REACHING PEOPLE WE KNOW
PEW RESEARCH: Blacks were more likely than whites to act upon print and online news in two particular ways: speaking with someone offline and saving news for later. Black online news consumers, on average, spoke with someone about the news they got 38% of the time, compared with 29% of the time for whites. They were also slightly more likely than whites to bookmark or save a news article for later, though the rate that this was done was quite low for both groups (7% vs. 4%).
Southern Californians are multi-generational and racially diverse.
Highly-engaged community encompassing 6K+ reader consumerism:
• Baby Boomers 29% • GEN X 71% • Millennials:16%
Female 68% Male 32%
Reader Identity: Cultural Shapers Technophiles Socio-entrepreneurial
Ad Sizes & Rates Per Edition Full Pg. Color $ 1375.00 Full Pg. B/W 1000.00 1/2 Color $700 1/2 Pg. B/W $400.00 1/4 page Color $225.00 1/4 BW $100.00 BW Only – 1/8 $49.99 Digital link included
EIC: Cheryl Morrow / Ofc: 619.668.1007/ Email: email@example.com