The Peninsula Beacon, November 24th, 2016

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BCN

THURSDAY, NOVEMBER 24, 2016

San Diego Community Newspaper Group

Traffic snarls go bye bye bye with InSync system

SHOP SMALL, DINE LOCAL

Shop owners on Newport Avenue in Ocean Beach and around the Peninsula are ready for Small Business Saturday.

BY DAVE SCHWAB | THE BEACON

PHOTO BY MICHAEL SLATTERY/LUMINOUS VIEWS GALLERY

Local businesses gear up for holiday shoppers BY DAVE SCHWAB | THE BEACON

You've heard of Black Friday and Cyber Monday? But maybe you missed Small Business Saturday. The fledgling national business holiday is celebrated on the weekend immediately following Thanksgiving. The special

small-business holiday is alive and well and being observed this year on the Peninsula as it has been since it was first created nationally six years ago. “We look forward to Small Business Saturday,” said Denise (Denny) Knox, executive director of Ocean Beach MainStreet

Association (OBMA), the beach community's business improvement district. “It gives us an opportunity to promote our local shops with a nationally recognized campaign – and with more than 500 small businesses in our association of local merchants, OB is a great

neighborhood to shop local.” Knox noted OBMA is designated as a Small Business Saturday Neighborhood Champion and has created a business directory at www.oceanbeachsandiego.com.

Tired of gridlock on Rosecrans Street and throughout the Peninsula? Relief is on the way soon in the form of an InSync traffic optimization system now being installed on signals along Rosecrans, one of San Diego's busiest and most congested thoroughfares. A similar traffic- optimization system was installed six months ago on Torrey Pines Road on La Jolla Parkway in “the Throat” in between InSync traffic optimization on Interstate 5 and La Torrey Pines Road. Jolla Village. “This is the same signal-optimization technique,” said Duncan Hughes, a city senior traffic engineer, who noted, “Rosecrans in Midway is among the heaviest-volume roads (in the city), not just Rosecrans, but all the crossing arterials.” Seeking to combat worsening traffic congestion, city officials have created a $163 million master plan to install, over a 10-year period, modern stoplight timing systems and other advanced technologies that ease gridlock. The 10-year plan is intended to connect each of the city's 1,540 stoplights into a timing and SEE TRAFFIC, Page 4

SEE SHOPPING, Page 9

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