INtouch
PO Box 7577, Columbia, SC 29202
NOVEMBER 2021
PRSRT STD US POSTAGE PAID COLUMBIA, SC PERMIT 168
O
INDUSTRY
LOOKING FORWARD:
2022
FOOD TECH 2021+
Nominate your STAR employees today! The Stars of South Carolina Hospitality Industry Awards honor the best and the brightest in our industry. The awards program offers you, as hotel and restaurant operators, the opportunity to nominate your outstanding employees, offering not only recognition within the company, but for their contribution to your business.
It is very tempting to simply say, “deliver to our guests” when looking at 2021 and beyond, but delivery has become key to survival, and a variety of technology enables the experience by connecting the restaurant and their guests.
Visit SCRLA.org/starsoftheindustry to submit your nominations by December 15.
How can we focus on the technology we use going forward, making sure to take advantage of short-term survival “fixes,” and turning them into long-term growth?
SCRLA Event Spotlight
SUBMIT YOUR NOMINATIONS FOR OUR 2022 STARS OF THE HOSPITALITY INDUSTRY AWARDS! The SCRLA’s 69th Annual Stars of the Hospitality Industry Awards celebrate the exceptional professionalism and outstanding service of top individuals in South Carolina’s hospitality industry. Nominations are accepted from SCRLA members in good standing from across the state. Categories include: • • • • • • • • • • • • • • • •
Restaurant Front of the House Employee of the Year Restaurant Heart of the House Employee of the Year Restaurant Bartender of the Year Restaurant Outstanding Certified Sommelier Restaurant Chef of the Year Restaurant Manager of the Year Restaurateur of the Year Lodging Front of the House Employee of the Year Lodging Heart of the House Employee of the Year Hotel Bartender of the Year Hotel Chef of the Year Lodging Manager of the Year Hotelier of the Year Outstanding Supplier of the Year Hospitality Educator of the Year Outstanding Community Service Program
More information about the event can be found at SCRLA.org/ starsoftheindustry.
Cloud Based Applications A key to success is to be able to connect as much data as possible about our guests and their preferences to ensure the right menu mix, maximize loyalty and visits and increase the average check. Using a general rule that all applications, even POS, should be hosted in the Cloud, the deployment of new applications becomes much easier and provides remote access for customers and staff alike. Revenue Center Operating + Reporting Making delivery and pickup a separate revenue center (as you would with a drive-through), will provide unlimited capability to grow the business. Online ordering, integration with other orering applications and the ability to produce and deliver are all functions with very specific features. If they do not work with your main in-store systems, you will have inefficient, manual work to tie together operating information, forecasting and analysis.
Portable Technologies In order to faciliate new locations to provide our food, any system should be required to allow handheld devices and tablets. This opens up the possibilities for “pop-up” operations and remote ordering locations, including line busting for the drive-through or curb-side ordering/pickup. It also helps to enable shared locations with your applications as may be found in ghost, dark and cloud kitchens. Applications designed to run on these systems can also be used for customers and staff who use their own devices, which is a long-term potential outcome. Data Analytics/Artificial Intelligence Behind all of the systems used, there must be “smart analysis” of the data to help make decisions in all areas of the operation— ordering, production, labor, service, financials, revenue and profitability. There is so much data available today, and the restaurant operator needs to run their business. These backend tools provide information in plain, understandable and actionable terms, and recommendations can be made in real time and in future planning. For the restaurant operator, it is no longer a choice between investing in technology or a new oven—without the technology to drive the business, there is no need for the oven. Article by Rob Grimes, CEO, IFBTA
Different payment experiences for all kinds of guests.
spoton.com/scrla