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DIRECTOR’S NOTES
DAVID REISS | SDML EXECUTIVE DIRECTOR

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This edition of the magazine is reaching you just as we wrap up the 2023 legislative session. The SDML team has also been hard at work for several months preparing for district meetings, spring trainings, and preliminary conference planning.
As a new director, I have experienced a whole lot of policy making and politics at the capitol. Even as I write this message, I can tell you that experience has brought lessons aplenty in what to do - and some lessons of what not to do - during legislative session. Our legislative team works extremely hard and I am lucky to have great people around me to support the SDML mission and to provide invaluable guidance as a new executive director.
I look forward to reviewing the legislative session, discussing much of what I learned, and discussing law change outcomes at the SDML 2023 district meetings throughout March. This is my first opportunity as director to meet many of you face-to-face and I am excited to travel to each district to discuss this session’s happenings and the exciting changes coming for the South Dakota Municipal League. We’ll see you in Sisseton (March 14), Huron (March 15), Alcester (March 16), Onida (March 20), Hecla (March 21), Akaska (March 22), Geddes (March 23), Faith (March 28), Hot Springs (March 29), and Murdo (March 30). We are looking forward to visiting our members locally and having a great time!
As we wrap up the 2022-2023 legislative session and move into spring, the South Dakota Municipal League will be changing due to staff retirements, which means you’ll soon see some new faces. Spring is a time of renewal and I am excited to see different perspectives and ideas that will come with changing staff while we uphold the roles and works of our predecessors. We are working on some exciting things on behalf of our membership, the services we offer you and members of our pools, and look forward to growing our organizational capacity in 2023.
We are always available to you and I urge you to contact us if you have municipal issues or questions at 1-800-658-3633 or via email at david@sdmunicipalleague.org. ■
Most of our towns are small enough that you don’t have to know exactly WHAT you are doing (everyone else already does), but we should know WHY we are doing it.
Today it can be diffi cult to fi nd the “why” in any public service. Consensus building is diffi cult, and our communities seem more divided than ever. You might think it’s silly or redundant for a city to have a mission statement - don’t we all already know what cities do? I would bet if you surveyed your city staff and elected offi cials, you’d get quite a lot of different ideas about what the core services are that you provide.
A mission statement can provide you with a fi rm and clear understanding of why you exist. If your city doesn’t have a mission statement, I recommend getting your stakeholders together and drafting one.
The time spent developing the mission statement will help your organization and community. Your mission statement will give you purpose. Day to day it can be easy to forget how important our work is, but without clear guiding principles, health and safety can end up compromised.
The mission statement also offers focus when things get messy. All city leaders have times when we wonder whether we should even be involved in a particular issue or community project. A good mission statement can tell you whether you, as a local government, should step out or step up. It can also smooth out the transition of city staff and elected offi cials if we already have a shared vision we can stand behind.
The most compelling reason to have a mission statement is to have something to strive to become.

Something to set your eye on and aim to achieve every day. In his book, "Start With Why," Simon Sinek writes “Average companies” (or in our case, cities) “give their people something to work on. In contrast, the most innovative organizations” (cities) “give their people something to work toward.”
If you already have a mission statement, good for you, you’re ahead of the game. Now, learn it and live it. Live it in City Hall, the Park Shop, Council Chambers, and everywhere else.
The mission of the City of Yankton is to provide exemplary experiences, services, and spaces that create opportunities for everyone to learn, engage, and thrive. We recite it often at the beginning of City Commission and staff meetings. When we are working through a problem, we lift our mission statement up and ask ourselves if we are in keeping with the values and priorities we promised to the community. Each week, I identify one employee who is embodying our mission and I send a note to the City Commission so they know we are actively working to live that mission every day. We are not perfect, but we will never stop trying our best to be.
With warmer weather on the way (fi ngers crossed), do some early spring cleaning. If you have a mission statement, pull it out, dust it off, and start using it. If it doesn’t refl ect who you are as a community anymore, change it so that it does. If you don’t have one - well, make that your fi rst mission. ■