07/01/21
As South Dakota’s only PBS and NPR station, SDPB is uniquely positioned to share your message with our loyal and established public media audience.
WITH SDPB, EVERY SOUTH DAKOTAN CAN LEARN. DREAM. GROW. SDPB IS SOUTH DAKOTA’S LARGEST MULTIPLATFORM OVERORGANIZATION.MEDIA 98% OF SOUTH DAKOTANS ARE REACHED BY SDPB’S TV, RADIO, AND SDPBCONTENT.DIGITALBROADCASTS FREE OF CHARGE 7-DAYS-A-WEEK24-HOURS-A-DAY, . + TELEVISION + RADIO + ONLINE + MAGAZINE + MOBILE APP + EVENTS + NEWSLETTERS + STREAMING
We are PBS and NPR in South Dakota. We share numbers and statistics from PBS and NPR that show who our audience is and how they feel about our sponsors.
SDPB is a vital community resource with the mission of producing and broadcasting high-quality, commercialfree programs and valuable community outreach projects that educate, enlighten and entertain.
4 TV CHANNELS SDPB SNAPSHOT 2 RADIO CHANNELS STATEWIDE COVERAGE SDPB REACHES 98% OF SOUTH DAKOTA *2020 figures. 250K SD HOUSEHOLDS TUNE IN TO SDPB EACH MONTH* + 17,000+ NEWSLETTER SUBSCRIBERS + SDPB.ORG ATTRACTS OVER 1.7 MILLION INDIVIDUAL USERS WITH OVER 5 MILLION PAGE VIEWS PER YEAR + 1,926 HOURS OF LOCAL LIVE STREAMING OF EVENTS + PBS KIDS & PBS/SDPB1 STREAM FREE ONLINE 24/7 + 40+ HIGH SCHOOL ACTIVITIES EVENTS STREAMED PER YEAR* 25 MILLION+ REACH 12 MILLION+ VIDEO VIEWS PER YEAR* AWARD -WINNING + 42 REGIONAL MURROWS (2015-2021) INCLUDING 3 NATIONAL MURROWS + 2 REGIONAL EMMYS® + A.H. PANKOW AWARD (2017) + ASBSD SCHOOL BELL AWARD (2017) “I love the information you share both on TV and on the radio. Thank you a million for the great quality information you share. We love both the serious news we need to know and the light hearted music, entertainment, nature shows, and children’s programs you offer commercial free. How blessed we are to have your continued voice in our world. Sending you all the best from our family!” - Jen & Ty, Webster, SD
SOUTH DAKOTA’S MOST SIGNIFICANT SOURCE OF LOCAL, IN-DEPTH DOCUMENTARIES AND HISTORY PROGRAMS. SOLE PROVIDER OF OVER-THE-AIR TV FOR RURALREMOTEDAKOTA’SSOUTHMOSTANDAREAS. 1,000 HOURS OF LOCALLY PROGRAMSPRODUCED PER YEAR
TV TV
SDPB’s signature video magazine profiles intriguing people, places, events and traditions throughout South Dakota.
Explores the history of South Dakota through rarely seen historic films and photographs gathered from archives and private collections. Produced and hosted by SDPB’s Brian Gevik.
SDPB LOCAL
Gavel-to-gavel coverage of every South Dakota State Legislative session, including in-depth reports on proposed legislation, live discussions of bills with lawmakers and South Dakotans, and on-going updates of legislative action.
For 26 years South Dakota Focus has provided Jackieyourandevents,Dakotansdiscussionsin-depthwithSouthaboutissues,news,politics,cultureimpactingstate.HostedbyHendry.
TV TV
Writer Whitney Balliett described jazz as the “sound of surprise.”
Dedicated to live classical music programming 24 hours a day, seven days a week. Listen as a line-up of knowledgeable hosts present beautiful music from one of the largest libraries of Classical Music available. Available on HD radio or the SDPB App.
SDPB is the official broadcast network of the South Dakota High School Activities Association. Each year we cover 12 categories of sports and activities with hundreds of live programming hours.
Radio Radio Radio Radio
“What I really like are the stories of South Dakota. For example, the recent production on the Hall Family of Wagner (“Hall Family Century Farm,” Dakota Life, November 2019.) I grew up in Wagner and it was nice to see Marge and her children keeping the family farm. I was so happy to see all of the photos. I remember Willie Hall quite well growing up. Living now in Rapid City, I somewhat feel the state is divided by “East River” and “West River,” but with stories like these, SDPB is able to bring the state together. Keep up the good work.”
SDPB’s popular garden program opportunitiesoffersto learn tips and tricks for growing blooms and blossoms in South Dakota’s short but sweet growing season with host, Erik Helland.
In the Moment is SDPB’s daily news and culture program. In the Moment features conversationsauthenticwith news makers, scholars, artists, and everyday South Dakotans. We bring our listeners into the conversations and keep them In the Moment.
Thousands of dedicated South Dakotans begin their day with updates from SDPB’s live and local radio hosts. SDPB’s in-depth reporting covers South Dakota government, education, business, science, sports and the arts.
Every weeknight Jazz Nightly host Karl Gehrke brings you a wide variety of jazz from classics by the great legends to the latest sounds by today’s exciting young artists.
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In-depth award-winningBroadcastingDakotaproduceddocumentariesbySouthPublicincludingtitles
– Cynthia, Rapid City
Redbow, Kings of the Court, Dynasty on the Diamond, Vanished South Dakota, The Stavig Letters, and more.
80% OF TRUSTWORTHY”“COMPLETELYSAYRECENTMEMBERSSDPBINASURVEYSDPBIS2 74% BELIEVE PBS CONTENT APPEALS TO PEOPLE OF DIFFERENT BACKGROUNDS.ETHNIC 1 MEDIAN HH NET WORTH OF PBS CORE VIEWERS: 321K (27% HIGHER THAN US AVERAGE)3 1. Marketing & Research Resources, Inc. (M&RR) fielded 23 questions via an online survey during the window of January 4-13, 2021. The survey was conducted among a sample of 1,035 adults ages 18+, 502 men, 532 women, and 1 respondent preferred to self-identify. The results are weighted to be nationally representative of the US adult population. Results presented throughout are for all respondents, unless otherwise noted. 2. 2020 Coming Home South Dakota: Statewide Survey - fielded 49 open and closed ended questions from Sept. 10, 2020 to Oct. 2, 2020. The survey received 1,030 complete responses among a sample of adults 18+, 36.1% male, 61.1% female. Results presented are for all respondents unless otherwise indicated 3. MRI 2019 Doublebase, MMRI Trust Survey Jan 2020, Google Analytics, Nielsen Npower 18-19 Season. 4. 2020 Ipsos Affluent Survey, USA. Adults 18+ with $125k+ HHI, N=24,000+. PBS ranks #1 in these statements vs. ABC, CBS, CNN, MSNBC, NBC, FOX, FOX News Channel. 5. 2019 PBS Commercialism Study, City Square Associates, January 2020 • HAVING A POST-GRADUATE DEGREE • SPENDING ON GROCERIES • HOME DECORATING & REMODELING • TV, PHONE & INTERNET • OWNING MUTAL FUNDS • USING A FINANCIAL PLANNER • PLAN TO TAKE A DOMESTIC TRIP/VACATION • CRUISES4 FOR HOUSEHOLDS IN THE US MAKING OVER 125K PER YEAR, COMPARED TO OTHER MEDIA, PBS VIEWERS RANK #1 IN: PBS IS #1 TRUSTPUBLICIN FOR OVER 18 YEARS.1 AUDIENCEPBS 94.8% of South Dakotans surveyed said they patronize local businesses and restaurants.2 57% of viewers have a more favorable view of a brand sponsoring PBS.5
80% OF NPR LISTENERS CONSIDER NPR “PERSONALLY IMPORTANT” TO THEM OF NPR LISTENERS TAKE ACTION IN RESPONSE TO SOMETHING HEARD ON NPR OF NPR LISTENERS HOLD A MORE POSITIVE OPINION OF COMPANIES THAT SUPPORT NPR OF NPR LISTENERS PREFER TO DO BUSINESS WITH COMPANIES THAT SUPPORT NPR3
269% MORE LIKELY TO PARTICIAPTE IN ENVIRONMENTAL GROUPS OR CAUSES MORE LIKELY TO HAVE CONTACTED A POLITICIAN AT THE STATE, LOCAL OR NATIONAL LEVEL MORE LIKELY TO MAKE FINANCIAL CONTRIBUTIONS TO ARTS, CULTURAL OR ENVIRONMENTAL ORGANIZATIONS4
DELIVERING IMPACT, DELIVERING ENGAGEMENT.
NPR AUDIENCE IS:
82%
73%
NPR IS #1 & #2 IN TALK/NEWSDRIVE-TIME INPROGRAMSRADIOAMERICA.1 89% OF LISTENERS AGREE THAT NPR INFORMATIONPROVIDES THAT OTHER PROVIDE.OUTLETSMEDIADONOT2 AUDIENCENPR 1. Nielsen Audio Nationwide, Spring 2020; 2. NPR Impact Study, July 2019; 3. Kantar, NPR State of Sponsorship Survey, April 2021; 4. MRI-Sim mons Doublebase 2020, among custom NPR News audience.
201%
70%
148%
Localized, trustworthy, first-rate resources for South Dakota educators and caregivers, with state-standardized content, South Dakota-specific history and science curriculum, and outstanding digital content from PBS’ expansive K-12 educational Statewideresources.
Engaging educational outreach to kids and families at schools, events, and educator conferences all over South Dakota.
DAKOTA’SSOUTH STATEWIDEONLY SOURCE FOR COMMERCIAL-FREE,OVER-THE-AIR, FORPROGRAMMINGEDUCATIONALCHILDREN PRE-K AND UP. PROGRAMMINGEDUCATIONALKIDS FREE RESOURCES FOR SOUTH DAKOTA STUDENTS & EDUCATORS EXPERIENCED STAFF + SANFORD CORES AWARD + FRIEND OF SCIENCE (SDSTA) AWARD + SACCY AWARD + GOLDEN APPLE AWARD + ARCHDIOCESE OF OMAHA TEACHER OF THE YEAR + MULTIPLE WHO’S WHO AMONG TEACHERS SDPB’s Education Staff bring their experiences as classroom teachers to their work supporting South Dakota’s kids, parents and educators . Education Specialist Steven Rokusek’s teacher trainings and fun-filled science demonstrations have received multiple awards, including: “THANK YOU for such an entertaining and informative session this morning from Science Steve. My students had SO many positive comments and were excited about science afterwards. They’re either scared or unsure of themselves with science activities. You were a hit! Thank you again!” – Professor, South Dakota State University, In-ServiceTraining
2,820+ educators/parents subscribe to SDPB’s Education Update e-newsletter & 5,857+ educators/parents to SDPB’s PBS LearningMedia service.
source for all-ages programming about the living culture, history and current issues of the Oceti Sakowin, comprised of South Dakota’s nine Native American Tribes.
9 PBS KIDS Parent s say PBS KIDS HELPS PREPARE CHILDREN FOR SUCCES S IN SCHOOL. PBS KIDS rated MOST EDUCATIONAL MEDIA BRAND. 86% PBS KIDS 78% Disney Junior 76% Disney Channel 72% Nick Jr. 72% Univer sal Kids 66% Nickelodeon 59% Car toon Net work nWhichetwork best prepares children for success in school? Graph indicates “agree strongly” and “agree somewhat ” PBS KIDS is a trusted and safe source for kids to watch television and play digital games and apps. 85% of agreeparents TRUSTED & SAFE Whic h net work do you believe is the most educational for c hildren? 61% PBS KIDS 6% D i s ney+ 6% D i s ney Channe l 5% Nic ke lo de on 5% Nic k Jr. 4% D i s ney Junior 4% YouTub e K id s 2% Uni ver s al K id s 2% Car to on N et work PBS stations reach more Hispanic , Black , A sian American, and Native American children ages 2 8 than any of the children’s T V net work s. women, and 1 respondent preferred to self identify The results are weighted to be nationally representative of the US adult population Results presented throughout are for all respondents, unless otherwise noted PBS stations reach more children, and more moms of young children, in low income homes than any children’s T V net work . PBS KIDS averages 13.6 million monthly user s and 359 million monthly streams across PBS digital plat forms. (S ource: Niels en NP OW ER 9/ 2 3/ 20 19 9/ 20/ 2020 L+7 M Su 6A 6A TP reach 50% unif 1+min K 2 11 in HH w/Inc <$2 5K , LOH18 49 in HH w/Inc<2 5K , PBS s t ations , children s c able net work s ) (S o u r c e: N i e l s e n N P OW ER 9/ 2 3 / 2 0 1 9 - 9/ 2 0/ 2 02 0 L+7 M S u 6 A 6 A T P r e a c h K 2 8 5 0 % u n i f 1+m i n K 2 8 H i s N a t i v e A l l P B S St a t i o n s , c h i l d r e n s c a b l e T V n e t w o r k s ) (S o u r c e: G o o g l e A na l y t i c s O c t ‘ 1 9 - S e p ’ 2 0)
“Received my SDPB magazine for the month. I was shocked and then delighted that my interview took up about two thirds of a page! Even more delighted that they decided to print the entire picture of my siblings and me! What I really appreciate, though, is that SDPB is recognizing us “little constant viewer/listener/donor” people. This is really cool and makes me appreciate SDPB even more. I will be looking forward to future interviews with other South Dakotans. again!”
MORE THAN 60% OF SDPB MEMBERS READ THE MAGAZINE COVER-TO-COVER EACH MONTH. MAGAZINESDPB SDPB DEPENDABLEMAGAZINE’STV& RADIO DIGEST AND LOCAL INTEREST STORIES ARE A FAN OVERFAVORITE 13,000 COPIES OF SDPB MAGAZINE ARE DISTRIBUTED TO SDPB FUNDERSANDPARTNERS,DONORS,CORPORATE EVERY MONTH. “We DO love getting the SDPB magazine to have by our TV, aren’t we 21st century!” - Ken, Rapid City
- Judy, Webster
“I love your magazine and don’t want to lose access to it.”
SDPB also offers the magazine online, which includes extended features such as video previews of programs, links to additional features, or direct links to digital video shorts on social media.
- Liz, Sioux Falls
Thanks
SDPB Magazine is a full-color, 32-page monthly publication presenting feature articles about South Dakota, program information, and schedules for SDPB TV and SDPB Radio.
Size Print Area Size of Art Copy Limit (Print + Bleed) Full Page 8.5”x 11” 8.75” x 11.25” .5” from Print Area Edge Half Page 8.5”x 5.5” 8.75” x 5.75” .5” from Print Area Edge • Prices are net to SDPB. • If design assistance is needed, art direction and copy must be provided 1 month + 5 days prior to publication date (ex. Art direction for July magazine sponsorship must be submitted by May 26) and at additional costs. • Providing files? Digital artwork provided as high res PDF files by the 1st of the month prior to publication, with NO BLEED OR CROP MARKS. (ex. an ad for the July magazine is due June 1). Print Area 8.5” x 11” Co py Limit .5” from edg e Art Size - 8.75”x 11. 25” Full Page Print Area 8.5” x 5.5” Co py Limit .5” from edg e Art Size - 8.75”x 5.75” Half Page MAGAZINE ARTWORK Location Size Price Inside Front Cover Full Page $900 Inside Back Cover Full Page $900 Internal Page (3 potential) Full Page $750 Internal Page (6 potential) Half Page $400
Director of Corporate Partnerships • Black Hills (605) 440-1999
Laura Ptacek
Vice President of Corporate Partnerships
Eric Erickson
CONTACT US:
Jennifer Adler
(605) 367-7273
Director of Corporate Partnerships • Northeast SD (605) 549-0119
Laura.Ptacek@sdpb.org
Eric.Erickson@sdpb.org
Jennifer.Adler@sdpb.org
