La Jolla Village News, November 27th, 2014

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THURSDAY, NOVEMBER 27, 2014

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THE BIG PICTURE

LJTODAY.COM | VOLUME 18, NUMBER 15

RAGE ONCE REMOVED

By DAVE SCHWAB

I-5 traffic halted as UCSD students protest Ferguson decision

SEVERAL TIMES REMOVED The landscape at La Jolla Cove was pretty desolate on Thanksgiving 1908, and not just because of the holiday. The neighborhood had only 800 or so people then, while today's legendary prosperity was a long, long way off – but as our holiday story below reflects, people made do perfectly well, with a little help from their inner businessman.

PHOTO COURTESY LA JOLLA HISTORICAL SOCIETY

Small Business Saturday If you're talking small business, you're talking a distinct La Jolla community, Melissa Williams Netherton explains on page 8 as Small Business Saturday draws near. And don't look now, but the nation's iconic Black Friday faces some stiff competition from cyberspace.

If today is Thanksgiving... ...can Christmas be far behind? Of course not – and our story on page says so. The 57th annual La Jolla Christmas Parade & Holiday Festival is on tap for Sunday, Dec. 6, featuring a nod to the La Jolla Recreation Center's 100th anniversary.

An aerial image shows part of the vehicle back-up along I-5 as protestors from UCSD block traffic near the Nobel Drive off-ramp on Nov. 26. The protestors were demonstrating against a Missouri grand jury's decision not to indict police officer Darren Wilson in the shooting death of a Ferguson, Mo. teenager.

PHOTO FROM KFMB-TV, SAN DIEGO

Demonstrators protesting a grand jury decision not to indict a white police officer in the fatal shooting of a black Missouri teenager briefly shut down the northbound lanes of Interstate 5 near Nobel Drive in La Jolla early Nov. 26.

The California Highway Patrol dispatch received a call of demonstrators in the traffic lanes of Interstate 5 northbound at Nobel Drive about 6:50 a.m. CHP officer officer Jake Sanchez said noting, “They responded swiftly to the scene and were able to get the roadway open

in a timely manner. Demonstrators obeyed directions from officers immediately and left the freeway.”

Sanchez warned that such protests pose a public safety threat.

“Anytime pedestrians enter the freeway, they pose a serious risk of injury or death to themselves and to the motoring public,” he said.

“We encourage citizens that are demonstrating to do it peacefully and safely to minimize injury to anyone.”

According to broadcast reports, about 40 people took part in the protest, planned by the university's

Black Student Union the night before. One unidentified man with a bullhorn purportedly urged protestors on while several carrying signs saying “Black lives matter” and “Hands up, don’t shoot” lined up across the freeway.

The protestors were objecting to a Missouri grand jury's decision not to charge Officer Darren Wilson in the Aug. 9 Ferguson, Mo. shooting death of 18-year-old Michael Brown, who was unarmed but

SEE PROTESTS >> PG. 20

Thanksgiving minus a century: The more things change… By MARTIN JONES WESTLIN Jethro Mitchell Swain's mama din' raise no Village idiot. The La Jolla chicken and fruit farmer made his mark as a savvy businessman too, at least among neighbors who caught wise to his sense of Thanksgiving oneupmanship.

Sell your turkey and all the trimmings at a $4.50 profit, contenting yourself instead with chicken and sweet potatoes? Why not indeed! $4.50 in Swain's time is worth $103.83 to us, no small change among the workaday.

And anyway, chickens are just as tasty as turkeys (for the record, they're also just as stupid).

The La Jolla of Thanksgiving 1911 had a certain ring to it accordingly. Swain worked an acre east of La Jolla Boulevard he bought for a paltry $1,200 (one commercial real estate company wants that for two square feet now, in the same location), and the neighborhood population was about 850 versus today's 48,000. La Jolla hadn't the first clue it

would later become one of this nation's most legendarily wealthy neighborhoods – and one of Swain's diaries shows as much, reflecting his holiday engorgement in the same light as that among the masses then and since.

“Thursday, Nov. 30, 1911,” Swain wrote: “Thanksgiving Day, and we enjoyed it in great shape. We sold a turkey hot from the oven cooked to a charm for 4.50 cash. We ate chicken, sweet potatoes, cranberry sauce, cheese, pumpkin pie, beets, carrots & fresh

ripe strawberries, pickle beets, honey, bread & sugar, tea, cream, were all satisfied.”

The trick is that that $4.50 was well on its way to paying for Swain's meal and then some (a century ago, $6.39 would get you a 16-pound turkey, three pounds of sweet potatoes, a pound of cranberries, a can of peas, a can of pumpkin, a dozen eggs, a half-pound

SEE THANKS >> PG. 20

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THURSDAY · NOVEMBER 27, 2014 LA JOLLA VILLAGE NEWS

News

Council OKs plan to cut reliance on imported water

By DAVE SCHWAB San Diego City Council Nov. 18 unanimously endorsed a water recycling program, backed by a broad coalition of environmental and business groups, that seeks to provide one-third of San Diego’s potable water by 2035, reducing reliance on costly imported water.

Mayor Kevin Faulconer urged the council to support renewed water reuse efforts aimed at “gaining water independence and the ability to control our own water supply for the very first time.”

The mayor described cultivating alternative local water supplies as “vitally important to our economy and maintaining our quality of life.”

The Pure Water San Diego program is designed to purify enough wastewater to provide one-third of San Diego’s water supply after all three phases are fully operational in 2035.

Lauding the city’s Pure Water Project as “an investment in our future,” Faulconer thanked environmental, business and community leaders for coming together to “create environmentally friendly and cost-effective solutions to our water challenges.”

First District Council member Sherri Lightner, representing La Jolla, urged the city to “provide

incentives encouraging homeowners and businesses to use grey water and private (water) reclamation projects for commercial developments. We want to ensure a sustainable water supply for our region.”

U.S. Rep. Scott Peters, of the 52nd Congressional District (which includes La Jolla), also weighed in on the council’s favorable water recycling vote.

“Actions by the San Diego City Council,” he said, “are a huge step in the right direction as we adapt to the prolonged drought and work to diversify our community’s water supply. Safely recycling wastewater into drinking water is not just the environmentally friendly thing to do but makes financial sense as we become less reliant on imported supplies.”

The 20-year capital improvement project calls for the construction of a nearly $2 billion waterpurification plant on Harbor Drive and the installation of advanced purification at the North City and South Bay water reclamation plants. The three facilities would eventually produce 83 million gallons per day.

The project would divert wastewater flows away from the Point Loma wastewater treatment plant, which treats wastewater before it’s piped into the ocean.

That would allow for a higher level of treatment for wastewater and would negate the need for billions of dollars to outfit the Point Loma plant with a secondary water treatment system.

The City currently imports 85 percent of its water from Northern California and the Colorado River. A recent water reuse study project determined that it is feasible for San Diego to use water purification technology to produce one-third of San Diego's drinking water supply locally by 2035.

The City Council vote ratified a cooperative agreement with environmental groups laying out steps to achieve both the significant reduction in discharges of treated sewage to the ocean and production of at least 83 million gallons per day of drinking water by 2035, enough to meet about 40 percent of the City’s current use.

Faulconer and city officials have been working together over the past 16 months with a diverse group of stakeholders, partners and local environmental groups to reach consensus on a strategy to submit the modified permit renewal application for the Point Loma plant, implement Pure Water San Diego and work to obtain approval of secondary equivalency for the Point Loma plant.

MERRY

QUICKHITS >> Seminar on energy cost reduction set Owners of small and medium businesses can learn how to reduce their energy costs and more at a free, bilingual seminar hosted by San Diego Gas & Electric on Thursday, Dec. 4.

Owners and administrators will learn simple measures to improve their businesses' energy efficiency, find out how to save on lighting, heating and air conditioning costs and better understand rates available for commercial customers.

They also will be able to create a customized plan to reach their energy-saving goals.

The seminar, to be offered in English with Spanish interpretation, will be held at the SDG&E Energy Innovation Center, 4760 Clairemont Mesa Blvd., from 8 a.m. to 2 p.m. Registration begins at 7:30 a.m., and a continental breakfast and lunch will be provided. The seminar is free, but registration is recommended at seminars.sdge.com or by calling (800) 644-6133 and selecting seminar No. 9607.

UCSD appoints Marcus to public health dean post Bess Marcus has been appointed senior associate dean for public health at UCSD School of Medicine.

The appointment is designed to rec-

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ognize the growing field of public health in academic medicine and its pivotal role in protecting and improving the health of individuals and communities through promotion of healthy lifestyles, research for disease and injury prevention, detection and control of infectious diseases and assessing hazardous environments.

Marcus will develop a public health institute to promote public health research and education activities across the campus, foster interdisciplinary conversations and collaborations, focus the need for resources and oversee public health degree offerings at UCSD. “The ultimate goal of this new role and the Institute is to help people achieve healthier, happier lives,” said Marcus who also serves as chair of the Department of Family and Preventive Medicine.

“The university wants its passionate and talented public health students to serve in the broader community where, mentored by our top-notch research faculty, they can help to implement evidencebased health promotion and disease prevention programs.”

For more than 25 years, Marcus has had continuous funding from the National Institutes of Health to conduct research aimed at promoting exercise adherence and understanding the acquisition

SEE BRIEFS >> PG. 4

LA JOLLA VILLAGE NEWS · THURSDAY, NOVEMBER 27, 2014 · PAGE 3

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THURSDAY · NOVEMBER 27, 2014 LA JOLLA VILLAGE NEWS

BRIEFS >> CONT. FROM PG. 2

and maintenance of exercise behavior. She developed and validated assessments for understanding the stages and processes of exercise behavior change and has also developed interventions to promote moderate-intensity physical activity in community, workplace and primary care settings. Over the past 10 years, her research has focused on increasing physical activity among underserved and vulnerable populations. $8 million grant launches UCSD pulmonary program UCSD Health System, pioneer of a life-saving surgery that removes the blood clots from the lungs’ arteries and allows patients to breathe has been granted $8 million to head a registry that will help physicians follow patient outcomes.

The registry, funded by Bayer Healthcare Pharmaceuticals, is a centralized electronic database that will involve 30 sites across the nation. The health system will manage the registry with the goal of enrolling 750 newly diagnosed patients over the next six years.

The illness is believed to be a complication of a common blood clot condition called pulmonary embolism. It has been reported that

as much as 3.8 percent of individuals with first-time pulmonary embolism may develop the disorder.

This suggests there may be thousands of new cases in the United States annually.

“People from around the U.S. are referred to UC San Diego Health System for (the condition), but usually after discharge, we do not have the resources to follow up long term,” said Michael Madani, co-investigator and cardiac surgeon, chief of cardiothoracic surgery and director of UCSD Sulpizio Cardiovascular Center–Surgery. “Another critical part of the registry is that it will give us a more thorough understanding of how (surgery) truly improves a patient’s overall quality of life, even if they live 2,000 miles away.”

For more information on pulmonary vascular medicine at UCSD Health System, visit heartcenter.ucsd.edu.

MTS sets ridership mark in October The Metropolitan Transit System set a record for bus and trolley ridership in October, thanks to new services along the I-15 corridor and elsewhere, the agency reported today.

More than 9 million passenger trips were taken last month, the highest number ever in a single month, according to the MTS. Of those trips, 5.4 million were taken on buses, also an all-time single-

News month high for the agency.

The MTS reported that overall ridership increased 3 percent over the first four months of this fiscal year compared with the same period last year. Officials also reported record ridership increases on the SuperLoop, which serves University City and UCSD. The number of passenger trips on buses rose from nearly 18.8 million in the first four months of last fiscal year to 19.7 million this year. On the trolley, trips went from 13.9 million to almost 14 million during the same time periods, according to MTS data.

The MTS credited the introduction of frequent bus routes along the I-15 corridor. A new route between downtown and San Diego State University has also proven popular, according to the agency.

Faulconer names head for open data initiative Mayor Kevin Faulconer on Nov. 20 announced the appointment of Maksim Pecherskiy as chief data officer for the City of San Diego.

Pecherskiy, who started in his post on Nov. 24, will help implement the new open data initiative called for in the mayor’s One San Diego transition advisory committee amid the city's creation of economic development opportunities for local businesses and uses of technology to improve operations and enhance customer service.

Before moving to California, Pecherskiy was a solutions architect at Chicago's Promet Source where he built web systems, shaped development processes and led international development teams.

He spent the last year working as a Code for America fellow in Puerto Rico with a focus on economic development. His team delivered a product called PrimerPeso, which provides business owners and residents a tool to search and apply for government programs for which they may be eligible.

The City’s new open data policy is scheduled to go before City Council on Dec. 16. The policy calls for the chief data officer to identify and make available the City’s high-value data through a web portal.

Energy improvement plans launched in area cities In an effort to combat the statewide drought and help residents reduce energy use, the cities of Coronado, Encinitas, Imperial Beach, La Mesa, National City, Poway and Santee have launched the HERO Property Assessed Clean Energy (PACE) Program, enabling homeowners and commercial property owners to pay off energy- and water-efficiency improvements through their property tax bill.

Energy- and water-saving products are available through the HERO Program, including solar power panel installations, whole-home

heating and cooling systems, energy-saving windows, doors and roofing and insulation. Property owners repay the assessment over 5, 10, 15 or 20 years through their property tax bill. Interest is tax deductible, and homeowners see savings on energy and water utility bills.

“HERO will help these cities save water and energy and enable local homeowners to make immediate efficiency improvements to their homes,” said Matt Messina, HERO Community Development Manager.

“As a San Diego-based business, we’re proud that our home county has enthusiastically embraced our program. We’ve already funded more than 1,600 projects in San Diego County, partnering with hundreds of contractors and creating jobs across the county. We’re looking forward to helping homeowners in the seven new cities to use HERO to help save energy and water and to reduce their utility bills.”

HERO has already funded more than $23 million in projects in Carlsbad, El Cajon, Escondido, Lemon Grove, Oceanside, San Diego, San Marcos, Solano Beach, Vista and the County of San Diego.

To learn more about and to apply for the HERO Financing Program, owners can visit HEROProgram.com or call (855) HERO-411.

OB businessman sentenced in sex ploy

Woman convicted in alien smuggling ploy

The owner of a real estate business in Ocean Beach was sentenced Monday to 10 years in federal prison for using a cell phone to arrange to have sex with a 13year-old girl he paid on several occasions.

Michael Lustig, 71, arrested in University City on Oct. 1, 2013, pleaded guilty to using cell phones in coded messages that involved interstate travel in aid of racketeering enterprises.

Although Assistant U.S. Attorney Alessandra Serano asked for a 108-month term, U.S. District Court Judge Roger Benitez imposed 120 months, as the probation department recommended a 10year sentence. Lustig will receive credit for serving 17 months in prison.

Lustig is the owner of Real Estate License Services, which he founded in Ocean Beach in 1978.

His attorney, Timothy Scott, said the business thrived for 30 years.

Scott asked for a 3-year term, saying Lustig has been diagnosed with a brain tumor and has skin cancer, according to court documents.

In a statement Monday, U.S. Attorney Laura Duffy said that “Michael Lustig victimized the most vulnerable population in our community—children—and today, he was brought to justice.

We will do everything in our power

A federal jury convicted a woman Nov. 18 of illegal-alien smuggling charges that involved a delivery of undocumented people who landed south of Children’s Pool in La Jolla in 2013.

Following a two-week trial in U.S. District Court, a jury deliberated about two hours before finding Sofia Martinez guilty of conspiracy to bring in illegal aliens for financial gain and three counts of bringing in undocumented workers.

Martinez, 27, had been free on $60,000 bond while living with her mother in San Ysidro, but Judge William Hayes remanded her

to protect children from predators.”

“The FBI remains dedicated to protecting our children from sexual predators,” said Eric Birnbaum, FBI special agent in charge.

Lustig entered a rare “conditional guilty plea” to the charges on July 31, in which his appeal of a judge’s ruling that allowed search of his cell phones will remain active. If Lustig wins the appeal, he can withdraw his guilty pleas and face a trial without the cell phone evidence.

Lustig was arrested on the current charges following a traffic stop on Governor Drive, but his first arrest was at an Encinitas motel in 2012. His cell phones were seized.

The U.S. Attorney’s Office said the evidence showed he was texting coded messages to two girls, aged 11 and 13, to arrange for sexual activities for money. Court records say Lustig used the words “library” and “books” as code words for sex.

One text read, “Hey, is the bookstore open? I’m in desperate need of books rite [sic] now.” Benitez ruled that the text messages and other information found on Lustig’s cell phones could be admitted into evidence. His appeal to a higher court on the cell phone issue remains alive.

– Neal Putnam

into custody following the verdict.

Sentencing is set for Feb. 23, 2015, and the sentence could be as long as 20 years in prison.

On May 9, 2013, a panga boat with 20 undocumented immigrants left Mexico and planned to stop in Mission Bay, but the driver landed May 10 south of Children's Pool off La Jolla amid the presence of law enforcement on Mission Bay. The boat capsized and gasoline spilled in the incident, and one man suffered chemical burns on his feet, according to court records. Fifteen people were arrested in La Jolla, and, except for several witnesses

who were detained for trial, the majority were sent back to Mexico.

The aliens were charged $9,000 to $10,000 each for the trip.

“In addition to undermining this nation’s boating security, smuggling by ocean is extremely hazardous for undocumented aliens,” said U.S. Attorney Laura Duffy in a statement.

Martinez hired Loreto Mesa-Villegas, 40, to drive the boat, and Angel Arceo-Sevilla, 40, also assisted.

Mesa-Villegas and Arceo-Sevilla pleaded guilty to the same four charges and will be sentenced Jan. 5.

Prelim set in alleged assault near UTC mall

Beth El ex-director reports to prison

A Dec. 19 preliminary hearing has been set for a man charged with attempted rape and assault of a young woman who was leaving the UTC mall when she was dragged into some bushes on Aug. 30.

Adan Espinoza Moore Jr. pleaded not guilty Nov. 18 to six charges before San Diego Superior Court Judge David Szumowski, who set bail at $250,000. Moore remains in the South Bay Detention Facility.

Moore, 22, is also accused of kidnapping for rape, false imprisonment, sexual battery

and assault with intent to commit rape. The kidnap charge carries a life term.

San Diego police arrested Moore, who is also known as Adan Espinoza, on Nov. 17. Officers showed a photo line-up recently to the 21-year-old woman, who identified Moore as her attacker, according to an arrest warrant declaration.

DNA found on the woman matches Moore's DNA, according to court records. The match was discovered on Nov. 13.

Eric Levine, former executive director of the Congregation Beth El synagogue in La Jolla, has reported to federal prison to start his 18month sentence for embezzlement.

Levine, 37, is now at the Lompoc medium security penitentiary in Santa Barbara County. He was told to report to prison by Nov. 14, and he could have surrendered earlier while being free on $25,000 bond.

Levine has been ordered to pay restitution of $470,500 by U.S. District Court Judge Dana Sabraw following an agreement with the U.S. Attorney’s office.

Synagogue members filled the courtroom on Sept. 19 and heard details about the

SEE ASSAULT >> PG. 20

SEE LEAVING >> PG. 20

Education

THURSDAY · NOVEMBER 27, 2014 LA JOLLA VILLAGE NEWS

Swanson pool deficiencies hobble team efforts at UC High School Swanson Memorial Pool, built in 1975, sits on a small part of the 21.75 acres that make up Standley Park on Governor Drive in University City. Swanson is almost 40 years old, and, like a lot of 40-year-olds, it is showing its age and needs more than a cosmetic facelift. It is in need of a 21st-century upgrade.

A volunteer group of residents is interested in bringing Swanson up to these standards to serve the University City High School (UCHS) water polo and swim teams as well as the Swanson aquatics teams and others who love to swim laps or join classes in the pool.

At one time, Swanson served the students at Standley Middle School and Spreckels Elementary School, both within walking distance of the pool. Brook Feerick, a community activist and former EdUCate president who grew up in UC, recalls learning to swim at Swanson as a child. Swimming was part of her phys-ed program at Standley.

Current UCHS swimming coach Jim Vance has hope that Swanson Pool can be expanded, a goal of

52nd District Assemblymember Scott Peters and current Councilmember Sherri Lightner. Vance laments the fact that Swanson is too small in terms of available lanes and too shallow to be a viable option for UCHS swim teams or private swim teams.

“The shallow depth,” Vance said, “leads to lack of ability to train for starts off the block, which is crucial for success in swimming and for water polo programs. With only five lanes, Swanson cannot accommodate the 60 kids on the swim team.”

Closures for more than three months interfere with the continuity of swimming programs. How can you build a successful, competitive program when the pool is closed a quarter of the year?

UC families, Vance continued, have to look elsewhere for swim and water polo programs for their kids.

Traveling well outside the UC area is a great inconvenience. The rental fee for a high school swimming team at UC's Jewish Community Center is $100 an hour, another hardship for parents to pay. Vance

had to move his private swim program from the community center to Coronado High School because of the rental costs. UC High swim and water polo teams had to move from the community center to UCSD just to make sure the programs would survive amid high costs.

“These issues,” Vance said, “must be addressed if Swanson Pool is worth the money and operational costs. If you are going to have a pool, you need to have it open so it can be used enough by seniors, adults and youth year-'round. Until this issue is addressed, funds are wasted, and the UC community suffers.”

Seven years ago, a group of dedicated volunteers rallied the community to support an expansion of Swanson. Under the guidance of Julia Cooper, at that time the mother of University City High swimmers, this group engaged the swimming and non-swimming communities to get involved. Amanda Weinbrecht, on a full scholarship to University of Nevada, Las Vegas, was an example of a record-breaking swimmer and Olympic hopeful

5

By SANDY LIPPE

who got her start at Swanson. How many little girls and little boys are missing out on those opportunities today?

Catherine deGroot-Hedlin, a member of Cooper's committee, put it this way: "The more closures we have, the fewer programs they'll be able to start or maintain there, which will bring attendance down.

If this city can point to lower attendance numbers, it becomes easier for them to close the pool periodically to save money. How quickly it becomes a vicious cycle!”

Our neighbors to the west in La Jolla have a first class pool in the Coggan Family Aquatic Complex, adjacent to La Jolla High School.

This Olympic-size pool, 25 yards by 50 meters, features a spa and men's and women's locker rooms. Hopefully, University City locals can point with pride to a new Swanson Pool someday soon. If you want to help make this dream a reality or you want to underwrite the costs for naming rights, contact this writer at sandylippe@gmail.com.

University City High swim coach Jim Vance says shallow depths and lack of lanes cramp his team's practice style. UCSD GUARDIAN PHOTO

Faulconer launches Do Your Homework library plan Surrounded by Logan Elementary schoolchildren, Mayor Kevin Faulconer on Nov. 17 launched a citywide education program and announced a new non-profit organization, One San Diego, to promote opportunity and inclusion throughout San Diego’s diverse neighborhoods.

A $30,000 contribution secured by One San Diego will fund 60 laptops for the city’s new Do Your Homework @ the Library after-school program for students from kindergarten to 8th grade.

Faulconer and One San Diego board members presented laptops at the Logan Heights Branch Library. The donation is made possible by a $15,000 gift from the Walmart Foundation that was matched by the San Diego Public Library Foundation.

“Your opportunity to succeed,”

Faulconer said, “shouldn’t hinge on whether you live in a neighborhood north of Interstate 8 or south of it. As mayor, I’m working to bring people from all walks of life together to overcome our shared challenges, end the division and create what I’ve called One San Diego.”

One San Diego is a nonprofit, nongovernmental organization designed to promote equal access to an enhanced quality of life and access to education initiatives. Its grant program gives up to $2,500 to help fund these efforts.

The city's 2015 budget funded the Do Your Homework @ the Library program, which provides one-on-one assistance to children for school-assigned homework at targeted kindergarten through 8th-grade schools. It adds a learning coordinator in 18 San Diego

libraries where curriculumaligned resources, technology and community partnerships work in tandem to support students. The program also capitalizes on San Diego public library equipment, staff, Wi-Fi access and digital resources, including the HelpNow! online tutoring program.

The afterschool program has begun at the Central Library and four branches – Logan Heights, San Carlos, Pacific Beach/Taylor and Scripps Miramar Ranch. The program is scheduled to expand to 13 additional libraries in January.

After years of service reductions, Faulconer’s inaugural One San Diego budget, passed last June, brought library hours to their highest levels in a decade.

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THE KEY TO EDUCATION UCSD is routinely ranked as one of the best universities in the world – so it's only fitting that it would include International Education Week, which this year ran through Nov. 17 to Nov. 21, among its exhaustive list of campus events. Started by President Clinton in 2000, International Education Week is a joint initiative by the Department of State and the Department of Education and is celebrated annually in more than 100 countries to symbolize the importance of cross-cultural learning. The UCSD events included a fashion show, a film festival and a flag parade with several nations represented, shown above.

COURTESY PHOTO

“How to save thousands when selling your home” SAN DIEGO, If you've tried to sell your home yourself, you know that the minute you put the "For Sale by Owner" sign up, the phone will start to ring off the hook. Unfortunately, most calls aren't from prospective buyers, but rather from every real estate agent in town who will start to hound you for your listing.

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PAGE 6 路 THURSDAY, NOVEMBER 27, 2014 路 LA JOLLA VILLAGE NEWS

LA JOLLA VILLAGE NEWS · THURSDAY, NOVEMBER 27, 2014 · PAGE 7

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THURSDAY · NOVEMBER 27, 2014 LA JOLLA VILLAGE NEWS

Business

Small business = big community in Village A man walks into a boutique on Ivanhoe and asks the owner if by chance some items posted on Instagram might be available for purchase. He is from out of town, and his wife is a follower of the shop, Swoon Collection, on the popular social media site. Owner Kate Yetman is happy to help him find what he is looking for. Customer service, and getting to know customers personally, is all in a day's work at Swoon Collection, one of many other small La Jolla businesses that heed the creed.

Yetman knows what it takes to make a small business run in a bigbusiness world. As the owner of the 600-square-foot indie fashion venue at 7910 Ivanhoe Ave., she has found that large customer service-based gestures more than make up for lack of size. “What do you think of this?” Yetman asks her

regulars as a step in making decisions on what products to carry and what styles customers want to see. She offers clientele a way to be a part of the business and thus bring about its success.

Yetman is no stranger to business ownership, coming from two entrepreneur parents; she knew early on she wanted to be a business owner herself. Starting her first Swoon Collection in Cape Cod, Mass., Yetman eventually decided to quit her corporate job and move to La Jolla. Meanwhile, as the East Coast native collaborates with the greater La Jolla business community, the small businesses on Ivanhoe have banded together to create their own marketing powerhouse.

The Shops on Ivanhoe has taken marketing and social media to a new level. Consisting of Swoon Collection, Mary’s English Kitchen, Hi

Sweetheart, Bistro Pazzo, Barre 59 and Naturale Beauty Bar, these businesses have become a little family.

“Our building is now full,” Hi Sweetheart owner Molly Rossetti said, “and there is an energy and excitement shared by the owners and staff of each business. We have become a little family, patronizing each other's businesses, chatting about events and marketing, borrowing ladders and extension cords, celebrating birthdays… we do it all.”

And no matter how much Swoon grows, Yetman plans to keep it a small business at heart.

“Our main focus,” she explained, “will always be to deliver great customer service,” she explained as she reflected on La Jolla, a community she has grown to love. Having a customer-focused business is

By MELISSA WILLIAMS NETHERTON indeed one of the many perks of staying small.

On Saturday, Nov. 29, shoppers everywhere will celebrate Small

Kate Yetman owns Swoon Collection, part of the Shops on Ivanhoe marketing enclave.

COURTESY PHOTO

Amid Black Friday competition, big-box guys might see red

By MARTIN JONES WESTLIN However begrudgingly, the banks and the post offices are open the day after Thanksgiving, because the government says they can’t close more than three days in a row. Holiday-happy retailers follow the government’s lead, although their payoff is way stronger that any paltry federal law. It’s called Black Friday, and it has its name for a reason, although the explanation isn’t always what you want to hear.

One death and one miscarriage occurred in 2008 as a Walmart store opened for the day in New York state; in 2011, a man collapsed and died at a West Virginia Target while fellow shoppers stepped over the guy and went about their chores. There’s even a website, blackfridaydeathcount.com, that tracks the grisly details on the heels of our national day of gratitude.

Meanwhile, for better or worse, Black Friday reflects a staple of Christmas commercialism. The “black” part, coined in the 1960s, refers to profit, as in the black ink that adorns the retailers’ books the day after (red, of course, means loss). 32-inch TVs for $78; highend vacuum cleaners for $250; $18 for the popular Furby robotic toy: Mega-deals like these await shoppers hardy enough to man the waiting lines as early as 5 a.m. at the big-box places (some stores are even open on Thanksgiving).

And there’s more where that came from. Black Friday has kind of morphed into a mega-week amid the convenience of the Internet, running from the Tuesday before Thanksgiving through the whole weekend.

Which brings us to Cyber Mon-

Business Saturday, an effort by American Express to promote small business. Coming directly after Black Friday, one of the biggest shopping days of the year, consumers will theoretically head to the small shops (just one day after shopping at the big box stores to wait in lines for hours or stock up on the latest electronics). While Black Friday is known for its crowds and deals, Small Business Saturday, part of American Express' Shop Small movement, is coming to be known for customer service and appreciation as well as sales and specials.

The Shops on Ivanhoe are participating in this year’s Small Business Saturday. With a motto of “Shop Small, Shop Local, Shop Ivanhoe,” these small businesses are bringing the heart of community to the forefront of their marketing efforts.

Convention Center turns 25; rough times ahead The San Diego Convention Center turned 25 on Nov. 25, having generated billions of dollars of economic impact. But challenges loom.

Just think. As millions hit the stores on Nov. 28, you could be safely out of the crazy — and sometimes fatal — loop.

COURTESY PHOTO

day, the era’s erstwhile electronic counterpart. USA Today says sales on this day, the Monday after Thanksgiving, will “crush” Black Friday this year — Black Friday sales, it turns out, were down in 2013 as the Cyber Monday peeps slash prices even further.

“Based on my deal lists last year,” USA consumer correspondent Matt Granite said, “I saw a 105 percent increase on Cyber Monday over Black Friday. Last year, 92 million people shopped on Black Friday, while 131 million people shopped on Cyber Monday.

That trend is expected to continue this year.”

Cyber Monday, Granite continued, does not have the same Black Friday stock issues. Since stores are not tied to hardcopy advertising scans, they can shift merchandise and offer great reductions throughout the day. And Cyber Monday doesn’t corner the market on deals; depending on what you read, the Saturday after Thanksgiving and Thanksgiving itself post some of the best numbers among shoppers who’ve come to trust

their vendors’ claims about site security and whose accessibility to the Internet places them in charge of their shopping on a number of fronts.

I’ve been a cybershopper since 2010, and I’ve never had a single delivery or availability issue (except once, when a very hard-tofind book was out of stock; it was resupplied a little after 1 a.m., while you lazies were asleep). True, the physical stores do a remarkable job bending over backward as they battle the Internet in efficiency of service and fulfillment of demand, and there’s something to be said for the extra effort in traipsing to a flesh-and-blood venue in the interest of domestic peace on Dec. 25.

But truly, it’s not the effort that counts; it’s the thought. And I, for one, thus categorically deny that today’s swirl of electronic commerce fuels the alienation among our countrymen, regardless of the time of year or the gift under debate.

Now, if you’ll excuse me, I have to kiss my girlfriend’s website good night.

According to the San Diego Convention Center Corp., the facility has hosted 20 million people at more than 5,000 events. Its economic impact has been estimated at $24.2 billion since the 1989 opening. More than 14 million room nights have been booked at area hotels thanks to convention center events, resulting in around $450 million in tax revenue for the city, according to the corporation.

The future of the convention center is hazy, however. An expansion plan, which tourism officials say is necessary to attract the largest of the trade shows and keep the wildly successful Comic-Con International, is tied up in court. Convention center executives are also trying to get their financial books in order following several years of operating without reserves and finalizing a plan to address more than $40 million worth of necessary capital and maintenance projects.

Among them are an $11.4 million replacement of the roof sails, which could happen in fiscal years 2017 and 2018, according to a report presented to the City Council in March.

The San Diego Convention Center has generated more than $24 billion into the local economy since its 1989 opening.

COURTESY PHOTO

Sports Frankie Puente: Dr. Jekyll is Mr. Hyde Frankie Puente is comfortable in his own skin, content with himself and with those around him— and not in a showy, “puffed-up” kind of way. One minute, he can talk about extending the hand of mercy in a possible career in medicine; the next, he'll jump in the pool to practice banging bodies as University City High School’s two-meter guard in water polo.

Puente, according to UC coach Daniel Ramirez, isn’t the straw that stirs the drink (to steal Reggie Jackson’s phrase). Rather, the 6foot-1, 215-pound junior is the glue that keeps the team together.

“This is a talented team,” said Ramirez, watching his club, seeded fourth in the CIF Open Division, work out. “We need a player like Frankie. He has an even keel.”

That evenness, along with a genuine joie de vivre that binds him with other people, seems to be a thread through the different facets of his life. “Definitely,” he says when asked if he's a people person. His mother Helen serves as a teacher’s aide in a class for special needs students. And he says his aunt, his mother’s sister, is a person with special needs as well.

These are among the sources of Puente's training in good-hearted compassion for others.

But in the pool, he thrives on physical contact.

“Oh, definitely, you have to be physical” in water polo, he said.

He fills the defensive spot guarding the opponent’s two-meter player, who positions himself right in front of the net (the role is sim-

PROTESTS >> CONT. FROM PG. 1

allegedly came at the officer and at one point tried to take his service weapon.

Moments before, Wilson had ordered Brown and a friend off a roadway and onto the sidewalk as they were walking.

A news helicopter shot video footage of motorists on the gridlocked freeway leaving their vehicles to confront protestors, who reportedly had placed orange cones across the freeway, forcing vehicles to stop in all lanes and both shoulders, which made police access difficult.

About 7:18 a.m., two dozen CHP patrol cars reportedly drove down an off-ramp onto freeway lanes and officers directed protestors to leave, which they promptly did walking up the ramp to Nobel Drive dispersing toward UC San Diego.

No one was arrested or cited by police, Sanchez said.

The Nobel Drive off-ramp remained closed until about 9 a.m.

ilar to that of the basketball center, playing in the key near the basket). Puente’s assignment is to pound the two-meter, wear him down through the course of the game and limit his offensive opportunities. This is not a location for compassion central.

What makes Puente so exceptional, in Ramirez’s view, is not that he is so gifted at what he does.

The friendly, engaging 16-year-old may be less talented than some of his teammates. Instead, he makes the most out of his abilities by working hard and being consistent. He plays a difficult position that doesn’t receive recognition, and he takes it for the team.

“The main reason I don’t get upset at not being as strong a player on offense,” he said, “is because of my defense.”

Ramirez, in his third year as varsity coach at UC, says the key is his player’s mindset. “There are guys on our team who have played since they were 8 or 10 years old,” the coach said. “Frankie has played less than them (he started in ninth grade). Others think that they have to be the star to help the team. Not Frankie. He does what the team needs.”

Ramirez calls Puente “selfless” in his team-orientedness, and he gives examples of that: “One day he might need to be the brunt of a teammate’s joke. Another day, he might need to let a teammate rough him up a little (in practice).”

But Puente seems to have a healthy outlook, not being anyone’s doormat.

The freeway was reopened a few minutes later. Similar protests shut down a freeway in City Heights Tuesday night.

The protests came on the heels of another demonstration at UCSD. A few dozen students vowed Nov. 24 to continue to occupy the campus' Peterson lecture hall as part of ongoing protests against state system tuition increases recently approved by University of California regents.

The regents last week approved a plan that will increase tuition by 5 percent each year for five years unless lawmakers in Sacramento substantially increase the system's budget. The hike would add $612 to the cost of attending a University of California school, increasing tuition to $12,804 for in-state students in the 2015-16 school year.

Tuition would rise to $15,564 by fall of 2019 under the plan. That cost does not include local campus fees, books, room and meals.

– Staff and contribution

THURSDAY · NOVEMBER 27, 2014 LA JOLLA VILLAGE NEWS

9

By ED PIPER

He hangs with teammates and fellow juniors Cole Kammerer and Noah Graciani in his one breather of the school day, between the end of period 6 at 2:18 p.m. and the beginning of practice at the UCSD pool at 3:45. Then, after practice ends at 6 p.m., he sits in bumperto-bumper traffic on the way home to Clairemont, eats dinner and then starts homework. His grueling schedule includes an academic load of two advanced placement courses and two honors courses. “It’s a lot of late nights,” he admitted.

Another joy is hopping on the surfboard, though during water polo (fall) and swim season (spring) that’s restricted pretty much to weekends and some Friday nights. Early release Wednesdays, getting out of school at 12:54, allow more “green room” opportunities. “Whenever I’m not playing water polo, I’m surfing,” Puente said.

Participation in the biomedicine program at University City High since the ninth grade has fueled Frankie’s interest in the medical field. He said discussion in class recently has included the Ebola outbreak in western Africa. The area of anesthesia seems fascinating to him at this point. “It would definitely be an exciting career,” he said. “People’s lives depend on it.”

Puente’s ability to be big and physical in the pool goes hand in hand with his big heart for people in other areas of his life. His aggression in sports isn’t mali-

Frankie Puente, a guard on University City High School's water polo team, knows the difference between water and land.

PHOTO BY ED PIPER

cious. It’s done in the goodnatured spirit of athletics.

“That’s probably why I didn’t keep playing baseball,” Puente said in referring to a sport he

played earlier. “It isn’t as much a team sport” as water polo is for him.

EVENTS CALENDAR

THURS. NOV. 27Happy Thanksgiving!

FRI. NOV. 28 The Second City’s Nut-Cracking Holiday Revue, 8:30 p.m., 2910 La Jolla Village Drive. This hilarious new holiday production, staged by the Second City improvisation groups out of Chicago and Toronto, captures all the magic, mystery and mayhem of the season, with original songs, sketches and improv. It's the perfect antidote to the annual office party. Call (858) 550-1010, email information@ljp.org, or visit lajollaplayhouse.org

SAT. NOV. 29 Live band, Jewel City Rhythm Authority, 9 p.m., Beaumont’s Eatery, 5664 La Jolla Blvd., free. beaumontseatery.com.

SUN. NOV. 30 La Jolla Comedy Store open mic night, 7 p.m., followed by Best of San Diego at 8 p.m.

To sign up, call the La Jolla Comedy Store box office at (858) 454-9176 every Sunday between noon and 4 p.m. At 4 p.m., a random lottery will be held to determine which comics will perform that night. Call at 4:30 p.m. to see if you made the list for that night's show. 21 and over, two-drink minimum. Visit lajolla.thecomedystore.com.

MON. DEC. 1 Second annual USTA National Tennis Championships. This seven-day event will feature singles and doubles matches starting Monday, Dec. 1, and the competitions will continue throughout the week. Also on the agenda is the USTA National Father/Son and Grandfather/Grandson Hard Court Doubles Championships, beginning Friday, Dec. 5, with matches concluding Sunday, Dec. 7. The father/son championship has been held continuously at the La Jolla Beach & Tennis Club since 1959 and attracts the top tennis teams in the nation. The grandfather/grandson championship is a relatively new competitive division that started at the La Jolla Beach & Tennis Club a few years ago. Call (877) 346-8842 or visit ljbtc.com, cost. Free-$10.

LAJOLLATODAY THURSDAY, NOVEMBER 27, 2014

LJTODAY.COM | VOLUME 18, NUMBER 33

'Gloves of compassion, coat of courage' Fashion Files

Diana Cavagnaro

The seventh annual 10 Best Dressed Awards & Gala was held Nov. 13 at The Hilton La Jolla Torrey Pines. The evening's theme was “A Moment in Time,” with the guests coming out in their best finery for this red-carpet event. Founders are Leonard Simpson and Sally Thornton.

This year’s chairs were Mina Kooklani and Kristi Pieper, along with the honorary chair supermodel Kelly Emberg.

Leonard Simpson produced this theatrical runway show. Bijoux Couture Jewelry accented elegant gowns by Oseas Villatoro, and designer Vo Viet Chung flew here from Vietnam to show his exquisite collection on the runway. His Haute Couture coats were very impressive. One segment had Steam Punk characters from the Penny Farthing Group coming down the catwalk and delighting the crowd. Filipino designer Rocky Gathercole showed his avant garde line to an awestruck audience.

The awards were given to local philanthropists who dress every day with “gloves of compassion and a coat of courage.”

Female honorees included Bibbi Herrman Conner, Carmela Koenig, Darcy Delano Smith, Helene Gould, Jo Ann Kilty, Laurie Black, Mina Kooklani, Teri Valentina Rios, Kathleen Connor, Shelley Zimmerman and Lola Green. Male honorees were Brent Wilsey, Dave Carothers, George Gould, John Winfield, Jonathon Collopy, Matthew Shillingburg, Patrick Kruer, Raymond Dale, Paul Chasan and Roberto De Gregorio.

Additional awards went to Kimberly Hunt, lifetime achievement award in broadcast journalism; Vincent Andrunas, media award; Kathy Hogan, lifetime achievement award in fashion; Ramin Pourteymour, civic leadership award; Sylvia McKinney, founder award for charitable contribution; Margo Schwab, publisher and society coverage award; and Vanessa Williams, best actress and style award.

Proceeds for this event went to Dress for Success. This nonprofit organization empowers women to be self-sufficient by providing professional clothing, help with employment programs and a network of support. For more information, visit dressforsuccess.org.

UPCOMING EVENTS

PHOTOS BY DIANA CAVAGNARO

SATURDAY, DEC. 6: “GONE WITH THE WIND” FABULOUS 1 p.m.-4 p.m. located at 5945 Pacific Center Blvd., Suite 510.

This is a Women’s Empowerment Glam Expo & Crafter’s Market for the holiday shopping. Benefits the local Dove Outreach program. RSVP at eventbrite.com and scroll down.

SUNDAY DEC. 14: WISH UPON A SNOWFLAKE fashion show and toy drive, presented by Lady Lane at Jolt’N Joe’s, 6 p.m. The event will showcase independent designers and visual arts. Proceeds will go to local community youth organizations.

Admission is $30 or $10 off with a new unwrapped toy.

— Diana Cavagnaro, a nationally recognized hat designer and milliner, has been operating a fashion business for 30 years, the last 20 years in downtown San Diego’s Gaslamp Quarter and has been teaching in the fashion department at San Diego Mesa College for 20 years.

THURSDAY, DEC. 4: 4TH FWSD VIVA LA

Playhouse’s ‘Hunchback of Notre Dame’ is for grown-ups Readers have until Sunday, Dec. 14 to hear and see the extended U.S. premiere of “The Hunchback of Notre Dame,” produced by La Jolla Playhouse in association with Disney Theatricals Group and the Paper Mill Playhouse. Composed by Alan Menken with lyrics by Stephen Schwartz, who were responsible for the music and lyrics in the 1996 Disney animation, the show is orchestrated for the stage by Michael Starobin (he also orchestrated the film). The musical sounds magnificent with the addition of the local choral group Sacra/Profana, plus a 12-member ensemble and a 14piece orchestra. Peter Parnell provides a new book. Scott Schwartz directs the piece, which takes place in and around Notre-Dame Cathedral in 1482 Paris.

Even if you’ve not read the novel

by Victor Hugo, you know the characters: Quasimodo (Michael Arden), the misshapen bell ringer; Frollo (Patrick Page), his two-faced caretaker and uncle; Esmeralda (Ciara Renée), the beautiful gypsy girl; and Phoebus (Andrew Samonsky), Esmeralda’s ardent admirer, cardboard captain of the cathedral guard. Everyone loves Esmeralda.

The outcome is tragic. A kiddie show it’s not, and that’s OK.

A model walks the fare by designer Rocky Gathercole, while Vo Viet Chung (below) is flanked by some of his collection

V SERIES featuring jewelry designer B.Jash.I, 11 a.m.-2 p.m., located at the La Valencia Hotel, 1132 Prospect St. This is part of the Fashion Week San Diego series.

For more information, visit fashionweeksd.com.

Menken’s songs include “The Bells of Notre Dame,” “Out There,” “Sanctuary,” “Hellfire,” “The Court of Miracles,” “Someday” and “Made of Stone.” The new Latin entr’acte written for the choir is much admired.

Mandell Weiss Theatre, La Jolla Playhouse 2910 La Jolla Village Dr., La Jolla Tuesdays-Sundays through Dec. 14 Tickets ca. $15-$117 www.lajollaplayhouse.org (858) 550-1010

UCSD Department of Theatre UCSD Department of Theatre & Dance warmed up the Mandell Weiss Forum Nov. 12 to 22 with a production of ”The Burial at Thebes,” a version of Sophocles’ “Antigone” written by the late, great Irish poet Seamus Heaney and directed by Sarah Wansley. It utilized a 22-member company comprising MFA actors, undergraduate theater majors and others. Wansley, a thirdyear MFA directing candidate, staged the work (an intermission-less 90 minutes) a la John Hirsch’s 1988 Old Globe Theatre “Coriolanus,” with television cameras, media types and visuals making the scene more immediate on an immense set by

third-year MFA designer Lily Bartenstein. The scene represents Ancient Thebes and the countryside, replete with an effective water feature and a guitar-strumming, strolling musician (New York-based Tommy Crawford, who also provided original songs and had the longest program bio).

Antigone (statuesque Zakiya Iman Markland) wants to bury her dead brother Polyneices (Jordan Ferguson), but this is forbidden by Thebes’ King Creon (Toby Onwumere, remembered from his appearance last season in “In the Red and Brown Water”). Of course, she disobeys Creon’s edict, and tragedy ensues. Others in the huge company are N’Jameh Camara as Ismene, MacGregor Arney as Haemon, Emily Shain as Eurydice and Tesiana Elie as Tiresias. It’s always edifying to reconnect with the Greeks, whose plays provide the foundation of all theater as we know it.

UCSD Department of Theatre and Dance also produced Shakespeare’s “A Midsummer Night’s Dream” Nov. 19 to 23. You can still catch both Clifford Odets’ “Golden Boy” and the dance contingent’s “Really Fall” Dec. 3 to 13. www.theatre.ucsd.edu.

Gerard Joseph, a recent graduate

By CHARLENE BALDRIDGE

The moderns take a turn at ancient Greek theater in UCSD's 'The Burial at Thebes.'

PHOTOS BY JIM CARMODY

of UCSD’s MFA program (he, too, was seen in “In the Red and Brown Water”), plays a leading role in San Diego Repertory Theatre’s production of Greg Kalleres’ rip-roaring satire, “Honky.” Directed by Rep artistic director Sam Woodhouse, the must-see piece also features Francis Gercke, James Newcomb and Jacque Wilke. See through Dec. 7. (619) 544-1000.

A lot of MOXIE It was a weekend of satire, with MOXIE Theatre opening a splendidly done production of “Enron,” which sends up the end of the inglorious corporation with three blind mice, raptors and a marvelous company directed by Jennifer Eve Thorn.

See this one through Dec. 7, too.

After that, it’s mostly holiday shows.

To that ho-ho end, La Jolla Playhouse presents “The Second City’s Nutcracking Holiday Revue” Nov. 28 to Dec. 21. It promises “all the magic, mystery and mayhem of the season,” making certain you won’t pout because there’s nothing new to see and do. lajollaplayhouse.org/holiday-revue.

If the kids are “Grinch”ed out, you might take them to San Diego Symphony’s Holiday Pops Dec. 19 to 21.

The family matinee, with the San Diego Master Chorale and San Diego Children’s Choir, is 2 p.m. Sunday, Dec. 21. Sandiegosymphony.org or (619) 235-0804.

Holiday Preview

THURSDAY · NOVEMBER 27, 2014 LA JOLLA VILLAGE NEWS

La Jolla Village catches the spirit of Christmas yet to come Visitors to the Village of La Jolla will be dazzled by a light show this year for the holidays as merchants are hoping that boutique is what shoppers will seek.

“New for this year are lights, lights and more lights,” said James Niebling, who heads up the design division for La Jolla Village Merchants Association, the community’s Business Improvement District. “All décor is planned to be up and finished by the Thanksgiving holiday. Decorations are throughout the Village on Girard Avenue, Prospect Street and Torrey Pines Road.”

Pointing out that La Jolla merchants are “pretty excited about the development of the holiday décor for La Jolla Village over the last few years,” Niebling noted he developed a multi-year plan for the community’s holiday décor back in 2011. “Things are progressing beautifully with that long-term plan,” he said.

The grand plan for decorating over the first few years was to install the “roof line” LED lighting up and down Girard Avenue, Niebling noted. “This display extends from upper Girard (south of Pearl) all the way down to Prospect,” he said. “We are con-

tinuing to look at ways — and locations — to further expand this impactful display for future years.”

This year, lighting was added to a section of Torrey Pines near the Girard Avenue intersection.

Sheila Fortune, the association’s executive director, said all systems are go for the holidays as the downtown Village has been appropriately spruced up.

“As residents and business owners of La Jolla,” she said, “we are so fortunate to live and work in such a beautiful community. It’s time to show our appreciation by bringing positive energy to the holiday season in La Jolla.”

Fortune noted that the association “would like to encourage all restaurants, hotels, retail stores and other businesses to participate in the Festival of Lights competition by decorating your business interiors and/or storefronts.

Let’s light up our Village and show our Holiday Spirit.”

For more information on the Festival of Lights, contact the association at (858) 454-5718.

Stars” along Girard Avenue have been a part of the Village for many years now, and the display continues today. Added are “Falling Ribbon Stars” displays on the taller street lamps along Torrey Pines. “We have enhanced this over the last couple of years with beautiful pine garland and gold bows throughout the rest of the Village,” said Niebling, adding, “We added a few more street lamps this year along Prospect.”

Village décor plans include: • Street Lamp décor The illuminated “Shooting

• Festival of Lights Local businesses are being encouraged to show their holiday

• Tree décor Added this year are some palm tree trunks wrapped with LED light strands. “La Jolla Village Lodge and some other local businesses have taken it upon themselves to jump-start this display in years past and have self-funded lighting their adjacent trees,” Niebling said. “While we plan to continue to grow this program, we also encourage local businesses to reach out to the LJVMA design division if they are interested in self-funding a tree trunk wrapping display near their business.”

11

By DAVE SCHWAB

Christmas in La Jolla, which is a lot like it is in the rest of the country, trots out the holiday décor with the best of 'em.'

COURTESEY PHOTO

spirit by decorating their storefronts and windows displays.

There are a variety of contest categories that will be awarded a “Holiday Spirit Award” by an independent panel of judges.

“We are thrilled with the way the Village looks today,” said Niebling. “But our plan is a longterm vision to expand the holiday décor throughout La Jolla Village for the coming years.”

A number of La Jolla businesses go all-out in decorating for the holidays. Here are a few: • The La Valencia Hotel promotes its holiday lights (thousands throughout the property)

http://www.lavalencia.com/event s-calendar-1/events-calendar.htm; • Peter Wagner puts the poinsettia Christmas tree in the plaza where Hotel Parisi was; • Warwick’s does extensive decorations, and Bower’s Jewelers has an attractive window theme; • La Jolla Cove Suites hosts more than 100 children from Father Joe’s for a Santa Claus event with presents.

For further details on how you can participate in La Jolla’s holiday celebration, email events@LaJollabytheSea.com or call (858) 454-5718.

2014 Christmas parade features homage to century-old rec center The 57th annual La Jolla Christmas Parade & Holiday Festival, which draws thousands to the Village to glimpse bands, floats, equestrians, marching units, VIP vehicles, fire engines and a police antique paddy wagon and lifeguard boat, will kick off Sunday, Dec. 7 at 1:30 p.m. at Girard Avenue and Kline Street.

This year’s parade theme is “Christmas Spirit – Peace on Earth.”

The holiday festival, on the grounds of La Jolla Rec Center, at 615 Prospect St., follows the parade at 2:30 p.m. The festival includes stage entertainment, games, interactive learning activities and science and education exhibits. It ends with the lighting of the Christmas tree in front of the Rec Center at 5 p.m., on the eve of the rec center’s 100-year anniversary.

The day’s activities begin with a flyover of vintage aircraft, courtesy of Bill Allen.

The events are organized by the La Jolla Christmas Parade & Holiday Festival Foundation and run by a dedicated group of volunteers. Foundation president Ann Kerr Bache is the event organizer.

“We are grateful to Jack McGrory and Bill Kellogg, honorary parade chairs, for their support and assistance making the parade possible,” Kerr Bache said in a

release, adding, “Cindy Greatrex is festival chair, and Mike Carlin is our very able parade director, making sure once again that we have a well-run and safe parade.”

Kerr Bache noted that the parade and festival is supported solely by community donations, with no public monies provided.

She thanked John Barbey, the parade’s Gold Sponsor, “whose support early in the year made it possible to plan this year’s parade.

“But we still need your support to keep the tradition alive,” said Kerr Bache, encouraging local residents to “join your friends and neighbors and donate today at ljparade.com.”

Major parade sponsors include Audrey Geisel, Dr. Seuss Fund; Darlene Marcos Shiley; McGrory Family Fund of the Jewish Community Foundation; and LMC Management.

“Please shop and support our local merchant sponsors — Adelaides, Warwicks, Bowers and others — who continue to support this village tradition,” Kerr Bache said.

Donations in any amount can be made via ljparade.com using a credit card or PayPal accounts. A donation form can be found on the website, printed and mailed with a check or credit card information to La Jolla Christmas Parade & Holiday Festival, 1150

Silverado Ave., #212, La Jolla, CA. The foundation is a nonprofit, and all donations are fully tax deductible.

Sponsorship benefits and opportunities are described on the event website along with a list of current sponsors and donors.

Las Patronas has been selected as grand marshal of the 2014 Christmas Parade. They will serve as honorary marshals along with civic marshal Phyllis Minick, LJPB Beautification Committee; innovation marshal Greg McKee, CEO, CONNECT; and sports marshal Doug Fitzgerald, board chair of La Jolla Recreation Council. Military marshal is Steve Kappes, captain, Military Outreach Team, joined by the Wounded Warriors Tennis Camp.

Concours d'Elegance is providing Classic Cars to carry the marshals down the parade route.

Allen is providing a vintage truck painted a bright Christmas red.

The Christmas tree has been specially pruned and will be decorated once again courtesy of La Jolla Sunrise Rotary. Pancho Dewhurst, GDC Construction, provides the crew and equipment to decorate the tree, continuing a Dewhurst family tradition.

The rec center advisory board granted monies to the foundation and to the Rotary Club so that worn tree ornaments could be

replaced. Laura McDonald, of Eloquence Designs, has designed special ornaments for the tree, which will be decorated Dec. 3.

Volunteer opportunities are available for those who would like to learn how to run the parade and join in the fun on parade day.

As always, No Parking zones have been established and are shown on the parking map on the website. This year, the first towing time is 9:30 a.m.

– Staff and contribution

LA JOLLA ART ASSOCIATION

97TH ANNIVERSARY FUNDRAISER Saturday, December 6 • 2-5 p.m.

LJAA Gallery, 8100 Paseo del Ocaso, Suite B, La Jolla Shores 619-252-9564 EVENT: 60-65 original works of art valued from $300 to $2,000 will be available. Leftover paintings will be sold for $100 after the event.

TICKET SALES: $200 available at gallery. Mastercard/Visa accepted at gallery or by phone. Also available by Paypal at lajollaart.org (click on boxupcoming shows) PROCEDURE: The first of 50 numbers selected will get their first choice.

The 50th will have 11-16 works to choose from.

VIEW THE ARTWORKS: www.lajollaart.org (click on fundraiser box under upcoming shows) or photos of work at gallery. Artwork on display at the gallery Dec. 1st through Dec. 6. Open daily 11a.m. – 5p.m.

12

THURSDAY · NOVEMBER 27, 2014 LA JOLLA VILLAGE NEWS

Dining Last-minute plans may mean first choice on seating

By MARTIN JONES WESTLIN What's the prob here? Everybody decide to head to Aunt Edith's instead? New oven stuck in drydock? Sketchy nephews burn down the house?

Doesn't matter. It's Thanksgiving all day nonetheless, and that means you might have to change plans at the drop of a hat amid shifting holiday fortunes. That becomes problematic on a day like today, when the Village's big-time eateries have been booked solid since Arbor Day of 1994. The search is on for the venues you don't necessarily hear about as often but put on a pretty mean spread themselves.

The Cheese Shop. The name doesn't exactly fuel thoughts of pumpkin pie or dressing – but today, turkey's in command, and that's why this eatery's Turkey Jack Avocado will taste doubly good. Peanut butter and jelly sammies, retro candy and bottled sodas are up for grabs too, but this day, take a break and savor the fresh-cut turkey and its tomato, cheese and avocado companions. Oh – and the oatmeal cookies will stop you in your tracks. The eatery's address is 2165 Avenida de la Playa, which means the beach is a short hop away to boot. For more about The Cheese Shop, please see cheeseshoplajolla.com or call (858) 459-3921.

Brick & Bell Cafe. If you're into chocolatechip cookies and chocolate-dipped macaroons, this is your stop. If you're into chocolate-chip

SEE EATS >> PG. 13

ENJOY THE BEAUTY OF OLD TOWN Popular Shop and Dine Promotion to be held at Fiesta De Reyes again this Holiday Season For the third year in a row, Fiesta de Reyes is offering San Diegans a special treat this holiday season.

When you do your holiday shopping at Fiesta de Reyes, you will be rewarded with a discounted lunch or dinner.

The ever-popular Shop and Dine promotion will kick off on Thursday, Nov. 20. For every $20 spent at one of the 19 boutique shops in Fiesta de Reyes

between November 20 and January 4, guests will receive $5 off their meal at Barra Barra Saloon, Casa de Reyes or The Cosmopolitan Restaurant in Old Town.

Guests may use one $5 coupon per person, per visit.

The $20.00 expenditure can be a combination of purchases throughout Fiesta de Reyes shops. From children’s gifts, garden

decor, ethnic-inspired clothing, and accents for any home, you’re bound to find something for everyone on your holiday list at Fiesta de Reyes.

In addition, gift baskets will be on display throughout the Fiesta de Reyes plaza this holiday season and guests can enter to win each one at no cost. The winners will be drawn from all entries on January 5.

Dining EATS >> CONT. FROM PG. 12

cookies and chocolate-dipped macaroons at 4 in the morning, this is your home. That's when this eatery opens during the week, and it offers the Thanksgiving-staple cranberry among the flavors of its scones to boot.

Move up to the croissants (maybe the turkey) while you're at it – they're as flaky as Aunt Edith, which is a good thing. For more on this place and the earlybirds who frequent it, go to 928 Silverado St. or call (858) 551-0928.

Jose's Court Room. The lucky stiffs who work at Jose's get (most of) Thanksgiving off, so

Drive, but it's as highly regarded as anything in the Village. If you pass on the eggplant and garlic bread, we can't be held responsible. For more stuff, visit lornasitalian.com or call (858( 4520661.

you're out of luck if you're looking for a meal. But you certainly can wash down your meal here at around 5 p.m., as the eatery will break out a slew of drink specials. At any other time, this place is a hopping sports bar and has been since 1972, with gigrundous combo plates and margaritas to boot. For more, look at joses.com, go to 1037 Prospect St. or call (858) 4547655.

Lorna's Italian Kitchen. The pilgrims at Plymouth Rock couldn't be choosers – if they could, they might have picked this place to recharge. This venue is a tad out of the way, at 3945 Governor

There's always Burger King and McDonald's and stuff, but they're not always as nice as these guys, especially on a holiday. And chances are the day's seating will yield a prime spot to relax and contemplate the holiday and the nod of thanks that it represents. Have fun – and meanwhile, hell with Aunt Edith. She'd as soon cut you out of her will anyway.

THURSDAY · NOVEMBER 27, 2014 LA JOLLA VILLAGE NEWS

13

'Hearts, Minds, and Coffee': two movies in one Ironically, four soldiers against the Vietnam war were assigned to reconnaissance there as support for an American regiment in Viet Cong territory. Previous units hadn't the best history in that segment – the area's support troops were routinely killed, and that's what the commanding officers grimly expected for this squadron, there against their will.

But the war made strange bedfellows out of supposed enemies.

Accordingly, these misfits found a way to coexist with their Viet Cong counterparts, giving lie to the boundaries that separated two cultures and ideologies. The

story, recounted in La Jolla author Kent Hinckley's novel “Hearts, Minds, and Coffee: A Vietnam Peace Odyssey,” is fictional, but the peripheral events are true – and Hinckley will be the central figure at an author event, set for 1:30 p.m. Saturday, Dec. 13, at the La Jolla Riford Public Library, to recount them.

Palo Alto native and 25-year real estate veteran Hinckley served a year in Vietnam as half of his two-year Army stint. He anecdotally refers to his book as “'Dances with Wolves' meets 'Platoon'” – and since we liked both movies, we'll heartily recommend this presentation.

The Broken Yolk Café The Broken Yolk Café offers a large selection of home cooked meals in a comfortable and casual atmosphere. There are more than 20 different omelets to choose from, as well as a wide variety of other breakfast favorites which include pancakes, waffles and french toast. Feel more like lunch? Try one of our juicy half-pound burgers or one of our large sandwiches.

Donovan’s Donovan’s sets the standard of fine dining excellence. A classic steakhouse. A stylish, lively atmosphere. Cordially friendly. We like to think of Donovan's as your own special place. A place where you can celebrate with friends, family and associates. www.donovanssteakhouse.com. In La Jolla at 4340 La Jolla Village Drive in the Golden Triangle area, (858) 450-6666. In the Gaslamp Quarter at 570 K Street on the corner of 6th and K, (619) 237-9700

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14

In the Neighborhood

THURSDAY · NOVEMBER 27, 2014 LA JOLLA VILLAGE NEWS

Shores groups seek solutions to Avenida disruptions La Jolla Shores is trapped between a rock and a hard place.

The city, contractors and neighborhood residents and merchants are struggling to find ways of fastforwarding infrastructure replacement work along Avenida de la Playa with the least disruption.

But it’s a task easier said than done.

With merchants and residents existing in such close proximity, what’s done to help one group ends up negatively impacting the other.

That happened most recently with an attempt to do nighttime work, which would have accelerated construction but proved unacceptable

to nearby residents.

“Night work on this project has been cancelled,” said city public information officer Monica Munoz.

“Day work has resumed and will continue. This particular project brings unique challenges because of the mixed residential and commercial uses in the same area. Our goal is to successfully complete the project, which includes much-needed infrastructure improvements, with the least amount of disruption to the community.”

Munoz added that the project contractor will break for Thanksgiving, until Monday, Dec. 1.

A storm drain replacement pro-

ject on Avenida de la Playa and Sewer and Water Group Job 809 projects in the Shores are being done simultaneously. Both projects are contributing greatly to noise, dust, lack of access, excessive vibration and traffic congestion along the Shores' small commercial strip.

The storm drain project is replacing and realigning 1,300 linear feet of old existing storm drain main and upgrading the existing ocean outfall structure. The sewer and water group project is replacing 9,150 linear feet of sewer main, including replacement/installation of manholes, sewer laterals, water services and fire hydrants and curb

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ramps, as well as requiring street resurfacing on impacted streets.

Despite months of preparation, residents are complaining that construction work is entirely too distracting. Some Avenida merchants, whose business has plummeted between ongoing construction and the post-Labor Day off-season, fear they may not be around when the project is completed next year.

Shores resident Nicole Goedhart said nighttime work, as some had feared, wasn’t the answer.

“There were numerous calls/complaints to the nonemergency police number at night/early morning due to the unbearable

noise and pounding/shaking of construction,” Goedhart said, adding she doesn’t have the answer to the construction conundrum.

“I am honestly not sure if anything could really be done about the noise and vibration issues," she said.

"All I know is that during phase one of construction [December of 2013 to May of 2014], my building was right on top of the ongoing daytime construction for five months, and this is why I knew later on, when night work was proposed by the merchants association, that this

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Here are some things that have happened. Friends suggest a person get a loan on their home to purchase investments and annuities that may be inappropriate for an elderly person. In one such example, a person kept refinancing their home to pay off a child’s gambling debts and the client eventually lost their home. In another example, someone put their name on the title of the parent’s home.

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LA JOLLA VILLAGE NEWS · THURSDAY, NOVEMBER 27, 2014 · PAGE 15

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16

THURSDAY · NOVEMBER 27, 2014 LA JOLLA VILLAGE NEWS

Lifestyle

Doing A Tale from the One-Armed Bandit it Better

By Natasha Josefowitz, Ph.D. No, it’s not a slot machine. It’s me, trying to brush my teeth with my left arm, eat with my left hand, and generally feeling totally handicapped. What happened?

I was planning to speak to the residents of Seacrest Village, a retirement community in Encinitas. I was to talk at 1 o’clock on my latest research about loss, grief and healing.

When it was time to start, I was taken to a beautiful synagogue also used as a venue for lectures. A large crowd had gathered to hear me. There was a podium; I was mic’d; I spread my papers on the lectern. Then I looked up and saw a friend in the audience and happily sauntered towards her. I had entered from the back and did not realize that the stage was elevated.

You guessed it: I missed the step down, crashed, and fell flat on my face! How embarrassing is that!

I tried to get up and could not.

My arm hung useless and limp by

my side. When I was helped to a chair, I realized that my shoulder was dislocated. I wondered if I could I still give my talk. The pain made me decide against it.

Someone called 911; the paramedics put me on a gurney and into the ambulance. The ride was bumpy, and I was in pain.

Valerie, the paramedic, inserted an IV in my hand and dripped morphine. She was warm and helpful, but I was worried about how much damage I had done to my shoulder.

We arrived at the ER, where I

was transferred to a bed and rolled to a hallway to wait my turn to see a doctor. Valerie stayed with me for as long as she could, a reassuring presence.

I waited 20 minutes in excruciating pain, then was wheeled to a cubicle and waited there for too many minutes, getting very anxious. Finally, the doctor saw me and immediately sent me down the hall to get x-rayed. Within minutes she got the results: a dislocated shoulder and a break. Lisa Morikado has worked in the ER for 22 years and knew what she was doing. She took my right hand and started pulling hard, again and again, until we heard a click.

The shoulder was back in place.

Another x-ray was taken, and now I have before-and-after photos. I was relieved that the break was small and wouldn’t need surgery. I was given a pain medication, which made the room become blurry, and a copy of my x-rays. I called a taxi to take me home.

A nurse and wheelchair were waiting for me at White Sands. I was taken safely to my apartment but realized I could not undress myself. I am grateful that I live in a facility with nurses available around the clock. I was helped into bed and spent a restless night half sitting up and hurting. The next morning, our house doctor, Dr. Lazarus, who’s here every morning, came to my apartment.

Breakfast was brought to me, then lunch. I went down for din-

ner to a chorus of “How are you?

What can I do for you? Can I drive you? Can I get you something?

Call me anytime, even in the middle of the night.” White Sands is a family; I am home among friends who care. But I find it difficult to be dependent on others. I soon figured out how to dress and undress by myself. I felt a surge of pride when I figured out how to put on my brassiere.

The lesson, according to my friend Eileen: We are all pilgrims on a journey; we should pay attention to every step we take. In other words, watch where you’re going, look around you, slow down! I tend to run everywhere.

And from my daughter Nina, “Don’t schedule more than one event a day, and, if more, put some space between each event.” I was scheduled to do a radio interview after my talk and was anxious to get back on time, which probably contributed to my lack of focus. This adventure was a wakeup call to stop rushing through the day, through life.

Although breaking a shoulder was not on my bucket list, it is an adventure of sorts: riding in an ambulance, waiting my turn in an ER. The inability to take care of myself adds to my understanding and compassion for others’ disabilities.

— Natasha Josefowitz taught the first course in the U.S. on women in management and is the author of 20 books. She lives at the White Sands in La Jolla.

Sparkle & Shine clean-up is cleaning up By DAVE SCHWAB The Jewel is getting polished thanks to Sparkle & Shine, a fundraising campaign to cleanse La Jolla’s sidewalks, which has met expectations.

“We’re doing great; we’ve raised $50,000,” said bookstore owner Nancy Warwick, who’s spearheaded the community improvement project as a member of La Jolla Village Merchants Association’s design division.

“We can do a very thorough quarterly clean-up of the Village,” a project in progress.

Warwick noted that the idea of launching a fundraising drive to do a community clean-up was a long time coming.

“We’ve been trying to come up with ways to clean the Village for a number of years now,” Warwick said, “and the merchants association doesn’t have the funds, and it’s expensive to clean the sidewalks, and they’re the responsibility of the business owners.” Other communities, she added, have used tax-based fund-

ing mechanisms — maintenance assessment districts, propertybased improvement districts, et cetera — to generate revenues.

She noted, however, that the association opted to try something different: promotional banners.

Those contributing to the Sparkle & Shine campaign will have their names placed on three promotional banners around town. The campaign allows merchants and residents to purchase strategically placed eight-foot-tall banners with their names on them for $400 a month.

The campaign will be conducted from December to March. Taxdeductible clean-up campaign contributions will be deposited in an account with the nonprofit La Jolla Town Foundation. Those funds can be used only for cleaning La Jolla Village.

For more information, call (858) 454-5718 or email info@lajollabythesea.com.

Classified Marketplace ANNOUNCEMENTS 100 calendar/events USD ELECTRONICS RECYCLING CTR Do you have old electronics cluttering up your house? Bring your electronics to the USD Electronics Recycling Center. Do you own a local business? Call us to pick-up your e-waste. All donations are free* and tax deductible. The Electronics Recycling Center is located at 5330 Linda Vista Road. We are open Monday-Saturday 9am-4pm and 9am-6pm on Wednesdays. Call us or drop by today!

Visit www.sandiegoewaste.org or call 619-294-9014 today! *hazardous materials such as batteries and light bulbs require a small fee to cover proper disposal.

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ITEMS WANTED 325 GOT OLD COMIC BOOKS? Local collector seeks vintage comic books and paperbacks from 1950s and older. Let’s make a deal! Contact me at sandiegocomics@yahoo.com.

AUTOS FOR SALE 350 autos 2000 Honda Civic, $1500,1 owner, 1.6L DOHC VTEC, 107 000 miles, Manual, blue exterior, interior gray, vin number 1HGEM1156YL039309, humic38@hotmail.com (505) 333-0965 2003 TOYOTA TACOMA PRERUNNER If you are interested in finding that PERFECT Toyota Tacoma Crew Cab which is hard to find but has been maintained then this is it 818.860.1109 (818) 860-1109

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PETS & PET SERVICES 400 pet adoption/sale ENGLISH BULLDOG Female Puppy For Sale, She is 9 Weeks old, Akc Registered, Health Guaranteed, Shot And Fully Trained, Cost: $700, (858) 2467009 Email: babtaylor190@hotmail.com

pet services WWW.CUTTINGEDGEK9.COM CUTTING EDGE K9 REHAB Has Been Featured On Local & National News, Radio, A Number Of Local Papers & Magazine Articles.

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LEGAL ADS 700 legal ad NOTIFICATION TO POTENTIAL FATHERS PURSUANT TO A. R. S. 8-106G In re the Matter of: BABY POPYACK an unborn child, NOTICE IS HERE- BY GIVEN TO “John Doe”, a caucasion male, that you have been identified by Koryn Lacy Popyack, the natural mother, who residesat 3777 E McDowell Rd #1136, Phx, AZ 85008, as a potential father of a child to be born February 2015, in Maricopa County, Arizona. You are hereby informed as follows: 1. That the natural mother plans to place the child for adoption. 2.

Under sections 8-106 and 8-107, Arizona Revised Statutes, you have the right to consent or withhold consent to the adoption. 3. Your written consent to the adop- tion is irrevocable once you give it.

4. If you withhold consent to the adoption, you must initiate paternity proceedings under title 25, chapter 6, article 1, Arizona Revised Statutes, and to serve the mother within thirty days after completion of service of this notice. Service will also be accepted by Kerry B. Moore, Esq., P. A., 3200 N. Central, # 1 6 0 0 , Phoenix, Arizona 85012, (602) 2719899. 5. You have the obligation to proceed to judgment in the paternity action.

6. You have right to seek custody 7. If you are established as the child’s father, you must begin to provide financial support for the child. 8. If you do not file a paternity action under title 25, chapter 6, article 1, and do not serve the mother within thirty days after completion of the service of this notice and pursue the action to judgment, you can not bring or maintain any action to assert any interest in the child. 9. The Indian child persede the Arizona Revised Statutes regarding adoption and paternity. 10. You may wish to consult with an attorney to assist you in responding to this notice.

DATED this 20th day of November, 2014 KERRY B. MOORE, ESQ., P. A. Attorney at Law BY: Kerry B. Moore 3200 N. Central Ave., #1600 Phoenix, Arizona 85012

REAL ESTATE 800 investment properties NEW ON THE MARKET North Park office building @ 3930 Utah St @ $1.85 mil.

F&C, owner will sell or exchange for? Will carry all financing. Other properties available. Geo. Jonilonis Rltr @ 619 454 4151

land for sale 3-4 ACRES VISIT idahosalmonriverwater.com

leasing NOW LEASING! PASEO AT COMM22 Brand new, affordable 1, 2, & 3 BR apartments. Apply today for Logan Heights’ newest apartment community! This beautiful new community offers 130 apartments with below-market rents ($580 - $1099). The property is adjacent to the San Diego Trolley and has a community room, an arts and crafts room, a conference room, an outdoor courtyard, and onsite professional management.

Disabled applicants are encouraged to apply. Applications will be available and accepted beginning 11/17/14. Starting on 11/17, get an application by visiting www.bridgehousing.com/properties/pase o or by visiting our leasing office at 735A Cesar E. Chavez Pkwy., San Diego, CA (behind Calvary Baptist Church) Monday

– Friday from 9am-5pm. Our leasing office phone number is 619-234-0751.

Our office will not be open prior to 11/17.

All applications received by 12/5/14 will be randomly ordered and applications received after this date will be ordered according to the date received. Income and other restrictions apply. Rents subject to change. EHO. NOW LEASING! PASEO AT COMM22 Brand new, affordable 1, 2, & 3 BR apartments. Apply today for Logan Heights’ newest apartment community! This beautiful new community offers 130 apartments with below-market rents ($580 - $1099). The property is adjacent to the San Diego Trolley and has a community room, an arts and crafts room, a conference room, an outdoor courtyard, and onsite professional management.

Disabled applicants are encouraged to apply. Applications will be available and accepted beginning 11/17/14. Starting on 11/17, get an application by visiting www.bridgehousing.com/properties/pase o or by visiting our leasing office at 735A Cesar E. Chavez Pkwy., San Diego, CA (behind Calvary Baptist Church) Monday – Friday from 9am-5pm. Our leasing office phone number is 619-234-0751.

Our office will not be open prior to 11/17.

All applications received by 12/5/14 will be randomly ordered and applications received after this date will be ordered according to the date received. Income and other restrictions apply. Rents subject to change. EHO.

LEGAL ADS 900 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-028072 Fictitious Business Names(s): HUE SALON located at: 4028 WABASKA DR. SAN DIEGO, CA. 92107 is registered by the following: ANGELA MACPHERSON This business is conducted by: AN INDIVIDUAL The first day of business was: NOT APPLICABLE Registrant Name: ANGELA MACPHERSON Title: OWNER The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: OCT 23, 2014 ISSUE DATES: NOV 06, 13, 20 AND 27, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-028811 Fictitious Business Names(s): PACIFIC COAST SOLAR AND ELECTRIC Located at: 1116 WILBUR AVE. SAN DIEGO, CA. 92109 is registered by the following: CASEY FRANEYThis business is conducted by: AN INDIVIDUAL The first day of business was: NOT APPLICABLE Registrant Name: CASEY FRANEY Title: OWNER The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: OCT 31, 2014 ISSUE DATES: NOV 06, 13, 20 AND 27, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-029195 Fictitious Business Names(s): THE LEAN MACHINE located at: 5663 BALBOA AVE #389 SAN DIEGO, CA. 92111 is registered by the following: LEROICO, LLCThis business is conducted by: A LIMITED LIABILITY COMPANY LEROICO, LLC 5663 BALBOA AVE. #389 SAN DIEGO, CA. 92111 CALIFORNIA The first day of business was: NOT APPLICABLE Registrant Name: ANTHONY LERO Title: CEO The statement was filed with Ernest J. Dronenburg, Jr., Recorder/ County Clerk of San Diego County on: OCT 31, 2014 ISSUE DATES: NOV 13, 20, 27 AND DEC 04, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-029397 Fictitious Business Names(s): TROT RIDE, TROT located at: 3882 JEWELL ST. #G103 SAN DIEGO, CA. 92109 is registered by the following: MAGGIE RICHMANThis business is conducted by: AN INDIVIDUAL The first day of business was: NOT APPLICABLE Registrant Name: MAGGIE RICHMAN Title: OWNER The statement was filed with Ernest J. Dronenburg, Jr., Recorder/ County Clerk of San Diego County on: NOV 06, 2014 ISSUE DATES: NOV 13, 20, 27 AND DEC 04, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-029391 Fictitious Business Names(s): GRACEFULLY POLISHED, REFINED GRACE located at: 4747 67TH ST. UNIT B SAN DIEGO, CA. 92115 is registered by the following: ELAINE TAYLOR This business is conducted by: AN INDIVIDUAL The first day of business was: NOT APPLICABLE Registrant Name: ELAINE TAYLOR Title: OWNER The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: NOV 06, 2014 ISSUE DATES: NOV 13, 20, 27 AND DEC 04, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-029423 Fictitious Business Names(s): MIGHTY DOGS located at: 4002 PARK BLVD. #A SAN DIEGO, CA. 92103 is registered by the following: STEVEN D CRAWFORD II, SHARON MATSUOKA This business is conducted by: A JOINT VENTURE The first day of business was: 11/06/2014 Registrant Name: STEVEN CRAWFORD Title: OWNER The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: NOV 06, 2014 ISSUE DATES: NOV 13, 20, 27 AND DEC 04, 2014 SUPERIOR COURT OF CALIFORNIA HALL OF JUSTICE 330 WEST BROADWAY, RM 225 SAN DIEGO, CA. 92101 CASE NO: 37-20140003768-CU-PT-CTL PETITIONER OR ATTORNEY, AMIR MAHMOUD KHORRAM PANAHI, ELAHEH ALVI 8689 WARMWELL DR. SAN DIEGO, CA. 92119 619-761-4533 HAS FILED A PETITION WITH THIS COURT FOR A DECREE CHANG-

ING PETITIONERS NAME FROM AMIR PARSA KHORRAM PANAHI TO PARSA PANAHI FROM SINA KHORRAM PANAHI TO SINA PANAHI FROM AMIR MAHMOUD KHORRAM PANAHI TO AMIR PANAHI ALL MINORS ON BEHALF OF THEIR PARENTS AMIR MAHMOUD KHORRAM PANAHI, ELAHEH ALAVI THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition should not be granted. Any person objecting to the name changes described above must file a written objection that indicates the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARING TO BE HELD ON DEC 19, 2014 TIME: 9:30 AM DEPT 46 220 WEST BROADWAY SAN DIEGO, CA. 92101 ISSUE DATE(S): NOV 13, 20, 27 AND DEC 04, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-029100 Fictitious Business Names(s): ACCLAIM REAL ESTATE located at: 7445 GIRARD AVE. SUITE 2 LA JOLLA, CA. 92037 is registered by the following: ACCLAIM REAL ESTATE SAN DIEGO, INC. This business is conducted by: A CORPORATION ACCLAIM REAL ESTATE SAN DIEGO, INC 7445 GIRARD AVE. #2 LA JOLLA, CA. 92037 CALIFORNIA The first day of business was: NOT APPLICABLE Registrant Name: RICHARD ROSLEDO Title: PRESIDENT The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: NOV 04, 2014 ISSUE DATES: NOV 13, 20, 27 AND DEC 04, 2014 SUPERIOR COURT OF CALIFORNIA HALL OF JUSTICE 330 WEST BROADWAY SAN DIEGO, CA. 92101 CASE NO: 37-2014-00037974-CU-PTCTL PETITIONER OR ATTORNEY, YOUSAF AHMER HUSAIN 4054 NOBEL DRIVE, UNIT #202 SAN DIEGO, CA. 92122 714-417-3329 HAS FILED A PETITION WITH THIS COURT FOR A DECREE CHANGING PETITIONERS NAME FROM YOUSAF AHMER HUSAIN TO YOUSAF MUNIZ JAFRI THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition should not be granted. Any person objecting to the name changes described above must file a written objection that indicates the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARING TO BE HELD ON DEC 19, 2014 TIME: 8:30 AM DEPT 46 220 WEST BROADWAY SAN DIEGO, CA. 92101 ISSUE DATE(S): NOV13, 20, 27 AND DEC 04, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-029090 Fictitious Business Names(s): BEST DIAMONDS located at: 861 6TH AVE. SAN DIEGO, CA. 92101 is registered by the following: SIMON HAROSH This business is conducted by: AN INDIVIDUAL The first day of business was: NOT APPLICABLE Registrant Name: SIMON HAROSH Title: OWNER The statement was filed with Ernest J. Dronenburg, Jr., Recorder/ County Clerk of San Diego County on: NOV 04, 2014 ISSUE DATES: NOV 13, 20, 27 & DEC 04, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-027179 Fictitious Business Names(s): ECOCLEAN FREAKS located at: 3980 FAIRCROSS PLACE #7 SAN DIEGO, CA. 92115 is registered by the following: CAROLINA DORING RODRIGUEZ, PAULA OLIVER ROGERS This business is conducted by: A GENERAL PARTNERSHIP The first day of business was: NOT APPLICABLE Registrant Name: CAROLINE DORING ROGERS Title: OWNER The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: OCT 13, 2014 ISSUE DATES: NOV 13, 20, 27 AND DEC 04, 2014 SUPERIOR COURT OF CALIFORNIA HALL OF JUSTICE 330 WEST BROADWAY SAN DIEGO, CA. 92101 CASE NO: 37-2014-00038358-CU-PTCTL PETITIONER OR ATTORNEY, YING JIANG, YUNONG MA 4924 PEARLMAN WAY SAN DIEGO, CA. 92130 HAS FILED A PETITION WITH THIS COURT FOR A DECREE CHANGING PETITIONERS NAME FROM CODY PEILIN JIANG A MINOR ON BEHALF OF HIS PARENTS YING JIANG, YUONG MA TO CODY PEILIN MA THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition should not be granted. Any person objecting to the name changes described above must file a written objection that indicates the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARING TO BE HELD ON JAN 09, 2015 TIME: 8:30 AM DEPT 46 3RD FLOOR 220 WEST BROADWAY SAN DIEGO, CA. 92101 ISSUE DATE(S): NOV 20, 27 DEC 04 AND 11, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO 2014-029859 Fictitious Business Names(s): BUDDHI BOX INC located at: 5022 CAPEHART ST. SAN DIEGO, CA. 92117 is registered by the following: BUDDI BOX INC This business is conducted by: A CORPORATION BUDDI BOX INC. 5022 CAPEHART ST SAN DIEGO, CA. 92117 DELAWARE The first day of business was: 09/17/2014 Registrant Name: MAXINE CHAPMAN Title: FOUNDER & CEO The statement was filed with Ernest J. Dronenburg, Jr., Recorder/ County Clerk of San Diego County on: NOV 12, 2014 ISSUE DATES: NOV 20, 27 DEC 04 AND 11, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-029915 Fictitious Business Names(s): AFTRANS located at: 1110 TORREY PINES RD. STE M LA JOLLA, CA. 92037 is registered by the following: AFTRADE INTERNATIONAL This busi-

THURSDAY · NOVEMBER 27, 2014 LA JOLLA VILLAGE NEWS

ness is conducted by: A CORPORATION AFTRADE INTERNATIONAL 1110 TORREY PINES RD. STE M LA JOLLA, CA. 92037 CALIFORNIA The first day of business was: 09/15/2001 Registrant Name: MUSA EL-JOF Title: PRESIDENT The statement was filed with Ernest J. Dronenburg, Jr., Recorder/ County Clerk of San Diego County on: NOV 12, 2014 ISSUE DATES: NOV 20, 27 DEC 04 AND 11, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-029992 Fictitious Business Names(s): TRATTORIA AMICI MIEI, LU PIZZETTA located at: 4508 CASS ST. SUITE B SAN DIEGO, CA. 92109 is registered by the following: LOO TOP, LLC This business is conducted by: A LIMITED LIABILITY COMPANY LOO TOP, LLC 4508 CASS ST SUITE B SAN DIEGO, CA. 92109 CALIFORNIA The first day of business was: NOT APPLICABLE Registrant Name: LUCA GIORGIANTONIO Title: TREASURER The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: NOV 13, 2014 ISSUE DATES: NOV 20, 27 DEC 04 AND 11, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-030015 Fictitious Business Names(s): KABOB LOUNGE located at: 11375 EL CAMINO REAL, SUITE 170 SAN DIEGO, CA. 92109 is registered by the following: KL INVESTMENT GROUP LLC This business is conducted by: A LIMITED LIABILITY COMPANY KL INVESTMENT GROUP LLC 11375 EL CAMINO REAL SUITE 170 SAN DIEGO, CA. 92130 CALIFORNIA The first day of business was: NOT APPLICABLE Registrant Name: SAEED JALALI Title: PRESIDENT The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: NOV 13, 2014 ISSUE DATES: NOV 20, 27 DEC 04 AND 11, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-029593 Fictitious Business Names(s): COASTAL DREAM HOMES REALTY, COASTAL DREAM HOMES located at: 7050 FRIARS RD SUITE 100 SAN DIEGO, CA. 92108 is registered by the following: CENTRAL SD REAL ESTATE SALES, INC. This business is conducted by: A CORPORATION CENTRAL SD REAL ESTATE SALES, INC. 7050 FRIARS RD. SUITE 100 SAN DIEGO, CA. 92108 CALIFORNIA SAN DIEGO, CA. 92108 CALIFORNIA The first day of business was: NOT APPLICABLE Registrant Name: TONI-DIANE DONNET Title: SECRETARY The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: NOV 07, 2014 ISSUE DATES: NOV 20, 27 DEC 04 AND 11, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-029619 Fictitious Business Names(s): THE ORANGE SKATEBOARDS located at: 5060 LA JOLLA BLVD. #2E SAN DIEGO, CA. 92109 is registered by the following: RAPHAEL GOMES This business is conducted by: AN INDIVIDUAL The first day of business was: NOT APPLICABLE Registrant Name: RAPHAEL GOMES Title: OWNER The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: NOV 07, 2014 ISSUE DATES: NOV 27 DEC 04,11 AND 18, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-029774 Fictitious Business Names(s): MY PUPPY PLAYTIME located at: 1021 EMERALD ST. APT C SAN DIEGO, CA. 92109 is registered by the following: KEIRY ALFARO This business is conducted by: AN INDIVIDUAL The first day of business was: NOT APPLICABLE Registrant Name: KEIRY ALFARO Title: OWNER The statement was filed with Ernest J. Dronenburg, Jr., Recorder/ County Clerk of San Diego County on: NOV 07, 2014 ISSUE DATES: NOV 27 DEC 04,11 & 18, 2014 SUPERIOR COURT OF CALIFORNIA NORTH COUNTY DIVISION 325 SOUTH MELROSE DR. VISTA, CA. 92081 CASE NO: 37-2014-00038360-CUPT-NC PETITIONER OR ATTORNEY, OLIVER AND KELLEY GERTZKI 6217 SHAMROCK PLACE CARLSBAD, CA. 92009 949-412-2841 HAS FILED A PETITION WITH THIS COURT FOR A DECREE CHANGING PETITIONERS NAME FROM PENELOPE ANNE GERTZKI TO EMMELINE ANNE GERTZKI A MINOR ON BEHALF OF HER PARENTS OLIVER AND KELLEY GERTZKI THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition should not be granted. Any person objecting to the name changes described above must file a written objection that indicates the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARING TO BE HELD ON JAN 27, 2015 TIME: 8:30 AM DEPT 26 SAME AS NOTED ABOVE ISSUE DATE(S): NOV 27 DEC 04, 11 AND 18, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-029858 Fictitious Business Names(s): ANGEL HEALING ARTS located at: 2254 MOORE ST. SAN DIEGO, CA. 92110 is registered by the following: ANGELA LYN HOWLEY This business is conducted by: AN INDIVIDUAL The first day of business was: NOT APPLICABLE Registrant Name: ANGELA LYN HOWLEY Title: M.T. The statement was filed with Ernest J. Dronenburg, Jr., Recorder/ County Clerk of San Diego County on: NOV 12, 2014 ISSUE DATES: NOV 27 DEC 04, 11 AND 18, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-030688 Fictitious Business Names(s): CHILL OUT BODYWORKS located at: 3156 SPORTS ARENA BLVD. SUITE #106 SAN DIEGO, CA. 92110 is registered by the following: RACHEL JEAN MAU This business is conducted by: AN INDIVIDUAL The first day of business was: 11/01/2014 Registrant Name: RACHEL JEAN MAU Title: OWNER The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: NOV 20, 2014 ISSUE DATES: NOV 27 DEC 04,11 AND 18, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-027880 Fictitious Business Names(s):

17

A DAY OF ELEGANCE located at: 1709 CRIPPLE CREEK DR. CHULA VISTA, CA. 91915 is registered by the following: PATTY BONILLAS This business is conducted by: A JOINT VENTURE The first day of business was: 10/22/2014 Registrant Name: ELIZABETH PINA Title: OWNER The statement was filed with Ernest J. Dronenburg, Jr., Recorder/ County Clerk of San Diego County on: OCT 22, 2014 ISSUE DATES: NOV 20, 27 DEC 04 AND 11, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-030776 Fictitious Business Names(s): WEEDELIVER located at: 2175 CABLE ST. #4 SAN DIEGO, CA. 92107 is registered by the following: SHANE SMITH, CHAD HURST This business is conducted by: CO-PARTNERS The first day of business was: 11/21/2014 Registrant Name: SHANE SMITH Title: CO-OWNER The statement was filed with Ernest J. Dronenburg, Jr., Recorder/ County Clerk of San Diego County on: NOV 21, 2014 ISSUE DATES: NOV 27 DEC 04, 11 AND 18, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-030777 Fictitious Business Names(s): SHANE’S PROCESS SERVICE located at: 2175 CABLE ST. #4 SAN DIEGO, CA. 92107 is registered by the following: SHANE SMITH This business is conducted by: AN INDIVIDUAL The first day of business was: 11/21/2014 Registrant Name: SHANE SMITH Title: OWNER The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: NOV 21, 2014 ISSUE DATES: NOV 27 DEC 04, 11 AND 18, 2014 SUPERIOR COURT OF CALIFORNIA NORTH COUNTY REGIONAL CENTER 325 SOUTH MELROSE DR. VISTA, CA. 92081 CASE NO: 37-201400037389-CU-PT-NC PETITIONER OR ATTORNEY, JUSTIN KELLY LIN AND MITCHELL MACOON CHO LAM 4490 BRISBANE WAY UNIT 3 OCEANSIDE, CA. 92058 510-798-9738 HAS FILED A PETITION WITH THIS COURT FOR A DECREE CHANGING PETITIONERS NAME JUSTIN KELLY LIN TO JUSTIN KELLY LYNA FROM MITCHELL MACOON CHO LAM TO MITCHELL MACOON CHO LYN THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition should not be granted. Any person objecting to the name changes described above must file a written objection that indicates the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARING TO BE HELD ON JAN 20, 2015 TIME: 8:30 AM DEPT 26 SAME AS NOTED ABOVE ISSUE DATE(S): NOV 27 DEC 04, 11 AND 18, 2014 SUPERIOR COURT OF CALIFORNIA HALL OF JUSTICE 330 WEST BROADWAY SAN DIEGO, CA. 92101 CASE NO: 37-2014-00039528-CU-PTCTL PETITIONER OR ATTORNEY, LAW OFFICES OF GISSELLE M. AMINI [285827] 11801 PIERCE STREET STE 200 RIVERSIDE, CA. 92505 951710-3119 HAS FILED A PETITION WITH THIS COURT FOR A DECREE CHANGING PETITIONERS NAME FROM WENDY BEVERLY LOPEZ-MILLER TO NATALIE ELIANA MONTENEGRO GARCIA THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition should not be granted. Any person objecting to the name changes described above must file a written objection that indicates the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARING TO BE HELD ON JAN 16, 2015 TIME: 8:30 AM DEPT 46 220 WEST BROADWAY SAN DIEGO, CA. 92101 ISSUE DATE(S): NOV 27 DEC 04, 11 AND 18, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-028768 Fictitious Business Names(s): PACIFIC COAST DENTAL SLEEP MEDICINE located at: 3222 GOVERNOR DRIVE SAN DIEGO, CA. 92122 is registered by the following: ANDREW SETH FIRTEL This business is conducted by: AN INDIVIDUAL The first day of business was: NOT APPLICABLE Registrant Name: ANDREW FIRTEL Title: OWNER The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: OCT 30, 2014 ISSUE DATES: NOV 27 DEC 04,11 AND 18, 2014 SUPERIOR COURT OF CALIFORNIA HALL OF JUSTICE 330 WEST BROADWAY SAN DIEGO, CA. 92101 CASE NO: 37-2014-00039368-CU-PTCTL PETITIONER OR ATTORNEY, LINDSAYM AKOPIAN 4961 NEWPORT AVE. SAN DIEGO, CA. 92107 503-929-5649 HAS FILED A PETITION WITH THIS COURT FOR A DECREE CHANGING PETITIONERS NAME FROM LINDSAY M. AKOPIAN TO ARSEN MARY AKOPYAN THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition should not be granted. Any person objecting to the name changes described above must file a written objection that indicates the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARING TO BE HELD ON JAN 16, 2015 TIME: 9:30 AM DEPT 46 220 WEST BROADWAY SAN DIEGO, CA. 92101 ISSUE DATE(S): NOV 27 DEC 04, 11 AND 18, 2014

La Jolla Village News The Peninsula Beacon Beach & Bay Press

sdnews.com

858.270.3103

18

Community

THURSDAY · NOVEMBER 27, 2014 LA JOLLA VILLAGE NEWS

Plan group seeks 2015 board candidates; Bird Rock council wants you La Jolla Community Planning Association, which makes recommendations to the city on local community matters, including protecting the integrity of the La Jolla Community Plan, is starting its search for 2015 board members early to reach a more diverse community base – and it asks you to consider taking a seat.

Candidates for the at least six available positions, to be elected Thursday, March 6, must be associated with the community as a resident, property owner or local business owner and have attended at least three association meetings between March of 2014 and February of 2015.

“This is a great way to have your say in local building and infrastructure projects in La Jolla,” association president Joe LaCava said. “To be honest, it is not easy work, but it is very rewarding.”

If you are interested or have questions, send an email to

info@lajollacpa.org. You can also learn about the association, its current trustees, membership qualifications, attendance records and meetings at our website, lajollacpa.org.

Meanwhile, Bird Rock Community Council, which promotes the growth of the Bird Rock neighborhood, seeks members to help with its projects for 2015, which include the enhancement of the neighborhood's public amenities support of educational, cultural, artistic, charitable and community service activities; improving the quality of life among and economic well-being of Bird Rock residents and businesses; and maintaining a healthy business environment along La Jolla Boulevard.

Membership years begins Jan. 1. Taxdeductible dues are $35 and payable at birdrockcc.org/member-services/ join-the-brcc-form or Bird Rock Community Council, PMB 168, 5666 La Jolla Blvd., La Jolla, CA 92037.

Join Bird Rock Community Council for 2015. C'mon. You know you want to.

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Paperwhites: holiday sweets without the calories!

I must admit that I am always a last-minute holiday shopper, and the only advanced preparation I ever seem to do is planting paperwhite narcissus bulbs to enjoy in my home and garden throughout the holiday season.

Paperwhites (Narcissus papyraceus) are a very fragrant daffodil that can be grown in soil or placed on top of small stones in a container filled with water.

Select firm, heavy, shiny brown bulbs, and if they show signs of sprouting, plant them as soon as possible. After they have been planted, you will have flowers in approximately five to six weeks.

It is getting close to Hanukkah and Christmas, but if you plant narcissus bulbs now or over Thanksgiving weekend, you should have flowers to enjoy by the end of December. Pots of growing paperwhites also make great holiday gifts.

Planting in Gravel: Select a container that will hold water and fill it with about four inches of gravel or small stones (peasize to one-half-inch diameter).

Set the bulbs into the gravel and add water, just to a level below the base of the bulbs. If you cover too much of the bulb with water, it will rot. Place the container in a warm, sunny spot and keep the water level below the base of the bulbs while they grow and flower.

Planting in Potting Soil: Your container should be at least four to six inches deep to accommodate the bulbs' roots. Fill the container with moist potting soil and set the bulbs firmly into the soil, with one inch of the bulb and any emerging shoot uncovered. Water them thoroughly and keep them moist but not waterlogged. Place the pot in an area that receives bright sun-

BY LINDA MARRONE

light.

While the bulbs need lots of sunlight to bloom (this also keeps the plants from getting long and leggy), be sure to move them to a cooler area and out of direct sunlight once they bloom.

The cooler environment will help prolong the life of the flowers.

When they are finished blooming, let all the greenery turn brown and dry out. Store the bulbs in a cool, dry place or plant them in a dry area of your garden where they will not receive a lot of water. Begin watering them once they begin to sprout.

Next year, you can have fragrant blooms from Thanksgiving through New Year's by planting your narcissus bulbs every two weeks beginning in mid-October through mid-November.

— Linda is a local Realtor with Coldwell Banker. Take a tour of her garden at LindaMarrone.com.

Mid-Coast Trolley plan gets final environmental OK The Mid-Coast Trolley extension received final environmental approval Nov. 22, and the project is now in line to compete for federal funding and to move forward into construction.

The board of directors of the San Diego Association of Governments (SANDAG) voted unanimously to certify the state environmental document, known as the Final Subsequent Environmental Impact Report. The vote comes on the heels of the environmental approval issued in October by the Federal Transit Administration (FTA).

“We have been working toward this milestone for many years,” said Supervisor Ron Roberts, a member of the SANDAG board and chair of the Mid-Coast Corridor Transit Project Working Group. “We look forward to securing federal funding for the project next year and starting construction on this long-awaited regional transit project.”

The next step is to seek approval from the FTA to enter into the final engineering phase and to secure a full funding grant agreement from the FTA’s New Starts program.

Anticipated in late 2015, the grant pact would provide 50 percent of the project funding. Including financing, the project is expected to cost approximately $2 billion, with half coming from the grant agreement and half from the region’s TransNet half-cent sales

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Paperwhites festoon a handsome exterior holiday display.

PHOTO BY LINDA MARRONE

Bikeshare's next stop is in PB

La Jolla planners earlier this year rejected a bikeshare concession for the Village.

COURTESY PHOTO

The area's Mid-Coast Trolley project, which includes stops at UCSD and University City, will cost $2 billion when all is said and done.

COURTESY PHOTO

tax for transportation.

“This project will not only provide additional travel choices for residents; it will also be a major boost to the regional economy,” said Santee Councilmember Jack Dale, chair of the SANDAG board of directors. “Its construction will result in more than 14,000 local jobs, and it will provide a net economic benefit of more than $2.5 billion for the region.”

The Mid-Coast Trolley is one of the region’s highest-priority transit projects. As an extension of the

San Diego Trolley Blue Line, it will provide a no-transfer ride from the international border and communities south of downtown San Diego to UCSD and University City, connecting residents directly to job centers with frequent high-speed transit. It is projected to increase daily transit ridership by 21,000 riders each day.

Construction on the Mid-Coast Trolley is anticipated to start in late 2015.

For more information, visit sandag.org/midcoast.

In Pacific Beach, bikeshare is coming soon to a corner near you.

MJE Marketing Services, which is handling the area's bikeshare promotions, said the launch of the new, short-term bike-rental system is under way in downtown San Diego, with outlying areas, like Pacific Beach, to follow shortly thereafter. La Jolla planners earlier this year rejected a similar concession for this initial round of station construction.

“We’ve been working closely with David Silverman and DecoBike on the rolling launch,” said Chris Biele, of MJE. “The San Diego DecoBike warehouse is filled with all the bikes, stations and equipment for every approved San Diego location.” Biele said bikeshare installation began recently focusing initially on the downtown Gaslamp locations.

“There are 11 approved stations in Pacific Beach scheduled for installation the week of Dec. 8,” Biele said, noting DecoBike now has the most current station location map up on its website and that “the membership drive is now live.

The first 1,500 members to sign up

will get a free bike helmet, Biele said.

In 2013, San Diego-based DecoBike signed a 10-year contract with the city to create a citywide network of 180 bike-share stations for short-term rentals.

DecoBike stations will eventually be located in communities from Pacific Beach to San Ysidro, providing a robust network that will give the public a viable and environmentally friendly transportation choice. The convenience of being able to rent a bike at one location and drop it off at another encourages bicycling as a mode of travel rather than relying on cars.

Bikeshare is a service in which bicycles are made available for shared use to individuals on an automated, short-term basis to provide affordable access to bicycles for short-distance trips in urban areas as an alternative to motorized public transportation or private automobiles, with a goal of reducing parking and traffic congestion, as well as air pollution.

For information, visit decobike.com/sandiego.

Home Service Directory

THURSDAY · NOVEMBER 27, 2014 LA JOLLA VILLAGE NEWS

of butter, two cans of string beans, a gallon of cider, five pounds of flour and five pounds of sugar, if the ad flyers were to be believed).

Swain also rejoiced in a lifelong asset named Alice (his wife, whom he affectionately called Pard) – you don't get to be Ellen Browning Scripps' dressmaker without some kind of commercial savvy, and Swain's diary constantly refers to Pard’s solitary trips downtown to do business on her own.

Swain died in 1917 with his straight-shooter reputation intact – but he and Pard knew what was good for them, and their Thanksgivings were the better for it. Though the time and the place are vastly different, La Jolla’s still here, and the enterprising spirit of the world's Jethro Swains helps make the Village what it is.

Carol Olten, historian and docent coordinator at the La Jolla Historical Society, contributed to this story.

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The victim was leaving the mall at 4545 La Jolla Village Drive at 8:15 p.m. and was about to cross a pedestrian bridge when the suspect approached her from behind and forced her up a grassy knoll.

The victim's screams drew the attention of two witnesses. They yelled at the attacker, who then ran off. A witness gave a cell phone to the victim, who called police, and she was taken to a hospital.

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embezzlement Levine had conducted during his eight years with the temple. Levine used temple funds to pay for expensive vacations, leather furniture, jewelry, men’s clothing and a personal fitness trainer.

Sabraw signed the restitution order that specifies Levine should pay $208,000 to the synagogue and $100,000 to Philadelphia Insurance Companies, which insured the temple.

Levine was also ordered to pay $162,000 to Chase Bank, also considered a victim as Levine used temple funds to pay his personal Chase-issued credit card accounts. Sabraw wrote that Levine must pay Congregation Beth El before the other two firms.

Levine must report his income while in prison. He will have to pay 50 percent of his income, or $25 per quarter, whichever is greater, toward the debts. After he is paroled, he will start making payments of at least $300 per month, according to court documents.

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Real Estate Today

THURSDAY · NOVEMBER 27, 2014 LA JOLLA VILLAGE NEWS

Potential home sellers should list now as area home prices have leveled off Do we have something to be thankful for?

Look around.

U.S. citizens pay the highest corporate tax rate in the developing world, yet only three major U.S. companies have AAA credit ratings. They are big pharma, big oil and gas and tech: Johnson & Johnson, Exxon Mobile and Microsoft.

American families are not faring so well, with 43 percent of them spending more than they earn while juggling $15,200 in average credit card debt. According to CNBC, disability checks put true unemployment closer to 31.1 percent of the working-age population. One in six Americans are on food stamps. The rest of us pay

taxes.

They say money makes the world go 'round. That must be true, as sometimes it feels as though our money dances just out of reach.

The first taxes in the U.S. were enacted in 1861 to pay for the Civil War and were repealed 10 years later as our country preferred to live by “PayGo.” Income tax was not a popular concept before 1913.

Now, people say, “Nothing is certain but death and taxes.” Thank you, Woodrow Wilson.

The 1912 election brought a clean sweep to both houses of Congress in 1913, ushering Wilson in as president with House and Senate Democrat majorities. The Federal Reserve Act passed in June of 1913. As lore would have it, Wilson had gotten himself in a position to be blackmailed, leaving

AVENIDA

>> CONT. FROM PG. 14

option would never work for residents and tenants living close by to the work. The noise, vibrations, dust et cetera were horrific — damaging windows, rocking furnishings, shaking household items, destroying foliage, covering cars and buildings with dirt, water shutoffs, et cetera.”

Goedhart said numerous “compromise” solutions have been proposed between residents and the city to alleviate construction impacts including having contractors work split shifts — 7

the door open for private interests to push the income tax bill through on Dec. 23, 1913, during the holiday period.

We citizens have owed much of our hard-earned dollars to taxes of all types since 1913. This money has been used to support citizens in dire need, but it increasingly also supports those who come across our Southern border looking for a better life. But do we want to keep supporting all who walk, swim, fly or float across our borders?

Meanwhile, we’re happy; we’re healthy, with wonderful family and friends. We can also be thankful for some easing of the Dodd-Frank guidelines lenders must follow when qualifying those requesting a mortgage. There is still VA- and FHA-backed money available for those with little down payment.

a.m. to 11a.m. and 1 p.m. to 5 p.m. — to help restaurants during lunch/dinner; reimbursing residents for hotel accommodations; reimbursing impacted merchants for loss of revenues; working two 24/7 shifts to cut work time in half; alternating day and night shifts; stopping for the holidays and resuming work in January; spreading work out over several years; and bringing in a neutral mediator as a go-between with residents and the city.

“We’re all in it together, we’ve all got to give a little, compromise in both directions,” noted LJSA board member and surf shop owner Izzy

New home orders seem to be the sweet spot. It is time for the pent-up housing demand to transform our local real estate market into more sales. Potential sellers should list now, as existing home prices have leveled off. There is no time like the present to make the move you have been planning. The San Diego economy is stronger than it has been for a few years.

Look at the big picture: The U.S. has the highest corporate tax rate, but we get plenty of exclusions to mitigate those taxes for our corporations and personal tax obligations. In England, those who own their own business get taxed immediately. The government doesn’t wait for tax time but takes a certain amount out all year. At least we get the benefit of tax planning. With all its foibles, we live in America’s

Tihanyi, who pointed out recently that some Shores small businesses “are reporting their business is down as much as 70 percent.”

Tom Spano, general manager of the Piatti restaurant and chair of the Shores micro-BID, said local merchants “are all coping” with construction work. He added that all merchants “have their loyal customers” and are depending on them during this difficult time. He added some businesses, like kayak concessionaires, have been impacted worse than others.

“I think the kayak companies really got hit the hardest,” Spano said.

21

By NANCY GARDNER

Finest City in the best country in the world. The negative statistics at the beginning of this article are there in large part because we practice what Emma Lazarus wrote in 1903, engraved on a bronze plaque welcoming all to America.

Her sonnet reads in part, “Give me your tired, your poor, your huddled masses yearning to breathe free, the wretched refuse of your teeming shore. Send these, the homeless, tempest-tost to me, I lift my lamp beside the golden door!”

Let’s face it: America is still the land of the free and the brave. Happy Thanksgiving!

Contributor Nancy Gardner, president of CMC Finance, La Jolla, can be reached at nancy@cmcfinance.com or at (858) 456-3000.

Munoz said the first phase of this sewer and water project is primarily centered around the 2100 block of Avenida de la Playa and is scheduled to be completed by Feb. 13, 2015.

“The second phase will accomplish the remainder of the work on Avenida de la Playa from the pump station to La Jolla Shores Drive and is anticipated to be finished on April 10, 2015,” she said. “After the pipeline installation, construction will stop while facilities testing and other miscellaneous improvements take place.

Final paving and striping of the roadway are anticipated to be completed in May 2015.”

22

THURSDAY · NOVEMBER 27, 2014 LA JOLLA VILLAGE NEWS

Community

The All Souls’ Saint Nicholas Home Tour Saturday, December 6, 2014 from 10:00 to 4:00. This year’s theme is “From Past to Present”. Each home on the Tour was designed by San Diego architects and have undergone renovations in the years since. Get a rare look inside San Diego’s most beautiful homes and support local community programs! Featured this year are homes designed by Homer Delawie, Don Edson, Gustav A. Hanssen, Richard Requa and Richard George Wheeler. See presentations reflecting the transformation and enjoy traditional Christmas music as you tour the unique homes. See a classic boxcar style home, the house built for the Principal of Point Loma High school in 1926, a mid-century family home now an elegant entertainment venue, a residence designated as a historical site, and what was once a cottage now with a 360 degree view of San Diego.

Order tickets on line at www.all-souls.com.

A “Point Loma Tradition”

All Souls’ Episcopal Church present the 63rd

SATURDAY DECEMBER 6, 2014 10:00AM - 4:00 PM Saint Nicholas Café 11:30 am - 2:00 pm Saint Nicholas Marketplace 1 pm - 4 pm Saint Nicholas Tea 1 pm - 4 pm

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TICKETS: $30 OR 2 FOR $50 Purchase Tickets at: All Soul’s Church, Walter Andersen Nursery, To the Point Cafe, Mission Hills Nursery, Ace Hardware, or online at www.all-souls.com.

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“Two out of three La Jolla residents prefer the La Jolla Village News as their number one source for local news and information.

1621 Grand Ave. Ste. C, 2nd Fl. 858.270.3103 www.sdnews.com

’’ * Audit performed by CVC (2010) shows 65.1% of residents of La Jolla prefer the La Jolla Village News over The La Jolla Light.

LA JOLLA VILLAGE NEWS · THURSDAY, NOVEMBER 27, 2014 · PAGE 23 CA BRE Broker's # 01312924 Karen Dodge CA BRE Broker's # 01312925 Mike Dodge

*HAPPY THANKSGIVING*

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JOSEPH DEAN KLATT PhD & ENYA LIST WHERE THE REAL ESTATE ACTION IS

KLATT REALTY INC.

Karen: 619-379-1194 • Mike: 619-384-8538 E-mail: PacificParadiseRealty@gmail.com Web: www.karen-mike.com

Ca BRE Iic. #00617121

Enya

(858) 454-9672 1124 Wall St., La Jolla DrJosephKlatt@san.rr.com | www.KlattRealty.com

OPEN HOUSES LA JOLLA

POINT LOMA / OCEAN BEACH

Sun 1-4pm . . .6652 Avenida La Reina .....4BR/3.5BA . . . .$2,895,000-$3,195,000.......David Schroedl • 858-353-5300

Sat & Sun 11-4pm ................3025 Curtis St. . . . .4BR/4BA..................$995,00..............Robert Realty • Sat & Sun 1-4pm ..................3327 Russell St. . . .4BR/3.5BA ..............$1,199,500......Diane Sampson • Sat & Sun 11-4pm ................3375 Ullman St. . . .4BR/4BA..................$1,295,000.........Robert Realty • Sat & Sun 11-4pm ................3640 Pio Pico St. . . .5BR/7BA..................$2,875,000.........Robert Realty •

UNIVERSITY CITY Sun 1-4pm . . .4241 Caminito Terviso......4BR/3BA . . . . .$925,000 ...................................Russ Craig • 858-361-7877 Sun 1-4pm . . .4116 Caminito Cassis .......4BR/3BA . . . . .$979,000 ...................................Russ Craig • 858-361-7877

Deborah Greenspan

619-852-8827 858-699-1145 619-852-8827 619-852-8827

It’s good to be back in La Jolla

BRE# 017333274

(619) 972-5060

We are ready to Help you with all your Real Estate Ads

Give Thanks for

Deborah.Greenspan@SothebysRealty.com

HOME

Please Call Us Today!

Heather Long (858) 232-5638 Heather@sdnews.com

Happy Thanksgiving

Extraordinary Homes... Extraordinary Service!

Pacific

DeborahGreenspan.PacificSothebysRealty.com Farmington, UT Prop ID 21460225

LAJOLLA

Mike Long (858) 270-3103x112 MikeL@sdnews.com

VILLAGE

NEWS

San Diego Community Newspaper Group • Phone 858.270.3013 • Fax 858.713.0095 • www.sdnews.com

Life in 92109

It's a great time to BUY with interest rates still low & extra inventory on the market. Contact me to review actual market values of homes on AND off the MLS. - Nicole|858.8291049

IS FABULOUS!

CA BRE 01895180

This wonderful 3 br 2 ba townhouse only1 block to the Bay features an updated kitchen, 2 balconies, a fireplace in the living room and a huge private patio.

www.LaJollaRealEstate.biz Ashley | Marsha | Brandy

Excellent buyer representation is equally important as a strong listing agent. With 7 children in the La Jolla schools, we are dedicated to the community and being your real estate resource!

Coastal Properties

Kathy Evans 858.775.1575 Scott Booth 858.775.0280

CA BRE #00872108 CA BRE #01397371

Letting Go....

Connecting People, Property, and Possibility!

The decision to sell your home is difficult.

Choosing John Tolerico to list it is easy.

JOHN TOLERICO

KNOWLEDGE: Nobody knows how to price your property to the market like John Tolerico.

EXPERIENCE: 19 years selling La Jolla & Coastal San Diego with the #1 Real Estate Company.

MARKETING: John has the ability to give your residence the best presentation in the current marketplace.

SECRETS: John has the inside track to real estate trade secrets he can put to work for you.

SPECIALIST: Get 100% of market value with Realtor 92037 & 92109 specialist in coastal homes and John Tolerico, your hyperlocal marketing specialist. condos, estates, and historic designated homes.

Philip Carrillo and Rachael Kaiser

858-243-5884

Broker - Associate

John can be reached seven days a week.

Direct: 858.876.4672 E-mail: John Tolerico@gmail.com 24/7 on the web: www.SELL858.com CalBRE#01204419

Never a charge for consultation.

viewsavvy.com ©2014

Coldwell Banker Real Estate LLC. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company.

Equal Housing Opportunity. Owned And Operated By a Subsidiary of NRT LLC. CABRE #01884530 | CABRE #01378180

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1836 Oliver Ave - 3 Blocks to Bay! - 3 Bedrooms 2 Baths - Bonus Room/ Dining Room - Large 6800 sq ft lot - Zoned for 2 on 1!

CALL ME TO LIST YOUR HOME!

5051 La Jolla Blvd. #213 - 1 Block from Tourmaline Beach!

- 625 sq Ft condo with balcony!

619.822.0093 TimTusa.com BRE# 01371100

24

Real Estate

THURSDAY · NOVEMBER 27, 2014 LA JOLLA VILLAGE NEWS

Happy Thanksgiving! • Open this Sunday 1-4 • Muirlands Village

David Schroedl

Open Sunday 1-4 • 6652 Avenida La Reina, La Jolla Magnificent panoramic ocean views above Windansea Beach & the Village. Watch the waves, sailboats & the night lights of La Jolla! This 5BR/3.5BA masterpiece embraces romance & understated elegance throughout in a completely remodeled & incredibly private residence. Just a few blocks to Muirlands JR High and LJ High School, the best sandy beaches in La Jolla, Sunday’s famed Farmer’s Market & many great shops and restaurants.

858 • 459 • 0202

DavidKnowsLaJolla@gmail.com BRE #00982592 DavidKnowsLaJolla.com

Offered Between $2,895,000 & $3,195,000

L

Sothebys

Pacific

INTERNATIONAL REALTY

ocal Expertise. International Reach.

©MMVII Sotheby's International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. Sotheby's International Realty® is a registered trademark licensed to Sotheby's International Realty Affiliates. An Equal Opportunity Company. Equal Housing Opportunity. Each Office is Independently Owned and Operated. CA DRE#01767484

COLDWELL BANKER

californiamoves.com

Thanksgiving is a day for gratitude, for sharing and a time to be thankful for the miracle of growth, which we experience each day and every time we plant a seed.

Have a Happy Thanksgiving!

LINDA MARRONE (858) 456-3224 lmarrone@san.rr.com www.LindaMarrone.com Historical and Architectural Specialist Selling La Jolla’s Barber Tract since 1990 CA BRE License 01081197

Be sure to read Linda's garden column, From My Garden in this issue

La Jolla Office | 930 Prospect Street | 858.459.3851 3,300 Offices

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106 Years of Experience

©2013 Coldwell Banker Real Estate LLC. Coldwell Banker®, Previews® and Coldwell Banker Previews International are registered trademarks licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Owned And Operated By a Subsidiary of NRT LLC. Broker does not guarantee the accuracy of square footage, lot size or other information concerning the condition or features of property provided by seller or obtained from public records or other sources, and the buyer is advised to independently verify the accuracy of that information through personal inspection and with appropriate professionals.