Board of Directors Meeting Minutes September 17, 2013: 10: 00 a.m. to 11:30 a.m. Hilton Garden Inn
The quarterly board meeting of the Redding Tourism Marketing Group was held on Tuesday, September 17, 2013 at Hilton Garden Inn in Redding. The meeting was called to order at 10:04 a.m. by Chairman Steve Gaines with the following Board members and guests present: Chris Korologos – Past Chair – Red Lion Steve Gaines- Chair- Best Western Plus Hilltop Ryan Ryldalch – Secretary – Oxford Inn & Suites Amy Reynolds – Treasurer – Fairfield Inn & Suites Janelle Pierson – Officer at Large Brady Stewart – Annual Board Member – Tiffany House B&B Ed Rullman – Annual Board Member – Best Western Plus Hilltop Gene LaTour – Annual Board Member – Comfort Inn Jay Patel – Annual Board Member – Thunderbird Lodge Karen Evans – Non-expiring Board Member – Hilton Garden Inn Rae Remington – Non-expiring Board Member – La Quinta Inn Greg Clark – Deputy City Manager – City of Redding Judy Salter – Attendee – Community Services Advisory Commission Chad New – Attendee – CVB Krista Buckel – Attendee – CVB Laurie Baker – Attendee – CVB Introductions Confirm Quorum Yes Approval of Previous Meeting Minutes June Minutes- Approved Janelle, Rae Second July 29 Minutes-Approved Ryan, Chris Second August 14-Approved, Janelle, Ryan Second Additional Agenda Items Steve-Would like to discuss marketing concept for da Vinci. Visit with doctors and interview.
Advertising Update Ads from Catalyst o An example was shown as a new style- “advertorial” imagery and content together as an advertising piece. RTMG “Leaders in Hospitality” new logo- logo was shown to the group as a preliminary concept and it will evolve as time goes on. Billboards o A new style has been chosen with a large picture and a promotion of trails as a campaign. Update on Catalyst Laurie: Referring to documents presented at meeting, Laurie reviews that the group liked the direction as they were communicated at the time the group agreed to use Catalyst, but there are many things that are not consistent, Laurie is dealing with these concerns. Annual Report Discussion Laurie: The City Council will get a whole presentation electronically, but the presentation will only be 8 minutes. Laurie briefly describes the presentation. New PR Firm John Poimoroo retired and we are now using Mental Marketing o Chad wrote a press release on paddling in northern California and Mental Marketing used their contacts to get in the LA Times and other publications along with landing a nationally syndicated talk show interview. Chad set up multiple local attractions to be interviewed on the radio. o A potential PR campaign we are considering is doing water month, lake month, river month, etc. Questions Comments Ed- If you know anyone in the other regions, bring them on board to help promote Redding and the region through the Shasta Cascade Wonderland Association (ie: Lassen). Next meeting December 17, 2013 Adjournment Ed motions to adjourn the meeting. o Gene seconds. o Vote: All in favor. 0 opposed. 0 abstained. Approved. o Meeting is adjourned at 11:57 a.m.
__________________________________________ Ryan Ryaldalch, Secretary