San Diego Downtown News, January, 2010

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DOWNTOWN’S COMMUNITY NEWSPAPER JANUARY 2010

San Diego Community Newspaper Group

East Village Urban paradise on the rise

www.SDNEWS.com Volume XI, Number I

Parade and festival will celebrate legacy of MLK BY ANTHONY GENTILE DOWNTOWN NEWS

Downtown residents will have two ways to celebrate Martin Luther King Jr. Day on Saturday, Jan. 16: The annual parade in East Village followed by a multicultural festival in the afternoon. The 30th annual Martin Luther King Jr. Parade will make its way through East Village from 10 a.m. to 2 p.m. on Jan. 16. The parade will honor and remember King’s contributions to civil rights and social harmony.

Among the festivities, the parade will feature college and high school bands, drill teams, floats and dance groups. The parade begins at 13th Street, traveling on Imperial Avenue to Park Boulevard. It will pass by Tony Gwynn Drive, Seventh Avenue, J Street and 11th Avenue before concluding on Park Boulevard. The local chapter of black fraternity Alpha Phi Alpha coordinates the event. For more information, includSEE FESTIVITIES, Page 5

Photo by PAUL HANSEN

Many see a walkable community propped up by big and small businesses, and mid-rise condominiums BY SEBASTIAN RUIZ DOWNTOWN NEWS

If the Gaslamp Quarter is the popular heart of downtown, then the East Village is its soul. Over recent years, the community has attracted a lot of attention and investment with the opening of the Padres’ Petco Park in 2004, and more recent efforts to form a business improvement district (BID) — essentially an association made up of business owners who are assessed fees used to upgrade and promote the area. These efforts have helped boost the area as an emerging, vertically sprawling village of young professionals. The tragically homeless and graffiti-donned buildings around 14th Avenue and K Street might remind some of an older downtown. But several who work and live in the “EV” see an urban paradise — a walkable community propped up by big and small businesses, and midrise condominium homes sparkling along Market Street. These developments now shadow the remnants of

warehouse buildings further east. With talks of a new Chargers stadium in the area and growth coming slowly-but-surely, several business owners and residents see the emerging future of downtown’s tucked-away diamond as having a lifestyle, and business-style, of its own. “Your car is out of the question,” said Brandon Buzarde, the 29 year old manager of FIT Athletic Club on the second floor of 350 10th Ave. “You get so used to walking that you don’t even think about your car. The EV lifestyle is a really convenient one of food, entertainment, fitness and you begin to (get) really spoiled.” Buzarde walks to his job at the fitness club which, he says, attracts a lot of “younger urban professionals” as well as older adults. The surrounding community has the feel of an East Coast neighborhood where “everybody knows everybody,” he said. Buzarde has been with FIT since it’s inception in Houston severCycling class on FIT Athletic Club’s open air SEE EAST VILLAGE, Page 6 deck during Padres Opening Day game.

PokĂŠz Mexican Restaurant, 947 E St., is among the businesses that have created a niche in the 900 block of E Street between Ninth and PAUL HANSEN | DOWNTOWN NEWS 10th avenues.

Small block on E Street features a collection of unique businesses BY ANTHONY GENTILE DOWNTOWN NEWS

Hidden off the beaten downtown path just east of the public library and the post office, a block that features 11 unique and independent businesses exists almost unnoticed. The 900 block of E Street between Ninth and 10th avenues is one of centre city’s biggest secrets. “It’s a hip, hidden jewel,” said Mark Hamilton, who owns FeeLit, a music, art and fashion store at 909 E St. “There’s a lot of people that would like what we have going on over here.” The short block is a few

blocks up from East Village and Petco Park, and a few blocks over from the Gaslamp Quarter and Horton Plaza – just far enough away from each to remain outside the downtown spotlight. And far enough outside those areas that most wouldn’t venture that way. “I don’t think it’s really dark, dirty, sketchy or hidden,” Hamilton said. “I think that people are just creatures of habit and once they come over here and give it a shot they’ll find that there’s a lot to offer.” SEE BLOCK, Page 7


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