3-18-14 BOD Minutes

Board of Directors Meeting Minutes March 18, 2014: 10:00 a.m. to 11:30 a.m.

Oxford Suites

The regularly scheduled quarterly board meeting of the Redding Tourism Marketing Group was held on Tuesday, March 18, 2014 at Oxford Suites in Redding. The meeting was called to order at 10:03 a.m. by Chairman Steve Gaines with the following Board members and guests present: Steve Gaines- Chair- Best Western Plus Hilltop David Grabeal – Vice Chair – Hampton Inn & Suites Ryan Rydalch – Secretary – Oxford Inn & Suites Bobby Patel – Annual Board Member – Baymont Inn Jay Patel – Annual Board Member – Thunderbird Lodge Dave Creager – Annual Board Member – TownPlace Suites Greg Clark – Deputy City Manager – City of Redding

Gene LaTour—Annual Board Member—Comfort Inn Krista Buckel – Attendee – CVB Laurie Baker – Attendee – CVB Kallie Markle – Attendee – CVB Anne Thomas – Shasta Living Streets Jeff Thomas – Shasta Living Streets Chris Codor – Oxford Suites Chico

Introductions Confirm Quorum Yes Approval of Agenda  Motion to approve Agenda adopted Approval of Previous Meeting Minutes  Motioned to approve December 17, 2013 minutes adopted Presentations  Anne Thomas, Director of Shasta Living Streets, presented on bicycle friendly hotels  Marketing update presented by Laurie and Krista Action Items  2015 TMBID Renewal o Attorney fees  Steve asks Greg if the city has concerns about lawsuits and is wondering about pursuing legal representation. Greg agrees that it would be good to have a conversation with the city attorney about pursuing outside counsel or if the city should be our consel. o Financial Report  Laurie presented the financial report YTD February 2014. Since the budget was approved before Catalyst gave us their media plan, the money for some budget items were moved over to Internet, making it difficult to do a complete financial comparison to the budget. A

question was raised about Catalyst’s marketing effectiveness, Laurie said there have been challenges and we may want to look at a more effective use of their skills for next year.

Motion to approve financial report made, seconded, passed unanimously. o

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Billboard Contracts  Laurie explains that our billboard contracts are up. Should we renew them? Effectiveness discussed, casinos used as example of strategy.  Vote: All approve, 0 oppose, 0 abstain, motion to renew contracts passes Turtle Bay Sign  A sign at the driveway entrance to TBEP bridge/café/museum area is desired. The sign would probably cost about $50,000, Turtle Bay would like to receive $5,000 from RTMG. After discussion, motion is made for the executive board to have a follow-up meeting with TBEP to gather more information.  Vote: All approve, 0 oppose, 0 abstain, motion passes Shasta Cascade 2014 Tourism Summit to be held May 6th and 7th  SCWA asks Redding to sponsor the tourism summit, at $5,000. The summit will include a small mixer the night before, and then a short day explaining SCWA’s history and future plans. The total budget is $7,000.  Motions to set aside $5,000 as the host sponsor of the SCWA tourism summit.  Vote: All approve, 0 oppose, 2 abstain, motion passes Questions and Comments  Steve updates on the niche marketing of the DaVinci machine. The president of the board of Mercy Medical Center is eager to discuss the marketing of Redding as a medical hub.

Adjournment o Meeting is adjourned at 11:40 p.m.