La Jolla Village News, July 22nd, 2010

VILLAGE NEWS

Scott Appleby

LA JOLLA

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THURSDAY, JULY 22, 2010

DRE#01197544

www.SDNEWS.com Volume 15, Number 45

Mothers staying connected La Jolla’s savviest moms share how social media keeps them connected

BY JENNA FRAZIER | VILLAGE NEWS On an uncharacteristically-gloomy July afternoon, four La Jolla moms huddle around a table at Pannikin Coffee & Tea on Girard Avenue, sipping from ceramic mugs and chatting like old friends.

Though they could all be considered neighbors, the women met using online social media networks like Twitter, Facebook and “mommy blogs,” or at conventions and gatherings that promote such tools. While their stories vary, each declares that social media has helped connect her to the community and navigate the challenges of motherhood and family life.

“I started blogging because my husband and I were living overseas, and I wanted a way to keep family updated without sending a million e-mails every day,” says Katie Dillon, mother to a 3-year-old daughter, founder of LaJollaMom.com and writer for the La Jolla Neighborhood Examiner. “Then it just grew from there.”

Noël Ehlers started her blog, Bird Rock Fabrications, as an extension of her crafting hobby.

OUR FEATURED MOMS: Katie Dillon: @lajollamom Noël Ehlers: @Birdrockfab Michelle Silverman: @MichelleRealtor Lauren Hirsh: @BuyWithMeSd “Then I started to capture things around the neighborhood and the business district, community events I enjoyed that didn’t seem to get much publicity,” she says.

Ehler’s daughter attends Bird Rock Elementary School.

Lauren Hirsh, director of San Diego Buy With Me, Inc. at BuyWithMe.com and mom to a 4 ½year-old daughter who attends Gillispie School, said she knew “absolutely nothing” about social media.

“But I quickly realized its power for business,” she says.

Michelle Silverman has worked as a realtor for 20

Some of La Jolla’s social media moms are (from left) Michelle Silverman, Realtor; Noël Ehlers with her family; and Katie Dillon with her daughter.

Courtesy photos

years, specializing in coastal La Jolla properties, and has two grown daughters.

“I didn’t have social media while they were growing up,” she says. “But I knew my industry was changing, and I wanted to change with it. When I decided to get involved with Facebook and Twitter, my kids thought I was crazy.”

A national study released by The Retail Advertising and Marketing Association last year showed that stay-at-home moms dominate social media compared to other average adults.

“Women need that connection,” Hirsh says. “I would hazard to say that post-partum depression has decreased. Early motherhood is hard no matter where you are. With this network, you don’t have to be lonely.”

As a mom to older children away at college and law school, Silverman didn’t have social media while raising her daughters. But she said it still helps her tackle the “empty nest” phase of motherhood by keeping in touch.

SEE TWITTER, Page 2

A member of the Bike and Build cross-country cycling team poses in a Tennessee cornCOURTESY PHOTO field.

Bike & Build cyclists end 70-day trek

BY JENNA FRAZIER | VILLAGE NEWS A band of weary travelers will descend upon La Jolla Shores today to celebrate the conclusion of a 70-day bicycling pilgrimage across the country to promote affordable housing.

The 32 riders, ages 18 to 25, are all college students or graduates from various walks of life who applied to work with the nonprofit organization Bike and Build last fall. Each prospective participant was required to raise $4,000 and pedal at least 500 miles prior to the trip.

On May 16, the entourage departed from Nags Head, N.C., for a summer of rising at 5 a.m. and averaging 75 miles of cycling per day. A van followed the group at all times, carrying supplies to make meal and rest stops quick and easy.

Today marks the final stop of their journey, and the travelers will bid one another farewell and disperse to their respective hometowns.

Four days of the entire trip were allotted for respite — one in the Grand Canyon and the remainder in various cities scattered along the route. The journey also included 12 “build days,” which involved teaming up with local affordable housing organizations to work on construction sites and present information at town hall-style meetings.

Since its inception in 2002, Bike and Build has contributed more than $2.3 million through more than 1,000 participants to fund affordable housing projects planned and executed by young adults. Through grants and donations, the group has promoted its cause in 47 states.

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THURSDAY · JULY 22, 2010 LA JOLLA VILLAGE NEWS

NEWS Human smuggling by sea is on the rise The arrest of 17 alleged illegal immigrants who were dropped off by boat near Black’s Beach on July 19 is only the latest in a growing trend of maritime smuggling incidents.

Mark Endicott, San Diego Border Patrol agent, said that the U.S. Customs and Border Protection Agency has foiled 586 similar illegal immigration attempts in fiscal year 2010 in San Diego alone, up from 400 arrests the year before.

“Our speculation is that we’re gaining more operational control of the land border in San Diego, and because of that … smugglers are looking for more elaborate and even more dangerous means to smuggle human cargo,” Endicott said.

Monday’s incident involved 13 males and four females who apparently all reached shore by way of a panga boat, or Mexican fishing vessel, about 30 minutes after Coast Guard officials spotted the boat approaching La Jolla’s coastline.

“In many cases, these boats are used and they’re overloaded, which makes them very dangerous,” Endicott said.

Most smuggling attempts are conducted by highly-organized groups who charge a substantial sum to migrants, he added. Authorities have apprehended smugglers from Imperial Beach all the way to beaches and harbors in Orange County and Los Angeles “and all points

in between,” Endicott said. Most originate from Mexico and carry human cargol. Endicott speculated that boats travel so far north to avoid what they may perceive as heavier patrolling near the U.S.-Mexico border.

— Jenna Frazier

TWITTER

accounts, as opposed to PR people,” she says. “That makes La Jolla unique, because the locals are really involved.”

The women unanimously name Twitter as their online network of choice, with Facebook a close second and some lesser-known sites as runners-up.

“I also like Four Square,” Ehlers pipes up.

Suddenly, the table erupts with gasps.

“I can’t believe we haven’t checked in!”

Each woman retrieves a smart phone from her handbag and logs into foursquare.com, a location-tracking site that allows users to earn points and collect “badges” in exchange for visiting local businesses. Often, vendors offer incentives like freebies or discounts to users who “check in” frequently.

“It’s a game, but it’s also a way to show support for local businesses,” Ehlers says. “You’re promoting your visit and adding insider tips.”

Supporters of social media claim it opens up a whole new world of opportunities to connect, while critics say those connections are only imaginary. They add that users live in an increasingly iso-

lated fantasy world based on distractions and over-stimulus.

“I meet more of the moms from school on Twitter than when I’m there in real life,” Ehlers notes. “Same with my neighbors. But it’s nice because we communicate online and then when we see each other in real life, we already have this history.”

“Maybe you meet on Twitter, but then you become friends and suddenly Twitter is just an element of your friendship,” Hirsh adds. “I’ve gotten to know incredible, fun, talented women all over San Diego who I would not normally have met.”

And what if social media were to suddenly evaporate, forcing neighbors to once again introduce themselves by knocking on doors with baskets of muffins?

“We’d be fine,” Dillon says. “We would always find ways to connect.”

The group nods in agreement.

“I don’t think the old way of interacting is gone,” Hirsh says. “Social media and the online world just complement real life.”

CONTINUED FROM Page 1

“I know that if I want to get a quick response from my daughters, I have to text rather than call,” she says. “I’m so technologically-illiterate, but you have to get with it. You can’t be left behind.”

Out of all four women, only Silverman’s husband uses Twitter.

“And half the time, I manage his account for him,” she laughs.

“My husband doesn’t get it either,” Dillon says. “But it’s an outlet. When I’m having a hard time putting my daughter to bed, I can step away for two seconds, look at Twitter and mentally recharge.”

“It’s a way of sharing these struggles that we all go through,” Hirsh adds.

As for the online community in La Jolla specifically: “It’s still pretty small, but it’s growing,” Dillon says.

Ehlers adds that La Jolla’s tight-knit community could prove to be an asset to its online presence.

“Lots of small business owners are actually behind these social networking

This beached panga boat held 17 passengers who were taken into custody.

COURTESY PHOTO

NEWS

THURSDAY · JULY 22, 2010 LA JOLLA VILLAGE NEWS

3

City may invite advertisers onto local beaches

BY JENNA FRAZIER | VILLAGE NEWS Potential plans to sell advertising space on public beaches have left a divided community in their wake, with some welcoming additional sources of revenue as the city’s budget woes worsen and some fearing that the move borders on desperation.

Mayor Jerry Sanders’ Strategic Marketing and Advertising Plan stems from the city’s 1999 Corporate Sponsorship Program, and consists of acquiring one corporate sponsor for each of the city’s eight main lifeguard stations. Jenny Wolff, director of strategic partnerships for the city, said contracts would last five years and would each raise a projected $200,000 to $500,000 per year.

San Diego Lifeguard Services Sgt. Ed Harris has worked as a guard for 22 years and is currently assigned to the La Jolla area. He clarified that he speaks solely on behalf of the 911 Teamsters representing the lifeguards.

Harris said lifeguard services have suffered as a result of budget cuts and that the Teamsters fully support the mayor’s plan “and going even further” to secure additional revenue.

“We understand the city’s in a budget crisis and we want to be part of the solution,” Harris said. “We’re not asking them to do anything unreasonable.

We’ve come up with funding sources and we’ve asked that they take the revenue from those sources and put it back into the services.”

The city employs about 80 full-time lifeguards and 180 seasonal lifeguards following a cut that eliminated 12 percent of the full-time staff, Harris said.

All guards typically work 40-hour weeks, and Harris said that the department recently implemented a mandatory overtime policy.

“We’re facing pretty drastic cuts and

“We understand the city’s in a budget crisis and we want to be part of the solution.”

Ed Harris San Diego lifeguard sergeant we’ve virtually eliminated the most meaningful training,” he said. “We’re just stretched really thin.”

Harris suggested that the cutbacks have weakened the lifeguards’ abilities to respond and are potentially making the beaches less safe.

“For example, today we had two vacancies that we weren’t able to fill in La Jolla, so La Jolla’s going to operate with two fewer guards,” he said Monday.

Those spots are supplemented with seasonal guards who are not authorized to help with law enforcement or perform cliff and scuba rescues, he said.

Harris said the Teamsters’ marketing ideas included finding corporate sponsors for vehicles, uniforms and surfboards, buoys, trash cans, the surf report hotline and even the 8,000 to 10,000 Band-Aids the lifeguards distribute annually.

“We live here, we work here and we’re part of the beach community,” Harris said. “We certainly don’t want to see anything that isn’t done tastefully or doesn’t respect the beach. But we would rather have a little bit of signage or advertising than see somebody drown.”

Harris added that the Teamsters are also lobbying for a program that would reimburse lifeguards for their training at Miramar College.

“We have tons and tons of ideas that will generate money, but we can’t implement them or see any returns unless they are approved and the funds are allocated to us,” he said. “We want to make sure the public signs off on these ideas so we

can all see well-managed and well-maintained beaches.”

Joe LaCava, president of the La Jolla Community Planning Association (LJCPA), said he plans to raise the issue at one of the group’s meetings around September.

“I hope to have more information from the city so that we can understand specifically what they have in mind,” he said.

Though LaCava acknowledged the city’s budget restrictions, he said the city should “explore a variety of ideas” rather than focusing on beach areas.

“Protecting the parks and beaches from commercialization has long been a worthy goal by the city, the community and the Coastal Commission, so this effort has to tread carefully,” he said.

Beachgoers could see commercial advertisements on the sides of lifeguard stands if the conLaCava also supported efforts to keep PAUL HANSEN | Village News cept is approved as a way to raise money for the city. proceeds directed toward specific communities that host the advertising, as opposed to all revenue entering a general fund.

“While I appreciate the city’s interest in reaching out to community groups, the test will be whether they listen to the community in tailoring the programs to each community’s unique La Jolla’s Most Complete needs,” he said.

Erin Demorest, an aide for District 1 City Councilwoman Sherri Lightner’s office, said Lightner plans to gather more information about potential plans before the City Council votes on the issue — which will likely happen sometime this fall.

“The plan is still in the early stages and we don’t know yet which beaches might be included, but it would likely all merchandise in stock depend on the feedback the mayor’s July 23rd thru July 31st office receives from each community,” OPEN 10:00 A.M. - 5:30 P.M. • CLOSED SUNDAY AND MONDAY Demorest said. “Sherri will carefully con957 TURQUOISE STREET • 858.488.4488 • WWW.PATINAGIFTSTORE.COM sider input from the community before ACROSS FROM THE FRENCH GOURMET, PARKING AROUND BACK making a decision on whether or not to support the proposal.”

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NEWS

THURSDAY · JULY 22, 2010 LA JOLLA VILLAGE NEWS

Stingray injuries spike at La Jolla beaches

Annual Season h t 7 2

2010

La Jolla Concerts by the Sea Presents

Free Concerts Sunday 2–4 PM Scripps Park (at La Jolla Cove) Hot Dogs, Drinks, Ice Cream & Popcorn will be for sale.

Bring the family and a blanket and enjoy the music of…

Big Time Operator

As warm weather arrives in La Jolla and continued to occur with some consistency locals and tourists alike flock to nearby beachthroughout the week, incidents have es, instances of wounds from stingrays are on decreased since July 14. the rise. The numbers peaked on July 14 “That was so different from a typical situwith 69 people reporting injuries between ation because victims were coming in by twos La Jolla Shores, Scripps Beach and Blacks and threes, not just a single person every half Beach alone. In the following days from hour or so,” Sandmeyer said. “We had 12 to July 15 to 20, a total of 65 stings were 14 people sitting on the wall and being treatreported on the same three beaches. John ed at one time.”

Everhart, a San Diego Lifeguard Service lieuTo avoid contact with stingrays, Everhart tenant, said three people were hospitalized as recommended the “stingray shuffle.” a result of stings July 14 and one July 17, and “When you walk into the water, instead of all were treated and released. picking up your feet and putting them down DON BALCH | Village News again, shuffle them along the bottom,” he “When we have small surf and calm water, the stingrays come close to shore,” Everhart said. “This causes vibrations in the sand said. “If you put lots of bathers in those areas, there’s a pret- which the stingrays might sense and it could nudge them ty good likelihood that some people will be stung.” away. It doesn’t work 100 percent of the time, but it seems to Everhart added that it’s not unusual for lifeguards to treat be a good mechanism.” about a dozen stings on an average day. While the 69 stings If stung, Everhart said victims should seek treatment on July 14 were unusual, he added, the number of injuries from lifeguards, which involves soaking the wounded throughout the rest of the week appears to have stabilized. area in water that is as hot as the victim can stand for 40 min“This happens on a daily basis throughout Southern Califor- utes to an hour. The heat helps break down proteins in the nia, and I don’t think there’s any cause for alarm,” he said. venom and reduce pain significantly, Everhart said.

Lifeguard Lt. John Sandmeyer said that though stings have — Jenna Frazier

Swing

Sunday July 25th

NEWSbriefs

This Week’s Concert Sponsored By:

SD County Board of SupervisorsPam Slater-Price Sponsored by: SD County Board of Supervisors - Pam Slater-Price Casa de Mañana • Charles White • Cymer, Inc. Kiwanis Club of La Jolla • La Jolla Rotary Club White Sands of La Jolla In Kind Sponsors: La Jolla Village News • Music Performance Fund

La Jolla Concer ts by the Sea

(858) 454-1600 • www.ljconcertsbythesea.org

Banker La Jolla office at 930 Prospect Seany Foundation St. A special music event will take place wins grant via Facebook at Standley Park, 3585 Governor Drive, Volunteers clean beach The Seany Foundation, a La Jolla on Aug. 1 from 3 to 7 p.m., where donations will also be accepted. For more charity that funds research and support at Children’s Pool Seventeen people arrived at the Chil- information, call (858) 353-0406. for pediatric cancer, received $20,000 dren’s Pool, Casa Beach and Wipeout at after 2.5 million Facebook users ranked 7 a.m. on Saturday to remove feces, Neurosciences Institute it in the top 200 in the Chase Communicigarette butts, glass and other debris ty Giving campaign. The summer givfrom the sand. By noon, the group filled receives grant ing program awarded similar grants to Dr. Stephen Cowen, associate fellow 200 organizations in 34 states.

60 bags with trash and swept the stairs leading to the Children’s Pool. The event in experimental neurobiology at the was sponsored by I Love A Clean San Neurosciences Institute, has been In other news: Diego’s Adopt a Beach program with the awarded $75,000 by the Blasker-Rose• A steering committee will meet San Diego Council of Divers and the Mia Fund at The San Diego Foundation for his research of the neurological basis Thursday, July 29, 4 p.m. at 1150 SilverFriends of the Children’s Pool.

Michele Addington, a La Jolla Com- for cost-benefit decision-making process- ado to discuss potential options for a new munity Planning Association board es in the brain. The Neurosciences Insti- La Jolla Business Improvement District.

• Kent Thomas Keigwin has been member who participated in the event, tute, founded in 1988, is a nonprofit scisaid she was thrilled with the outcome. entific organization in La Jolla dedicated arrested on suspicion of the June 8 murder of La Jolla resident John G. Watson, “A very young girl came up to me and to brain research. whose body was discovered inside his thanked us for cleaning the beach,” Camino Del Oro apartment. The medical Addington said. “The cleanup was a UCSD adopts strong examiner determined that the cause of huge success.” death was strangulation by suffocation.

The groups plan to hold another fair trade policy In a commitment to promote fair Physical evidence at the scene pointed to cleanup in August. trade certified products, support Keigwin as a suspect. Keigwin is also business practices and charged with a fraud scheme in which Coldwell Banker sponsors sustainable humane working conditions, the Uni- Watson was a victim. backpack donation event versity of California, San Diego (UCSD) • The Animal Protection & Rescue Children in need across San Diego will has signed a policy requiring all future League and La Jolla Friends of the Seals enter the new school year with back- food and vendor contracts on campus will be in court this morning at 9 a.m. packs and other supplies, thanks to a to sell 100 percent fair trade coffee, tea before Judge Barton in San Diego Supedonation drive sponsored by sales asso- and sugar. The campaign was conceived rior Court Dept. 69, 330 W. Broadway ciates at the La Jolla Coldwell Banker by One Earth One Justice, a UCSD stu- St., fifth floor, to seek a preliminary Residential Brokerage. The drive lasts dent organization dedicated to envi- injunction requiring Mayor Jerry now through Aug. 10, and donations ronmental and social justice. Other Sanders to replace the rope barrier at can be dropped off at the Coldwell groups later became involved. the Children’s Pool immediately.

A D V E R T O R I A L

Debbie Reynolds, Movie Star Comedy, Songs and Stories Welk Resort, July 28th – Aug.1st The Welk Resorts Theatre proudly announces DEBBIE REYNOLDS, MITZI GAYNOR and RICK MICHEL in “Sinatra Forever!” Screen legend Reynolds will appear July 28 – Aug 1. Don’t miss this Hollywood movie star reflect on her career through song, comedy, stories and movie clips. Gaynor takes you down her memory lane with song and dance, stories and clips from her career Sept 25. Michel has been called by Variety – “the closest thing to Frank Sinatra you will ever hear.” His 12-piece big band accompanies him through all the Sinatra classic song titles! August 11-15 Welk Resorts Theatre, 8860 Lawrence Welk Dr. Escondido, CA 92026. For tickets please call 1-888802-7469 or book tickets online, welktheatresandiego.com

OPINION

THURSDAY · JULY 22, 2010 LA JOLLA VILLAGE NEWS

5

GUEST COMMENTARY

Regents Road bridge is a project long past its time

By DEBORAH KNIGHT The so-called “Regents Road bridge project” is a 50-year-old idea that has never been built for very good reasons: it is environmentally destructive, a poor traffic solution and hugely expensive. The city currently has no money to build this $37 million dollar bad idea. It’s time to let it go.

When the road was first drawn as a line on the map across Rose Canyon it was 1959.

Dwight D. Eisenhower was president. In the north city area of San Diego there was no UCSD, no I-805, no I-5, no University City.

There were few roads and lots of open space where plants and animals thrived and people — kids and adults — had places to get out and enjoy nature.

Those who moved into the first homes in south University City in the early 1960s watched the cows and horses that still lived in Rose Canyon. Kids played freely in the canyon: They swung from ropes tied to sycamore branches, floated down Rose Creek on inner tubes after rains and explored nature on their own as a part of growing up.

What has happened since then has changed not just the landscape of San Diego, but the daily life of children and adults and reversed our priorities. Now, instead of few roads and lots of open space, we have almost nothing but roads, buildings and parking lots, and only the last remnants of natural areas. We have traded a world of nature for a world of concrete and cars. And today’s parents no longer feel it is safe to allow their children the freedom to go off and explore nature on their own. Kids spend a lot of screen time — and not much green time.

What has happened to Rose Canyon in the last 50 years? In 1979, the city dedicated a large part of it as Rose Canyon Open Space Park Preserve. It was one of a wave of new open space parks, whose purpose was to protect environmentally important areas and provide opportunities for low-impact recreation and scenic enjoyment. In the 1990s, the city granted Rose Canyon another important and powerful layer of environmental protection: it included the canyon in the Multiple Species Conservation Program. This is a conservation plan, negotiated with federal and state agencies, to protect habitat for native plants and animals.

Rose Canyon is a last remaining urban greenbelt that stretches across the city, surrounded by development. (For those unfamiliar with this part of Rose Canyon, the rail line runs through it when it makes the long jog inland north of SR-52.). It connects to the east to thousands of acres of open space at MCAS Miramar, and to the west to San Clemente Canyon (Marion Bear Memorial Park). Rose Canyon provides wildlife habitat and serves as an important wildlife corridor, through which animals can move in search of food, shelter and mates. Protecting Rose Canyon also helps protect the water quality of Mission Bay, as Rose Creek flows through the canyon and south to Mission Bay. People from across the city come to Rose Canyon to run, bike, hike, walk their dogs and enjoy nature.

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The Regents Road bridge project would build a four lane high-speed road through the heart of Rose Canyon Open Space Park Preserve at its widest, most peaceful and most scenic area, the area most used by people. This is not just a bridge: almost half the distance of this project would be a cut-andfill road built by bulldozing a scenic hillside much used by wildlife and filling a wetland.

Down in the canyon, the road would connect to a massive concrete bridge almost 100-feet-wide with eight large supports. The park would become a noisy, ugly, urbanized place, its essence destroyed by concrete, traffic, graffiti and trash.

What is the alternate vision?

We have something priceless in Rose Canyon Open Space Park Preserve: a last remaining swath of nature that is accessible to urban residents without driving for miles.

Forty-five hundred students attend school within walking distance, and an increasing number come to the park for first-hand experiences in nature. Preserving this park will cost the city nothing: we already own it.

All we have to do is not destroy it.

If the city did actually build this road, no one will ever say 50 years from now: wow, cool, our traffic problems are solved. If, on the other hand, we preserve the park, people 50 years from now will look at its scenic vistas, listen to the birds and thank those who saved it.

In the past 50 years, proposed roads throughout California have outlived their time and will never be built. During the 1960s and 1970s, residents battled to save Tecolote Canyon: they stopped a landfill, then a maintenance yard, then a four-lane road with housing developments. Finally, in 1977, the City Council dedicated it as Tecolote Canyon Natural Park — and no one misses that road.

Those who support the Regents Road bridge project claim there is only one connection between north and south University City: Genesee Avenue. Actually, there are three connections: Genesee Avenue, I-805 and I-5, a total of 20 lanes, with four more planned for I-805. The community is only about 2.5 miles-wide: 24 north-south lanes ought to do it.

State and federal agencies have made it clear the city would have a hard time getting the necessary environmental approvals for this project and encouraged the city not to pursue it. The city’s own traffic studies have shown it to be a poor traffic project. It has become a boondoggle, pushed for by contractors because they would make millions working on it.

Friends of Rose Canyon brings hundreds of people a year into the park for first-hand nature experiences, including students, Boy Scouts, Girl Scouts and the general public.

It’s free to join at www.rosecanyon.org.

Come to one of our nature events. Get to know Rose Canyon Open Space Park Preserve — and why it’s worth preserving.

— Deborah Knight is executive director of Friends of Rose Canyon, a nonprofit organization.

Bridge would not solve traffic problem The guest commentary advocating the Regents Road bridge made a few points, but not enough to justify what a proposed bridge will cost in terms of money and increased traffic jams in new areas. Another ingress/egress route between north and south University City sounds like it could theoretically be helpful. A bridge on 40-year-old master plans for Regents Road seemed like a solution, but it wouldn’t alleviate complaints of gridlocked residents living east of Genesee, which will persist after an expensive bridge is built. Regents Road would now empty northbound contents into Genesee east of Interstate 5, adding to congestion. Southbound traffic on Regents Road would head for either Route 52 or Governor, creating previously unprecedented and intensified traffic in a residential area that was once quiet. Neither direction of traffic at any time of the day will aid impacted east UC residents, some of whom are the most vocal bridge supporters.

Traffic associated with three schools immediately surrounding the Genesee/Governor area, (Standley Middle, Curie Elementary and UCHS) won’t be lessened by this alleged bridge “panacea.”

A new bridge’s existence won’t influence nor direct traffic to or away from this triangular school zone, a congested area twice daily during the school year.

Congestion that occurs between Genesee, Governor, Nobel and I805 won’t be abated. The bridge once again is pointed in the wrong direction to ease gridlock in east UC neighborhoods. Gridlock shall continue, according to city planners with no “axe to grind.”

However, this $34 million plus environmental impact report (EIR) study and construction project will succeed in making a reasonably quiet neighborhood around Regents Road and Governor Drive as busy as the Genesee/Governor road currently is. FBA funds con-

sidered for the bridge could be applied to other projects which the entire community could support.

When one considers what a bridge would do to environmental concerns and the creation of traffic snarls where they presently do not exist, spending money on this bridge is unjustified.

As for proposed trolley lines linking up in north or south UC, your author obviously doesn’t ride in existing trolleys. These are virtually empty. A romance between Californians and their cars on glutted highways is not cooling off with the prospect of trolleys.

Will a Regents Road bridge help?

A little. However, its cost prevents other projects, which the community agrees on, from being started.

An expenditure of this magnitude will not benefit enough UC residents to justify an EIR or starting construction on it.

Dr. Ernie Lippe University City

Obsolete project The Regents Road bridge is an obsolete project which would provide poor congestion relief for Genesee Avenue, would draw freeway trips from Interstate 5 through the University City community and would cause irreparable harm to Rose Canyon Park, one of the only public parks remaining in the area.

The project was included, along with the Genesee Avenue widening, in the 1987 University Community Plan. At that time, the city projected that by 2005 there would be 70,000 average daily trips (ADT) on Genesee Avenue through south University City. In 2006, the measured traffic volume was below 34,000 ADT. The projections were off by more than 100 percent. The most recent projections, from the 2004 EIR, are for 42,000 ADT by year 2030. But records from the city’s own machine count tables show that Genesee Avenue traffic has hardly changed for decades and is now at its lowest level (28,700 ADT) in 23 years.

Nevertheless, Genesee, like many

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roads, does experience some peakhour congestion. The sources are the big trip generators in north UC: the Executive Office area, UTC, Costa Verde, etc. All these lie on or east of Genesee, and the demand is for trips to and from the South/Southeast. (La Jolla Village Square has immediate access to I5.) This is why numerous traffic studies, dating back to 1994, have shown the Regents Road bridge to be a poor congestion reliever for Genesee. The Genesee Avenue widening project, on the other hand, would provide the capacity where it is needed: on Genesee. (It is also about $10 million less costly.) The EIR’s traffic study found that relevant segment levels of service on Genesee would be D, E and F (with E and F deemed “unacceptable”) with the bridge, while the widening would result in service levels all C. As for the crucial Genesee Ave./Governor Drive intersection, the study found it to be a tossup, with the bridge doing better during a.m. peak and the widening better during p.m. peak.

Unsurprisingly, the study found that the best way to clear this intersection would be to create an underpass there, since the overwhelming preponderance of peak hour traffic (80 percent during a.m., 70 percent during p.m.) proceeds straight through.

Genesee is congested because it is used as an alternate to the chronically-congested Interstate 805 (northbound during a.m., southbound during p.m.). The best medicine for Genesee will be the planned widening of I-805.

The most pressing needs in the area at the moment are for neither the bridge nor the widening, but rather for additional fire stations, and for improving flow and access at the Genesee / I-5 interchange.

The bridge is a costly boondoggle that is, appropriately, now being priced out of existence.

Daniel Arovas University City

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6

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THURSDAY · JULY 22, 2010 LA JOLLA VILLAGE NEWS

Architectural firm has designs on building contemporary community

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Mark Mitchell’s architectural firm is in Pacific Beach, but more importantly he lives, breathes and works in the coastal community.

“We were doing green before it was ‘green,’” he said.

This business community advocate might be found walking to grab lunch down Mission Boulevard or working on his new project development in La Jolla.

Living and breathing in the area he designs, Mitchell’s ideas flourish with each new project he undertakes.

“I just love being able to walk, live and work in the community,” he said in his Mission Boulevard office. Just two blocks from home, Mitchell walks to work in the neighborhood he plans to improve.

A San Diego resident since 1981, Mitchell opened Mark Mitchell Architecture and Planning in 1990 and moved the company to Pacific Beach 2 1/2 years ago. Besides improving the community aesthetic with his designs, Mitchell is a Discover Pacific Beach board member, Pacific Beach Town Council member and a former Pacific Beach Community Planning Group board member.

“I would like to see PB become more polished,” he said. “I’d like to get something moving forward to get PB a nicer area. Not that it’s really bad, it just has some rough edges.”

Apart from his efforts to clean up Garnet Avenue, Mitchell has improved many places of San Diego County with his innovative designs, from additions to commercial and residential home remodels. His repertoire includes sleek modern properties in Mission Bay and comfortable spaces in Borrego Springs.

MARK MITCHELL ARCHITECTURE & PLANNING 4747 Mission Blvd., Suite #6 (858) 274-5978 http://mmarchitect.com/

“What’s fun for me is to do a lot of different styles. I like to mix it up,” he said, labeling his style “contemporary with a Spanish flair.”

With an expert team of consultants on his side, working with Mitchell is often eye-opening for clients, especially since he can take projects 3-D. Few other architectural firms in the area can give potential clients a 3-D view of a remodel or addition like Mitchell can, he said. The unusually modern format “that our clients love” allows them to see “a living model where changes can be made on the fly,“ he said. From his computer, a window or doorframe can shift positions with just a click of the mouse.

Since opening his business in 1990, Mitchell has noticed only one constant when proposing new developments.

“It is never the same,” he laughed.

“Getting through the bureaucracies, they just seem to be getting more complex.”

Even so, Mitchell claims it is “the best time to build.” With building supply

Mark Mitchell Architecture & Planning has produced contemporary designs throughout the beach communities as well as throughout COURTESY PHOTOS the county.

costs down and consultants more competitive than ever, construction today can be simple.

One way to reduce the bill is to conserve. With the hype surrounding green building, living with the environment in mind reduces costs.

“Conservation is the most important part about being green,” Mitchell said.

A skilled green builder who lives consciously in a three-story home off Law Street, the architect had a handle on eco-friendly construction decades ago.

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COASTAL HOME An outdoor living room with Saddleback

THURSDAY · JULY 22, 2010 LA JOLLA VILLAGE NEWS

7

“We don’t stop until it’s right.” – Tom Armstrong

BY MEAGHAN CLARK | VILLAGE NEWS In a city defined by sunshine, Saddleback of San Diego makes living outdoors easy.

A local retailer for more than 40 years, Saddleback of San Diego is currently owned by national chain Carls Patio West. Former owners Tony and Donna Stevens sold the company in 2005 to the national merchant wholesalers, enabling the San Diego establishment to double in size and become one of the biggest patio suppliers in the nation.

Well-versed in manufacturing outdoor furniture, Saddleback of San Diego’s buyers are the key to the company’s success, said spokesman Lyle Ecoff.

“Our buying team has a combined 100 years of experience, [and] our sales staff are highly trained because they have so much more they have to know to be effective,” he said.

When the living room comes with an ocean breeze and salty air, modular sectionals are ideal, Ecoff said.

“They allow our customer to place our furniture in any sized outdoor area,” he said.

Other ocean-friendly options include the powdercoated, painted aluminum and sling furniture.

Today, San Diegans have come to welcome the patio as an extension of their home.

“We study current and past design trends in furniture, fixtures [and] clothing for inspiration,” Ecoff said. “We require our factories to use the latest technologies for raw materials so our furniture will withstand our weather and look beautiful for years and years.”

Though drastic weather in San Diego is rare, a favorite among locals with an ocean view is weather proof wicker. With patio trends that have made the exterior just as stylish as the interior, new designs feature “stronger colors in fabrics, cushion and umbrellas,” Ecoff said.

Comfortable patio furniture is a necessity with summer weather year round. “The entire industry continues to evolve,” Ecoff said. “We now rival the style and design that the indoor furniture industry enjoys.”

Visit Saddleback of San Diego at 7371 Clairemont Mesa Blvd. The phone number is (858) 292-7385.

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8

THURSDAY · JULY 22, 2010 LA JOLLA VILLAGE NEWS

SPORTS La Jolla Gold YMCA gymnastics team brings home national title

BY LEE CORNELL | VILLAGE NEWS

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The La Jolla YMCA gymnastics team capped off a stellar season in style with a first-place showing at the TeamGym Nationals June 25-27.

“It was very exciting,” head coach Kristi Gorney said of the moment her team realized its accomplishment. “We all started to cry, the kids all started to cry, the coaches all started to cry.”

The local YMCA sent three teams to Indianapolis for the national meet. Those squads competed against other teams in their respective levels from all over the country.

It was the Level 4 team, La Jolla Gold, that took home top honors.

Members of the Gold include Caitlin Sanders, Natasha House, Savannah, Lawson, Yaam Gonen, Kai Movellan, Emily Perlman, Hailey Berry and Emily Veliz.

The trip to Indiana was a tremendous success for all the La Jolla teams, with a second-place finish by Level 6 and a strong performance by Level 5 to go along with the championship.

Team gymnastics performances are a little different than what most people are used to seeing on television during the Olympics. Each squad consists of roughly eight members who perform an ensemble floor routine, as well as a jump event.

Teams are judged as a whole, so depth of quality is much more important than any individual’s performance. Levels are in ascending order and are based on skill — not age — making Level 5 more skilled than Level 4, for example.

La Jolla competitors ranged from 8 years old up to 17. Just making the team

La Jolla YMCA’s Level 4 gymnastics team, La Jolla Gold, took home a national championship at TeamGym Nationals in Indianapolis last month. Team members include Caitlin Sanders, Natasha House, Savannah Lawson, Yaam Gonen, Kai Movellan, Emily Perlman, Hailey Berry COURTESY PHOTO and Emily Veliz.

was no easy task, as tryouts were needed to whittle down the numbers to a manageable size.

“A lot of our kids in our program aspire to be on the team someday,” Gorney said.

“We have about 800 kids.”

The YMCA team also took part in the Gymnastics for All Challenge in Indianapolis. For their exceptional performance of “Rama Lama” they were

awarded gold.

Although it’s made up of mostly girls, the sport is officially co-ed and La Jolla had two boys participating at nationals.

The future looks bright for YMCA team gymnastics. The program has been invited to participate in the World Gymnaestrada in Switzerland next summer.

For more information, call (858) 453-3483.

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Chime in and let us know what you’re thinking!

LIVING Chopin masterpieces

THURSDAY, APRIL 22, 2010 | VOL. 15, NO. 45

Athenaeum Summer Festival continues with Gustavo Romero, salute to classics

BY CHARLENE BALDRIDGE | VILLAGE NEWS

Mexican-American pianist Gustavo Romero performs in a special series of Chopin’s masterpieces for piano during the COURTESY PHOTO Athenaeum Summer Festival.

With little fanfare and many devotees, the 12-year-old Athenaeum Music and Arts Library’s annual composer-centered, mini-festival of music has begun. As it has since its 1999 inception, the July summer festival has featured Mexican-American pianist Gustavo Romero, who was born in San Diego and raised in Chula Vista. He made his first public appearance at the Athenaeum, studied with the late Ilana Mysior and was packed off to Juilliard School of Music when he was still in his teens, supported by local music patrons.

Following his graduation from Juilliard in 1983, he received the prestigious Avery Fisher Career Grant. Six years later, he was the recipient of the first prize in the Clara Haskil International Piano Competition in Switzerland. Currently, he is professor of piano at the University of North Texas and plays in recitals and concerts worldwide.

In honor of Frederic Chopin’s bicentennial, Romero plays Chopin in the Athenaeum’s 2010 Summer Festival, heard by La Jolla Village News Sunday, July 18, played to a capacity audience at the Neurosciences Institute.

As always, Romero projects serenity as he takes the stage attired in customary black trousers and casual shirt. In the Neurosciences’ excellent, lively acoustics, his playing is an entire

ATHENAEUM SUMMER FESTIVAL • July 25 Prelude, Op. 45 Nocturne, Op. 62, No. 1; Nocturne, Op. 27, No. 2; Nocturne, Op. 48, No. 1; Andante spianato and grande polonaise brillante in E-flat major, Op. 22; 24 preludes, Op. 28

• Aug. 1 3 Mazurkas, Op. 59; Sonata No. 2 in Bflat minor, Op. 35 (“Funeral March”); Sonata No. 3 in B minor, Op. 58

• www.ljathenaeum.org • (858) 454-5872. orchestra of sound, the dynamic ranging from flawlessly executed filigree-like runs to the immense, room-shaking climaxes for which Chopin is known. At times, it seems there is timpani hidden in the Steinway’s lower register.

His playing of the two Polonaises, Op. 26, displayed great feel for the individual structures and how their ebb and flow are integrated to make up the shape of the entire. The SEE ATHENAEUM, Page 10

Liquid Nation Ball to rock local seaside residence

BY JENNA FRAZIER | VILLAGE NEWS Fernando Aguerre, an Argentine native and a La Jolla resident since 1984, doesn’t much fancy stiff-collared affairs. The surfing aficionado and co-founder of footwear brand Reef will host the seventh annual Liquid Nation Ball, what he calls a “laid-back, classy coastal evening” on Aug. 14 at 7:30 p.m. to benefit 13 surf-related humanitarian organizations.

Each year since 2004, Aguerre has welcomed professional surfers and celebrities, business moguls, philanthropists and members of the public to his oceanfront La Jolla estate — which just so happens to house one of the world’s most respected private surfboard collections.

“My collection includes around 140 boards, some of which are currently on display at the La Jolla Historical Society’s Wave Riders exhibition,” Aguerre said. “There are boards from late 19th-century Hawaii to ones ridden by Kelly

Slater and other current champions.”

Patrons of the star-studded event will enjoy dancing and live music, catered cuisine, an open bar and a live auction.

“The appeal of the Liquid Nation Ball is that it isn’t like being in a hotel or a formal setting,” he said. “It’s a home.”

Featured auction items include surf packages, unique boards, art pieces, and dinner and a Lakers game with basketball legend Bill Walton, including a meet-and-greet with players. “These are things you cannot really buy,” Aguerre said.

Attire can include “everything from aloha shirts to sports jackets,” Aguerre said. “It’s a very cool environment, not too stiff or formal.”

Aguerre holds true to his word by auctioning off his own outfit at the evening’s end, which last year consisted of tiger-print pants and a French velvet shirt.

“I walk out on stage, and I leave my clothing there,”

North Pacific Beach

he said. “It’s a very enjoyable tradition.”

The first Liquid Nation Ball started with Aguerre’s brother, Santiago, to benefit the humanitarian organization SurfAid and “as a way to bring industry people together to raise funds for worthy causes,” Aguerre said.

In 2006, the brothers handed over the event to the Surf Industry Manufacturers Association (SIMA) Humanitarian Fund, and it became the main fundraiser for surf-related humanitarian causes. Since its inception, the ball has donated more than $1.25 million to various organizations. SIMA directors hope to raise $250,000 at this year’s event.

As for his favorite local surf spots: “I don’t want to tell because my friends will get mad at me. People will find out and it will get crowded,” he laughed.

This year, the gala will honor two-time Grammy Award-winning singer Jason Mraz, as the 2010 SIMA SEE LIQUID, Page 10

Singer and songwriter Jason Mraz will be recognized as the 2010 SIMA Humanitarian of the Year at the seventh annual Liquid Nation Ball on Aug. 14 in La Jolla.

Photo by Justin Ruhl

Set Your Compass North... EXPLORE • DISCOVER • REWARDS ABOUND

10

LA JOLLA LIVING

THURSDAY · JULY 22, 2010 LA JOLLA VILLAGE NEWS

Peter Lik Photographic Gallery:

A journey through vivid panoramic landscapes

BY WILL BOWEN | VILLAGE NEWS

Now Updated Daily

Find us on Facebook facebook.com/sdcng

Follow us on Twitter twitter.com/sdnews

For Advertising Information call (858) 270-3103 4645 Cass St., 2nd Floor, San Diego, CA 92109

The Peter Lik Photographic Gallery, 1205 Prospect St., is an amazing place that is worth a visit. In addition to the large vividly-colorful panoramic landscape photographs that adorn the walls, the interior design of the gallery is firstrate and sets the stage for comfort in viewing and contemplation.

Visitors walk through either of two glass double-doors and enter the world of a modern primitive or anthropological museum. A full-sized stone Hindu sculpture of a god greets on the right. The fine wood flooring is striped in beige and dark brown like the camouflage of an animal of the forest. There are numerous fine leather chairs and sofas with heavy hardwood finishing to sink into. Large upright hollowed-out logs and lamps looking like campfires are set in corners. Everywhere there is attention to detail and atmosphere. The best thing of all are the backrooms with sliding doors which are like dimly-lit caves or caverns where you can sit in supreme comfort and look at photos on the wall or read one of Peter Lik’s four photography books.

The walls of the gallery are covered with large prints, creating a dance of light and color. There are clear baby blue and green waters of the sea, trees ablaze with the red leaves of fall, ancient caves, sunlight through birch trees on snow, volcanoes erupting, vistas from ancient cave sites, twisted rock formations of the southwest, sunsets on the rocky shores of the northwest coast, rolling fields of lavender, and quaint roads through Appalachian woods.

Peter Lik, the most decorated photographer in the world, with the title of master

of photography, was born in Melbourne, Australia. He began photography at an early age, taking his camera with him on family outings to the outback. It is astonishing, but he is completely self-taught.

His first picture was of the dew on a spider web.

The turning point in Peter’s life came when he was in Alaska. A fellow photographer introduced him to wide-angle large- format photography and whispered to him, “Go big or go home.” Peter listened. He sold his van and bought the type of camera he needed, went back to Australia and got to work.

Peter’s vision and passion for photography paid off. He opened his first gallery in Cairns, Australia and now has 14 galleries all around the world. He has written four books on photography and won more than 30 awards from the Australian Institute of Professional Photography. His photographs have garnered huge sums at Sotheby’s auctions. His more famous collectors include The Rolling Stones, Celine Dion, Magic Johnson, Justin Timberlake, Bill Clinton and George Bush. His latest accolade — he is going to be on TV, starring in an NBC action-adventure reality series.

One of his books is titled “Australia: Images of a Timeless Land,” of which he says, “I searched for the essence of Australia ... in an elusive quest to capture the secret of that great land through the lens of a camera.”

For “Spirit of America” he traveled around the U.S. for five years, visiting every state, logging some 50,000 miles and shooting 1,000 rolls of film. He recalls, “I’d walk into a lab and drop a bag with 200 rolls on the counter and have absolutely no idea what I was going to get.”

ATHENAEUM

four Scherzos, No 1 in B minor, No. 2 in B-flat minor, No. 3 in C-sharp minor, and No. 4 in E major.

CONTINUED FROM Page 9 A personal favorite because of its phrase that comes to mind is: making distinctive descending intervals, Schermethod of works Chopin designed to zo No. 1 was emotively, yet restrainedseem random. In addition to the afore- ly performed — perhaps Romero’s sigmentioned Polonaises, the program nature. The final piece, Scherzo No. 2, comprised Nocturne, Op. 62, No. 2; was perhaps the most familiar of all Polonaise-Fantasie in A-flat major, Op. those programmed, and yet, it too 61; Fantasie in F minor, Op. 49; and belonged to the pianist, who has

The Peter Lik Photographic Gallery is located at 1205 Prospect St. in La Jolla.

“Las Vegas and Beyond” has images of the city and its buildings as well as the desert that surrounds it. He reflects, “My deep connection with the land is, and the soul of the landscape is what drives me and keeps me searching for the indefinable perfect image.”

Lik’s latest book, already an award winner, is called “Twenty Fifth Anniversary: The Big Book.” It has 580 pages and contains 25 years’ worth of his best work.

“My photography is about the capturing the beauty of the earth in a fragile record of a moment in time. I will wait hours on end for the right light or return multiple times for the right shot. It is a never ending quest for the perfect image,” he states.

Lik uses a medium format Linhof 6 by 17 camera. Linhof is an excellent German camera that has been made in the city of Munich since 1887. They start at around $8,000 but this camera seems to have an important influence on the quality of his photographs.

Lik is an incredible photographer, adventurer, nature lover, businessman and a true artist and spokesman for the beauty of nature. Fans can see his true poetic and artistic soul when he states, “I have stood in awe of the sculptured landscape, touched by the energy in the light of dawn, the fading light of day, and the haunting glow of moonlight. I am certain that the land knows I am there and I am affected by that knowledge.”

Fo r f u r t h e r i n f o r m at i o n , c a l l (858) 200-0990 or see peterlik.com. For information on Lik’s cameras see Linhof.com.

ripened into fascinating maturity.

Rewarded by an enthusiastic standing ovation, Romero graciously provided two encores, Chopin’s Nocturne in C-sharp minor, posthumous; and a piece by Turkish composer Fazil Say titled “Kara Toprak — Black Earth.”

The festival continues at 4 p.m. Sundays, July 25 and Aug. 1. For information go to www.ljathenaeum.org and for ticket availability phone (858) 454-5872.

LIQUID CONTINUED FROM Page 9

Humanitarian of the Year.

“Lots of people write checks for causes,” Aguerre said. “That’s great, but that’s not our criteria. Jason has been very involved by promoting organizations at his concerts, playing at their events, participating in surf sessions with people who have had injuries, prevention and education, and taking people who maybe couldn’t surf back into the water.”

Mraz has actively contributed to Life Rolls On, an organization that uses surfing to improve quality of life for young people with spinal cord injuries. He has also worked with groups like Save the Music, Musicares, Free the Children and his hometown music and arts program.

“I look forward to Liquid Nation Ball as a chance to meet my comrades in contribution, expanding and strengthening this community and raising more funds, supporting the deserving beneficiaries of the night,” Mraz said in a written statement.

Tickets for the event are available on a first-come, first-served basis and are $300 per person. A total of 375 tickets will be sold and Aguerre urged those who

Fernando Aguerre with legendary board shaper Greg Noll.

wish to attend to act quickly.

“Tickets are in high demand and the event sells out weeks before the big night every year,” he said.

To purchase tickets or make a donation,

Photo by Joanna Tichauer

visit www.liquid-nation.com. For information about Liquid Nation Ball 7 or to contribute to the SIMA Humanitarian Fund, contact Shannon Park at (949) 3661164, ext. 2 or Shannon@sima.com.

LA JOLLA VILLAGE NEWS | THURSDAY, JULY 22, 2010 | PAGE 11

12

LA JOLLA VILLAGE NEWS

THURSDAY, JULY 22, 2010

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Downtown La Jolla. Busy VP of Sales & Marketing is looking for an exp’d, energetic prof’l. Microsoft Ofc, acctg spreadsheet exp., strong writing/ verbal skills a must. Position has great deal of variety. VP needs someone with strong sense of urgency, efficient, organized w/ closethe-loop, can-do, positive attitude. Xlnt benefits.

Email cover letter wih salary rqmts & resume to ktomkinson@dynasplint.com OCEAN CORP Houston, TX. Train for NEW Career. *Underwater Welder. Commercial Diver. *NDT/ Weld Inspector. Job placement & financial aid for those who qualify. 800-321-0298.

SD CHRISTIAN FILM FESTIVAL The San Diego Christian fim festival is calling all emerging filmmakers, potential sponsors, and enthusiastic volunteers! We want you! To learn more, please visit www. Sdchristianfilmfestival.com or call (877) 457-7732

525-3057

PENELOPE Penelope is well-trained and happy to please. This adorable lap dog is gentle with children and cats, yet playful and fun. She's 1 year, chipped, spayed, vaccinated and completely housebroken. Have room in your home for this sweetie pie. 858-271-4900

Call SNAP foster at 760-815-0945 if interested

FOCAS FRIENDS OF COUNTY ANIMAL SHELTERS

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free stuff

misc. for sale AVON/MARK IND SLS REP, EUROPA www.youravon.com/europa (928) 759-0467 FAST FOOD DISCOUNT CARDS Fast Food Discount Cards that never expires. 24 Restaurants including Arbys, Wendys, Pizza Hut, Krispy Kreme and more. Cost $20. R. T. 3115 WhiteHorse Road PMB 177, Greenville, SC 29611. (864) 295-5551

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Meet Shana, a 5-year old Flat Coated Retriever blend whose tail is always wagging. This 70# girl greets everybody with kisses! She adores her time with humans and this smart girl already knows a few tricks. Gentle when taking treats, Shana appears relaxed around other dogs, and enjoys fetch. She would love to find her forever family soon. Meet her at the County Animal Shelter in Carlsbad, 2481 Palomar Airport Road. Hours are 9:30-5:30 Tuesday thru Saturday. Call 858-205-9974 for more information. Her $69 adoption fee includes license, vaccinations, microchip, and spay.

www.focas-sandiego.org

or call 858.205.9974

FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2010-017184 THE NAME(S) OF BUSINESS: 2 BEDROOM Beachfront condo under $450,000!

TECOLOTE PUBLICATIONS Fantastic summer rentals! Not in MLS yet. located at: 4761 NIAGARA AVE. SAN DIEGO, CA. 92107 is hereby registered by the following owner(s): CAROL A. Progress Realty 619-995-3000 BOWERS This business is being conducted by: AN INDI investment properties VIDUAL The transaction of business began on: 04/01/86 The statement was filed with David L. Butler, County Clerk of San Diego County on: JUN 22, 2010 Issue SERVING S.D. SINCE 1967 Date(s): JULY 01, 08, 15 AND 22, 2010

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for sale or exchange Water view home. Buy, or lease option, $1625,000. 21,800 ft Kearny Mesa office building $3,950,000, 18 miles Baja oceanfront, need partner, Idaho Resort F&C $625,000, $7,500,000 Pacific Beach Motel F&C. Try your sale, exchange ideas? Geo. Jonilonis, Rltr. 619 454 4151

FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2010-015596 THE NAME(S) OF BUSINESS: CONCIERGE GOLD SERVICES LLC located at: 2223 AVENIDA DE LA PLAYA, SUITE 104 LA JOLLA, CA. 92037 is hereby registered by the following owner(s): CONCIERGE GOLD SERVICES LLC This business is being conducted by: A LIMITED LIABILITY COMPANY CONCIERGE GOLD SERVICES LLC 2223 AVENIDA DE LA PLAYA, SUITE 104 LA JOLLA, CA. 92037 CALIFORNIA The transaction of business began on: 04/30/10 The statement was filed with David L. Butler, County Clerk of San Diego County on: JUN 04, 2010 Issue Date(s): JULY 01, 08, 15 AND 22, 2010 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2010-017576 THE NAME(S) OF BUSINESS: I CANDY PRODUCTIONS located at: 4939 FOOTHILL SAN DIEGO, CA. 92109 is hereby registered by the following owner(s): WILLIAM SKINNER, MICHAEL FREDRICKSON This business is being conducted by: A LIMITED LIABILITY PARTNERSHIP The transaction of business began on: 04/01/86 The statement was filed with David L. Butler, County Clerk of San Diego County on: JUN 28, 2010 Issue Date(s): JULY 08, 15, 22 AND 29, 2010

LEGAL ADS 900

FICTITIOUS BUSINESS NAME STATEMENT LANDSCAPE CONSTRUCTION - Irrigation • IrriFILE NO. 2010-017704 gation • Garden Lights • Drainage • Retaining FICTITIOUS BUSINESS NAME STATEMENT THE NAME(S) OF BUSINESS: Walls • Concrete Pavers • Synthetic Lawn • Patio FILE NO. 2010-016662 ACCOUNTING AND CONSULTING SERVICES INC., A THE NAME(S) OF BUSINESS: JACKS CAB Covers • Fencing • Waterfalls. 22 Years Experi& C SERVICES, AFI SERVICES ence 858-688-7486 www. FSLLANDSCAPE.com located at: 3329 APACHE AVE.. SAN DIEGO, CA. 92117 is hereby registered by the following owner(s): JACK J located at: 3110 CAMINO DEL RIO #309 SAN DIEGO, Lic #C27-65154 MAGRO This business is being conducted by: AN INDI- CA. 92108 is hereby registered by the following CUSTOM MADE WINDOW SCREENS & DOORS. VIDUAL The transaction of business began on: NOT YET owner(s): ACCOUNTING AND CONSULTING SERVICES Glass Replacement. Discount Prices. Beach Cities STARTED The statement was filed with David L. Butler, INC This business is being conducted by: A CORPORAScreens 858-598-7340 www.beachcitiess- County Clerk of San Diego County on: JUN 17, 2010 TION ACCOUNTING AND CONSULTING SERVICES INC 3110 CAMINO DEL RIO S. #309 SAN DIEGO, CA. 92108 Issue Date(s): JULY 01, 08, 15 AND 22, 2010 creens.com

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concrete

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sf, 3br/3ba, upgraded kitchen, laundry, built-ins, Date(s): JULY 01, 08, 15 AND 22, 2010 pool, spa, tennis. $825,000. (858) 455-5432

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FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2010-016930 THE NAME(S) OF BUSINESS: IB BUILT located at: 4633 BRIGHTON AVE. SAN DIEGO, CA. 92107 is hereby registered by the following owner(s): LANCE SCHLAGER This business is being conducted by: AN INDIVIDUAL The transaction of business began on: 03/01/04 The statement was filed with David L. Butler, County Clerk of San Diego County on: JUN 21, 2010 Issue Date(s): JULY 01, 08, 15 AND 22, 2010

CALIFORNIA The transaction of business began on: 06/29/10 The statement was filed with David L. Butler, County Clerk of San Diego County on: JUN 29, 2010 Issue Date(s): JULY 08, 15, 22 AND 29, 2010

FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2010-0177422 THE NAME(S) OF BUSINESS:THE UPS STORE #0003 located at: 5580 LA JOLLA BLVD. LA JOLLA, CA. 92037 is hereby registered by the following owner(s): AAVISH CORPORATION This business is being conducted by: A CORPORATION AAVISH CORPORATION 5580 LA JOLLA BLVD. LA JOLLA, CA. 92037 CALIFORNIA The transacFICTITIOUS BUSINESS NAME STATEMENT tion of business began on: NOT YET STARTED The stateFILE NO. 2010-016884 ment was filed with David L. Butler, County Clerk of San THE NAME(S) OF BUSINESS: Diego County on: JUN 25, 2010 Issue Date(s): JULY 08, JACK LLOYD PARTNERS located at: 3133 DENVER ST. SAN DIEGO, CA. 92117 is 15, 22 AND 29, 2010 hereby registered by the following owner(s): MARION PETITION FOR CHANGE OF NAME LLOYD, DAVID LLOYD, JULIE ADAMS This business is SUPERIOR COURT OF CALIFORNIA, being conducted by: A GENERAL PARTNERSHIP The COUNTY OF SAN DIEGO SOUTH COUNTY transaction of business began on: 03/01/04 The stateDIVISION 500 3RD AVE. ment was filed with David L. Butler, County Clerk of San CHULA VISTA, CA. 91910-5649 Diego County on: JUN 18, 2010 Issue Date(s): JULY 01, CASE NO: 37-2010-00078003-CU-PT-SC 08, 15 AND 22, 2010 PETITIONER OR ATTORNEY, LI XING MA 459 OAKLAWN AVE. #D CHULA VISTA, CA. 91910 619-889-4753 HAS FICTITIOUS BUSINESS NAME STATEMENT FILED A PETITION WITH THIS COURT FOR A DECREE FILE NO. 2010-016597 CHANGING PETITIONERS NAME FROM LIXING MA TO THE NAME(S) OF BUSINESS: ERIC LIXING MA THE COURT ORDERS THAT all persons LALA LAND, LALA LAND COMFYWEAR located at: 3040 BROWNING ST. SAN DIEGO, CA. 92106 interested in this matter shall appear before this court at is hereby registered by the following owner(s): PAULA the hearing indicated below to show cause, if any, why RIBERO MORAN This business is being conducted by: the petition should not be granted. Any person objecting AN INDIVIDUAL The transaction of business began on: to the name changes described above must file a writNOT YET STARTED The statement was filed with David ten objection that indicates the reasons for the objecL. Butler, County Clerk of San Diego County on: JUN 16, tion at least two court days before the matter is scheduled to be heard and must appear at the hearing 2010 Issue Date(s): JULY 01, 08, 15 AND 22, 2010 to show cause why the petition should not be granted.

If no written objection is timely filed, the court may grant FICTITIOUS BUSINESS NAME STATEMENT the petition without a hearing. NOTICE OF HEARING TO FILE NO. 2010-016572 BE HELD ON AUG 16, 2010 TIME: 8:30 AM DEPT: D-4 AT: THE NAME(S) OF BUSINESS: PROTECH ROOFING SERVICE, PROTECH ROOFING SAME AS NOTED ABOVE SUPERIOR COURT OF CALIlocated at: 314 E. 2ND AVE. ESCONDIDO, CA. 92025 is FORNIA SOUTH COUNTY DIVISION 500 3RD AVE. CHULA hereby registered by the following owner(s): FLEX- VISTA, CA. 91910 SHIELD, INC. This business is being conducted by: A ISSUE DATE(S): JULY 08, 15, 22 AND 29, 2010 CORPORATION FLEX-SHIELD, INC. 5663 BALBOA AVE. #510 SAN DIEGO, CA. 92111 CALIFORNIA The transaction of business began on: 01/01/97 The statement was filed with David L. Butler, County Clerk of San Diego County on: JUN 16, 2010 Issue Date(s): JULY 01, 08, 15 AND 22, 2010 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2010-016521 THE NAME(S) OF BUSINESS: OUR ROOM located at: 918 27TH ST. SAN DIEGO, CA. 92102 is hereby registered by the following owner(s): GIOLA MARINO-FANELLI, MACY AALTO This business is being conducted by: A GENERAL PARTNERSHIP The transaction of business began on: NOT YET STARTED The statement was filed with David L. Butler, County Clerk of San Diego County on: JUN 16, 2010 Issue Date(s): JULY 01, 08, 15 AND 22, 2010 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2010-017324 THE NAME(S) OF BUSINESS: EMERALD PACIFIC ELECTRIC located at: 1918 EMERALD ST. SAN DIEGO, CA. 92109 is hereby registered by the following owner(s): CHRISTOPHER O’ KANE This business is being conducted by: AN INDIVIDUAL The transaction of business began on: NOT YET STARTED The statement was filed with David L. Butler, County Clerk of San Diego County on: JUN 24, 2010 Issue Date(s): JULY 01, 08, 15 AND 22, 2010 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2010-017180 THE NAME(S) OF BUSINESS: LILLY’S VILLA located at: 1997 CALLE MADRIGAL LA JOLLA, CA. 92037 is hereby registered by the following owner(s): BINNER ASSOCIATED This business is being conducted by: A CORPORATION BINNER ASSOCIATED 3935 NOBEL DR. #109 SAN DIEGO, CA. 92122 CALIFORNIA The transaction of business began on: NOT YET STARTED The statement was filed with David L. Butler, County Clerk of San Diego County on: JUN 23, 2010 Issue

1. To all heir’s, beneficiaries, creditors, contingent creditors, and persons who may be otherwise interested in the will or estate, or both, of (specify all names by which the decedent was known): WALTER E. HODGE 2. A Petition for Probate has been filed by: ROBERT S. HODGE in the Superior Court of California, County of: SAN DIEGO 3. The Petition for Probate requests that: ROBERT S. HODGE be appointed as personal representative to administer the estate of the decedent.

4. The petition requests the decedent’s will and codicils, if any, be admitted to probate. The will and any codicils are available for examination in the file kept by the court.

5. The petition requests authority to administer the estate under the Independent Administration of Estate Act. (This authority will allow the personal representative to take many actions without obtaining court approval. Before taking certain very important actions, the personal representative will be required to give notice to interested persons unless they have waived notice or consented to the proposed action.) The independent administration authority will be granted unless an interested person files an objection to thepetition and shows good cause why the court should not grant the authority.

6. A hearing on the petition will be held in this court as follows: a. Date: AUG 12, 2010 Time: 1:30 P.M. Room 1 b. Address of court SUPERIOR COURT OF CALIFORNIA, COUNTY OF SAN DIEGO 1409 Fourth Ave. Third Floor San Diego, CA. 92101Central Division, Probate Court, Madge Bradley Bldg.

7. If you object to the granting of the petition, you should appear at the hearing and state your objections or file written objections with the court before the hearing.

Your appearance may be in person or by your attorney.

8. If you are a creditor or a contingent creditor of the decedent, you must file your claim with the court and mail a copy to the personal representative appointed by the court within four months from the date of first issuance of letters as as provided in Probate Code section 9100. The time for filing claims will not expire before four months from the hearing date noticed above.

9. You may examine the file kept by the court. If you are a person interested in the estate, you may file with the court a Request for Special Notice ( form DE-154) of the filing of an inventory and appraisal of estate assets or of any petition or account as provided in Probate Code section 1250. A Request for Special Notice form is available from the court clerk.

10. Petitioner: ROBERT S. HODGE 1942 Panay Ct. San Diego, CA. 92105 480-612-1552 Issue Date(s): JULY 08, 15, 22 AND 29, 2010 PETITION FOR CHANGE OF NAME SUPERIOR COURT OF CALIFORNIA, COUNTY OF SAN DIEGO CIVIL DIVISION 330 W. BROADWAY, SAN DIEGO, CA. 92112-0128 CASE NO: 37-2010-00095579-CU-PT-CTL PETITIONER OR ATTORNEY, DAISY ANN ABALAJEN 8474 HYDRA LANE SAN DIEGO, CA. 92126 858-653-5269 HAS FILED A PETITION WITH THIS COURT FOR A DECREE CHANGING PETITIONERS NAME FROM DAISY ANN ABALAJEN TO DAISY ANN JAMIESON ABALAJEN THE COURT ORDERS THAT all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition should not be granted. Any person objecting to the name changes described above must file a written objection that indicates the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARING TO BE HELD ON AUG 18, 2010 TIME: 8:30 AM DEPT: D-25 AT: 220 WEST BROADWAY SAN DIEGO, CA 92101 Issue Date(s): JULY 08, 15, 22 AND 29, 2010

PETITION FOR CHANGE OF NAME SUPERIOR COURT OF CALIFORNIA, COUNTY OF SAN DIEGO CENTRAL DIVISION HALL OF JUSTICE 330 W. BROADWAY SAN DIEGO, CA. 92101 CASE NO: 37-2010-00095163-CU-PT-CTL PETITIONER OR ATTORNEY, SUNG SUK SOHN 7592 CHARMONT DR. #2026 SAN DIEGO, CA. 92122 614448-6120 HAS FILED A PETITION WITH THIS COURT FOR A DECREE CHANGING PETITIONERS NAME FROM SUNG SUK SOHN TO LISA MARIE SUNG ANDERS THE COURT ORDERS THAT all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition should not be granted. Any person objecting to the name changes described above must file a written objection that indicates the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is FICTITIOUS BUSINESS NAME STATEMENT timely filed, the court may grant the petition without a FILE NO. 2010-017225 hearing. NOTICE OF HEARING TO BE HELD ON AUG 10, THE NAME(S) OF BUSINESS: 2010 TIME: 8:30 AM DEPT: D-25 AT: 220 WEST BROADACAI BRAZIL TRAVEL AGENCY located at: 1570 GARNET AVE. SAN DIEGO, CA. 92109 WAY SAN DIEGO, CA 92101Issue Date(s): JULY 08, 15, is hereby registered by the following owner(s): FER- 22 AND 29, 2010 NANDA SILVEIRA This business is being conducted by: FICTITIOUS BUSINESS NAME STATEMENT AN INDIVIDUAL The transaction of business began on: FILE NO. 2010-018396 06/20/10 The statement was filed with David L. Butler, THE NAME(S) OF BUSINESS: County Clerk of San Diego County on: JUN 23, 2010 TOWER PADDLE BOARDS Issue Date(s): JULY 08, 15, 22 AND 29, 2010 located at: 4645 CASS ST #104 SAN DIEGO, CA. 92109 is hereby registered by the following owner(s): STEPHAN FICTITIOUS BUSINESS NAME STATEMENT AARSTOL This business is being conducted by: AN INFILE NO. 2010-018049 DIVIDUAL The transaction of business began on: THE NAME(S) OF BUSINESS: 10/01/08 The statement was filed with David L. Butler, FOX DOG APPLICATIONS located at: 4155 PORTE DE PALMAS #198 SAN DIEGO, County Clerk of San Diego County on: JUL 07, 2010 CA. 92122 is hereby registered by the following Issue Date(s): JULY 15, 22, 29 AND AUG 05, 2010 owner(s): MICHAEL MARTIN This business is being conFICTITIOUS BUSINESS NAME STATEMENT ducted by: AN INDIVIDUAL The transaction of business FILE NO. 2010-018379 began on: 07/01/10 The statement was filed with David THE NAME(S) OF BUSINESS: OUTLIFE L. Butler, County Clerk of San Diego County on: JUL 01, located at: 1364 REED AVE. SAN DIEGO, CA. 92109 is 2010 Issue Date(s): JULY 08, 15, 22 AND 29, 2010 hereby registered by the following owner(s): JAMES DAVID ROIT II This business is being conducted by: AN FICTITIOUS BUSINESS NAME STATEMENT INDIVIDUAL The transaction of business began on: NOT FILE NO. 2010-013259 YET STARTED The statement was filed with David L. ButTHE NAME(S) OF BUSINESS: ler, County Clerk of San Diego County on: JUL 07, 2010 THE MESSENGER COMPANY located at: 5555 MAGNATRON BLVD #K SAN DIEGO, Issue Date(s): JULY 15, 22, 29 AND AUG 05, 2010 CA. 92111 is hereby registered by the following FICTITIOUS BUSINESS NAME STATEMENT owner(s): THE MESSENGER CO This business is being FILE NO. 2010-018581 conducted by: A CORPORATION THE MESSENGER CO THE NAME(S) OF BUSINESS: 5555 MAGNATRON BLVD. #K SAN DIEGO, CA. 92111 MAXX MERCHANTS-SAN DIEGO CALIFORNIA The transaction of business began on: 06/10/00 The statement was filed with David L. Butler, located at: 2535 KETTNER BLVD. #3B3 SAN DIEGO, CA. 92101 is hereby registered by the following owner(s): County Clerk of San Diego County on: MAY 12, 2010 RMS CONSULTING & INVESTMENTS INC This business Issue Date(s): JUN 10, 17, 24 AND JULY 01, 2010 is being conducted by: A CORPORATION RMS CONNOTICE OF PETITION TO ADMINISTER ESTATE OF: SULTING & INVESTMENTS INC 2535 KETTNER BLVD. #3B3 SAN DIEGO, CA. 92101 CALIFORNIA The transacWALTER E. HODGE CASE NUMBER: tion of business began on: 07/07/10 The statement was 37-2010-00151657-PR-LA-CTL

filed with David L. Butler, County Clerk of San Diego County on: JUL 08, 2010 Issue Date(s): JULY 15, 22, 29 AND AUG 05, 2010 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2010-018880 THE NAME(S) OF BUSINESS: ANDERSON PROPERTIES located at: 3236 STRENE ST. SAN DIEGO, CA. 92106 is hereby registered by the following owner(s): DALE E. ANDERSON This business is being conducted by: AN INDIVIDUAL The transaction of business began on: 07/01/10 The statement was filed with David L. Butler, County Clerk of San Diego County on: JUL 13, 2010 Issue Date(s): JULY 22, 29 AUG 05 AND 12, 2010 STATE OF WISCONSIN CIRCUIT COURT DANE COUNTY M&I MARSHALL & ILSLEY BANK, 770 North Water Street. Milwaukee, Wisconsin 53201. Case No. 10-CV-2261. Code No. 30404. Foreclosure of Mortgage.

Dollar Amount Greater Than $5,000.00. Plaintiff, vs.

WILLIAM J. JOHNSON and JANE DOE,. unknown spouse of William J. Johnson. 6392 Nesbitt Road. Madison, WI 53719; and. CITY OF MADISON, c/o City Clerk 215 South Hamilton Street Room 103. Madison, WI 53703; and M&I MARSHALL & ILSLEY BANK c/o Its President 770 North Water Street. Milwaukee, WI 53201; and DANE COUNTY c/o County Clerk. 215 South Hamilton Street. Madison, WI 53703; and MADISON GAS AND ELECTRIC COMPANY c/o Kristine A. Euclide 113 S. Blair Street P.O. Box 1231 Madison, WI 53701-1231; and J&A PROPERTIES, INC. c/o An Officer 1301 E Street San Diego, CA 92101; and UNITED STATES OF AMERICA, c/o Department of Justice, Room B-103 (Service of Process), 950 Pennsylvania Avenue NW, Washington, District of Columbia 20530-001, and UNITED STATES OF AMERICA, c/o U.S, Attorney, Western District of Wisconsin, 660 West Washington Avenue, Suite 303, Madison WI 53701; and GALAR INDUSTRIES, INC. c/o J. Thomas Haley 1424 North High Point Road, Suite 202 P.O. Box 528005 Middleton, WI 53562; and B&B LAMINATES, INC. c/o Robert K. Duhr. 1869 Luden Drive Cross Plains, WI 53528; and.

CITIBANK (SOUTH DAKOTA), N.A., c/o Its President. 701 East 60th Street North. Sioux Falls, SD 57104, Defendants, FORTY DAY SUMMONS THE STATE OF WISCONSIN, TO: J&A PROPERTIES, INC. c/o An Officer 1301 E Street. San Diego, CA 92101 -OR- 402 West Broadway San Diego, CA 92101 You are hereby notified that the plaintiff named above has filed a lawsuit or other legal action against you. The complaint, which is also served upon you, states the nature and basis of the legal action Within 40 days after July 22, 2010, you must respond with a written answer, as that term is used in Chapter 802 of the Wisconsin Statutes, to the complaint. The court may reject or disregard an answer that does not follow the requirements of the statutes. The answer must be sent or delivered to the court, whose address is: Clerk of Circuit Court Dane County Courthouse. 215 South Hampton Street. Madison, WI 53703. and to O’Dess and Associates, S.C., Plaintiff’s attorneys, whose address is: O’Dess and Associates, S.C. 1414 Underwood Avenue, Suite 403. Wauwatosa, Wisconsin 53213.

You may have an attorney help or represent you. If you do not provide a proper answer within 40 days, the court may grant judgment against you for the award of money or other legal action requested in the complaint, and you may lose your right to object to anything that is or may be incorrect in the complaint. A judgment may be enforced as provided by law. A judgment awarding money may become a lien against any real estate you own now or in the future, and may also be enforced by garnishment or seizure of property. O’DESS AND ASSOCIATES, S.C. Attorneys for Plaintiff. By: M. ABIGAIL O’DESS Bar Code No. 1017869. POST OFFICE ADDRESS:1414 Underwood Avenue, Suite 403. Wauwatosa, WI 53213.

(414) 727-1591. O’Dess and Associates, S.C., is attempting to collect a debt and any information obtained will be used for that purpose. If you have previously received a Chapter 7 Discharge in Bankruptcy, this correspondence should not be construed as an attempt to collect a debt..Issue Date(s) JULY 22, 29 AUG 05 AND 12, 2010.

FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2010-019036 THE NAME(S) OF BUSINESS:LOMA COLLECTIVE located at: 3366 KAROK AVE. SAN DIEGO, CA. 92117 is hereby registered by the following owner(s): YALE JALLOS This business is being conducted by: AN INDIVIDUAL The transaction of business began on: NOT YET STARTED The statement was filed with David L. Butler, County Clerk of San Diego County on: JUL 14, 2010 Issue Date(s): JULY 22, 29 AUG 05 AND 12, 2010 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2010-019059 THE NAME(S) OF BUSINESS: REDFOOT SOCIAL located at: 655 TOURMALINE ST. #5-H SAN DIEGO, CA. 92109 is hereby registered by the following owner(s): EARLY RUNNER, INC. This business is being conducted by: A CORPORATION EARLY RUNNER, INC. 655 TOURMALINE ST. #5-H SAN DIEGO, CA. 92109 CALIFORNIA The transaction of business began on: 07/10/10 The statement was filed with David L. Butler, County Clerk of San Diego County on: JUL 14, 2010 Issue Date(s): JULY 22, 29 AUG 05 AND 12, 2010 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2010-018651 THE NAME(S) OF BUSINESS: WONDERLAND HYDROPONICS located at: 5108 MISSION BLVD. SAN DIEGO, CA. 92109 is hereby registered by the following owner(s): GREGORY REUSCHLE This business is being conducted by: AN INDIVIDUAL The transaction of business began on: 01/01/10 The statement was filed with David L. Butler, County Clerk of San Diego County on: JUL 09, 2010 Issue Date(s): JULY 22, 29 AUG 05 AND 12, 2010 DEPARTMENT OF ALCOHOLIC BEVERAGE CONTROL NOTICE OF APPLICATION FOR CHANGE IN OWNERSHIP OF ALCOHOLIC BEVERAGE LICENSE 1350 Front St., Room 5056, San Diego, CA. 92101 (619) 525-4064, Filing Date: JUNE 28, 2010 To Whom It May Concern: The Name(s) of the Applicant(s) is/are: ANGELA EILEEN LEE, MICHAEL JASON LEE The applicant listed above is applying to the Department of Alcoholic Beverage Control to sell alcoholic beverages at: 2543 CONGRESS ST, SAN DIEGO, CA. 92110-2869 Type of license(s) applied for: 47-ON-SALE GENERAL EATING PLACE Issue Date(s): JULY 22, 2010

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THURSDAY, JULY 22, 2010

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14

THURSDAY · JULY 22, 2010 LA JOLLA VILLAGE NEWS

SOCIETY

A sweet French tart and a barroom brawl gala. This year, proceeds benefit the Hall of Champions, the Old Globe and the Reuben H. Fleet Science Center.

The theme was “Rendezvous in Paris.” A red carpet led the 320 guests into the Jardin des Tuileries, which — in this incarnation — surrounded the Bea Evenson Fountain at the Prado’s east end. The tricolor flew overhead, matched by the cloths on the cocktail and silent auction tables. Dress was black-tie, but some partygoers with parwith Vincent Andrunas ticular fashion savior-faire dressed with a definite French flair (most notably About a third of the 82 prominent Arlene Esgate, who looked like a women who comprise The Patrons of delectably-sweet French tart). Liveried the Prado (PoP) are La Jolla residents. garçons proffered trays of apéritifs, PoP helps support the arts organizations canapés, and hor’s d’oeuvres from Jeff and museums along Balboa Park’s Strauss and his famed Pamplemousse famed Prado, annually hosting an ambi- Grille restaurant. (You did know that tious and highly-successful fundraising “pamplemousse” is French for “grape-

Starry, starry nights

fruit,” didn’t you?)

After cocktails, revelers strolled along the Champs Elysees, passing through a rather large (but not quite full-size) replica of the Arc de Triomphe. They were escorted to their dinner tables by uniformed French maids. More of Strauss’ fine cuisine followed, beginning with platters of fruits de mer, including shrimp, oysters, mussels and crab claws.

Served along with this first course was a successful live auction by Bill Menish that ignited several lucrative bidding wars. Successive courses of tender osso bucco and bombe au chocolate et caramel rounded out the dinner, and appropriate wines accompanied the meal. (The French, of course, wouldn’t have it any other way.) Obba Babatundé, the Old Globe’s 2009 world premiere musical “Sammy,” entertained in an after-dinner cabaret titled “Sammy Davis, Jr. in Paris.”

Quite a few partygoers still had plenty of energy to continue the evening in the Moulin Rouge nightclub (ensconced in the Natural History Museum’s grand atrium). Chuck Wansley’s After Hours Band played for dancing, and guests crowded in to enjoy the music, as well as truffe chocolate and digestifs. A previous engagement in Washington meant the U.S. Ambassadors from France couldn’t attend, and PoP president Jeri Rovsek wasn’t there either. She’d tripped over the family dog the day before and was confined to a wheelchair at home.

Her husband, Richard, promised to tell her what a great time she missed.

••• The historic Cosmopolitan Hotel and Restaurant in San Diego’s Old Town, shuttered for decades, recently underwent a $7 million restoration back to its 1870s grandeur. It re-opened with a benefit gala for Meals-on-Wheels of San Diego County. Nights in the 10 guest rooms (with full period furnishings and fixtures) had been auctioned, and hundreds of partygoers came to step back into history, sample the fare, play a little poker or faro, and celebrate Meals-onWheels’s 50th anniversary. Stagecoach rides, saloon girls, a gunfight and a barroom brawl added to the action. Mealson-Wheels distributes about 400,000 meals annually throughout the county.

Patrons of the Prado: 1. Conrad Prebys and Debbie Turner (honorary chairs), Richard Rovsek, Betty (gala chair) and Dr. Leonard Kornreich 2. Jack and Judy White, Rana Sampson and Mayor Jerry Sanders 3. Al and Armi Williams, Reena Horowitz, Jeff and Sheila Lipinsky, Jo Ann Kilty 4. Coop and Patti Cooprider, Bob Chandler, Marianne Eddy, Vicki and Chris Eddy Meals-on-Wheels: 5. David and Marsha Ingalls, Joseph Melluso (Cosmopolitan proprietor), Debbie Case (MoW president and CEO)

Most Insurance Plans Accepted

Father-Daughter Practice Relax with our Therapy Dog . . . Mona Lisa! photo by Jennifer Petit

858.454.9333

www.lajolladentist.com 7946 IVANHOE AVE., SUITE 107 • LA JOLLA

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REAL ESTATE DIRECTORY · LA JOLLA VILLAGE NEWS CA DRE Broker's # 01312924 Karen Dodge CA DRE Broker's # 01312925 Mike Dodge

15

THURSDAY, JULY 22, 2010

Dwtn Penthouse Loft This penthouse w/loft floor plan delivers 2 bdrm, 2 ba. Spiral staircase leads to the large Loft with fireplace, and french doors open to 150 sqft private roof top deck. Step up to this contemporary 1271SF condo only a short walk to The Gaslamp District. $499,000

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Real Estate Trade Association for 92109 “Where professionals meet to serve you”

Coastal Properties

open house directory la jolla Sat & Sun 1-4pm . . . . . .7585 Eads Ave. . . . . . . . . . . . . . . .2BR/2.5BA . . . . . . .$775,000-$850,000 . . . . . . . . . . . . . . . .Peter Barnes • 858-454-0555 Sat & Sun 1-4pm . . . . . .6584 Avenida Manana . . . . . . . . . .3BR/2.5BA . . . . . . .$1,400,000-$1,595,876 . . . . . . . . . . . . . . . .Claire Melbo • 858-229-8383 Sat 2-4pm . . . . . . . . . . .1000 Genter #303 . . . . . . . . . . . . .3BR/3.5BA . . . . . . .$1,098,000 . . . . . . . . . . . . . . . . . . . .Virginia Luscomb • 619-981-2323 Sat 3-7pm . . . . . . . . . . .6435 Avenida Wilfredo . . . . . . . . . .4BR/3BA . . . . . . . .$1,195,000 . . . . . . . . .Natasha Alexander / Charles Schevker • 858-336-9051 Sat 1-4pm . . . . . . . . . . .333 Coast Blvd. #4 . . . . . . . . . . . . .2BR/2BA . . . . . . . .$1,350,000 . . . . . . . . . . . . . . . . . . . .Mary Mc Gonigle • 858-361-2556 Sat 1-4pm . . . . . . . . . . .7710 Via Capri . . . . . . . . . . . . . . . .4BR/2.5BA . . . . . . .$1,350,000-$1,495,000 . . . . . . . . . . . .Lauren Lombardi • 619-757-4339 Sat 1-4pm . . . . . . . . . . .1127 Virginia Way . . . . . . . . . . . . .3BR/3BA . . . . . . . .$1,998,000-$2,295,000 . . . . . . . . . . . . . . . .Kim Caniglia • 858-342-5298 Sat 1-4pm . . . . . . . . . . .2143 Via Don Benito . . . . . . . . . . .5BR/4BA . . . . . . . .$2,890,000-$3,400,000 . . . . . . . . . . . .Debbie Keckeisen • 858-997-7986 Sun 2-4pm . . . . . . . . . .2420 Torrey Pines Rd. #A301 . . . . .2BR/2BA . . . . . . . .$580,000 . . . . . . . . . . . . . . . . . . . . . . . .Terri Andrews • 619-517-8277 Sun 1-4pm . . . . . . . . . .5313 Renaissance Ave. . . . . . . . . .3BR/2.5BA . . . . . . .$695,000-$775,876 . . . . . . . . . . . . . . . . .Claire Melbo • 858-229-8383 Sun 1-4pm . . . . . . . . . .9725 Keeneland Row . . . . . . . . . . .2BR/3BA . . . . . . . .$799,000 . . . . . . . . . . . . . . . . . . . . . . . .Bob Andrews • 619-517-4404 Sun 1-4pm . . . . . . . . . .1470 Caminito Solidago . . . . . . . . .4BR/2.5BA . . . . . . .$825,000-$875,876 . . . . . . . . . . . . . .Karen Hickman • 858-229-7773 Sun 1-4pm . . . . . . . . . .3136 Almahurst Row . . . . . . . . . . .4BR/3BA . . . . . . . .$939,000 . . . . . . . . . . . . . . . . . . . . . . . .Bob Andrews • 619-517-4404 Sun 12-4pm . . . . . . . . .7863 Caminito El Rosario . . . . . . . .3BR/2BA . . . . . . . .$995,000-$1,195,876 . . . . . . . . . . . . .David Schroedl • 858-459-0202 Sun 1-4pm . . . . . . . . . .1934 Caminito El Canario . . . . . . . .3BR/2BA . . . . . . . .$1,100,000 . . . . . . . . . .Kate Andrews / Andrew Jabro • 858-525-5498 Sun 1-4pm . . . . . . . . . .5554 Avenida Fiesta . . . . . . . . . . .4BR/3BA . . . . . . . .$1,195,000 . . . . . . . . . . . . . . . . . . . . . . . . .Jeff Baker • 858-952-4029 Sun 1-4pm . . . . . . . . . .2181 Belloc Court . . . . . . . . . . . . .4BR/3.5BA . . . . . . .$1,200,000-$1,400,876 . . . . . . . . . . . . . .David Schroedl • 858-459-0202 Sun 1-4pm . . . . . . . . . .5388 Chelsea St. . . . . . . . . . . . . . .2BR/2BA . . . . . . . .$1,395,000 . . . . . . . . . . . . . . . . . . . . .The Reed Team • 858-395-4033 Sun 1-4pm . . . . . . . . . .1885 Caminito Quintero . . . . . . . . .4BR/2.5BA . . . . . . .$1,485,000 . . . . . . . . . . . . . . . . . . . . .David Schroedl • 858-459-0202 Sun 1-4pm . . . . . . . . . .800 Prospect St. . . . . . . . . . . . . . .2BR/2BA . . . . . . . .$1,650,000 . . . . . . . . . . . . . . . . . . . . . . . .Lynn Walton • 858-405-3931 Sun 1-4pm . . . . . . . . . .7740 Exchange Place . . . . . . . . . .4BR/4.5BA . . . . . . .$1,700,000 . . . . . . . . .Natasha Alexander / Charles Schevker • 858-336-9051 Sun 1-4pm . . . . . . . . . .5442 Candlelight . . . . . . . . . . . . . .3BR/2BA . . . . . . . .$1,795,000-$1,995,000 . . . . . . . . . . . . . . . . .Jim Shultz • 858-354-0000 Sun 1-4pm . . . . . . . . . .5875 Cactus Way . . . . . . . . . . . . . .4BR/5BA . . . . . . . .$2,295,000-$2,495,000 . . . . . . . . . . . . . .Irene Chandler • 858-775-6782 Sun 1-4pm . . . . . . . . . .220 Coast Blvd. #1-G . . . . . . . . . . .3BR/3BA . . . . . . . .$2,495,000 . . . . . . . . . . . . . . . . . . . .Mary Mc Gonigle • 858-361-2556 Sun 1-4pm . . . . . . . . . .7790 Senn Way . . . . . . . . . . . . . . .5BR/5BA . . . . . . . .$2,575,000 . . . . . . . . . . . . . . . . . . . . .Carol Hernstad • 858-775-4473 Sun 1-4pm . . . . . . . . . .2143 Via Don Benito . . . . . . . . . . .5BR/4BA . . . . . . . .$2,890,000-$3,400,000 . . . . . . . . . . . .Debbie Keckeisen • 858-997-7986 Sun 1-4pm . . . . . . . . . .2610 Inyaha Lane . . . . . . . . . . . . .6BR/6.5BA . . . . . . .$4,550,000-$4,950,876 . . . . . . . . . . . . . . . .Claire Melbo • 858-229-8383 Sun 1-4pm . . . . . . . . . .5372 Calumet . . . . . . . . . . . . . . . .3BR/2BA . . . . . . . .$4,795,000 . . . . . . . . . . . . . . . . . . . . .David Schroedl • 858-459-0202

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5165 Cass St, Pacific Beach

pacific beach / mission beach / crown point Thurs, Fri, Mon 10-1pm . . .3916 Riviera Dr. #101 . . . . . . . . . .3BR/2.5BA . . . . . . .$1,149,000 . . . . . . . . . . . . . . . . . . . . . . .Shawn Grant • 858-717-7720 Sat 12-3pm . . . . . . . . . .4944 Cass #907 . . . . . . . . . . . . . .1BR/1BA . . . . . . . .$435,000 . . . . . . . . . . . . . . . . . . . . . . . .Brenda Wyatt • 858-775-7333 Sat 2-5 & Sun 1-4pm . . . .1369-75 Grand Ave. . . . . . . . . . . .3BR/2.5BA . . . . . . .$569,000-$589,000 . . . . . . . . . . . . . . . . .Kathy Evans • 858-488-7355 Sat 1-3 & Sun 1-4pm . . . .3940 Gresham #224 . . . . . . . . . . .2BR/2BA . . . . . . . .$995,000 . . . . . . . . . . . . . . . . . . . . . . . . . .Jim Shultz • 858-354-0000 Sun 1-4pm . . . . . . . . . .5058 Pendelton . . . . . . . . . . . . . . .5BR/3BA . . . . . . . .$999,000 . . . . . . . . . . . . . . . . . . . . . . . .Brenda Wyatt • 858-775-7333 Sun 1-4pm . . . . . . . . . .3940 Gresham #254 . . . . . . . . . . .2BR/2BA . . . . . . . .$1,199,000 . . . . . . . . . . . . . . . . . . . . . . .Brenda Wyatt • 858-775-7333

$795

point loma / ocean beach Sat & Sun 11-4pm . . . . .820 Bangor St. . . . . . . . . . . . . . . .3BR/2BA . . . . . . . .$2,200,000 . . . . . . . . . . . . . . . . . . . . . . .Robert Realty • 619-852-8827 Sat & Sun 11-4pm . . . . .955 Rosecrans St. . . . . . . . . . . . . .3BR/2BA . . . . . . . .$599,500 . . . . . . . . . . . . . . . . . . . . . . . .Robert Realty • 619-852-8827 Sat & Sun 11-4pm . . . . .558 Catalina Blvd. . . . . . . . . . . . . .3BR/3BA . . . . . . . .$650,000 . . . . . . . . . . . . . . . . . . . . . . . .Robert Realty • 619-852-8827 Sat & Sun 11-4pm . . . . .3851 Liggett Dr. . . . . . . . . . . . . . . .3BR/2BA . . . . . . . .$850,000 . . . . . . . . . . . . . . . . . . . . . . . .Robert Realty • 619-852-8827 Sat & Sun 11-4pm . . . . .3204 Hill St. . . . . . . . . . . . . . . . . . .3BR/3BA . . . . . . . .$995,000 . . . . . . . . . . . . . . . . . . . . . . . .Robert Realty • 619-852-8827 Sat & Sun 11-4pm . . . . .3658 Dudley St. . . . . . . . . . . . . . . .3BR/3BA . . . . . . . .$1,075,000 . . . . . . . . . . . . . . . . . . . . . . .Robert Realty • 619-852-8827 Sat & Sun 1-4pm . . . . . .1064 Anchorage Lane . . . . . . . . . .3BR/2.5BA . . . . . . .$1,149,000 . . . . . . . . . . . . . . . . . . .Elizabeth Courtier • 619-813-6686

bay park Sun 2-4pm . . . . . . . . . .3587 Princeton Ave. . . . . . . . . . . . .2BR/2BA . . . . . . . .$499,000 . . . . . . . . . . . . . . . . . . . . .Iberia Enterprises • 619-548-1826

100% HAND WASH

FULL DETAIL SERVICES AVAILABLE

891 Turquoise St.

clairemont Sat 12-4pm . . . . . . . . . .5253 Mt. Alifan . . . . . . . . . . . . . . .4BR/3BA . . . . . . . .$380,000 . . . . . . . . . . . . . . . . . . . . . .Charlotte Weber • 858-967-0805

mira mesa Sat & Sun 1-4pm . . . . . .10512 Caminito Baywood . . . . . . .4BR/2BA . . . . . . . .$295,000-$315,000 . . . . . . . . . . . . . . . . .Mel Burgess • 619-857-8930

Exterior only wash & wax Plus hand dry

mv

488-1900

$100 OFF Any Full Service Wash Includes:

•windows (inside & out) • wash •vacuum • hand dry One Coupon per visit.

Not valid with any other offer.

Expires: 08-31-10

PAGE 16 | THURSDAY, JULY 22, 2010 | LA JOLLA VILLAGE NEWS

Just Listed

•

Open Sunday 1- 4

•

Spectacular Single Level in La Jolla Summit

Top 1% of all Prudential Agents in the United States

Just Listed

•

Open Sunday 1-4

•

1885 Caminito Quintero

This wonderful single-level "Summit" home has been remodeled to perfection. Located on a quiet cul-de-sac with tree line vistas and peek ocean views. This spacious 4 br 2.5 ba + office features rich hardwood floors, french doors, vaulted ceilings and custom cabinetry. You won’t want to miss the incredible attention to detail in this amazing property. Call David for a private viewing.

Offered at $1,485,000

www.1885CaminitoQuintero.com Open Sunday 1-4

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2181 Belloc Court, Pacific Beach

Open Sunday 1-4

•

5372 Calumet, La Jolla

Open Sunday 12-4

DRE #00982592

Bobby Graham DRE# 01824264

•

•

3bd 2ba

•

4bd 3.5ba

•

7863 Caminito El Rosario, La Jolla

Offered at $1,200,000 to $1,400,876

•

Offered at $4,795,000 •

3bd 2ba

•

To sell your home, interview The Graham Lombardi Team!

858.412.6632 GLTeam@waarealestate.com

Just Sold

dgs@san.rr.com

Offered at $995,000 to $1,195,876

Avalon Real Estate Services DRE# 01220353

In Escrow

858 • 459 • 0202 www.DavidKnowsLaJolla.com

Lauren Lombardi DRE# 01805621

Just Sold

Mira Mesa Charmer 7680 Parkdale Circle • Mira Mesa

Entertainer’s Delight 10860 Craven Ridge • Carmel Valley

3 br, 2 ba, 1,275 esf. • Beautiful home on a cul-de-sac backing up to a deeded open space with great views!

5 br, 4.5 ba, 3,827 esf. • Delightfully stunning custom home w/impeccable upgrades on oversized corner lot.

3 br, 2.5 ba, 1,460 esf. • Charming upgraded two story home w/cathedral ceilings and entertainer’s yard.

$384,800 – $424,800

$1,179,000

$418,000

Just Sold

Greenbelt Elegance 5242 Renaissance • Casa Bella

Just Sold

Enchanting Family Home 10585 Kemerton Road • Mira Mesa

Just Sold

Stunning Canyon Views 10931 Creekbridge • Sabre Springs

Secluded Hiltop Sanctuary 13856 Chaparral Terrace • Valley Center

4 br, 3.5 ba, 2,817 esf. on the Greenbelt • Light & Bright private home w/ elevator in premier Greenbelt location

3 br, 2.5 ba, 1,425 esf. • Completely Remodeled end unit w/ beautiful upgrades overlooking canyon.

3 br, 2 ba, 1,750 esf. • Great family home in a hiltop community with over 1/2 acre lot!

$975,000

$428,000

$275,000