from Coldwell Banker leadership, networking with agents, management, executives and sponsors, plus a whole lot of fun!
join the Blue
.
In 1993, we set out to create the world’s finest real estate experience. To better serve our clients, Coldwell Banker Sea Coast Advantage agents had to be smarter. More committed. More trustworthy. We sought a higher class of agent and believed that they deserved a higher class of support. In this sense, nothing has changed. Coldwell Banker Sea Coast Advantage is home to those agents who demand more from a real estate company, whether it’s technology or culture or opportunities to grow. With Coldwell Banker Sea Coast Advantage at your side, you become better. More capable. More inspired. More knowledgeable. And to your clients, more trusted. You become a winner. Part of a company of winners united in their desire to be the very best. It’s time to join a real estate company that’s as extraordinary as you are.