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SAN DIEGO COMMUNITY NEWSPAPER GROUP Media Kit 2011 • 4645 Cass St., 2nd floor • San Diego • CA 92109 • (858) 270-3103



Local Advertising that Reaches Your Target! Distribution: Paper/Zip


La Jolla Village News




• 100% Market Saturation

92037 (Weekly)

Beach & Bay Press



92109 (Bi-Weekly)

The Peninsula Beacon Downtown News ( Monthly)

Total Circulation

We deliver to virtually every home and business in our distribution area.* Verified by CVC (Circulation Verification Council).

• 100% “Community News” 20,000


92106, 92107, 92110 (Bi-Weekly)


Over 160,000 Readers! Guaranteed Distribution! Proven Results!


O ur professionally staffed editorial department specializes in community news, business briefs, opinion, calendar of events, entertainment, area sports and much more - making our content appealing to people of all age groups and personal interests.


• Audited Circulation (CVC)


• Door-to-Door Distribution


4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 •

C O MB IN E D ME D IA K IT & F LY E R S 2011



4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 •

T his readership study was preform ed by the C irculation Verification C ouncil. T his nationally recogniz ed auditing research firm conducts audits of circulation for newspapers , shopping guides, trade publications and m agaz ines. R esults are from our distribution area . C O MB IN E D ME D IA K IT & F LY E R S 2011


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4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 •

C O MB IN E D ME D IA K IT & F LY E R S 2011

Editorial Calendar 2011: JANUARY San Diego Boat Show- ALL Buick Invitational-LJVN Restaurant Week-all papers ASR- DTN PBTC's Installation of Officers- BBP Whale Watching (through March)- ALL La Jolla Motor Car Classic- LJVN Japan Society of San Diego and Tijuana annual gala at Liberty Station- BCN, LVN FEBRUARY San Diego Jewish Film Festival-LJVN Pacific Southwest Wildlife Arts Festival at Liberty Station- DTN, BCN Mardi Gras- DTN MARCH OB Kite Festival at OB Elementary/OB Rec CenterBCN Seaport Village Busker Festival- DTN Little Italy Festa Siciliana- DTN Healing Arts festival- DTN APRIL PB Restaurant Walk- BBP La Jolla Half Marathon -LJVN La Jolla Hist. Society Secret Garden Tour- LJVN ArtWalk- DTN MAY High school graduations- ALL Memorial Day at Soledad- LJVN West Coast Volleyball Tourny in OB-BCN River Days- ALL Memorial Day Outreach at Saratoga Park in OB- BCN JUNE High school graduations- ALL San Diego County Fair Opens-ALL Longboard Classic Surf Contest- BBP Rock'n'Roll Marathon- BBP La Jolla Festival of the Arts- LJVN La Jolla Concerts by the Sea series- LJVN YMCA Bay to Bay Regatta- ALL OB Street Fair and Chili Cook-off- BCN Taste of Gaslamp- DTN Urban trees- DTN JULY Fourth of July activities- ALL Del Mar Race Track Opens- ALL PBTC's Concerts on the Green- BBP Over the Line- BBP, BCN Taste of Bird Rock- LJVN, BBP Point Loma Summer Concert Series- BCN Junior Lifeguard pier jump in OB- BCCN Comic-Con- DTN Veterans Plaza- DTN Pride Parade- DTN

AUGUST La Jolla Music Society’s SummerFest- LJVN UCSD Cancer Center Luau & Longboard InvitationalLJVN Kiwanis Club's Pancake Breakfast- LJVN Lifeguard relay competitions- ALL SEPTEMBER OMBAC Coming Out Party- BBP PB Restaurant Walk- BBP OMSURF-OMBAC Classic Longboard Contest- BBP World Famous Women's Amateur Surfing- BBP Pacific Islander Festival- BBP Brazilian Festival- BBP La Jolla Rough Water Swim- LJVN Cabrillo Festival in Point Loma- BCN Tony Mezzadri Surf Classic in OB- BCN Peninsula Community Fair- BCN Gromfest surf competition in OB- BCN Make-A-Wish Tuna Challenge- BCN OB Jazzfest in OB Pier parking lot- BCN Yachtfest- ALL Fleet Week- DTN Red Bull Air Races- DTN ArtWalk by the Bay- DTN Street Scene- DTN OCTOBER Halloween activities- ALL Beachfest- BBP Polish Festival- BBP Homecoming- ALL Taste of La Jolla- LJVN Kiwanis fishing derby at OB Pier- BCN OB Canine Carnival/Halloween Festival- BCN OB Casino Night at Masonic Temple- BCN OB Oktoberfest- ALL Pancake breakfast at OB Pier- BCN OB Halloween carnival-Peninsula Rec / OB Rec- BCN Little Italy Festa- DTN NOVEMBER Taste of the Triangle- LJVN San Diego Jewish Book Fair- LJVN Holiday Open House in LJ- LJVN Veterans Day at Soledad- LJVN Holiday Craft Fair at Curie Elementary- LJVN OB Tree Festival Restaurant Walk- BCN OB Tree Festival Food and Toy Drive- ALL OB Christmas tree arrives at the beach- BCN OB Craft Fair at Veterans Plaza- BCN Fallback Festival (Gaslamp)- DTN DECEMBER Holiday Parade- BBP La Jolla Christmas Parade & Holiday Craft Fair- LJVN Mission Bay Boat Parade of Lights- BBP PBTC's Holiday Home Decorating Contest- BBP OB Holiday Parade/Kids Zone- BBP OB toy and food drive sorting/distribution- BCCN December Nights- DTN

4645 Cass Street . 2nd Floor. San Diego. CA 92109. 858.270-3103. C O MB IN E D ME D IA K IT & F LY E R S 2011

DEMOGRAPHIC PROFILE: 92037 Who lives in La Jolla? Population: • Total: 43,050 • Male: 48.23 percent • Female: 51.77 percent

Age: • 18-24 • 25-34 • 35-44 • 45-54 • 55 +

-16% -17% -16% -20% -31%


La Jolla: A Jewel by the sea La Jolla is truely the jewel of Southern California’s coastline. This charming picturesque seaside village resort is just 20 minutes from downtown San Diego. It has wonderful beaches, cultural activities and fine restaurants. La Jolla is an exquisite combination of a southern European resort atmosphere and Southern California fun. While La Jolla is known to be one of the most affluent communities in the United States, it has a down to earth feel due to the beautiful natural scenery and the helpfulness of its residents. In addition to fine restaurants, beautiful beaches, hotels and art galleries, La Jolla is home to renowned institutions, such as the Scripps Institution of Oceanography and the Stephen Birch Aquarium & Museum. This is in addition to the University of California, San Diego. Furthermore, La Jolla is home to many Bio-Tech and software companies. In short, La Jolla is a great place to live in, visit, or do business.

• Total: 18,219 • With Children: 13.80 percent • Single with Children: 3.15 percent

Martial status: • Single: 51.49 percent • Married: 48.51 percent • Divorced: 9.37 percent

Family annual income: • $100,000 - $250,000: 27.93 percent • $300,000 - plus: 11.61 percent • Average income: $80,172

Race: • White: 80.43 percent • Black: .77 percent • Hispanic: 7.01 percent • Asian: 12.98 percent • Native American: .22 percent • Other: 5 .5 percent

Education: • College degree: 34.23 percent • High school graduate/some college/other schooling: 96.74 percent

Employment: • White Collar: 95.46 percent • Blue Collar: 4.54 percent

Real Estate: • Median Home Sale: $2,195,000

Voting: • Democrat: 46.38 percent • Republican: 52.521 percent • Other: 1.09 percent Source: Media Audit and on-line demographics


4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 •

La Jolla Village News • Circulation 22,000 • Publishes every Thursday C O MB IN E D ME D IA K IT & F LY E R S 2011

DEMOGRAPHIC PROFILE: 92109 Who lives in Pacific Beach/Mission Bay? Population: • Total: 43,586 • Male: 23,416 (53.72%) • Female: 20,170 (46.28%)

Households: • Total: 22,747 • With Children: 2,756 • Without Children: 19,989

Older residential neighborhoods compliment young beach town Pacific Beach, divided into alphabetical streets of gems and mineral, is very much a grid. The lower end is much like Mission Beach, with a blend of college-goers, and singles. Garnet Avenue harbors many local beach-goers attracted by trendy clothing boutiques, a plethora of restaurants, resorts, clubs and nightlife. Apart from the casual beach town atmosphere, a strong community base exists. Residential neighborhoods mixed with condos and single family homes create a strong sense of community. Multiple generations of families, active in the community still reside and are raising their families here. Mission Beach is essentially a narrow peninsula surrounded by the bay to the east and the Pacific Ocean to the west. The atmosphere is much like a resort with wide beaches and busy boardwalk on both sides. Many Mission Beach homes are rentals attracting a younger crowd. The boardwalk on the ocean side is nearly 3 miles long, running the length of Mission Beach and Pacific Beach. A popular amusement park with a vintage roller coaster, fun shops and restaurants is a favorite among locals and visitors. Sea World is nestled in the bay to the south drawing thousands of annual visitors to the area.

Martial status: • Single: 54 percent • Married: 28 percent • Separated/divorced: 18 percent

Family annual income: • $75,000 +: 61.3 percent • Average income: $73,428

Race: • White: 84.9 percent • Black: 1.1 percent • Hispanic: 11.4 percent • Asian: 2.1 percent • Other: .5 percent

Education: • College degree: 50 percent • High school graduate/some college/other schooling: 95 percent

Employment: • White Collar: 15,290 • Blue Collar: 4,673

Real Estate: • Median Home Sale: $630,000

Spending: • Total Average Sending: $56,538 Source: Media Audit and on-line demographics


4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 •

Beach and Bay Press • Circulation 20,000 • Publishes every other Thursday C O MB IN E D ME D IA K IT & F LY E R S 2011

Demographic Profile: 92106-92107 Who lives on the Peninsula? Population: • Total: 23,667 • Male: 49.81 percent • Female: 50.19 percent • Median Age: 45

Households: • Total: 10,179 • With Children: 21.4 percent • Without Children: 79 percent

Discover the diversity of the Peninsula Where else can you have suburban-like living with easy access to the airport, downtown, Mission Bay, Sea World and the world-famous San Diego Zoo! The quaint community of Point Loma is located on the east side of the peninsula overlooking downtown and Coronado. This conservative community has an extensive Naval history and large Portuguese fishing community. With Liberty Station (previously military housing) completed, the combination of a place to live, work and play among the beautiful historic homes and buildings will be the destination point for the entire region. Ocean Beach is located on the west side of the peninsula overlooking the Pacific Ocean and is home to the world famous fishing pier. The white sand beach is a favorite location for beach goers and surfers. Ocean Beach is known for for it’s pro-active residents, strong merchants association and laid back atmosphere. Cabrillo National Monument recently completed an extensive upgrade of the area around the lighthouse. On a clear day, the views are breathtaking, from the second “most visited” National park in the U.S. (behind only the Statue of Liberty). It also features one of the most interesting tide-pools on the West Coast and boasts the best place to watch the migration of the gray whales.

Martial status: • Single: 7,517 • Married: 7,612 • Divorced: 3,905 • Widowed: 1,330

Family annual income: • Average income: $65,692

Race: • White: 85.4 percent • Black: 3.4 percent • Hispanic: 8.4 percent • Asian: 2.2 percent • Other: .6 percent

Education: • College degree: 57.53 percent • High school graduate/some college/other schooling: 28.33 percent

Employment: • White Collar: 79 percent • Blue Collar: 21 percent

Real Estate: • Median Home Sale: $631,200

Voting: • Democrat: 49.4 percent • Republican: 48.5 percent • Other: 2 percent Source: Media Audit and on-line demographics


4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 •

The Peninsula Beacon • Circulation 20,000 • Publishes every other Thursday C O MB IN E D ME D IA K IT & F LY E R S 2011

Demographic Profile: 92101 Who lives downtown? Age range: • 65 and older: 31percent • 50 to 64: 25 percent • 35 to 49: 25 percent • 18-34: 18 percent

Martial status: • Single: 39 percent • Married: 29 percent • Separated/divorced: 16 precent


Developers group surveys residents of downtown San Diego Results of the 2006 survey suggest onefourth of downtown residents, both renters and homeowners, are age 35 to 49 and another quarter are age 50 to 64 while the rest are youngsters (18 percent are 18-34) and seniors (31 percent are older than 65). The study shows that about approximately one in ten downtown residents has children living with them. Twothirds hold college or post graduate degrees. Most residents still drive to work and more than half are white and about half reported a family income toping $50,000 annual income. The survey was commissioned by the Downtown Residential Marketing Alliance, a group of 18 builders, shopping center giant Westfield Corp., the cities downtown redevelopment arm. The redevelopment board paid $20,000 of the surveys $45,000 cost. The fact finding mission was to determine out who is buying downtown and why.

• None: 51 percent • Children, but not living in the home: 36 percent • Children living in the home: 10 percent

Family annual income: • $50,000 to $200,000: 43 percent • Less than $50,000: 33 percent

Race: • White: 80 percent • Black: 4 percent • Hispanic: 4 percent • Asian: 1 percent • American Indian: 1 percent

Education: • College degree: 37 percent • High school graduate/some college/ other schooling: 34 percent • Postgraduate school: 30 percent

Work status: • Employed full-time: 53 percent • Retired: 32 percent • Employed part-time: 4 percent • Student: 2 percent • Homemaker: 2 percent

Commute to work: • Drive to work: 34 percent • Work at home or homemaker: 34 percent • Walk: 15 percent • Bus: 3 percent (Note: Percentages do not add up to 100 percent because not all categories are listed.) Source: Downtown Residential Marketing Alliance Survey


4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 •

The San Diego Downtown News • Circulation 22,000 • Publishes monthy C O MB IN E D ME D IA K IT & F LY E R S 2011


File Formats Supported:


QuarkXpress 6-7.5 Illustrator Photoshop



Media Supported: DVD, CD-RO M, FTP*

We prefer ads sent digitally via email or FTP. We accept files condensed with Stuffit or Zip. PDF files are fine as long as b/w ads are 600 dpi, color 300 dpi. Please make sure all art and fonts are embedded. All Illustrator files must have all fonts outlined (converted to art) and all images embedded or include all linked artwork/photos. Photos should be set to 200+ dpi. Keep in mind that photos taken from the internet usually are 72 dpi and do not print well. When sending Quark files, be sure to include all images and all fonts with your layout file. We cannot be held responsible for incomplete files. We cannot accept b/w or color ads as Microsoft Word, Excel, Office, Publisher, Pagemaker or any other PC word processing format. A ll ads sent in Word will be treated as roughs only, but any & all art/photos etc. still need to be supplied on CD or via email. “Advertorials” in Word format are acceptable. Include a printed proof (B&W or Color Laser) with your disc so we can make any corrections necessary. All colors used in your layout should be converted to CMYK. We strongly suggest saving your ad as a PDF before you send it. Files sent via email must be sent to your Sales Representative.

Please include the name of the advertiser and the Advertising Consultant’s name in the subject field.

For more information, call the Art Dept. at:

(858) 270-3103 x107


4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 •

USER: sdcngads *PASSWORD: BIGfile4u *Case sensitive.

LA JOLLA VILLAGE NEWS • BEACH & BAY PRESS • PENINSULA BEACON • D OWNTOWN NEWS Newspaper Mechanical Specifications Ad Size Columns Width Depth Full 5 10 .5" 15.25" 4/5 4 8 .375" 14.875" 3/5 3 6.25" 14.875" 1/2 vertical 3 6.25" 13" 1/2 horizontal 5 10 .5" 7 .375" 1/2 square 4 8 .375" 9.25" 2/5 vertical 2 4.125" 14.875" 2/5 horizontal 4 8 .375" 7 .375" 3/10 3 6.25" 7 .375" 1/5 vertical 1 2" 14.875" 1/5 vertical 2 4.125" 7 .375" 1/5 horizontal 4 8 .375" 3 .625" 3/20 vertical 2 4.125" 5 .5" 3/20 horizontal 3 6.25" 3 .625" 1/10 vertical 1 2" 7 .375" 1/10 horizontal 2 4.125" 3 .625" 1/20 vertical 1 2" 3 .625" 1/20 horizontal 2 4.125" 1 .75" 1/40 1 2" 1 .75"

SAN D IEGO PETS M AGAZINE Magazine Mechanical Specifications Ad Size Columns Width Depth Full 3 7.25" 9.5" Full Bleed 3 8.5" 10.75" 2/3 2 4.75" 9.5" 1/2 vertical 1.5 3.625" 9.5" 1/2 horizontal 3 7.25" 4.625" 1/3 square 2 4.75" 4.625" 1/3 vertical 1 2.25" 9.5" 1/3 horizontal 3 7.385" 3.148" 1/6 vertical 1 2.25" 4.625" 1/6 horizontal 2 4.75" 2.125" 1/12 Marketplace 1 2.25" 2.125"

C O MB IN E D ME D IA K IT & F LY E R S 2011

San Diego Newspaper Group Media Kit 2011  

San Diego Newspaper Group Media Kit 2011

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