What Does It Take to Make a Great Pop Up Display? Are you ready to hit the convention or trade show circuit? Before doing so, you'll want to make sure that you have a display for your trade show booth that draws in foot traffic and helps you get closer to potential customers. A great pop-up display can give you the look your booth needs, without requiring a lot of set-up or confusing directions. There are a few key components you will want to make sure you have for your pop-up displays to make sure that your booth stands out from the competition. Use a Compelling Graphic Your pop-up display is the focal point for your trade show booth, so make sure that you are giving people something interesting and unique to look at. If you are launching a new product, the display should reflect that in some way. You'll want to consider adding your marketing campaign logo, and image of the product, or an image of what the product can do. Don't settle for a company logo on a colorful background. Instead, choose a graphic that tells a story to your customers. Make the Most of Your Floor Space Whether you rent a 10' by 10' booth, or a larger area, you will want to make sure that you use every inch of the booth to your advantage. While you don't want to overwhelm visitors with too much to see, you'll need to decide if you want a speaking podium for product displays or a table for hands-on demonstrations. Once you make this decision, you can incorporate your brand graphic or logo into the podium and tablecloth, to create a display that utilizes the entire booth. Don't Be Afraid to Use Color Trade shows are often a sea of black curtains, with a few signs mixed in for good measure. Using bold colors with each of your pop-up displays gives your trade show booth a way to stand out from the crowd. The use of color in your graphics will draw eyes to your booth and provide you with more foot traffic. Be Creative with Giveaways Chances are, you do some networking or scouting before you arrive at a trade show or convention. For every connection you make, consider offering a free gift that goes beyond the typical logo pen or business card. This helps to create buzz for your booth and gives people an extra reason to stop by. You can also choose gifts to give away to the general public. Setting up a small gift table with your pop-up display from a professional company such as San Diego Sign Company can create a compelling reason for new customers to visit. Allow People to Touch Your Products
You'll get more customers to buy after they have tested out your products, so consider incorporating a table for hands-on product demos. Use the same logo or graphic theme from your pop-up display on the tablecloth, so that you can bring the theme of your new product to the demonstration table. People will be more likely to take an interest in your products when you combine a stunning visual display and a hands-on component. Once you have used all of these elements in your trade show booth, you will have a space that is warm and inviting, and one that gives people a reason to stop by and check out the goods you have to offer. Pop-up displays from SD Signs give you the best quality displays to show off at your next trade show event. Bio: San Diego Sign Company offers a wide variety of trade show booth designs, depending on your industry and your target market. Our designers will work directly with you to ensure that your brand is fully integrated into your trade show display. Visit our website at www.sdsign.com to see our wide range of products and services. Description: A great pop up display can set you apart from your competitors at your next trade show. Use bright colors and catchy graphics to ensure that when potential customers are walking by your trade show booth, they will stop to see what all the â€œfussâ€? is about. At a trade show, you often only get one chance to gain a customer, so you have to make that chance count!
Published on Jan 22, 2014
http://www.sdsign.com | A great pop up display can set you apart from your competitors at your next trade show. Use bright colors and catch...