The Southern Cross - 100901

Page 1

PAGE 7

PAGE 13

PAGE 9

PAGE 14

Catholics and media freedom

Prayers at abortion clinic

SA priests on Facebook, Twitter

The Shroud mystery solved?

www.scross.co.za

September 1 to September 7, 2010 Reg No. 1920/002058/06

No 4691

SOUTHERN AFRICA’S NATIONAL CATHOLIC WEEKLY SINCE 1920

September 5 is Social Communications Sunday

Parish makes use of new media

Inside

BY CLAIRE MATHIESON

A

SACBC fights human trafficking The SACBC presented a submission to parliament on its new human trafficking Bill.—Page 2

Right to Live celebrates The Right to Live campaign is celebrating the second anniversary of its first home in Cape Town and tenth nationwide —Page 3

Africa’s laity feels left out Lay people and women religious say they feel marginalised by clergy in undertaking pastoral work, despite a call from the bishops of Africa synod to evangelise.—Page 4

Guidelines for new media Catholic Bishops in the US have issued a set of guidelines for using social networking media.—Page 10

What do you think? In their Letters to the Editor this week, readers discuss homosexuality and the Bible, refreshing change, Christ’s bride, and ignorance and intolerance.—Page 6

This week’s editorial: Using new media

Michelle McManus (left), winner of Britain’s 2003 Pop Idol. The 30-year-old has established herself as a radio and television presenter in Scotland. Susan Boyle (right), 2009 runner-up of Britain’s Got Talent, is an active volunteer at her church in Blackburn, West Lothian, Scotland.

TV talents to sing for pope in UK

S

R5,50 (incl VAT RSA)

TARS discovered on popular British television talent contests will perform for pilgrims during Pope Benedict’s visit to Scotland on September 16. Michelle McManus, the 2003 winner of Pop Idol and television programme host, will sing before the pope’s Mass in Glasgow’s Bellahouston Park, according to the press office of the Scottish bishops’ conference. Susan Boyle, who gained worldwide fame in 2009 after her performances on Britain’s Got Talent, will also sing at a papal event, said Peter Kearney, director of communications for the Scottish bishops. Mr Kearney said that details of Ms Boyle’s performance would be released at a later date. Announcing the participation of Ms McManus, Mr Kearney said she would sing “Home”, a song composed by her 22-yearold cousin Michael Brady. In addition, she will perform “From a Distance”, a song made popular by Bette Midler. The Church in Scotland expects up to 100 000 to attend Mass in the park. —CNS

Advertisements produced by Sacred Heart parish in Linton Grange, Port Elizabeth, promote a fundraising event for seven young parishioners who plan to attend World Youth Day 2011 in Madrid, Spain. The parish has embraced new media and contemporary advertising concepts to promote their cause. The fundraiser is scheduled for September 25 at the parish hall.

Cardinal says no to media laws BY MUNYARADZI MAKONI

C

ARDINAL Wilfrid Napier of Durban has spoken out strongly against the proposed Protection of Information Bill and the media appeals tribunal that has been proposed by the African National Congress. The cardinal, who is also the Southern African Catholic Bishops’ Conference’s liaison bishop for social communications, told Durban daily The Mercury that it was incomprehensible that people who denounced the clampdown on the media during apartheid could support it now. “It is hard to imagine how any person, group or organisation—which only a few years ago was protesting so vigorously for the exposing of all injustice, all corruption, all favouritism and nepotism—could in such a short time be calling for legislation designed to prevent the reporting of these very ills,” Cardinal Napier said in a message of support to The Mercury’s “Say No” campaign against the proposed law and tribunal. “It must be either an extremely short memory or a very guilty conscience that could drive one who had suffered under the old regime to change so quickly from opposing to supporting that undemocratic conduct,” he said. Cardinal Napier, who has criticised government excesses in the past, appealed to President Jacob Zuma to put the people first by reconsidering his party’s views on the Information Bill and state controlled appeals media tribunal. “Please do not allow our country to be

brought into disrepute so soon after the wonderful picture of unity and solidarity that South Africa presented to the world during the World Cup,” the cardinal said in his appeal to Mr Zuma. The General Council of the Bar of South Africa has commented that, while the draft bill contained certain useful provisions, it also contained a number of provisions which were plainly inconsistent with the foundational values of the constitution. They included openness and transparency in government and the accountability of government to the electorate. The media appeals tribunal was first proposed by the ruling ANC during its Polokwane conference in 2009. It is tabled for discussion at the party’s national general council this month. In its August 11 editorial on the proposed Bill and tribunal, The Southern Cross warned: “The suspicion cannot be dismissed that the ANC seeks to create an environment in which it can intimidate journalists and editors who engage in investigative journalism, as well as prospective sources. The proposed legislation and tribunal would help protect the ANC and government from uncomfortable questions about conflicts of interest, arms deals, generally corrupt relationships, dishonest tender processes and dubious hotel bills. “There is no reason why the public should trust the ANC’s protestations that this is not the intention. Even if this is not the purpose for intervention now, it may well be the effect tomorrow.”

PORT Elizabeth parish has put a new twist on advertising a church fundraising event by producing a contemporary marketing approach that embraces youth culture. Avoiding the more common strategy of advertising on bulletin boards and photocopied handouts, the group of parishioners of Sacred Heart church in Linton Grange distributed their eye-catching advertisements through various media in order to draw the attention of a wide range of support. The group has advertised using print (newsletters and posters), local radio as well as digital advertisements and verbal announcements. The digital elements of the campaign include e-mail, the cellular communication platforms of MMS and Mxit as well as social Internet-based media Twitter and Facebook. “Facebook is our most aggressive medium for advertising since it is the most ubiquitous among our age group of 18-35,” said parishioner Alexis Pillay. The organisers have posted pictures on various Facebook pages, including groups and personal pages. Through this, it has reached a far greater number of people than those who would see the advertisements through traditional means. Facebook currently has more than 500 million active users internationally; the average user has 130 “friends”. For an advertiser, this means that for every one person associated with the campaign, on average 130 people are informed about it. Leading the marketing campaign for the group, Mr Pillay said: “Most of our advertising intends to reach a broad spectrum of Church and society. I believe that digital media is the new context in which people have found their home and through which relationships are formed and fostered. I believe that these media offer us an opportunity for sharing, communion and solidarity as never seen before.” Advertising need no longer be limited to those within the immediate vicinity of the event, Mr Pillay said. “These media have certainly decreased the cost of advertising and increased the level of awareness one is able to create around events and campaigns.” Some 5,5 million people are directly connected to the Internet via computer in South Africa and much of the group’s content is also available through cellular channels, where 41% of the population have potential access to the information. In addition to communicating with the youth through modern digital media, the campaign has embraced youth culture with its bright colours, youth-lingo and lively images. The action photo shoot was described as a “challenge” with models needing to be incredibly energetic. Mr Pillay said there was lots of perseverance and skill needed to achieve the right results. Mr Pillay encouraged other parishes to investigate using the new media to communicate, and decried a reluctance to adopt these new opportunities. “There is a fear among the older generations of embracing these media, in spite of it receiving the highest endorsement from the Pope and Roman curia. I believe that this attitude is detrimental to the Church moving forward in this age—the sense of inertia among digital opponents needs to be overcome by forwardthinking leaders and pastors.” Mr Pillay praised those representing the Church on the digital front mentioning leaders such as Fr Chris Townsend of the Media and Communications office for the South African Catholic Bishops’ Conference. continued on page 3


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
The Southern Cross - 100901 by The Southern Cross - Issuu